I really don't want high ratings for my documentaries!

Chapter 459 "The Magical Time-honored Brand" is on the air!
This time, the hand-drawn animation was used at the beginning. In this hand-drawn animation, Xiao Zhang saw many things that he could only see when he was a child.

There are things to eat, things to wear, things to use, and things to carry.

Seeing these things, Xiao Zhang felt very cordial.

The bright red hand-painted animation is brightly colored, and the old objects rendered in yellow have also become embellishments.

The last set of big red fonts appeared on the screen.

"Magical Time-honored Brand"!
This opening alone scored high marks in Xiao Zhang's heart.

At the beginning of the screen, a big river was given.

The big river is not too wide, and there are many houses built around it.

There are many small bridges full of history left on the bridge deck.

There are pedestrians on the bridge, and there are ships passing under the bridge.

It also had a famous name in ancient times.

Beijing-Hangzhou Grand Canal.

And here is the starting point of the canal.

Jiangsu and Zhejiang.

When the canal is accessible, merchants will circulate.

Hundreds of years ago, post stations were set up on the old streets here.

And there are countless poems left by countless literati and inkmen following the circulation of the post station.

Since then, tens of thousands of poems and essays have filled the West Lake.

The business travels are numerous and the scholars are well-versed, which also left Jiangsu and Zhejiang with a tradition of emphasizing literature and good business.

As a high-quality city for human beings, Jiangsu and Zhejiang are also very trendy.

As the cradle of e-commerce and the bridge of scientific innovation.

Trendy and traditional collide fiercely here, producing a magical chemical reaction.

Countless people and stories collided with each other.

Ah!
Xiao Zhang was taken aback, this documentary seems to be a little different from "Little Missing Objects".

There is a winding road beside the West Lake.

Many tourists come here for the beauty of the lake.

Or come to the Broken Bridge to take pictures, or find a teahouse to drink.

I often overlook the Shipai Gate on a small road by the West Lake.

There is a small plaque hanging on the stone gate.

"Xiling Yinshe"

This is a place with a 117-year history of seal cutting skills.

Two characters of seal carving.

Seal script is seal script.

Engraved for engraved articles.

And all kinds of gold and stone begin with the writing of running script.

Xiling Yinshe was founded in the last century, a dream to promote the quintessence of China.

After a hundred years of ups and downs, this academic group whose lifelong courses are preservation of inscriptions, seal studies, and calligraphy and painting has become an insurmountable mountain in the study of inscriptions and seal cutting.

And this initial dream came from four young people in their 30s and [-]s.

"Wang Fu'an, Ding Ren, Ye Weiming, and Wu Yin, they are the four gentlemen of the founding society. At that time, Wang Fu'an was still very young, only 24 years old. In the summer, these young people all discussed printing studies together."

The gray-haired chairman of Xiling Yinshe, Li Zao was facing the camera and introduced to the old photos hanging on the wall.

When talking about these four people, there was a hint of admiration on his wrinkled face.

In that chaotic era full of wars and changing times.

In order to save the quintessence of the country, this gentleman kept running around to raise funds.

The establishment of Xiling Yinshe attracted many people with lofty ideals.

One gentleman after another became the president.

Sprinkle pieces of blood.

Write down stories.

Nowadays, the government is well-organized and the people are harmonious, but the seal has gradually faded in people's daily life.

The popularization of the Internet and the upgrading of office.

Make the seal exist only in contracts and bills.

Gao Feng's scrolls are unprinted, and gold and stone skills are seldom known.

Seeing this, Xiao Zhang completely distinguished "Magical Time-honored Brand" from "The Missing Little Object" in his heart.

Chaoyang Film and Television's "The Missing Little Object" tells more about the things in everyone's childhood memories.

Things that appeared and then disappeared.

Mostly food and toys.

It focuses on feelings.

And "Magical Time-honored Brand" has more historical charm.

Moved out those time-honored brands that were hidden deep in the market but witnessed the rise and fall of history.

It's not a memory, it's a novelty.

As a new Jiangsu and Zhejiang native who has lived in Jiangsu and Zhejiang for several years.

Xiao Zhang never knew the existence of Xiling Yinshe.

This made him as excited as if he had discovered a new world in this city, and he even forgot to eat the snacks in his hand.

It's just that Xiao Zhang still feels a pity when he sees that the Xiling Yinshe, which was born for saving the country, has become thin and gradually withered.

In terms of how to revive the seal, Xiling Yinshe has also made a lot of efforts.

A cultural and creative store was established online.

Produced many cultural and creative products.

The [-]-meter Gushan trail has been walked by Xiling gentleman for a hundred years.

The spirit of youth spreads in the mountains, and we are even more looking forward to what kind of miracles our generation can do.

Looking at the brand new bookstores standing in the urban area in the picture.

Xiao Zhang had a clear idea all of a sudden.

Some of the cultural and creative stores that I pass by on the way to get off work look like cheating tourists are opened by Xiling Yinshe!

Xiao Zhang's eyes widened.

I passed by this century-old brand countless times.

But they were all ignored by me!

It seems that I don't know the existence of such a time-honored brand.

Rather, these time-honored brands already exist among us in another form.

Xiao Zhang immediately wanted to go downstairs to the shop.

