I really don't want high ratings for my documentaries!

Chapter 687 Successive failures?
When he was studying, Zhang Min never understood the meaning of "the willows are dark and the flowers brighten another village".

Although I know that this ancient poem can be interpreted as a blessing in disguise.

But Zhang Min has never experienced it himself, so he is not very impressed with this.

Until now, when I heard Xu Wen say that among the 10 low-budget films he directed, one of the films was written by Xu Wen in order to guarantee the bottom line, Zhang Min instantly understood the meaning of this ancient poem .

Zhenzhen could not be more appropriate to describe her mood at the moment.

This made her feel like being pulled from hell to heaven.

She couldn't wait to run to her office, picked up a document and ran back to Xu Wen's office.

Excitedly handed the form to Xu Wen.

"Which one is it, tell me which one it is?"

Xu Wen smiled, and took a sip of the coffee in his hand slowly.

"The one with the fewest words."

When Zhang Min heard this, his eyes fell on the form in his hand.

After watching for a while, she raised her head again and asked.

"Is this called..."Manslaughter"?"

Xu Wen glanced at Zhang Min, then nodded.

When Zhang Min asked Xu Wen to take over the direction of these ten films, Xu Wen had a premonition that not every film would be successful.

And since it is a guide, it means that it is based on the original basis of each movie, giving pointers.

If the foundation was not very good at the beginning, no matter how Xu Wen changed it, the effect would not be great.

So in order to prevent all ten movies from being scolded by Waterloo at that time.

Xu Wen found a movie that even the director himself had given up on, and asked him to make his own script instead.

It can also be regarded as a means of guaranteeing the bottom line, so that it will not be scolded by others and affect the company's stock price.

After all, you can't make money because you don't make money.

Because of a small cost limitation, Xu Wen didn't set his sights on well-known movies from the beginning.

Instead, choose from a series of movies with a high investment return ratio in the previous life.

After choosing and choosing, Xu Wen finally chose this "Manslaughter" starring Xiao Yang.

Although this crime story about revenge for a woman is adapted.

But it showed a super high box office performance where it was released.

Under the premise of a production cost of 1.4 million, it finally won a box office of 12 billion.

Let the investors make a lot of money.

It also became a dark horse at the box office among the movies released at the same time.

And with a total budget of 3000 million, only 300 million fell on each movie.

It is obviously impossible to restore the exact same "Manslaughter", so He Nan also made a lot of deletions.

Because the producer of "Manslaughter" has said it himself, out of the 1.4 million production cost, there is 4000 million publicity and distribution costs.

Zhang Min's initial plan for these ten films was zero publicity.

So He Nan directly omitted this part of the money.

Among the remaining money, the remuneration of powerful actors such as Xiao Yang, Tan Zhuo, and Chen Chong also accounted for a large part, about 40%-50%.

If these are removed, a lot of costs can be saved.

The part actually used for shooting is estimated to be around 4000-5000 million.

Of course, no matter how much you save money, it is impossible to save 300 million before you can shoot it.

But Xu Wen didn't ask for the exact same restoration as the original version at the beginning.

As long as there is a reduction degree of about 60-70%, it will be fine.

Remove the remuneration of well-known artists and big-name stars, delete big scenes and consumable props, gradually reduce the scope of the scene, and reduce the staffing.

In the end, this high imitation version of "Assassination" was sent out with a budget of 900 million yuan.

Among them, 600 million is Xu Wen's personal investment.

Otherwise, the original 300 million yuan would not be able to be shot at all.

And in order not to raise expectations at the beginning.

So Xu Wen also arranged "Manslaughter" to be released at the end of the ten films.

After listening to Xu Wen's narration, Zhang Min was ecstatic but also worried.

The mixed expressions of sadness and joy on his face made Zhang Min's facial features very strange.

Xu Wen felt tired for her.

"Just say what you want, without a constipated expression."

"That's not. I am. The failure of the 6 movies now makes me lose much confidence in my heart."

Zhang Min sighed, and truthfully spoke out what was in his heart.

Xu Wen comforted Zhang Min.

"Don't worry, since I dare to show this movie, I am confident in recovering the cost of 3000 million."

