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Chapter 478 If you want to change the status quo, you must master the right to speak (1+23, please recommend a ticket and ask for a monthly ticket)

Yang Yan wanted to do a more advanced and realistic concert live broadcast, but Yang Qian's first reaction was actually to disagree.

In his view, the changes brought about by technology have had a particularly severe impact on the music industry.For example, online piracy more than 20 years ago directly destroyed the record market, changed the survival mode of singers, and made music impetuous and no longer simple!
This influence has not been eliminated until now, and even directly or indirectly led to the current situation of the Chinese music scene in a slump.

In addition, Yang Qian wanted to refuse, but also had some inner thoughts.

It’s the same reason why many platforms invite him to go up and just open an account to occasionally post videos, and he doesn’t agree to do a live broadcast. Yang Qian’s singing in the live broadcast is no different from his own singing effect. He sings a song. There can only be a little training value accumulation!
It can be said that there are tens of thousands of viewers online, and they are not as good as a hundred viewers offline!

Similarly, Yang Qian would rather hold a few more concerts and participate in a few more large-scale music festivals, rather than live broadcasting on the Internet, let alone such a laborious and thankless thing as live broadcasting of concerts.

It is worth mentioning that it is a question of whether the online audience is not "counted" as an audience. Yang Qian actually had doubts from the very beginning.

If you are worried that there will be sound card bonuses online and the influence of tuning, then Yang Qian can sing completely. In some large-scale evening parties, he has not seen any gains from online audience bonuses. All the training points he has obtained are from offline audiences.

At one point, Yang Qian thought that he hadn't reached the value to trigger the online audience bonus?
It's as if he sang offline, and the hidden buff (gain) of the audience bonus started to be triggered only when the number of people reached [-]!

Could it be because the TV audience is not large enough, does it have to reach millions, tens of millions to be counted?
But this is not the case. He has participated in several live TV shows, such as CCTV's Greater Bay Area Mid-Autumn Festival Gala, and the live broadcast of the finals of "The Voice in Chinese"!
These few games definitely exceeded one million, even reached the level of tens of millions of viewers, but there was still no movement at all!

You can't wait for Yang Qian and Dai Yuni to appear on the Spring Festival Gala, with hundreds of millions of viewers across the country watching, before starting to settle the bill, right?

Compared with the gain of offline audiences, the algorithm requirements for online audiences are a bit too strict.

Therefore, Yang Qian already felt that it might really look down on the online audience.

But think about it carefully, there is no reason!

The system belongs to black technology, which is more advanced. It itself has surpassed the technological level of the Internet for who knows how many years, so it doesn't mean that it doesn't recognize the online audience, right?

Could it be that, in the era when the system appeared, people on earth can still not be addicted to the Internet, and go out to watch concerts every day?

There should still be some details that I have overlooked!
Anyway, Yang Qian really has no way to get more training value from the online audience now, and he is looking forward to holding more large-scale concerts in the future, singing happily with his fans, and growing up happily!
Therefore, he was not too impressed with his cousin Yang Yan's idea.

Of course, he couldn't tell his own reasons, he could only talk about more objective reasons.

"Although the concept of metaverse is very good, in fact, many activities such as music festivals and concerts have many meanings, not just music. Take the Cherry Music Festival we participated in last year in Sanyin as an example. The boss of Mount Music Music told us that the music festival is also a very good tourism promotion activity for the local area, and on average, each performance can bring more than [-] million consumption impact to the local area, including transportation."

"It's not just a music festival, like theaters and cinemas, it can not only bring us a close-up viewing experience, but also bring social entertainment, food consumption, etc. to the entire shopping mall and nearby areas. Brother Zi, you want to make a more realistic live broadcast, so that everyone can watch concerts or other performances at home, which will definitely have a great impact on these industries. I think this will not be good ?”

Yang Qian put it more tactfully. He was worried that it would affect the lives of more people and indirectly lead to social turmoil. The government would definitely not agree!

"In addition, the development of technology is sometimes a double-edged sword. Although everyone's awareness of copyright protection is increasing, there are still many video bloggers on the Internet who infringe on copyright and cover other people's songs. They have gained profits and escaped punishment. If we still Lowering the threshold of concerts, allowing many people to use equipment, such as sound cards, tuning, lip-syncing and other technologies, to sing other people's songs at will, will it further compress the survival of musicians who are really serious about making music? space?"

