The baby who has got new toys and new fun is no longer willing to waste his time playing with adults. He is very happy to entertain himself by sitting on the sofa and introducing his latest toys to all his doll friends. harvest.

At this time, Gu Cheng finally had a rare opportunity to relax. He sat on the sofa alone and closed his eyes to relax. He looked like he was asleep, but in fact, he was quietly thinking about some work-related matters in his mind.

The main goal of the specific search is simply the outline and selection of new works that you need to provide to the new company.

Without this trip to the company to obtain the real needs of the animation company, Gu Cheng might not know which direction to think in. After all, there are too many animation works to choose from in his mind.

The idea he initially considered was to find an IP and anime image that could exude lasting charm, so that the IPs of these two works could become the main pillar of the company's next revenue.

With the shaping and development of these two animation IPs, even if the company will face the crisis of failure when trying new possibilities in the future, there is still no possibility of shaking the company's foundation.

But after actually going around the company and getting first-hand information, I had to change my mind. Since the most popular ones on the market are puzzle-like animations, then the company wants to achieve a good accumulation of itself. With the current foundation and advantages, we need to continue to work hard on this track to achieve an absolute authoritative position before considering developing in other directions.

Whether you are developing business or doing anything else, you must learn to follow the trend and fight against the development trend and direction of development on your own. Unless you are very lucky to win in the end, or you will be crushed by the panic of the general trend. Crushed into dust.

Regarding the choice of puzzles, I actually have quite a few works that I can learn from in my mind. After much thought, I still can’t figure out which one to choose, because from my own perspective, every work is different. It may become a classic.

When you think one of them is relatively good, but suddenly another animation work pops up and the results are comparable to the other, you want to choose the best one from the two works, which makes you particularly entangled. When this Before the two questions were resolved, many of the same categories suddenly popped up in my mind, and it was difficult to distinguish between other works of the same type.

Just when he was at a loss what to do, he suddenly saw his daughter holding a ribbon in her hand and playing with it, and when the ribbon was wound around in circles, it just formed a particularly hazy shape. The pattern looked particularly familiar to him. When he compared it with the impression in his mind, a name that he had not expected immediately emerged.

"Peppa Pig?"

Speaking of this anime series, it may be a miracle in the entire animation industry. You must know that this anime was not too famous in China at the beginning. It may have a very rich status abroad, but it is limited by Depending on the national conditions, children and the market are full of Pleasant Goat and Bear-type works.

You must know that these two works are almost shaped by a particularly long-lasting IP, and have even accompanied the youth and childhood of an entire generation of children. If this state continues, it may be the case that the anime idols that the father and the child like are the same character. Appearance is not too rare.And in this era, everyone has realized the shaping of IP and the brand benefits brought by IP, and many works have been developed around an animation image. A complete set of processes has even been formed, and there is a movie every year Regular animation movies are released, spreading their influence more widely.

It is in this era that many animation practitioners feel is bleak and has even formed an absolute monopoly. The intrusion of a foreign animation instantly tore open the cracks in the market. It entered this market without any scruples like a barbarian. In the field, a three-legged state has been formed.

The reason Gu Cheng knew about this animation was that it came from a micro-movie. The content of the micro-movie was also very simple. A little girl living in a big city suddenly called her grandfather. When the grandfather asked the little girl what she wanted, When asked for a birthday gift, the other person’s answer was that he wanted a Peppa Pig.

When the goods knew this response, the grandfather was naturally confused and thought that what the other party wanted was a piglet. He bought some pet piggy images from the market and happily brought them to his granddaughter. , the other party shook his head in disappointment again.

Through other people's advice and searching on the Internet, I finally saw the appearance of Peppa Pig. After thinking hard, my grandfather used the old-fashioned blower at home to make a pattern of the same shape. When the little girl got this specially prepared gift, Silver Bell-like laughter echoed throughout the family.

When many people saw this micro-movie, they were deeply impacted. The gap between the older generation and the new generation disappeared without a trace in this ingenious way, and the grandfather and grandson The family affection between the two people is also vividly displayed here.

At that time, this micro-movie even caused a sensation and became a hot topic of the year. It was precisely because of the existence of this micro-movie that this animation successfully entered the market. It even had quite a wide impact.

Afterwards, this IP quickly gained its own advantages in China and was liked by many children. Although it is a foreign product, it has adapted very well to the local environment and has not felt any acclimatization at all.

Even in Gu Cheng's memory, it has developed more and more outstandingly. In addition to forming a huge IP and brand peripheral interests, the development of this product has also been continuously released, and has even been developed to the 9th and 10th seasons. Every year It will become one of children's favorite anime during winter and summer vacations.

There is no doubt that the type of the other party is classified into inhibitory animations, which also teach and guide children to realize a lot of knowledge. This may be the main reason why adults are not opposed to children liking this type of animation. Compared with the various works on the market that are borderline or that promote various harmful effects under the guise of animation, this kind of animation can make parents feel more at ease.

Although there are still shadows of other anime in my mind, after a one-on-one comparison, I found that none of the IPs like Peppa Pig impressed me more deeply. If this work is released in this world, it should also be able to cause a stir. impulse, or to obtain the status that one should have.


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