Top of the Great Era

Chapter 1307 Traffic Hijacking
In recent years, Zhou Buqi has a feeling that making friends is becoming more and more difficult.

When I first came to the capital to go to university, I always met some nasty people at that time, either finding fault or provoking.At that time, I was disgusted and wanted to wipe them all out.

Looking back now, I feel a little nostalgic.

A nostalgia for the real.

In life, there should be bad people and good people, and then avoid the bad people and embrace the good people.Now that he is successful, famous, and everyone knows him, the surrounding environment is hypocritical, and it feels like the whole world is full of good people.

All the people around are so friendly and polite, which can easily create illusions and form cognitive biases.Even forming an information cocoon of power, surrounded by pleasant words, it is easy to have the illusion of being invincible.

Such an identity has brought a lot of trouble to Zhou Buqi's normal life, at least it is impossible for him to make friends like ordinary people.Facing Xin Chuang, an old classmate from the previous life, with unequal identities, it is difficult to make friends.

However, because the other party graduated from Jilin University, Zhou Buqi still had the opportunity to talk to him a few more words.

"Ji Da? What a coincidence!"

"Boss Zhou too?" Xin Chuang was a little surprised.

Zhou Buqi said: "No, my family is in Chuncheng, I used to go to Jida to play, I am very familiar with it."

Xin Chuang also wanted to join in the fun, scratching his head, "Several of my classmates work in Ziwei Star. I applied for the job at the beginning, but I was not selected."

"Oh? Your classmate is here?"

In Zhou Buqi's mind, a figure of a Jiangnan girl in a plaid skirt, pointed chin, and big eyes appeared in Zhou Buqi's mind, named Cai Bingbing.That was the first girlfriend he talked about in college in his previous life, and she was Xin Chuang's classmate.Unfortunately, it was later discovered that the girl had a serious tendency to worship money, so they broke up.

Later, when I matured, I regretted it a bit.

Worshiping money is really not a shortcoming.

It's a pity that the other party replied with the names of several boys.

Zhou Buqi lost interest, and after talking to him a few words, he went up to the fifth floor.

Here are the most important.

It is the game area of ​​51 and the research and development area of ​​new products.

Social page games are very popular now, not only in China, but also in the United States.

Mr. Pang said with a smile: "This year, a number of social game companies were born in the United States. Zynga, Bigpoint, Playdom, and Playfish are all expanding. I read the news and said that EA is going to spend 4 million US dollars to acquire Playfish." .”

Of course Zhou Buqi is very clear, "Yes, on Facebook's open platform, the biggest source of profit is web games, and the most popular among web games is social games."

Mr. Pang said: "I read reports that Facebook's social games this year reached 6 million US dollars."

"Basically, it's Farmville that's making the most money."

Zhou Buqi knew too well, this is what he pushed.

The authorization of "Farmville" comes from "Happy Farm". It is a US version of the farm game developed by Facebook and Ziwei Star for the US market, but the details of the gameplay are different from those in China.

In China, it is stealing food and teasing friends.

The American version is Sow, Weed, and Harvest.In this process, friends help each other. If there is no seed on your farm, I will plant it for you; if weeds grow on your farm, I will help you weed... It is a process of friendly cooperation. Take pictures together and share the harvest results.

However, Zhou Buqi didn't want to say more on this topic.

These social games of 51 are obviously imitations of Ziweixing, which are serious violations of intellectual property rights.

This is probably the main reason why Mr. Pang received him with such a high standard with all the executives.

51 was brought back to life by Ziweixing, and he didn't want to offend the other party.

It is difficult to pay intellectual property fees.

Zhou Buqi glanced at Miss Chen Sisi, the vice president, and murmured in his heart, could it be another beauty trick?

This will not work!

It is absolutely not possible for 51 to have too deep business contacts with Ziweixing. This is a matter of principle.

The 51 community is so bad, and the traffic is still so high. The big reason is that it has occupied the Internet cafe market, and through the "hijacking" of the traffic in the Internet cafe, it has attracted non-mainstream young people in the Internet cafe to come here.This model will not last, nor will it build a healthy brand.

Don't look at the other party who seems to have made some money through social games, but in Zhou Buzhi's eyes, this is at best a flashback.Not to mention surviving for a long time, it is impossible to reach the height of Kaixin.com in the previous life.

Mr. Pang introduced him to several social games that 51 was developing, including hospital, city management, and shooting games. Several of them obviously plagiarized Ziweixing's ideas.

Zhou kept calm.

President Pang gave Chen Sisi a look.

Chen Sisi understood, and said coquettishly: "Mr. Zhou, our two games are imitated from yours. You have a lot of them, so don't be as knowledgeable as our small company."

Zhou Buqi smiled, "I understand."

Chen Sisi glanced at Mr. Pang carefully.

Mr. Pang's heart was bleeding.

The ring on Sisi's hand was given by him, and he made a successful proposal.But for the company, for the career... hey, I can only sacrifice my ego to achieve the big ego.

He returned a positive look.

please continue!
To deal with this young boss, it's still a good trick!

Chen Sisi gritted her silver teeth, and could only push her head upwards, and said suggestively, "Is Mr. Zhou free today?"

Zhou Buqi said: "Well, go to Google in the afternoon."

"What about that night?"

"To accompany my girlfriend."

"What about tomorrow?"

"Go to Hangzhou."

