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Chapter 785 Potatoes and Netflix

Hollywood is not invincible in the world, and there are several important markets that Hollywood has not conquered.

Needless to say, in the Chinese market, Hollywood has encountered tenacious counterattacks and resistance from domestic films.

In Japan, people watch animated movies, plus Japan's delayed screening policy for imported films, except for a very few films, Hollywood is not doing very well in Japan.

The other one is the countries of Central Asia and West Asia. Because of their special cultural policies, Hollywood has not been able to capture them.Tudou did not choose this area for his sea-going plan.

Another market that has not been captured by Hollywood is India.

The third brother's aesthetics is unique in the world, and Hollywood has nothing to do with him.

However, given the size of India's market, coupled with India's open policy on paper at least to encourage foreign investment, many manufacturers will choose to give it a try on this land.

Remote is no exception. Tudou successfully established a website in India in the middle of last year, but the market development was not smooth. At the end of the year, a 12-episode TV series was launched, but the response was not very good.

Tudou’s fees in India are the lowest in Asia. The membership fee is only 300 rupees per month, equivalent to less than 27 yuan, and it is allowed to be used on up to four devices.

The three-month service fee for a mobile phone plan is only 150 rupees.

cheap enough.

In order to cooperate with the company's business, Golden Harvest also invested in the construction of a flagship cinema in southern India.

The Indian market has a high priority in overseas potato business, after all, there is such a huge population base there.

When Indian market executives went to Singapore (Tudou Asia headquarters is in Singapore) for a year-end report, in the face of inquiries from Deng Runliang, president of Tudou Asia, Monica Shekir, vice president of content at Tudou India, proposed to change the track.

Self-made content is still advancing in an orderly manner, but it is recommended to invest a part of the funds to win the live broadcast rights of sports events.

India is a big sports country, and cricket is India's national sport. The annual cricket league attracts huge audiences to watch.

"I'd rather cut back on watching movies or eating out than watching cricket on TV."

Football and tennis are also very popular in India.

Deng Runliang agreed to Monica Shegier's proposal, but the other party added: "At present, our main competitor is Fox's hotstar, and they are also eyeing the broadcasting rights of the cricket league."

"When will the broadcasting of cricket league be called for?"

"This year's competition will start next month, and a new round of bidding will start after the end of the season, which is expected to be in June and July."

"I will submit this proposal to the headquarters as soon as possible." Deng Runliang cannot make such a large investment alone.

On the fifth day of the meeting in Singapore, Cheng Yuan took people to the Lion City.

After listening to the reports from the regional directors, Cheng Yu'an held another small meeting with people from the investment and content departments.

It is decided to invest an additional US$17 billion in Tudou Asia in the new year, half of which will be invested in the Indian market.

After Tudou finished the meeting, the director of Netflix Asia made an appointment with Cheng Yu'an.

The two companies have fought to the death in Asia in the past two years, and finally reached a tacit agreement to cooperate in depth in Asia, otherwise no one can gain a foothold.

This cooperation not only has internal factors of the two companies, but also external pressure.

According to reliable information from the industry, Disney is also preparing to launch streaming media.

Amazon's prime video is on the rise, covering more than 200 countries and regions around the world.

I heard that Warner is also evaluating streaming media platforms internally.

Apple's early launch of Apple TV is bound to enter the content side, and it cannot be slack.

The most important thing is that Netflix is ​​worried that Cheng Yu'an's connections and influence in Hollywood will make him tend to cooperate with traditional studios.

Especially Disney. In the past year, a major film company has been too close to Disney. If Tudou falls to Disney, and Disney uses Tudou to enter Asia, that is the last thing Netflix wants to see.

That's why Netflix executives have repeatedly delayed Cheng Yu'an's stock cash-out request.

Cheng Yu'an stayed in Singapore for half a month before returning.

No one knows what Cheng Yu'an talked about with Netflix in Singapore.

However, not long after, Netflix announced a private placement of 53.22 million shares to Tudou Technology, Long-distance Technology Group, Long-distance Media Group, and Yian Investment Management Co., Ltd., the personal financial company of Cheng Yuan and Liu Yifei, at a price of US$7000 per share. $37 billion.

The specific method of payment was not disclosed by either party.

The investment is expected to be completed before May this year.

The first explosion of the new year!
37 billion US dollars, the highest single overseas investment in the domestic cultural industry in the past five years.

Lao Wang only spent 26 billion and 35 billion to acquire AMC and Legend.

"How rich is he!" The melon-eating crowd exclaimed!
Cheng Yu'an didn't have to say that a capital of several billion is medium.

When he came back, he avoided the siege of financial reporters and plunged into the later stage of "The Wandering Earth".

The people who stayed in the company dealt with the reporters' questioning.

Ms. Li Ying, President of International Strategic Investment of Long-distance Technology Group, responded to the reporter's inquiry, saying that this investment mainly serves the overseas business of Tudou Video.

"Next, we will start a full range of cooperation with Netflix, including production, distribution, investment and channel construction, etc."

"We're going to be aggressive in raising money."

"Recently there has been a lot of news about the introduction of Netflix. Will the cooperation between Tudou and Netflix help the introduction of Netflix?"

Li Ying said with a smile: "The introduction of Netflix is ​​more about the policy level, we have no relevant plans for the time being."

"Is it convenient to disclose Cheng Dao's net worth?" The reporter finally made an unfeeling request.

Li Ying smiled and said: "This is his personal matter, not related to the company's business. If you want to know, you can ask him personally. This concludes today's press conference, thank you all."

Netflix and Tudou cooperate in Asia. One is of course that the two companies will benefit from cooperation in Asia, and the other is that Netflix has taken a fancy to the remote content creation team.

It is true that Netflix is ​​rich, but he has never had his own creative team.

Netflix's creative model has always followed the path of commissioned production.

Give money to the local production team, and after the filming is finished, it will be broadcast on the Netflix platform.

He doesn't have a production team of his own.

Remote has the best creative team in the whole country and even in Asia and a first-class special effects production company in Asia.

And Remote has branches or offices in various countries and regions in Southeast Asia. Coupled with the influence of Cheng Yu'an and his wife in the film industry, cooperation with Remote will surely make up for Netflix's lack of content creation.

And Tudou can also use the name of Netflix to better deploy in Asia.

Li Ying said that she would actively raise funds, but she didn't even need to say anything. The next day, calls from the presidents of various banks had already reached her office.

Netflix is ​​now the most worthy company in the world to invest in, and no matter how many people want to invest, they can't find a way out.

Not to mention that Yuanyuan has always been the guest of honor of domestic banks, and the banks will never let this sale go.

And our Mr. Cheng, compared to investing in Netflix, he is happier that he won a film during this trip.

Monica Shegil only spent 50 US dollars to buy him the hit film "Wrestle, Dad!" in the Indian market last year. "Distribution and screening rights in China.

Cheng Yu'an liked this movie very much and planned to release it in batches.

　Write a meaning, please don't be ridiculous.

　　
　
(End of this chapter)