Light and shadow player

In the past two years, the organizers of the Shanghai International Film Festival have suddenly become enlightened. The Golden Goblet Award is not well recognized by the market. The Shanghai government simply turned the film festival into a social platform for the Chinese film industry.

Various companies, large and small, hold grand dinners and receptions, as well as various social activities at the Shanghai Film Festival, release film lists and production plans, and various transactions and cooperation are also facilitated on the platform of the Shanghai Film Festival.

Not to mention, it really made it for the Shanghai Film Festival!
Now the Shanghai Film Festival is the largest film social platform in China. Whether it is the audience, the media, or professional film practitioners, they can have different gains from the film festival.

Cheng Yu'an and Liu Yifei are absent from the Shanghai Film Festival this year because they both have scenes to film.

However, so what if Cheng Yu'an came.

At most, it is wrong to participate in a few forums and press conferences, bragging, Zhong Lifang, Chen Zhixi and others bragging for him.

He doesn't need to be on stage to spray Internet companies, because some people in the company are unhappy watching Internet productions.

Cheng Yu'an is now a mascot in the company.

However, looking at the content of this year's forum, Cheng Yu'an has no basic interest:
"Movies and capital: love each other but not kill each other", "Chinese Kung Fu world heart" "The box office is about to surpass the box office, and there are still a few things left to become the boss" "From content to brand, explore new roadmap for film industrialization"...

You know what you are going to say just by looking at the name, Cheng Yu'an might as well stay on the set and film.

No, on the "Movies and Capital: Falling in Love, Not Killing Each Other" forum, Zhang Qiang, the CEO of Ari Films, started to brag again, bragging about Ari's plan to go overseas, saying that Chinese movies not only need content to go overseas, but also capital. .

Guo Fei, the CEO of Long-distance Media, who completely ignored him, had a meaningful smile on his face.

Why do the organizers of this kind of forum like to invite remote people to participate?Because everyone knows that people in remote film and television are very disgusted with Internet companies blowing big guns in the film and television industry.

Please come remotely to participate in this kind of event, they will definitely quarrel, and there must be a hot spot.

Sure enough, as soon as Zhang Qiang finished speaking, the host cue Guo Fei.

Guo Fei picked up the microphone and said first: "Before the opening of the film festival, I talked with several producers and investors in the industry. We agreed that Internet companies are indeed rich and powerful."

Teletransformed?Why did you boast as soon as you opened your mouth?
"They have brought funds to the film and television industry. However, their biggest shortcoming is that they only have money and don't know movies, but they think they know movies well.

"This is a very fatal shortcoming, and it is very easy to lead laymen to guide experts.

"Because they don't understand, but they want to convince others, what should they do? They will invent some new words and concepts to explain what they want to do, such as anchor point, high ground, flow pool, contact point, potential energy, etc., these words If you have never heard of it, it is easy to be confused by them and think they are really powerful. But in fact, our company calls them "Internet slang", which means they don't speak human words to investors. As long as you understand an industry , As for using these words to convince investors?"

"Going back to the topic of today's forum, film and capital, and film and capital, of course need to go hand in hand, but I would like to remind everyone here to be careful of capital forcing content creation. We are relatively young in the industry, but we have also done 30 For four years, which of you here is not a senior who has been in the film and television industry for [-] to [-] years. We make movies and want to export our movies overseas. I believe that Mr. Yu (Yu Dong), Mr. Ye (Ye Ning) and Mr. Huang (Huang Jianxin) regards film and television as his life’s work.” Guo Fei did not forget to praise, “No matter whether we have made detours or made mistakes, we have always believed in film and television and Chinese movies. But capital is different. They don’t come here to make the industry bigger and stronger. They come here to make money. They don’t care whether the industry is healthy or sustainable. What they want is to get their money back in the shortest possible time. "

"If the domestic film market is corrupted and no one watches domestic films, they won't care. They will turn to Hollywood because they believe that capital knows no borders."

How much reaction can Guo Fei's words cause?
It's useless.

How could the capital carnival of Wanda, Ari and other companies be choked up by the Yuanyuan family with just two or three sentences?
Furthermore, the bosses who participated in the forum are more or less following Hollywood, and the above also support domestic film and television capital to go overseas, and remote speaking at this time is going to make things difficult for the entire industry.

Zhang Qiang immediately retorted: "Mr. Guo, I disagree with you. First of all, I think about all emerging film and television companies including ours." He was quite modest, saying that he is a new film and television company, "not just It is said that he entered the film and television industry for the sake of making money. If it is for the purpose of making money, it is enough for us Ari to do e-commerce. We also want to expand the entire film and television industry and provide high-quality film and television products to the audience..."

Guo Fei immediately interrupted: "I don't like that you treat film and television as products. Commodity attributes are the natural attributes of film and television, but film and television also carry cultural value, so you can't do it with pure product thinking."

Zhang Qiang was a little embarrassed, even within Ahri, no one would interrupt his speech like this, no matter what Guo Fei said, Zhang Qiang continued: "Long-distance is the most successful domestic film and television company going overseas, Mr. Guo should know, follow the cast Hollywood is the quickest and easiest way to go international."

Seeing that Guo Fei was about to quarrel with Zhang Qiang, the host immediately changed the subject and clicked on Ye Ning to speak.

Ye Ning left Wanda and joined Huayi as the vice president, in charge of Huayi's film business.

Hua Yi is also investing in Hollywood, but Ye Ning doesn't want to touch Guo Fei's bad luck, and instead talks about the sluggish performance of domestic films this year.

Everyone talked about this topic for another half an hour, and Guo Fei still pointed the finger at the Internet companies, boldly predicting that the market is cooling down: "In a market, there are always a few high-quality goods, more must be mediocre works, and there are also bad movies." Yes, but audiences don’t like being insulted by film and television companies. They find an IP, package it with traffic stars and sell tickets in theaters. There are more such movies, and audiences will become more and more disappointed with domestic movies. So I said, there are many of us The company makes movies, not for the development of the entire industry."

At the end of the forum, Wang Changtian approached Guo Fei and raised the same concern: "I really didn't expect that "Warcraft" would be like this, with 1.6 million US dollars, and it died without a sound. Many people in our team thought it was unbelievable."

Guo Fei said with a smile: "This shows that mainstream audiences now pay more attention to specific content, and it is not so easy to use the IP+traffic model to cheat money."

"Actually, that's the way it is. You blow the sky, IP, traffic, and marketing. In the end, it's the content that the audience pays for!"

"No matter how beautifully you package it, Baba is still Baba, it cannot be turned into chocolate."

Finally, Guo Fei kindly reminded Lao Wang: "Yu'an is going to start shrinking the US business."

Wang Changtian was surprised: "Has he received any wind?"

Guo Fei shook his head: "His American business has nothing to do with the company, and he didn't tell us the specifics. He just said that Hollywood business will become more and more difficult in the next few years."

That's all Guo Fei said, as for whether Lao Wang listened to it or not, it was up to Guangliang to decide for himself.