Top of the Great Era

Chapter 1305 Women's football is not football
At the level of Zhou Buqi, management means managing people.Returning to China this time, it can be regarded as successfully resolving an invisible gunpowder in Ziweixing's internal personnel.

Zhou Buqi didn’t pay much attention to Liang Rubo before. He only knew that he was a classmate of Zhang Yiming’s college.

It is almost impossible to go from CTO to CEO.Even if it is a technology company, the chances of being promoted to the director of operations, director of finance, and director of sales are greater than that of the technical director.

Management is about managing people, focusing on communication. CTOs are technology-oriented and often lack communication skills.Just like Dr. Wang Jian, who is engaged in cloud computing, his poor communication skills have caused headaches for the executives of the decision-making committee. They must constantly come forward to help him handle the relationship with his team, otherwise the core technology under him will If the backbone can't do it well, they all run away.

But there are exceptions to everything.

Unexpectedly, Liang Rubo was the exception.

What he has achieved is astounding.

Zhou Buqi has already placed him in the core training echelon, even surpassing Wang Xiaozhou in priority.Salary raises, rewards, promotions, joining the decision-making committee, and even handing over the core business of Toutiao to him.

Today's Toutiao is a platform for providing content and information. It is a portal network of a new model. Compared with other domestic counterparts...the traffic is so large that it completely outperforms the three traditional portals of Sina, Sohu, and Netease.

Second only to Penguin.com.

The reason why the traffic of Penguin.com is so high is because there are QQ pop-up windows.Every time you log in to QQ, a mini-window of Penguin will pop up forcibly, which is the most important drainage tool.

However, Penguin.com is a portal in the traditional mode. It needs to maintain a large operation team and even a large team of reporters in order to provide them with exclusive news reports.

There is no need for Toutiao, and there is no need to support a reporter. This is a self-media platform, and all the funds are used to support these self-media accounts.

Let these self-media people provide high-quality content.

In terms of potential and business model, of course Toutiao is better.

Assigning Toutiao's business to Liang Rubo, basically all his needs can be met.In the future, the competition with Guo Pengfei will be based on performance.

One side is "Friends Network + Today's Toutiao" and the other is "Helo + Weibo", let's compete!

Only with competitiveness can we have the motivation to move forward. We must turn workplace competition into the source of company development.

After finishing the matter in the capital, Zhou Buqi took Ning Yaxian, Ning Yameng, and Sun Wanran to the magic capital to accompany Wen Zhixia and her daughter, and also met with the president of Unilever to talk about the wider business Cooperation.

As an international giant with the same reputation as Procter & Gamble, Unilever's share in the domestic market is far inferior to that of Procter & Gamble.The main reason is the TV advertising market, where Procter & Gamble is far ahead, and CCTV's bid king has been robbed by Procter & Gamble for several years.

In order to change this situation, Unilever marched into new media, such as Focus Media and Ziweixing.

This year, Unilever has placed more than 2.2 million yuan in advertising on Ziweixing, which is nearly 1 million more than its competitor Procter & Gamble.

According to the feedback given by the marketing department, it is said that their advertising budget in emerging markets next year will exceed 5 million yuan.Moreover, the headquarters also has a clear strategic plan. Television stations are gradually moving away from young people. Unilever's marketing strategy will gradually move from traditional to emerging markets, and eventually withdraw from traditional markets.

The Internet is the largest emerging market.

This time when he came to Shanghai, the company gave Zhou Buqi a very full task list, asking him to meet with the bosses of Unilever, Procter & Gamble, SAIC, Coca-Cola, Nike, Puma and other major international companies. Strengthen cooperation.

Zhou Buqi refused to accept it.

He just agreed to meet with Unilever's Greater China President Ruikai Bo.His purpose is not to expand business, but to explore the bottom.

Social games are now in full swing, and games such as stealing vegetables, grabbing parking spaces, buying houses, and Monopoly are deeply loved by users, and various advertisements continue.

However, in this field, 51 has also done it.

They rely on Rainbow Helo.

You have to go to the advertiser to find out.

If 51 passed its own "Magic Reform Helo Project", not to mention bringing it back to life, but turning around and trying to compete with Ziweixing for business, it would be very fucked up.

When I went to Shanghai, I went to Unilever for friendly research with seven or eight people from the branch.

Unilever's domestic business is particularly important, far exceeding other continents.

Because this is the largest export place.

The vast majority of goods are produced domestically and shipped all over the world.

The president of the Greater China region is Bo Ruikai, which is a Chinese name. In fact, this buddy is a black man born in Africa. He is now a British citizen. After graduating from university, he joined Unilever and became a key training Guan Peisheng. After more than [-] years Step by step to the high position of president of the Greater China region.

After researching around, Zhou Buqi didn't feel much touched.

There is nothing to learn.

Although this is the Whampoa Military Academy in the management world, everything here is too traditional.

Let's get to the point early.

Bo Ruikai showed a very eager welcome attitude, saying that they are preparing for next year's budget meeting and will further increase advertising on Internet platforms.Ziweixing happens to be the largest Internet advertising platform in China.

