Fans

Chapter 185 The environment will only improve if you strive for success (23, ask for a recommendation ticket, ask for a monthly ticket)
However, in Li Guangmin's view, Yang Qian's problem is not difficult to solve.

Although it is also the first time for him to see a musician like Yang Qian who can freely switch between various styles in the early stage of creation, but from the singer's point of view, accepting different types of creators and songs of different styles in his life, in fact It's very rare and commonplace.

"Let's make an album! It doesn't matter if you choose the style of the song, nostalgic or youthful, folk or lyrical, or the content of the song, whether it's patriotic or love, dream or other, it doesn't matter."

Li Guangmin has analyzed Yang Qian's songs, which can be roughly divided into these types.

"Find a theme, and build your first album around this theme. After this album is made, then continue to make other styles of albums, there is no problem!"

His suggestion of making an album is very good. Compared with chaotic singles, the album can more clearly convey what the singer wants to express, and it can also allow fans to listen to the song more purposefully, and the sense of immersion will be greater. stronger!
"Teacher, I actually have a question. This has to be discussed outside of the situation I just had. Even now that the record market is dying, is it still meaningful for us to make an album?"

Li Guangmin understood what Yang Qian meant.

Albums are actually a form of production and sales of records. Records cannot be sold now. Fans listen to songs for free, or pay members to listen to songs. Few of them will support songwriters and singers by purchasing singles. , then where is the significance of making an album?

[If the record market is gone, where is the future of records and singers? 】

Yang Qian introduced the topic to a topic that Li Guangmin would have been silent for a while!
"Teacher, I'm actually thinking, if the country intensifies the crackdown on music piracy and improves the legal provisions related to piracy and infringement, will the situation be better?"

"Disaster!"

Li Guangmin thought for a while, shook his head and sighed.

He and Yang Qian started a charade-like discussion:

"It's as if you are used to free plastic bags, and if you are asked to pay for plastic bags, would you be willing?"

They are used to enjoying free pirated works, so how can they afford to pay to enjoy them?

"Supermarkets now have to spend money on plastic bags. I see that many people are willing to pay for them when they need them."

If it is really the state that requires payment, then many people will still pay according to the legal requirements, and now that everyone has a high income, they are willing to pay for knowledge.

"However, there are still some vendors who buy plastic bags by themselves and provide them for free. As a customer, do you choose to buy them at his house, or go to a supermarket that requires you to pay for plastic bags?"

When there are two options of piracy and payment in the market, how many consumers can resist the temptation of free?

The point is that music is not like buying food in the vegetable market, there will be a difference in quality between piracy and payment.

It's the same audio, and it's also listening to songs with headphones. Paying for it doesn't give consumers a better experience!
Human nature is greedy!
Cultivating consumption habits is like asking lazy people to exercise to lose weight. Everyone knows that it is right and good to do so, but how many people can persist?
"That goes back to the original question. Legally, our protection of intellectual property rights is not enough. If there are sufficient legal constraints and clearer and stricter punishment measures are listed, I believe there are still many people who do not want to Dare to break the law. Only in this way can our record market recover!"

What Yang Qian said was very naive.

Dai Zhenhong, who was sitting in front of him, wanted to laugh when he heard it.

Although he also admits that what Yang Qian said is correct, perfect legal protection can bring the record market back to glory.

But in the world of adults (capital), there is no right or wrong, only interests!
This boy is still too young and too idealistic.

Without the impetus of capital, changes at the legal level are painfully slow.

But the protection of music copyright, in fact, the biggest obstacle is not people's payment habits, but the capital they have ignored!
Like the short video platform, the infringement of film and television drama clips and the infringement of music use are not taking advantage of the loss of other people's interests and fattening their own pockets?

On the bright side, they have lowered the threshold for creation, brought more creators more revenue from advertising and delivery, and even brought more traffic to musicians whose copyrights have been infringed by them.

But in fact, they all conceal the fact that the crazy growth of these data is based on the infringement of other people's intellectual property rights.

Just like the pirated music back then, although it lowered the threshold for people to listen to and appreciate music, what they got in return was the collapse of the entire Chinese music scene!
Dai Zhenhong doesn't think it's right for the short video platform to go fishing in the wild, just as he doesn't think it's right for many real estate companies to expand wildly in the past few years. Dai Zhenhong will stick to his principles.

But in fact, the capital market is so cruel. Even if you stick to the principles, those people whose interests are paramount will drag the entire industry into collapse.

The cold winter of the real estate industry, isn't it the future of the short video platform that is now developing wildly?

But the short video platform has made money now, and when the capital behind it pats its ass and leaves, who will take care of the leftover chicken feathers and the abnormal development of the music market left behind?
Dai Zhenhong laughed at Yang Qian just because he put himself on the opposite side of Yang Qian from the very beginning.

That's why I think Yang Qian is childish and ridiculous.

But Yang Qian wanted to be that ridiculous idealist.

"Teacher, do you know? The problems facing the music market now remind me of the film market before. Didn't everyone like to watch pirated copies before? Even some movies have not been released in theaters for two or three days, and there are pirated copies on the Internet. resources."

