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Chapter 891
Domestic video sites, including international giants such as Netflix and Disney, make their own dramas, and in order to save costs, most of them adopt the form of outsourcing.

That is, the platform side pays for the IP and outsources the production tasks to outside studios or companies.

Or the producer has a drama, and sells it to the platform after it is done.

The same is true for many Tudou dramas.

But Tudou relies on remote, and the remote creative team is shared with Tudou.

In this way, Tudou has mastered the best creative team in China,
There are nine major production teams in the remote headquarters, and a literature department with a scale of [-] people, which directly provides high-quality content for Tudou.

This is the core of Tudou's ability to firmly secure the top spot in domestic self-made online dramas.

It’s not that Penguin, Youku, and Aiqiyi don’t want to learn to form their own creative teams, but the ship is too difficult to turn around. There is a lot of controversy among them, because the cost of raising such a large creative team is very high, and shareholders will not agree.

Fortunately for Penguin, Penguin Video is a business unit of Penguin. Penguin has absolute say in Penguin Video, and the resistance to doing this will be much smaller.

But Youku and Aiqiyi are not good. They are listed companies, and their costs will increase, but their income may not be much better. Therefore, even if they have a creative team, their scale is too small to make full use of it.

Tudou is also a listed company, but Remote Media Group and Cheng Yuan personally have absolute control over Tudou, and Tudou was the first to make dramas and won word of mouth very early, so Tudou's shareholders readily accept this high-cost creative model.

Another point is that Tudou has an incomparable overseas advantage over the other three companies.

Tudou has developed very well in Japan, South Korea, Singapore, Malaysia, Thailand, Hong Kong and Taiwan, and its cooperation with Netflix is ​​also in the honeymoon period.

Tudou now has nearly 4000 million users in the Asian market outside the mainland—a lot—and has successfully achieved profitability in overseas markets.

Tudou Video cannot enter the European and American markets, but Tudou's creative team borrowed Netflix's boat to broadcast dramas in Europe and the United States, and achieved good response.

In this way, Tudou's high creative cost is further diluted.

Tudou's annual budget for self-production and purchases is actually no lower than that of the other three companies, but because of the support of overseas markets, the final report of Tudou is the most beautiful among the four companies.

The other three want to raise prices but dare not.

Because Ai Youten couldn't convince Potato.

Otherwise, if the three companies raise prices, the industry leader will not follow suit, and users will go to Tudou, which will make them feel lonely.

In the end, I could only bite the bullet and continue to throw money in.

And Tudou has moved its mind this year and wants to further attract users.

Tudou decided to hold its own New Year's Eve party this year.

The platform's self-organized New Year's Eve party is Mango's first, but no video site has tried it yet.

On the National Day, Tudou announced the formation of a preparation team for the New Year's Eve party, and named the party "The Most Beautiful Night·2018", which will be broadcast on Tudou Video at 12:31 p.m. on December 8.

The news that Tudou holds its own gala is not a secret in the industry. TV stations and video sites knew about it as early as July when Tudou conducted gala research.

The other three websites all choose to wait and see, and the first person to eat crabs often has to bear the greatest risk.

In fact, there are already precedents for Tudou to hold its own party.

Weibo has movie nights, and Tudou has annual festivals.

But both of these are awards ceremonies, and it is reasonable for Tudou to want to upgrade to an entertainment party now.

Cheng Yu'an was very supportive of holding such a gala, saying: "I haven't watched the Spring Festival Gala for several years. If we want to do it, we should do it well, and invite whoever we want to invite boldly."

Without Cheng Yu's stable tone, Tudou internally set the tone of the party as "a happy gathering for young people".

For the first edition of this year, the preparatory team did not dare to take too big a step, and focused on the emotional card - the cost is easy to control.

Next year will be the 10th anniversary of the broadcast of "Xian San". Seven songs from "Slaying the Wolf", "June Rain", "Xiaoyaotan", "Life and Life Love", "Preference", "Forget Time" and "I will never change this life" will come to "The Immortal Sword" "Suite" is not too much, right?
Tudou's two town dramas, the theme songs of "Bright Sword" and "Wulin Biography" must be arranged, right?

How can we miss Xu Wei and Pu Shu in playing the emotional card?
After "Blue Lotus" is finished, I will play "Life Like Summer Flowers" and "Those Flowers", don't you scream?

If this is not enough, will "I Want to Say I Love You Loudly" and "Accompany You to the End of the World" work?

Do you want to arrange "Blue Bird" and "Butterfly" for you?
"Catch Shrimp" and "Miracle Reappearance" do not know enough?
Then invite GARNiDELiA to dance "Pure Land of Paradise" for you live, aren't you hi?
If you think these are popular cultures, not high-end and elegant enough, then Tudou invites the national team to come over to suppress the scene.

From "Wang Ningmei" to "Rolling Yangtze River East Passing Water" to "Daughter's Love", and finally ended with "Song of Heroes", it is absolutely king!

In this way, the selected content is accurately printed on the seven inches of young netizens.

Liu Yifei looked at Tudou's list of guests and programs to be invited, and her eyes lit up: "I have to climb over to watch such a party.

"They are all artists, so it must be very expensive to invite them here."

"Fortunately, these people don't follow traffic, and the appearance fee will not be very expensive. Tudou has enough budget." Cheng Yu'an replied.

It really doesn’t cost much to hold a party now. Satellite TV’s New Year’s Eve party costs 5000 million to 7000 million.

For Tudou's show, the actors' appearance fee is not a big deal, and the most expensive thing is the stage beauty.Tudou has prepared 1 million, and it is bound to make a name for itself in the first session.

…………

Cheng Yu'an's judgment was correct, and "Wu Shuang" really turned around by virtue of word of mouth.

In the few days of the holiday, the income of more than 9000 million was maintained.

And other films, including "Shadow", have begun to decline to varying degrees.

The "Wu Shuang" team can rest assured this time.

Especially Yang Mi, the results of "Wu Shuang" gave her a reassurance.

She and her fans started to "arrogant" again.

Her manuscripts can be seen everywhere.

Of course, she still looked calm and blissful, and gave all the credit to the director and the two actors.

But #杨米感谢Director Trust# is high on the hot search list, how can this be explained?
However, the film market did not last long.

A shocking piece of news airborne domestic entertainment.

Fan Xiaopang's case has been clarified.

After the tax department issued the announcement, Fan Xiaopang posted an apology statement on Weibo on the same day, saying that he "fully accepts" the punishment.

Overpaid taxes plus fines totaled 8.83 million.

It is worth mentioning that in the last paragraph of the taxation authority's notification, there is a paragraph saying that it is necessary to carry out the work of standardizing the taxation order of the film and television industry, but encourage enterprises and employees to conduct self-examination and self-correction, and those who take the initiative to pay taxes before the end of the year are exempted. administrative penalties and no fines.

Yang Mi was so frightened that he quickly removed all the trending searches that he had already bought and arranged that hadn't been posted yet.

The entire entertainment industry was in a state of panic for a while.

Some artists who had been lucky before became nervous for a while.

Of course, it is not ruled out that some particularly arrogant artists still feel that they cannot be found out.

Cheng Yu'an: "What is political sensitivity!" (tactical retreat)

(End of this chapter)