The objective reasons mentioned by Yang Qian are all his concerns and worries.

Even, the little training value he seeks is really nothing compared to these factors that are vital to the life and death of the industry!
Fortunately, Yang Yan and Lei Zhentian are not unscrupulous businessmen, they are entrepreneurs with a conscience.

After Yang Qian finished speaking, both Yang Yan and Lei Zhentian became deep in thought.

"What you said is very reasonable, but I think we should change our perspective to think about these issues you said."

Yang Yan opened his mouth first.

"First of all, the development of technology should not be regarded as a scourge. It is people's hearts, not technology, that are out of date. Take the infringement incidents of video websites and short video platforms that you are talking about now. We must realize that video websites, The emergence of short videos is actually of positive significance. It has enriched our lives, brought about changes in many industries, changed the fate of many people, and allowed some people who had no chance to show their talents before. So many opportunities!"

On this point, Yang Qian admitted that whether it is a short video platform or a video or live broadcast platform like Xiaopozhan, it does provide many people with opportunities to show themselves.

Because everyone's hobbies are different, even a partial instrument like suona can find a lot of supporters on a large national platform, which also gives these folk arts a chance to flourish!

Even Yang Qian himself actually walked to the stage indirectly through these platforms.

And he, Dai Yuni, Yang Shihan and others have been teaching and supporting the children of Jincheng Middle School Bowen School, and because of Xiaopozhan's live broadcast platform, their relatively immature voices have spread throughout the country and gained recognition.

"The problem of copyright infringement can actually be solved technically, but why these platforms didn't deal with it, but instead played the sidelines and silently condoned these behaviors? In fact, it has something to do with interests. These companies want more traffic, want to For the greater interests, turn a blind eye and close one eye, and even provide convenience for these infringements.”

"You can't deny that technology is constantly developing, including the metaverse, and it will definitely become a major trend such as the Internet, mobile Internet, and short videos in the future. You can't stop the development of the times, and the development of the times is impossible The reversal is like a physical record, no matter how nostalgic it is now, everyone still listens to songs through mobile phones or our smart speakers, and it is impossible to return to the era of physical records.”

Yang Yan spoke very rationally, even though Yang Qian was a very emotional person, he could not deny that what his cousin said was realistic.

Physical records, at most, appear in everyone’s collections as a form of nostalgia, and Yang Qian is the same. He often has no time to quietly enjoy a past CD. Listening to songs is more through Phone and headphones to complete.

"As you said, technology is a double-edged sword. If you don't want it to hurt yourself, you have to grasp it yourself, use it more actively, and make good rules. The copyright of music is the same, the entity Records can no longer be sold, but now there are digital albums that can be sold, the unit price of digital albums is not high, and the sales volume increases, which can also bring considerable income to musicians, don’t you think?”

"Just like we are a small love company, as long as we are the number one in the industry and the quality becomes the benchmark of the industry, then we can get the right to speak in formulating rules, such as wallpapers and subtitles, which have been severely pirated and infringed before. Authors can also get a lot of income through our platform! At the same time, we can also promote the development of the entire industry, because they infringe copyrights at the beginning and do not bring benefits to art authors, and art authors come to our platform. At the same time, we will help our authors defend their rights, forcing them to pay attention to copyright, protecting the ecological environment of the entire industry, and at the same time cultivating users' payment habits."

"The same goes for music copyright protection. If you want to improve the environment of the entire industry, then you have to get the right to speak, or get the support of the state, or you yourself are the benchmark of the industry and can represent the industry to formulate rules! In general, it’s better to blame others than to rely on yourself, if you want to make the whole industry develop well and form positive feedback, you can’t just bury your head in making music, but also actively and bravely participate in this change!”

Yang Yan's words made Yang Qian and Dai Yuni not only think deeply, but also looked at each other in surprise.

Because about grasping the right to speak, Yang Qian and Dai Yuni have already listened to Comrade Dai once.

Dai Zhenhong also meant the same thing. He felt that Yang Qian's ideal of revitalizing the Chinese music scene was silly and naive. It's not that he couldn't do it, but it was very difficult!If he wants to change the current situation, all Yang Qian can do is get the right to speak!

