Top of the Great Era

Chapter 1303 Fitting with the national character

Xu Liangjie is in charge of the middle and Taiwan business. As long as he seizes the opportunity, he will spare no effort to promote it.

But he is right that the localization of Internet products is very important.

This is also the main topic of today's meeting, and it is the product rule summed up by Zhou Buqi using his foresight and experience in this life.

As Fu Hongliang said before, instant messaging software seems to be born for mobile phones, and the two are deeply genetically compatible.In the era of mobile Internet, the unification of chat products is obvious.

WeChat is used in China, WhatsApp is mainly used in Europe and the United States, and Line is used in Japan, Taiwan and other regions.

What's the difference?
WeChat has two core functions: chatting and circle of friends.

The function of WhatsApp is very single, that is, pure chatting.

Such a difference does not come from the design of the product, but from the corporate strategy behind the product. WhatsApp is a subsidiary of Facebook, and the subsidiary must obey the parent company's grand strategy.

The circle of friends, including the open platform, personalized recommendation of information flow advertisements, circle of interests, and other functions, all belong to Facebook's main business.

WhatsApp cannot compete with the parent company.

As a result, the functions of WhatsApp are seriously insufficient, and it cannot meet all the needs of users, which also leads to the inability to monopolize the market, and several chat apps have appeared in the European and American markets.

For example, WhatsApp can only send text and pictures, but cannot make voice calls and video calls.If users want to make voice calls or calls, they have to use Skype, or FaceTime, telegram and other products.

Facebook also has a product called Facebook Messenger, which is very powerful.You can convert Facebook on your computer to your mobile phone.This is a product that focuses on "circle of friends" and supplements chatting.This is not a product positioned for chatting.

In short, there are many problems with Facebook's strategic structure, which has led to a decline in its own competitiveness.One of the reasons for this is that WhatsApp is not an original project of Facebook itself, but was acquired by Facebook after WhatsApp grew up.

Just spending money is not enough, Facebook also needs to decentralize enough to follow the product concept of the WhatsApp founding team, resulting in this product not being deeply in line with its own company's strategy, failing to maximize the use of this product, leaving competitors with There is room for growth.

This is the European and American market.

Asian markets are different.

Domestic WeChat has a dominant position, and Korea and Japan are similar.

South Korea's nationalism is too strong, it rejects foreign products, and believes that only local products are the best. The market is ruled by local Kakaotalk, which is basically a copycat version of WeChat.In the beginning, WeChat imitated them.Later, Koreans have to follow and imitate every function update of WeChat.

Japan is different again. The chat software in Japan is called Line, which is fundamentally different from chat software in other countries.

The other software is the design of "chat + circle of friends".

Because the chatting friends on the mobile phone are more acquaintances socializing, so it is matched with the information dynamics of acquaintances and friends, which belongs to the acquaintance social network.

But the local character of Japan is obvious. They all like to protect themselves and attach great importance to personal privacy. Even with relatives, classmates, and friends around them, they don't want to share personal news.

What they admire more is the social network of strangers.

In other words, the Twitter model will be more popular than the Facebook model in Japan.It is also the main reason why YikYak can quickly stand out in Japan. This product can fit the national character.

Japanese users are unwilling to share personal information, but like to follow other people's information dynamics.

But if everyone doesn’t share, what should they pay attention to?
This is the essence of socializing with strangers, to pay attention to stars, celebrities and some important official accounts, to pay attention to these public information.

Koreans hate Japan very much, but this does not affect making money.Koreans have keenly grasped such national characteristics. When many European and American chat products swept the Japanese market, Koreans developed Line and gave up the acquaintance social network model of other products "chat + circle of friends". Instead, it adopted the "chat + twitter" social network model for strangers, and it became an instant hit!

Line was born very late, but because it fits the national character of Japan too well, it quickly defeated all products and became the dominant app.

In this life, if Zhou Buqi wants to win the Japanese market, he will not leave a chance for the Koreans.

This is also the reason why Ziweixing did not search like Baidu after entering Japan, but came up to do YikYak.This is not only a website, but also paves the way for future occupation of the mobile Internet market.

Helo in the European and American markets can use the "chat + circle of friends" mode to grab Facebook's territory.In the Japanese market, it should be a "chat + YikYak" mode.

Zhou Buqi doesn't know more about the market situation of other countries, and he has never been there.In overseas markets, he mainly goes to several countries such as the United States, the United Kingdom, and Japan.

But that's the general idea.

Either a social network of acquaintances or a social network of strangers.

This can be operated according to Xu Liangjie's China-Taiwan thinking.

Modularize functions.

Chat, circle of friends, circle of interests, YikYak, people nearby, shake, file transfer, scan, live broadcast and other functions are all modularized and made in the form of a middle platform.

It is equivalent to the ingredients provided by logistics to the kitchen.

Then, the chefs at the front desk can select, process, and season the ingredients in their hands according to the dining preferences of their guests, and make delicacies that meet the customers' preferences.

YikYak has already been established in the Japanese market and is relatively mature.

For Tang Binchen, the most difficult hurdle has passed.Next, it will be much easier to make the Japanese version of Helo. Do a good job of the chat function, integrate YikYak into it, and you're done!
……

The European and American markets are under intense competition pressure. No matter what, the Japanese market must be won.

Tang Binchen was full of confidence.

In less than a year, YikYak has become the largest social media in Japan.Right now he is competing for a higher position in Ziwei Star International Group!
A mere Japanese market is not enough to satisfy his appetite.

