Light and shadow player

An excellent brand is very careful in the selection of spokespersons.

Some brands may have as long as a year to test their spokespersons, and you will be given the title only after passing the test.

And a competent spokesperson will also repay the brand side with his own practical actions.

At least, in public places, the spokesperson will not use himself to endorse the brand's competing products.

At the awards ceremony of the Shanghai Film Festival, Liu Yifei, as the spokesperson of Tiffany jewelry, accepted a gift from Bulgari, the sponsor of the film festival. hands, nor to the audience.

Attending the event, almost all of Liu Yifei's dresses came from LV or Burberry, the watches were all provided by Tissot, and the gold accessories were from CICC.

This is a competent spokesperson.

Of course, being secretly photographed using another brand is not an endorsement accident.

After the Golden Rooster Award shortlist was announced, the brands that Liu Yifei endorsed already required her to attend the party, and rushed to the crew to discuss the dress style and party makeup with her as soon as possible.

This is what a great brand should do.

The active promotion of the brand and the initiative and self-consciousness of the spokesperson, the cooperation between the two is a match made in heaven.

There is a phenomenon that spokespersons use competing products in public, and the brand side and the spokesperson each hit [-] big boards.

Therefore, Liu Yifei has been busier during this period. In addition to filming and training every day, she also takes time to negotiate with the makeup team to participate in the Golden Rooster Awards.

This year's Golden Rooster Awards, Cheng Yu'an was unable to accompany Liu Yifei to participate, and the crew was too tight for time.

Liu Yifei's schedule that night was also very full. After attending the party, she had to fly back to the crew that night.

When Liu Yifei went to the airport in the morning, he didn't ask Cheng Yu'an to see him off, so he called the team members to leave as soon as he got up.

Cheng Yu'an was too busy on the set to keep her feet on the ground.

…………

This year's Golden Rooster Awards Red Carpet Ceremony starts at 4 p.m.

Liu Yifei was not late, and appeared in the waiting area at 03:30 in the afternoon with full makeup and full style, but she was wearing a slightly thicker dress over the dress.

Liu Yifei said frankly to the staff: "Can I go first? I want to finish walking in quickly. It's a bit cold today."

It is a bit windy in Mongolia today, and it is a bit cool.

"Little Princess" crew, Qin Hailu smiled and said: "You have big wrists, how can I let you go first. Just sit here."

This year's Golden Rooster Awards starlight is a bit bleak. If it weren't for the repeated requests from the organizer and the brand, Liu Yifei would not want to walk on the red carpet, she would like to go directly to the infield.

The backstage host interviewed Liu Yifei and asked her how she felt about coming to the Golden Rooster Awards—reporters always like to ask such unnutritious questions.

Liu Yifei said: "Actually, I have been to the Golden Rooster Awards several times, but this is the first time I have brought a work, and my mood is still different. I am very excited and nervous."

"Does Yifei have any expectations for the awards tonight?" The reporter began to repeat Liu Yifei's words.

But how could Liu Yifei be fooled by this kind of mudslide interview, and said with a smile: "I don't have any expectations, I'm here to join in the fun. If you want to talk about expectations..." Liu Yifei looked at Deng Chao not far away, "Brother Chao, come."

Deng Chao walked over without knowing why.

Liu Yifei told the reporter: "I look forward to brother Chao being able to win the best actor, come, let brother Chao say a few words."

Liu Yifei resolutely sold Deng Chao, and Deng Chao quit: "People interview you, what do you ask me to say."

But the reporter also went down the slope, and turned to interview Deng Chaolai.

Backstage reporters stopped and went in the artist waiting area, interviewed several guests, and heard the staff call:
"The crew of "Little Princess" is leaving."

"Oh, here we come." Director Zhang Meng responded.

Liu Yifei took off the coat she put on over the dress and handed it to the assistant, and walked on the red carpet with the crew.

Liu Yifei's dress tonight is a long nude dress with a big loose braid hanging behind her head.

Changing from her previous fairy-like image, she is actually somewhat sexy.

It's time for smart readers to upload pictures.

"The crew of "Little Princess" is walking on the red carpet now," the red carpet male host Professor Zhao Ningyu began to introduce the crew of "Little Princess", "director Zhang Meng, producer Qin Hailu and heroine Liu Yifei."

When Liu Yifei's name was read, there was a tsunami of applause and cheers at the scene.

The hostess Xie Yingling took over the words: "It can be seen that the audience in our grassland likes the crew of "Little Princess" very much. Today, the crew of "Little Princess" has nominated a total of four for Best Screenplay, Best Actress, Best Cinematography and Best Editing." awards."

"Yes." Zhao Ningyu continued, ""Little Princess" has already won the Golden Goblet Award for Best Actress at the Shanghai International Film Festival. At the Asia-Pacific Film Festival that ended not long ago, Yifei also won the honor of Best Actress. This is the first time Yifei has been electrocuted. As a teacher of the film academy, I am very happy for her that a literary film can achieve such results." Zhao Ningyu did not forget to bring some private goods.

The three of Liu Yifei walked slowly on the red carpet. Facing the screams of the fans, Liu Yifei also responded to the enthusiasm of the fans. He ran to the auditorium in small steps, shook hands with the audience, signed autographs and took photos.

This year, because it was held in Mongolia, many celebrities were reluctant to come. The organizers wished that Liu Yifei would stay on the red carpet for a while, and let her "waste time" like this.

The three of them walked to the interview area, and Guo Wei, the host of Six Princesses, asked the director Zhang Meng the first question: "I want to ask our director Zhang Meng, is this your first time in Mongolia?"

"Yes," Zhang Meng replied, "This is my first time here. The beef and mutton in Mongolia is delicious, and the audience in Mongolia is also very enthusiastic."

Guo Wei was very satisfied with these words: "Will Director Zhang consider coming to our Mongolian province to film in the future?"

"If there is a chance, I will definitely come." Zhang Meng knew that the focus of this round of interviews was on Liu Yifei, so he didn't say much.

Later, I asked Liu Yifei: ""The Little Princess" made Yifei win two Best Actress Awards one after another. Then I want to ask Yifei, do you have confidence in tonight's Best Actress award?"

Liu Yifei shook her head honestly: "No. Hehe, this is my first time acting in a literary film, and tonight's nominees are all excellent actors, including Lily, Teacher Yan Ni, and Dongyu, I can be nominated It's already very satisfying."

Guo Wei then asked: "I think many viewers want to know how the "Mulan" you are shooting now, can you tell us a little bit about it?"

Liu Yifei picked what she could say: "The filming was very intense, our family also said that he would come, but the crew was very busy, so we really couldn't leave.

"However, "Mulan" will come to Mongolia to shoot in a few months, and then we have to experience the customs and customs of our province."

"Okay, thank you to the "Little Princess" crew for accepting our interview, and I wish our "Little Princess" crew a good performance tonight."

The "Little Princess" crew was at the back of the red carpet, and then five or six groups of guests walked away, and the red carpet was over, and the whole red carpet only lasted for an hour, which was really not enough to watch.

Liu Yifei quickly put on her shawl when she entered the infield, and sat obediently in her seat waiting for the party to start.