The only difference is that Dai Zhenhong and Yang Yan have different focuses.

Dai Zhenhong hopes that Yang Qian can make achievements that cannot be ignored by everyone in the Chinese music scene, and even in the entertainment circle, and then through official channels, such as Tang Deyi or Ouyang Xiaoqing's mother Zhang Fangting, to become a person with status and status People, so as to get the right to speak in the industry.

Of course, this process also needs to constantly unite all forces that can be united in order to promote the reform of the entire industry.

But Yang Yan thinks that to get the right to speak, he needs to be the number one in the industry, become the benchmark of the industry, and naturally become the rule maker.

Who is right?
In other words, these two roads are difficult, but feasible?

When Yang Qian was deep in thought, Lei Zhentian, who was thinking about the "disadvantages" that Yang Qian said just now, also spoke.

"Yang Qian, I think your concerns are justified. When we develop the metaverse, we must also consider its impact on society and our country. No matter what we do, we must not stand on the side of the people and the country." On the opposite side!"

Lei Zhentian is in charge of external affairs, although he still has a sharp edge, he is quite sophisticated in dealing with some people's sophistication.He first affirmed Yang Qian's point of view, and then put forward his own opinion.

"However, I feel that the metaverse concert concept we discussed today cannot be regarded as a substitute for the real concert. Its appearance may affect the number of real concerts more or less, but more More, it should be complementary to the actual concert, and it is a complementary relationship! The Metaverse concert can complement some groups that cannot be touched by concerts in reality, such as second- and third-tier cities, towns and rural areas, and even some There is a gap in the market for audiences in big cities who can't make it to the scene!"

"In other words, our new form of live broadcast will exist, and there will also be concerts in reality, similar to the current short video platform. Our overall purpose is to meet the spiritual and cultural needs of a wider group of people, and to do Expanding this market will allow more people to like music and watch music performances, and it will also allow our musicians to have more income from performances!"

Yang Yan heard Lei Zhentian talk about this, and added a solution that he just thought of.

"Yang Qian, you said just now that our impact on shopping malls, sports venues, and local tourism will indeed be a relatively big social problem. But let me think about it carefully, our idea of ​​​​this metaverse performance may not be completely formed with shopping malls. Opposite. Although our terminal design for individual users should be as compact and easy-to-use as possible, for the information collection of performers and audience presentation, we still need a relatively large space, as well as very professional stages and equipment .”

"For example, Yang Qian, if you want to hold a virtual metaverse concert, it is impossible to record it at home, so the effect presented to the audience will not be good, so you need to use a professional concert venue, and we will launch a concert in the future. related acquisition and presentation equipment! Even, if our technology permits, you can hold metaverse concerts at the same time as real concerts, the interweaving of reality and virtuality, this is the real metaverse!"

Yang Yan said.

"Yes, we also have a cooperative relationship with the venue. We don't make venues. We provide equipment and technology, and provide a viewing platform for Metaverse concerts. The venue is still the venue. They are responsible for the investment. We and all venues and brokerage companies are in charge. It's a partnership!"

Lei Zhentian patted his thigh and said excitedly.

Speaking of this, Yang Qian gradually understood that the cousin and the others really wanted to do a good job in the entertainment industry and a platform for mutual benefit and win-win for everyone.

And they are right, they can't be a car with their own arms to prevent the future that is destined to appear. Even if Xiaoai company doesn't do it, other companies will do it in the future.

That being the case, instead of letting other companies make the whole industry a mess and deny musicians a way out, it’s better for them to do this well themselves, and at the same time formulate strict copyright review rules and strict live singing performance rules. Through technical means, the legitimate interests of musicians are protected, and at the same time, the interests of all parties are weighed, so that music can bloom, and the Chinese music scene will naturally flourish again!
Yang Qian hopes to see this scene appear, and is willing to do his best for this goal, even if he may not gain too much training value through the Metaverse concert, he is worth it!

However, now there is a problem.

"Brother Lei, Brother Yanzi, I understand what you said, but I have a question, you found me for this project, can I play a role in it?"

Yang Qian asked.

　Two-in-one big chapter~
　　
　
(End of this chapter)