"But it's different now. Although there are still a small number of movie piracy websites, it can be seen that fewer and fewer people around me like to watch pirated movies, and more and more people are willing to support genuine movies and spend money to go to the cinema. Buy tickets to watch your favorite movies."

"This not only promoted the vigorous development of the film industry, but also caused a wave of survival of the fittest, allowing more talented and powerful filmmakers to emerge."

Yang Qian did not come from a major in music. The journalism and English double majors at Nanyue University did not help him with much professional skills for his current music path, but it still taught him to think independently and know how to Do research and find solutions to problems yourself.

"What inspiration did you get from the changes in the film market?"

Li Guangmin's appreciation for his apprentice is no longer just about music.

He feels that Yang Qian may not only surpass his teacher in music, but in terms of industry contribution, he may also achieve great achievements that he once wanted to do but was unable to do and could not do!

"The transformation of the film market is actually inseparable from their own efforts. They have been making high-quality films, catching up with foreign films little by little, and then surpassing them, allowing domestic films to sell dozens of dollars. Billion box office."

"Because of the huge market and the enthusiasm of filmmakers, they have won the support of the state and obtained copyright protection requirements from the national level. Even the infringement of short videos has been repeatedly mentioned."

"It's also because they strived for success, complied with our current people's desire for self-reliance and self-improvement, and also won the support of the audience. Everyone is willing to spend money to support domestic films."

"The music industry should also need such a change. We must first strive for ourselves, make enough music that listeners like and are willing to pay for, not the kind of rough and earthy music, and then make enough achievements, and then strive for it. Support at the national level!"

Yang Qian narrated his thoughts to the teacher.

In fact, he already had these ideas, but he couldn't find a suitable person to communicate with.

Moreover, Yang Qian is also embarrassed to tell those big stars he is not familiar with, like Kong Qiang, although she has always said that she is from her hometown and is willing to provide support.

But Yang Qian just mentioned the record company's infringement of musicians' copyright that day, and it touched the nerves of those with vested interests.

Everyone has come here like this, so you can't be different.

Well, Yang Qian didn't dare to talk nonsense anymore.

After all, he is quiet now.

But Li Guangmin is different. Teacher Li is the most open-minded and open-minded musician Yang Qian has ever met. He is also a musician who truly loves music as much as his life. Yang Qian is willing to communicate with him and listen to his opinions.

No, Li Guangmin kept nodding his head after listening, and said approvingly:

"That's right, it's better to be self-reliant and self-reliant than to expect the environment to improve! However, it is not easy to achieve a large enough market like the film industry to attract the attention of the country! In the music market, selling a few records alone is not enough. enough."

The truth is not difficult to understand, but it is not easy to reverse the situation!
"Actually, the music market is not small. It's not just records, but also performances at all levels, such as TV stations, online variety shows, concerts, music festivals, livehouses, etc. Last time my girlfriend and I went to Nanhai Island to participate in a music festival. Mr. Qin Liang, who is in charge of music, told me about their Cherry Music Festival, which can drive hundreds of millions of local consumption in tourism, food, culture, etc.”

Yang Qian's research has not yet undergone real commercial research, but he has obtained valuable first-hand information from his boss.

"So I think the music market is not completely hopeless, there are already many people working hard in silence..."

From the music festival, Yang Qian saw the thriving vitality under this pool of stagnant water.

Although in his opinion, the current music festivals are full of messy rock and roll, but it has to be said that even in rock and folk songs, there are many excellent works emerging now.

What is missing may only be continuity and the stimulation of more and better music works!

"So we musicians still need to be self-reliant and self-reliant. Rock and folk songs can do this. There is no reason why our pop music musicians can't work harder and produce more good works that are loved by the public. .”

Yang Qian's tone was very firm, he felt that pop music should play the leading role.

"The path you want to take is not easy. Creation, innovation, and reform are all easy to do!"

Li Guangmin heard Yang Qian's subtext. If he has such thoughts, he must have such ambitions.

But Li Guangmin has already passed the age of shouting slogans. Li Guangmin, who has experienced the complete history of the rise and fall of pop music, knows that it is not easy to achieve this goal.

In fact, Li Guangmin himself has never done similar things. After he retired, he has been organizing discussions to see how to restore the glory of Cantonese music and become the leader of national music.

But in the past ten years, he has done a lot of things, but the results have not improved much.

Guangdong Province has indeed produced many excellent music talents, but all of them have gone north.

Yang Qian is the music talent in Guangdong Province that he thinks has the most hope of realizing his goal. However, Yang Qian's goal seems to be even more ambitious than his.

Li Guangmin also set his sights on the small world of Guangdong Province, but Yang Qian jumped out and focused on the entire Chinese music scene.

It's just that it will be more difficult!
"Teacher, there are some things that must be done by someone. Of course, I am not completely thinking about reform or anything. I just want to make my own music well and be myself, and then see if I can achieve it through hard work." Even the slightest positive impact on the environment as a whole..."

Yang Qian's words were not loud, but Dai Zhenhong, who was eavesdropping, heard them all.

"Innocent!"

Dai Zhenhong still sneered.

(End of this chapter)