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This year's May [-] market has performed very poorly.

On May 3st last year, "Speed ​​Seven" killed people, and the domestic film "Why Shengxiaomo" also achieved a gratifying score of more than [-] million during the holiday.

Last year, the total box office of May 6st exceeded 3 million, but this year, in order to welcome May [-]st, "London Has Fallen" was brought forward, "The Jungle Book" was brought forward, and "American Team [-]" was postponed after the holiday.

But domestic films collectively misfired.

The broader market has been cut in half compared to last year.

The champion was actually "The Forest of Fantasy", which was released half a month in advance, and scored 1.68 million in three days.

The champion here in China is actually a horror film "Phantom of the Magic Palace", which won 4899 million in three days.

Is this the best result of a domestic horror film?
The leadership is very disappointed with this achievement.

But I don't know where the problem lies. We can't use administrative orders to force companies to put the film in.

On the first weekend after the May Day holiday, Cheng Yu'an finally wrapped up all of Wu Jing's scenes!

"Congratulations to brother Jing!" The assistant director announced that Wu Jing had finished.

The audience burst into warm applause.

Wu Jing took the fresh flowers and bowed to thank the colleagues who had been together for more than two months.

The end of Wu Jing's part means that the entire space part of "The Wandering Earth" has been filmed.

The drama on the ground is advancing much faster.

In addition to the previous filming, it can be completed as scheduled according to the scheduled plan.

At the crew summary meeting that night, after talking about their own crew, the production team and director team suddenly talked about the performance of the market so far this year.

"I always feel that something is wrong this year."

"I also have this feeling. It is said that more and more films are produced, and more and more theaters and screens are built, but I always feel that the market performance this year is very poor."

"It's the feeling that this year's May Day performance was too poor."

"There is the influence of May [-]st, but if you think about it, what movies have you watched after the New Year?"

"Uh... not really, mainly because I'm not particularly interested."

"That's right, we're still professionals, and we don't go to cinemas anymore, let alone ordinary audiences."

Everyone was chatting casually, and Cheng Yu'an interjected, "The market is cooling down."

Those five words shocked everyone present.

"Scare people." Everyone is more willing to believe that the performance so far this year is just a short-term downturn in the market. "It is serious to say that the entire market is cooling down. When the summer blockbuster is released, the market will rebound."

"Then let's see what domestic films you want to see this summer." In May, the summer film lists of various companies came out.

The production team thought about it: "I'm very interested in "Grand Trail"."

Everyone looked sideways.

"No, don't look at me like that. My aesthetics are not that bad. I mean, I'm interested in his full CG production technology, and I want to see it." "Grand Trail" is the first domestically produced 100% Films produced in full CG have a lot of gimmicks, and many people in the industry are very interested in this.

A 45-second render sequence and a poster came out last month, and it looks good.

Whetted the appetite of many people.

"What's so interesting about this." Cheng Yu'an said disdainfully, "If you walk around Tiangong Yicai, you will know what his CG is about."

"How to say?"

"Two years ago, when Guo Jingming was preparing for "Grand Trail", the first person he looked for was Tiangong Yicai. Tiangong Yicai saw that he dared to play like this, and he also intended to cooperate. After all, it was the first domestic film. It took 3 years and 7 years. Months, the price of 3.2 million, it is reasonable, this price is really a friendly price, and it is hard money to make." Cheng Yu'an said.

The production team nodded, the price is indeed not expensive, CG production is charged by the second, and the production cycle of 3 years and 7 months is also the general production time of this type of film.

"Guess what our director Guo Da said, he said that the special effects will be 1 million, and the construction period will be a year and a half at most."

The producer laughed and said, "Just for fun! [-] million wants to do full CG, what does he think special effects are?"

"Then his team was kicked out by Shin Won."

There is no shortcut to special effects, it is just spending money and time.

You can do as much work as you pay, and what kind of effect will come out. The method of doing as much as possible is not easy to use in the field of special effects.

"I guess the original force animation is now full of regrets." Tiangong Yicai did not accept "Grand Trail", Director Guo turned to the original force animation, another important town of domestic special effects.

"You don't even need to watch the movie. I know from his budget and construction schedule that this movie will definitely hit the market." Cheng Yu'an made a conclusion.

"One or two movies doesn't mean anything, and it can't be said that the market is cooling down. I don't believe it. Now bosses from all walks of life are investing money in the film and television industry. It's hot."

"That's the problem," Cheng Yu'an continued, "It's that too much money has come in in the past two years, too many bad movies have been produced, and the audience's confidence in domestic movies has been consumed."

"Just say it's about the little fresh meat." Cheng Yu'an's executive director laughed.

"There is a part of the reason, but behind it is the audience's dissatisfaction with Internet companies. There are Xiaoxianrou in every movie market, and they are just a bunch of puppets."

"Audiences are dissatisfied with Internet film and television. They think that fans are audiences. They don't understand or are unwilling to learn how movies are disseminated."

"What should I do?"

"I can't help it." Cheng Yu'an really can't help it. He has one person and one company, and what he can do is very limited. "This is the inevitable result of the influx of Internet hot money into the film and television industry. This detour must be taken. My worry , once the audience loses confidence in domestic films, it will be difficult for us to bring them closer to the cinema. After all, there are so many entertainment methods now, such as mobile games, live broadcasts, and short videos. Why watch your movies instead of killing time? "

"There are no eggs under the overturned nest. What we can do is to make our own films well and not let the audience down on us."

"I still don't believe that the market is cooling down. I bet there will be a hot sale this summer."

"How much is explosion?" Cheng Yu'an asked.

"20...15, let's say it explodes at 15 billion."

A commercial blockbuster of 10 billion is a hurdle. Only after crossing it can it be said that it is a big hit, and 15 billion can be considered a hit.

"Okay, I'll bet you," Cheng Yu'an took the bet, "Which movie do you think will explode?"

"It's either "Tomb Raiders Notes" or "Grand Trail"."

"Don't you guess the company's movie?"

"It seems that the company's film this summer will not sell 10 billion."

"Hahaha!" Cheng Yu'an laughed.

Indeed, the company has arranged three movies to be released this summer: "Big Fish and Begonia" on July 7; The "Shark Beach" filmed was released, starring Tangtang.

These three films all look good, but in all honesty, none of them can hit 10 billion. Cheng Yuan himself knows that the goal set for the three films is that if they work together to cut 20 billion, they will be considered a success.