"What about 51?" Zhou Buqi seized the opportunity and expanded his purpose, "The 51 community is the website with the most traffic here in Shanghai. Haven't they contacted you?"

Bo Ruikai said: "I have contacted the salesperson who receives them almost every day."

Zhou Buqi heard his tone, and asked with a smile, "You didn't agree?"

Bo Rukai shook his head, "51 is not in our consideration."

"Can you tell me why?"

"The question about the audience, our products are mainly food and daily necessities. We have invited research companies, and the market feedback given is that the age of the 51% user group is relatively young, generally between 15 and 20 years old."

Mr. Ruikai Bo speaks standardized English, so the communication is relatively smooth.

Zhou Buqi said with a smile: "The users of Youyou.com are relatively older, mainly college students, white-collar workers and middle-aged couples. They all have the need to purchase daily necessities, which is different from teenagers. Almost all white-collar workers in China are users of Youyou.com. , they have enough spending power to buy Unilever's food."

In fact, it is the positioning of the user level.

Ziweixing's users are high-end college students and white-collar workers, and some low-end middle-aged people who can't even type. 51 teenagers are mid-range users.

The high, middle and low ends do not represent consumption ability, but represent the ability to use computers.

Low-end middle-aged people, they are people of the previous era, and they are not proficient in using computers, but they are the main body of a family, and they have to decide what kind of daily necessities such as toothpaste, soap, washing powder, etc. to buy.Mid-range teens have a bit of pocket money, at most, for snacks, and they can only buy cheap snacks.

Unilever's Magnum, Luxue, and Sweet Messenger are all relatively expensive, and they are mainly aimed at the 20-25-year-old group.

This is the difference between friends' social games and 51's social games.

Bo Ruikai recognized it, "That's right, the users of Youyou.com and Unilever's user base highly overlap, and it is the platform we most recognize."

Zhou Buqi said: "We are about to adjust our business. We will integrate the two content platforms Friends.com and Toutiao into one business group to create better linkage. Toutiao's current advertising space is not full yet. It can be done as soon as possible.”

Bo Ruikai said with a smile: "We are preparing the plan for next year, and then we will send a team to connect with your marketing department to make a complete planning plan together."

"Well, this idea is correct. The influence of the Internet is growing. Instead of spending huge sums of money on television advertisements, it is better to look for opportunities in new media. This is the way out for the future."

Zhou Buqi stayed in Unilever for more than an hour and then withdrew.

The result is very satisfactory.

Facts have proved that the contradiction between 51 and Friends.com's social games does not conflict.

If it is a popular brand such as Coca-Cola, Wanglaoji, Metersbonwe, Boys and Girls, it is necessary to place advertisements on 51.com.But if it is a car or an expensive product, you have to rely on Friends.com.

Especially cars.

Generally, high-income white-collar workers and families who have started a family and have entered a stable period can afford it, which is highly consistent with the users of Friends.com.

In the evening, ask Zhu Jun to have dinner together.

Talk about games, but also football.

Zhu Jun spoke bluntly, saying that it was Ninetowns' online game advertising, and he would still choose 51 as the first choice.Zhou Buqi scolded him for a while, saying that he was poisoning young people.

Next, let's talk about football, saying that we will go to Chongming Island together tomorrow.

Then I talked about women's football players.

"The old female football players have all retired, and now they are all newcomers. There are only two or three who are famous and strong. Ma Xiaoxu, Bi Yan, and Han Duan are all okay."

Manchester United wanted to rebuild the women's team, so Zhu Jun began to investigate after returning to China.

Zhou Buqi asked, "How do you look?"

"what?"

"What do these girls look like?"

"Damn!" Zhu Jun was about to toast and drink, but he couldn't help being stunned when he heard this, and wanted to scold him, "The taste is so tricky?"

Zhou Buqi almost died of anger, "Where are you thinking? This is a strategy!"

Zhu Jun didn't believe it.

When we first met, I didn't know that this kid was so flirtatious behind his back. This time I went to England to see him. This kid can be said to be surrounded by beautiful women.Even the Hollywood actress Megan Fox visited Old Trafford, and she had a few sexual encounters.

Zhou Buqi said helplessly: "If you want to watch sports games exciting, you still have to watch men. From the perspective of market attention, the focus of women's sports is not sports. The focus of women's football is not football, but women playing football."

Zhu Jun took this very seriously, "Indeed, women's football is not football. It's not like that at all. I called Xu Hebao a few days ago and mentioned women's football. He told me one thing. It is said that when Qiang Rose was preparing for the Women's World Cup last year, he went to Chongming Island to train and had an internal match with his young players. They were a group of [-] or [-]-year-old children. At that time, he asked his young players to , There can be no physical collisions, no confrontation, and you can only rely on skills and tactics to play against women's football. As a result, after one game, I didn't lose a goal, and I even poured a dozen of them."

Zhou Buqi said: "So, the focus of women's football is not football, but the face and body. All women's sports are the same. Among professional women's sports, women's tennis is the most successful. Why? Because women must Wearing short skirts, experienced big star players are accompanied by excited screams, this is the source of attention and star power."

(End of this chapter)