But looking at the picture still playing on the screen, Xiao Zhang stopped this impulsive thought.

When the picture changed, it was still by the West Lake.

Around this lake, there are too many stories.

Among the lush subordinates, an old man sat on a stone bench.

The old man looked at the sparkling water of the West Lake, and felt the cool breeze constantly blowing in his ears.

From time to time, he picked up the teacup on the side and took a sip of the Longjing in the teacup.

Dry aftertaste!

When it comes to drinking tea, it is natural to drink Longjing.

If you drink Longjing, you will naturally come to West Lake.

If you don't have a cup of Longjing, you won't be able to talk about decent stories.

No matter in Erxianqiao or in the Forbidden City, Shibalipu or Longmen Inn.

A cup of Longjing, two leaves and one heart.

All the grievances and grievances of the rivers and lakes are a little behind.

Machinations must be slowed down.

Before everything else, drink tea first.

The old man's tea comes from a tea field not far from West Lake.

Standing at the foot of the mountain, looking up, there are tea trees everywhere.

A tea farmer wearing a sunhat and carrying a basket on his back, with quick eyes and hands, quickly and ruthlessly grabs the young leaves that can be used to make Longjing from each tea tree.

This kind of hand speed is precipitated by time.

This is the tea field of Yupai Longjing.

As a century-old brand, it is also an inheritor of intangible culture.

With centuries-old tea-making skills, listening to your words is like drinking half-raw tea.

"For tea picking, we only use spring tea, and we don't pick tea in summer and autumn, because tea is precious, and we have to protect it."

Standing in front of the tea tree and listening to the old man is Zuo Zuo, the creator of the new generation of tea.

She also has her own ideas about good tea and good taste.

"I used to think that tea was drunk by grandpas. It was very bitter, astringent and strong."

Xiao Zhang has a deep understanding of Zuo Zuo's words.

Drinking tea is not as enjoyable as drinking alcohol.

A bottle of beer with skewers.

That taste is pain.

But I don't know if it's because of my age.

The last few times Xiao Zhang drank beer, he felt a little pain in his waist.

I feel drunk when I drink too much.

Maybe try tea?

An idea popped up in Xiao Zhang's mind.

A century-old tea merchant is also ushering in a turning point today.

Because of the convenience of life and the development of the Internet.

Today, Yupai Tea has more than [-] stores across the country.

Meet friends over tea, sit down and drink a pot.

Taste all kinds of life in tea.

The established tea brands are still constantly exploring new routes between tradition and fashion.

But for another time-honored brand, Biyupai Tea has embarked on a new path.

Wang Qiang.

As the inheritor of Xidebao silk printing.

He has his own beliefs.

As a 190-year-old brand.

Xidebao can be regarded as the first time-honored brand to go out of its own way.

The trend continues to this day.

All kinds of cutting-edge ideas are rushing in.

The concept of "co-branding" has long been thoroughly explored by Xidebao.

Wang Shi, who is over half a century old, is currently under the camera, listening to the narration of the young man in front of him.

When the young man came, he was a student of Huaguo Academy of Fine Arts.

He brought his own work.

"The series I created this time is called "Little Hei Ni", and there are figures of Little Hei Ni on every picture."

The cutting-edge ideas of the post-90s almost overwhelmed this middle-aged man.

Having made silk for so many years, "elegance" is what he pursues.

But sticking to tradition is not his idea of ​​running Xidebao.

Although some do not understand the creative concept of this young man.

But he was still willing to give the young man a chance.

In the golden age, Xidebao has continued to explode, not only co-branded with cultures from various countries.

There are non-stop catwalks and non-stop exhibitions.

All kinds of official invitations from various countries made the model team showing clothes to Xidebao well-known by the entire Jiangsu and Zhejiang teams.

"At that time, even if you were a taxi, you knew where our Xidebao model team was going to perform and compete."

Facing the camera, Chen Juanhong, who is also over fifty now, also recalled her youth.

At that time, they were the most eye-catching big stars.

It's just that the years have passed, and now they have returned to ordinary people.

Xidebao, which is nearly two centuries old, has integrated thousands of skills.

A piece of silk scarf looks hazy and misty from a distance, with a fine texture of porcelain.

Take a closer look at the inexhaustible clues, infecting the immortal energy.

Requirements for quality and adherence to ancestral precepts.

Trends are endless, like scarves in the wind.

It reflects the charm of Jiangsu and Zhejiang, the ups and downs of life and the youthful hearts of generations of Xidebao.

At the end of the screen, pieces of cutting-edge co-branded silk scarves flutter in the wind.

Xiao Zhang was shocked when he saw it.

For the first two brands, Xiao Zhang can be said to have little impression.

But for Xidebao, he has heard from his mother since he was a child.

Now he can't appreciate this kind of old silk brand.

But for my mother or even grandma, Xidebao is equivalent to the pursuit of those luxury goods by young people today.

In fact, Huaguo also has many time-honored brands.

Whether it is a seal engraved or a hundred-year-old Longjing.

Even silk.

But it's just that these century-old domestic products are not known to anyone.

Compared with the recollection of a certain moment of childhood memory.

This kind of century-old domestic product brings a sense of excitement!

(End of this chapter)