I copied my daughter in the parallel world

Chapter 1348 1223. Bar Experience

Gu Cheng completely regarded himself as an ordinary customer to experience these projects. When he entered the bar entrance, he did not deliberately reveal his identity. In addition, since the bar was built and opened, he basically did not come. Having been here before, the service staff at the bar couldn't clearly identify themselves. Instead, they greeted the guests with a very warm attitude, and greeted Gu Cheng all the way through the crowded crowd at the door to a relatively secluded place.

Although the bar has always been full of music and cheers in the eyes of many people, the overall feeling is still relatively restless, but when designing this bar, Shang Yan has already considered this issue. There may be two groups of customers who come to the bar to consume. Some prefer this restless environment, hoping to perfectly vent their work pressure in this way.

On the other hand, the purpose of the group after entering the bar is very simple. It is because there may be too few places for entertainment in daily life. They just want to enter the bar quietly and enjoy the taste of drinks while listening to music. For this kind of guests, the chaotic environment in the bar itself is not so satisfactory. In order to satisfy the contradictions between the two groups as much as possible, the bar was divided into two complete stages at the beginning of the design. On the one hand, it is a relatively noisy dance floor, on the other hand, it is responsible for providing private rooms and quiet halls for people to talk about things happily and peacefully.

It has to be said that at the beginning of the design of this kind of bar, it was unanimously opposed by the designers, because in the eyes of many designers, the bar is divided into two types, one is a rough bar, and this The existence of the bar also satisfies the venting of young people's emotions. On the other hand, it is the Jing Bar, which appeared entirely for the petty bourgeoisie group. Although the bar and the Jing Bar belong to the same bar, they are two completely different concepts. There has never been a bar. The boss can take into account the two concepts of the bar and the quiet bar. Once this method is chosen, there will definitely be a situation where both parties are not very pleasing.

But I didn’t expect Shangyan to be quite persistent on this issue, with its own set of methods. It didn’t follow the designer’s profession at all, but fulfilled its original design intention very strongly, and insisted on its own. After the design, when the final results were released, many people were dumbfounded. It can be said that this kind of proposal from the other party is a precedent for this industry, and it even gives them another suitable path to join this industry.

At present, it seems that this change of the other party is indeed more forward-looking and thinking, and has not been imprisoned by the industry. It may have a lot to do with Shangyan itself considering issues from a more macro perspective. If If you ask a bar practitioner who has been in business for many years to conduct research and discussions in this area, the other party will definitely not choose the same bold strategy as him, because for many people, since the predecessors have already practiced a successful one for you It is enough to follow the path of others. There is no need to take risks to try some new routes. The emergence of new routes represents opportunities, but it also represents risks. For many businessmen, in It is almost difficult to choose one of these two paths, and some people will choose to take risks to bear those unnecessary losses.

The group responsible for contacting these customers to receive customers in the bar is called marketing. The existence of these marketing can not only recommend suitable booths for you, but also undertake part of the work of selling drinks. Once the sales volume of the customers received by this marketing itself When it reaches a certain level, the other party can draw a very considerable amount from the amount consumed by these customers as their own bonus, and there are some relatively skilled marketing, relying on this job is easy This city has gained a firm foothold. Not only do they have their own houses and cars, but some people will even successfully transform themselves into owners of a bar after they have accumulated enough funds.

Therefore, in the eyes of many people, marketing is actually a relatively promising job. While being able to get in touch with many social groups, it can also accumulate enough personal connections for themselves. Can provide great help.But the marketing industry is simple and very simple to say, and it is also very difficult when it is difficult. No one will easily have too much trust in a group that is obviously a salesperson. How to gain the trust of customers and at the same time let The other party's recognition of your personality and service has become the main means for everyone to enhance customers.

The salesman in charge of receiving Gu Cheng is a very young man who always maintains a decent and kind smile on his face. Well, it's hard to make people feel disgusted towards him. In addition, the attire on his body, although it is a three-piece marketing suit, vest, white shirt and leather shoes, but when worn on the other party's body, there is a very Handsome and a sense of propriety.

"Brother, is there any familiar marketing? How are you going to play today?"

He thoughtfully handed Jiang Ning and Gu Cheng a cup of warm water, and at the same time was responsible for leading each other to the rest booth to experience it. When the guy was asking the other party why he came, he would also ask if the other party had any familiar marketing .

For their industry, in fact, sometimes the competition is very fierce, but in order to avoid the marketing of a store will use some other means to strengthen each other's customers and resources, so when the bar was first established, it was formulated stricter rules.

Before each guest is received, ask whether the other party has familiar marketing resources. If the other party has familiar marketing resources, the salesman in charge of reception should transfer the guest back to the previous salesman as soon as possible. My subordinates, this method and the formulation of the rules have ensured that the interests of each marketing will not be damaged, and at the same time, it has avoided the existence of some malicious competition. In marketing, you need to take out a relatively fixed percentage of your current income or the amount of customer consumption as a bonus to give back to your colleagues. After all, only profit is the prerequisite for ensuring that everyone abides by the rules.

It is precisely because of this that only after confirming that Gu Cheng and Jiang Ning do not have the corresponding marketing experience and are new customers to this bar for the first time, can the young marketing guy in front of him be able to treat these two customers Counting on my own head, before asking for this information, the ownership of the guests is still pending.

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