"I hope so, otherwise we will really become a joke in the circle this time."

Zhang Min sighed.

The theater stalls were gloomy.

In the name of Xu Wen, all six films released in succession were Waterloo, and the combined box office so far has not exceeded 5000 million.

On the other hand, Huang Yu, who left Xu Wen's company, the film of the new project was 3000 million on the first day, breaking through 3 million in [-] days.

The amount of cost recovery of 3 million is narrowing the gap visible to the naked eye.

It is also because of this matter that there is a lot of bad news for Xu Wen on the Internet.

If one or two films are not good, it is almost a problem; if three or four films are not good, it is the market; if five or six films are not good, then it is a matter of strength.

Although the cost of only 300 million yuan accounts for a large part of the factor.

But the audience will not pay attention to the plight of a smart woman who can't cook without rice.

They will only feel that since you have the confidence to direct a small-budget movie, then the movie must at least create a value ten times or twenty times higher than the original director to be worthy of the status of a famous director.

However, none of the few movies released so far have achieved this effect, and the negative reviews have flooded in like a flood.

At present, open the film and television section of the bib or Xiaopozhan casually.

Among the ten articles, there must be an article devoted to the history of Xu Wen's decline.

And there will definitely be an article dedicated to the history of Huang Yu's rise.

It was as if Huang Yu's rise led to Xu Wen's decline.

Here "Nayun Nashan" is still in theaters, and the seventh film produced by Xu Wen is officially released.

This "Cute Pet Home", which tells about humans and animals, has received a lot of attention since its release.

Because there are still relatively few movies of this type.

Taking the path of the niche can sometimes achieve unexpected results by surprise.

But often the idea is very beautiful, and the implementation is very realistic.

There are relatively few adult audiences for this movie, but there are more parents with children.

Of course, the final box office was not as good as the original expectation.

The box office on the first day was 142 million, but the box office on the second day was only 65. It is doomed that the possibility of this movie becoming popular is very small.

In fact, it does not mean that everything can be determined by looking at the box office on the first day.

Because watching a movie is still a follow-up effort.

As long as the subsequent box office continues to rise or stabilize, then this is a successful movie.

It's like Huang Yu's "Nayunna Mountain" with a box office of 3000 million on the first day.

Although it did not continue to rise in the follow-up, because of the large base, the box office in the next few days has remained at around 2000-3000 million.

So far, it has been released for more than a week, and the box office has exceeded 2 million.

This is only 3 million short of their 1 million cost recovery box office, and there are still 4-6 weeks of sustainable business hours.

However, the box office on the first day and the box office in the next few days have fallen by more than 40%.

That was basically hopeless.

Facts have proved that this is also the case. On the third day, the box office of "Cute Pet Home" was less than 30.

From one million to 30, it basically drops by 30% every day.

At this time, not surprisingly, another wave of media and netizens jumped out to output to Xu Wen.

All kinds of bad-mouthing come again.

There are even so-called directors in the circle who couldn't help but stand up and speak out.

He said that even if Xu Wen wanted to test the waters, he shouldn't supervise so many movies at once.

The result of this is that the audience's disappointment with these movies has widened.

Even if the directors of the 7 films that have been released before jumped out to speak out.

He said that during the filming process, Xu Wen did not change his own content. On the contrary, he would always give opinions on certain parts of the content, but he did not listen to it every time.

At the same time, he also said that in this movie, Xu Wen is more like a guide who assists from the side, and he really has to do with himself whether the movie is good or not.

And I also hope that everyone will not continue to criticize Xu Wen even if they want to criticize.

If you want to criticize, criticize yourself.

And then there is no then.

Because people don't care what he says.

In the words of a big shot in the advertising industry: What happened to Xu Wen is a typical amplification factor. Even if Xu Wen's participation in this movie is only 1%, then because of his own fame, 99% of it.

Therefore, in the hearts of the audience, it is a matter of course that this movie is 100% Xu Wen's work.

Naturally, he was labeled as Xu Wen.

The marketing accounts are also well aware of this, so the word "Xu Wen" is specially emphasized in front of each news headline.

