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On the 30th day when the National Day stalls began, this year's national box office broke through the 500 billion mark, which took 273 days, 51 days earlier than last year.

The National Day file has always been a golden time for big box office.

In addition, the movies coming in this year are strong, such as Zhang Yimou, Happy Twist, and Guo Jingming (who has a bad reputation, but he can indeed sell at the box office).

Let theaters and film bureaus think that this year's National Day file will definitely have a good result.

But the result is that from the 1st to the 7th, the total national box office was 20.04 billion, a year-on-year decrease of 21.78%.

Compared with the total box office, there is another data that is often ignored by ordinary audiences that has been noticed by the industry: the number of moviegoers.

The number of movie viewers on National Day this year is 2000 million fewer than last year.

Very exaggerated figures.

Of course there are reasons for "Wolf Warrior 2", but one "Wolf Warrior 2" is not enough to widen the gap of 2000 million visits.

"It means that the audience is really staying away from the movie theater." Cheng Yu'an personally presided over the summary meeting after the National Day, and all the vice presidents and above executives of the film department attended.

"Movies are entertainment projects, and they are long-term entertainment projects. A movie lasts at least 90 minutes. It is not easy for us to push the audience to watch for 90 minutes. But now the pace of life is so fast, and entertainment projects are so fast. Many, live broadcasts, games, short videos, and the emerging board games and script killings are all competing with movies for the audience's time."

I'm sorry, except for the latter two of the entertainment projects that Cheng Yu'an mentioned, remote technology is also available.

The live broadcast business is half dead, and they are already planning to package and sell it to Xiao Wang's Banana Entertainment.

Games and short video remote technology are booming.

"It's like the food delivery war," Cheng Yu'an took the food delivery industry as an example. "In the beginning, many people thought that food delivery would kill physical stores because everyone stopped going out to eat, but no one thought that food delivery would eventually kill instant noodles.

"So, our opponents are not other companies' movies, but entertainment activities such as games and short videos. The stimulation they give the audience is shorter and smoother, and the audience will become dependent and addicted invisibly, thus spending a lot of time on it."

Cheng Yu'an put forward his own countermeasures: "In terms of movies, quality is still the most important thing. Good content is always the first priority. I don't need to say more about this; the same is true for publicity and distribution. We need to innovate the means and tools of publicity and distribution. Now It’s no longer popular to be aloof, we have to learn to mingle with the audience, learn to take the initiative to play tricks, and combine fashionable tools, such as live broadcast and short videos.”

It has been working remotely for 16 years, and it is considered a relatively old film company.

In addition, Cheng Yu'an himself doesn't like the so-called Internet thinking, so it is inevitable that Long-distance will be traditional and conservative in publicity.

Cheng Yu'an made a self-reflection at the meeting the year before last, saying not to be bound by bad Internet thinking, but to use Internet tools flexibly.

But old habits are hard to change, and some ills of the company cannot be corrected by him with a few words.

But luckily none of these are serious big problems.

"One more important point," Cheng Yu'an continued, "is the image of the industry. I believe everyone knows that Fan Xiaopang's incident made the audience have a very bad image of the entertainment industry, and there was also the incident of Zhao Yanzi cutting leeks before. These things It will seriously damage the audience's perception of the film and television industry. Therefore, when the industry meets at the end of this year and the beginning of next year, I will raise a case, whether it is to establish an industry self-discipline committee, or to increase the intensity of rectification in the industry. Anyway, we want to restore the reputation of the industry, and we can’t let a few mouse droppings ruin our whole pot of porridge.”

Cheng Yu'an is not the only one who will talk about this meeting, the heads of other departments will also talk about the grades and problems in the schedule.

From going to work in the morning, until noon, Cheng Yu'an dismissed the meeting and let them have dinner.

Cheng Yu'an ate in the company cafeteria at noon. After eating, he squinted in the office for a while, then got up to listen to the plan of the "Wandering Earth" announcement team.

"Look at the arrangement," Cheng Yu'an said with a smile, "I will fully cooperate, there is only one thing, it's fine to be on the show, don't let me be on the reality show, I can't play it."

The director of publicity and distribution laughed and said, "For the sake of the movie, please feel wronged. Now reality shows are the most effective in publicity. Several programs have sent invitations to us, saying that you will bring Yifei to play again, and they will agree to any conditions."

Cheng Yu'an, as the director, must cooperate as much as possible, but even Liu Yifei can't speak well with him: "Don't make Yifei's idea, except for the premiere, she will not participate in offline promotion."

This was requested by Liu Yifei on her own initiative. She said that she was not even the leading actor, so she showed up a few times, without any lines, or even a specific name. "Shameless" stood with the main creator.

She will help out on the online platform.

In fact, the real reason is that Liu Yifei didn't want to steal the limelight from Zhao Jinmai and Nini.

She knew that the combination of their husband and wife would attract most of the media's attention, but the heroine of this drama is Mai Mai, and the second female is Nini, she cannot and should not steal the limelight.

Cheng Yu'an looked at the promotional schedule of "The Wandering Earth".

"The Wandering Earth" will start a large-scale promotion next month, but Cheng Yu'an has a few sporadic interviews in the second half of this month.

Over the next month, the main creators will be shown on various programs almost without interruption.

Cheng Yu'an checked the promotional schedule. There are many variety shows, but there are not many reality shows. Most of them are interviews, offline roadshows and various press conferences.

"It's the end of the year, and the reality shows on all platforms are almost over. Our own variety shows are basically over, and you won't have a chance even if you want to."

"What's the matter with "Dear Inn 2"? I still have to go to this?"

"You don't want to be on this one, this is for Maimai to go. You are going to be on this one." Turning over a page, he pointed to the first program:
"I Am an Actor Season 11" semi-final, with special guests, recorded on November 7th and aired on December 12st.

Cheng Yu was stunned: "I remember that this show is directed by Chen Kaige."

"Yes! I just invite you to share the stage with Chen Kaige, it looks good just thinking about it." This gimmick has gone too far.

"Why don't you invite me to the finals?" Cheng Yu'an asked with a smile.

"The finals invited guests from No. [-] and [-]. If you go again, it will be icing on the cake. It doesn't make much sense. You and Chen Kaige met in the semi-finals, and the only two Palmes d'Or in China had a dialogue. We don't need to buy this popularity. upwards."

Announcement? That's what they do. Cheng Yu'an doesn't object to such an arrangement.

"Okay, I'll make up for the previous programs in the past few days, do my homework, and I'll go there when the time comes, I haven't watched this program since it started broadcasting." Cheng Yu'an said, "Let's talk about any other arrangements. "

"It's all on this form. If it's okay, I'll push it later."

"What's wrong with me? Arrange a few more shows for the two young actors, so they need to be exposed."

"There are enough programs, as many as you want." The director of publicity and distribution laughed.