Chen Sisi had charming eyes, pretending to be coquettish, "Mr. Zhou, you are really a big shot, so busy!"

Avoiding her sparkling eyes, Zhou Buqi said helplessly, "I can't help it. Ali is buying land in Hangzhou and is going to build Taobao City. There will be a kick-off event tomorrow, and I will be called to participate."

Chen Sisi breathed a sigh of relief, pursed her lips and said, "Zhou is always a busy man."

Mr. Pang next to him also let out a long sigh of relief.

……

Leaving 51, Zhou Buqi waved his fist like a winner.

YES!

Won!

This time it finally failed.

In any case, you can't pay for 51 financing.It is just an experiment to include the other party in the "Magic Reform Helo Project", and it is impossible to further deepen the cooperation.

However, the competition between the opponent and the penguin has been going on for many years, which is the main reason why Zhou Buqi came here today.Come and inspire them.

Even if you can't pay, you can cheer them on!
Continue your performance, continue to fight with QQ!
Ziweixing supports you verbally!
In the afternoon, I went to Google China and met a vice president of the research institute named Lin Bin, who was in charge of two businesses.One is the music search business, which is nothing.

Another important aspect is the research on related technologies of the mobile Internet.

This research is not only aimed at the domestic market, but also provides technical standards for Google's entire mobile Internet ecosystem, and a solution for the unified transformation of PC-end products to mobile-end products.

Shen Xiangyang had already contacted him before, and wanted to lure him to Ziweixing.

Zhou Buqi came here this time, and by the way, he also got a thread.Google was jointly squeezed by Baidu and Micropoint in China, and its market share has become smaller and smaller, less than 5%.In particular, Micropoint’s series of layouts in the mid-to-high-end content field in the past few years have produced a content source that is stronger than Google.Many high-quality customers have gone to Weidian.

Li Kaifu really wanted to leave.

This buddy has worked for many Silicon Valley giants successively, and he has no sense of belonging. It must be his career future that is more important.When talking about the search business, we don't hide it.

"According to the current development situation, the domestic search market in the future will be dominated by Weidian."

"Baidu is number one."

"No, they won't be Weidian's opponents."

Li Kaifu's conclusion is very firm.

Zhou Buqi was very curious, "How did you judge?"

Li Kaifu said: "Because Taobao is very powerful."

Zhou Buqi has not cared about the domestic front-line business for a long time, and does not know the specific data.He only knew that after Baidu became an e-commerce company, it broke up with Ali.

"Right now, Baidu and Taobao are mutually shielded. If you don't want to search for Taobao products on Baidu, this should be due to the shortage of traffic on Taobao, right?"

Li Kaifu said: "Google's search advertising, the largest income is the retail industry, which is e-commerce. In the domestic C2C e-commerce, Taobao has mastered nearly 80% of the market. According to Google's income logic, Taobao should be the search platform. The biggest source of income. But Taobao has blocked Baidu’s crawlers.”

Zhou Buqi laughed and said, "However, Baidu's revenue is still three times that of Weidian."

"Mr. Zhou is being modest." Li Kaifu is intentionally making friends with this Internet tycoon, "Midian's advertising is very restrained, but in the long run, those who win e-commerce must search. If Baidu can't ease the relationship with Taobao, In order to make up for this part of the lack of profit, Baidu can only earn more from other aspects.”

Zhou Buqi likes to chat with insiders.

This can indeed lead to new ideas.

It seems that Baidu's medical advertising incidents in the next few years have something to do with Ali.Taobao no longer pays Baidu advertising fees, so they can only find another way out.

Those who win e-commerce need to search, no wonder Baidu wants to do Baidu You.

Zhou Buqi became vigilant and asked, "How about the cooperation between Google and Taobao?"

"Not very good." Li Kaifu shook his head, "I think this is also a point that we should be cautious about."

"How to say?"

Zhou Buqi asked unequivocally.

This is the dilemma of multinational giant companies. If foreigners are sent to manage them, they may not understand the local culture enough and may not do well.If the local people are in charge, the cohesion and loyalty will not be enough, and they may turn their elbows out like Li Kaifu.

Li Kaifu said: "Taobao is different from eBay. It is a free e-commerce platform. Taobao's current profit model is actually the same as Baidu. The exposure ranking of different products is controlled through advertisements. So from the perspective of business model, this is a head-to-head relationship with Baidu.”

Then I gave another example, if a merchant placed an advertisement on Taobao, the product ranked first.Another business placed an ad on Baidu and ranked first on the search page.

Here comes a contradiction.

When Taobao's traffic is obtained through Baidu, that is, users enter the shopping page through Baidu search... This is equivalent to bypassing Taobao's own advertising recommendation system.

Once the recommendation effect of their own advertisements is not good, merchants will vote with their feet at that time, and they will go to Baidu to do bidding rankings, which is equivalent to hijacking traffic, and Taobao will have no money to make.

Therefore, the separation of Taobao and Baidu is inevitable.

Baidu wants to grasp the core lifeline because those who win e-commerce need to search.Taobao also wants to hold the core lifeline in its own hands, and does not want to become a trading center.

Neither side wanted to be a vassal, and both wanted to control the "core assets", and the conflict broke out.

From this point of view, micro-dots are also very dangerous!

When Taobao's performance, traffic and growth are stable, with the courage of the old horse, it will inevitably kick Weidian away at that time.

(End of this chapter)