After the meeting, he went directly to Zhou Buqi's office.

"What about South Korea?"

"Ok?"

"South Korea's network facilities are better than Japan's, the best in the world."

Zhou Buqi said with a smile: "Small country, only Seoul, really has an advantage."

Tang Binchen said: "Because of the good network facilities, South Korea has always been at the forefront of Internet development. It's not that their technology is so good, but that they have been able to follow the pace of Silicon Valley. Unlike in China, there is no 3G network yet, at least It will be two or three years behind. I think it is time to enter the Korean market as soon as possible. There may be no chance if it is too late.”

Zhou Buqi nodded, "Yes."

Tang Binchen said with a smile: "Chen Dong said that he has already stepped in first."

Zhou Buqi said: "Yes, Jingtao invested, and asked a Korean under his hand to bring money back to China to start a business. It seems that his name is Kim Jong-hyuk, and he set up an e-commerce website. I don't know exactly how, but I heard that The kid who started the business has a good background, and his father seems to be an executive of the Hyundai Group."

Tang Binchen said: "It is too difficult for foreigners to enter the Korean market. We still have to fit in with the national character, support a local Korean, and build a local Korean Internet company. We hold shares behind the scenes and indirectly control the Korean market."

Zhou Buqi said: "Okay, after the Club World Cup in a few days, I will go to Japan. Then let's talk to Chen Dong and think about the plan for the Korean market. If Kim Jong Hyuk is reliable, we will focus on training him. If he can't, find another Korean from Silicon Valley and send him back to Korea."

"Club World Cup?"

"You don't know? Manchester United is going to participate!"

"YikYak will follow up and report the whole process and send reporters to follow up."

"Well, look at the arrangement. At that time, we can cooperate with Manchester United to create a batch of player accounts and send some words of thanks to the fans."

In fact, it is not just players. Many public celebrities have contracts, so we must pay attention to the public image.

Moreover, it is impossible for players to thank fans in different languages ​​on various platforms around the world, so it can only be operated through the team.

Now that this entire industry chain for harvesting fan traffic through social media has not been established, Manchester United can only officially come forward to operate these accounts on behalf of the players.

Let players like Ronaldinho, Rooney, and Scholes open accounts on YikYak to greet and interact with fans in Japanese.

Tang Binchen is back to Japan, he is very busy.

Zhou Buqi sat in the office, downloaded Rainbow Helo, and studied it with gusto.Although this is not his own product, the success of this product gives him a greater sense of pride than the success of his own product.

In the first half of the year, 51 saw that the capital chain was broken, and it was about to die.

Unexpectedly, the opponent's Boss Pang is also a ruthless person. He sent out his crush, and came twice for a beauty trick.Boss Zhou had no choice but to include them in his "Magic Reform Helo Plan", and then they launched Rainbow Helo, which was a real success!
Judging from this momentum, they are really going to replace Kaixin.com's industry status in the previous life.

After a while, Wang Haiyang came over and handed over a document.

"what is this?"

"This year's Special Contribution Award."

"Oh, yes, it's the end of the year."

Zhou Buqi took the document and read it.

Wang Haiyang introduced: "A total of 10 people have won awards, and the total quota is 50 shares."

This also shows the development and growth of Ziweixing.

When Shi Jinglin received the special contribution award, she was rewarded with 500 million shares at one time.Now 10 people should only get 50 shares.

However, Shi Jinglin's contribution is also great. At one time, by relying on group buying within the school, Xiaonei became the largest business group of Ziwei Star, even more powerful than Friends.com.

The 10 people on the list cover a lot.

There is Dr. Zhang Shaoqiang from Ziweixing Research Institute, who led a team to develop an intelligent pornographic identification program, which effectively monitored and rectified the unhealthy Internet "photo door" at the beginning of the year; The interest circle has become another big gold-absorbing section in the friend network besides the circle of friends; Zhang Xuhao, who has UC beauty, is the biggest surprise. The "Weimei Xiutu" developed by his team has no domestic market. He survived, turned into UC Beauty, and swept the Japanese market, which also allowed him to win the highest prize of 10 shares.

"Huh? Salesman Batu Baru?"

"Yes, he is from the marketing department, and he is a minority."

"What did he do?"

"Introduced auto advertising, which is great. He has introduced more auto advertising than everyone else combined. And he has a wide range of auto advertising channels."

"Very wide?" Zhou Buqi frowned, "What do you mean?"

Wang Haidao: "This kid has a lot of ideas. Other salesmen introduce car advertisements to attract advertisements for Friends.com and Toutiao. What he focuses on is games."

"game?"

""Grab a Parking Space", this is your idea!"

"right!"

"A total of 10 car advertisements, the price has skyrocketed. It is calculated on a daily basis. The daily advertising fee is 200 million! The contract is signed in June next year." After a pause, Wang Haiyang continued, "Social game advertisements are now It's hot, Mengniu, Motorola, L'Oreal have all bought the "slave trading" components, Lenovo organized the "LOFT decoration contest" in the "Buy a House" game, Lancome has established a crowd of pink collars, and Lihua and Magnum ice cream... …Starting from January next year, Friends.com’s advertising revenue will increase substantially.”

Zhou Buqi said: "No wonder the advertisements on the page are cancelled. This is a precautionary measure! Hmm... Our social game has received so many advertisements, and the 51 side is similar. We have to thank us very much."

(End of this chapter)