Let this magnified factor be reinforced in the minds of the audience.

Although the explanation was very professional, but the audience didn't listen.

Because at this time, the eighth low-budget film directed by Xu Wen as the producer was released in theaters.

This movie is a very popular genre of ancient puppet and fairy tales nowadays.

Although it was a small cost, the actors we looked for were all college students who had not yet graduated from the film school.

The combination of handsome men and beautiful women, coupled with the patterned routines, logically speaking, the box office should not be bad.

But for some reason, the box office on the first day was not much higher than that of "The Great Home of Cute Pets".

With less than 200 million box office on the first day, almost people do not expect any explosion in the follow-up of this movie.

The box office of 200 million continued the next day, and no one was still optimistic about it, because 200 million seemed to be its stable value.

Even though it scored 8.1 on Douban, its box office is still half-dead.

This made many viewers who like this movie complain about it.

Others said, "If I hadn't accumulated too much about Xu Wen's failures, maybe I would have rushed into the cinema immediately" or "This is a movie that was influenced by the previous movies."

Some netizens even ran under the director's collar of this movie to encourage the director.

He said that if it wasn't for Xu Wen, his movie might not have such a low box office.

I also hope that this director will be more energetic, follow Huang Yu's lead and leave, and become the second Huang Yu.

face such criticism.

However, the director sent out a scarf meaningfully at this moment.

"But do you know that Director Xu Wen helped me think of all the points that you praised this movie on the Internet?"

One sentence left many instigated speechless.

But in return, the box office continued to decline.

They didn't change their opinion of the movie because of this one incident.

Because this incident was originally a trivial matter among the voices belittling Xu Wen on the Internet.

Although there are also many fans of Xu Wen who have been doing things for Xu Wen on the Internet.

They try hard to separate the movies that are showing today from Xu Wen's previous achievements.

Xu Wen's small-budget film directed by a newcomer is itself a matter of supporting the film industry.

This cannot be compared with the level of Xu Wen's own works.

It's like the level of students brought out by a professor is not high, but it doesn't mean that the professor himself is good.

Some people are suitable for scientific research alone, and this kind of thing can't be done in a row.

But for those who gloat, they just want to link this matter with Xu Wen.

Because now it is politically correct to pull Xu Wen down from the altar.

Coupled with the contrast of Huang Yu's new work, the comments supporting Xu Wen seem to have been drowned out by the voices of "Xu's deprecation".

On the premise that eight films in a row failed, the ninth low-budget film directed by Xu Wen went online.

Before the movie went online, basically not many people thought that the movie would turn over.

As expected, the film's box office trends for three consecutive days were 202 million, 150 million, and 90.

The data graph of the descending staircase made many viewers shake their heads and be disappointed.

At the same time, it also made more people who watched the theater work harder to advocate "Xu Yu."

Directed ten films as a producer.

Nine of the films were released within three weeks, but none of them were box office hits.

Compared with Huang Yu's box office of 2.5 million so far.

It seems that among the 9 films directed by Xu Wen, not even half of Huang Yu's is achieved.

The box office failure of the ninth film seems to have sealed the matter.

The statement made by a marketing account that Xu Wen wants to train these ten new directors to suppress Huang Yu also became a joke.

For Xu Wen, this is a failure that has never been encountered before.

Because in the past, whether Xu Wen made a TV series or a movie, his box office reputation was a double harvest.

Now there are 9 Waterloos in a row.

This made many investors who firmly believed in Xu Wen began to waver.

Penguin and Kiwi even have it internally. Is it a wrong choice to take over Xu Wen's small cost and release it to the platform?

Amidst all kinds of discussions, Xu Wen's tenth film "Manslaughter" was released quietly.

The launch of this movie was almost a failure in everyone's eyes.

Because I have experienced the failure of the previous 9 movies.

I don't have much confidence this time around.

At this time, Huang Yu took the initiative to forward the release of the movie "Manslaughter" on her scarf.

This is simply a reverse counterattack in the circle!

A person who was rumored to be suppressed, now actually started to help the person who made harsh words before.

Isn't this an irony?
For a while, there was a lot of discussion in the circle.

(End of this chapter)