Top of the Great Era

Chapter 1319 South Korea Layout
This Kim Jong Hyuk is a Korean oppa, he looks very handsome.

This is very advantageous, like Ziweixing's Ji Zian, he can speak for himself.In order to do business, in order to promote the brand, it is essential to have a spokesperson.

However, large companies are very cautious in the selection of spokespersons.Now there has been a trend in the technology circle, that is, the boss is the spokesperson, and the boss's personal charm is used to promote the company.

The most typical example is Microsoft. At the beginning of Microsoft's TV commercial promotion, it was the founder and president Ballmer who went up to perform the advertisement like a TV shopper.

And then hit it big.

Entrepreneurs are often thoughtful, in-depth, experienced, and knowledgeable, and their personal charm is far beyond that of celebrities.

However, Zhou Buqi is not at ease if he wants to bet all the Korean business on this Kim Jong Hyuk.This kid is pretty good-looking and has a good family background. He has a relationship with the Hyundai Group, but starting a business is too risky.

You can't put all your eggs in one basket.

There is a more important point, Zhou Buqi is a foresight.

He doesn't know much about the Internet industry in South Korea.

But I know that there are two famous Internet giants in South Korea, one is Naver for search, and the other is Kakao for instant messaging.These two companies are very famous, Naver and Baidu are equally famous, and Kakao can be called the Korean version of WeChat.

Now, the wave of mobile Internet has just arrived, and Kakao should not have appeared yet.In South Korea's Internet industry, Naver is the only one.

But there is one thing that can be put to good use.

The founding team of Naver was divided, and a group of people left.And this group of people who left started their own business again, and the company they created was Kakao!

You can find it along this line.

Find out the dingy team that was pushed out of Naver and fell into the trough of life, and then focus on supporting and cultivating them.

This is much more reliable than the Kim Jong Hyuk that Chen Dong found.

This line of thinking is correct.

In later generations, South Korea has three major Internet giants, Naver for search, Kakao for instant messaging, and Coupang for e-commerce.

The most successful one is Kakao. It took only ten years to become a new chaebol. The founder also defeated many old chaebols and became the new richest man in South Korea.

Since it is a chaebol, it must have close contacts with the entertainment industry.

The founder used to be an employee of Samsung, probably learned from the Lee family, and ambitiously acquired S/M, the largest entertainment company in South Korea.It is estimated that I have worked hard all my life, and I want to enjoy it in my later years.Then he was investigated by the authorities in the name of tax evasion and anti-monopoly, and he could only resign in despair.

Zhou Buqi wanted to have a chat with Jin Zhonghyuk, but the boy could speak Japanese very fluently, but not English.There was no other way, and after a few words of encouragement, he ignored him.

Just let him finish the Korean version of Jingtao.

In the Korean market, you still have to do it according to your own ideas!If you have the foresight, you must not miss it.

Next, it is the communication in Chinese.

Zhou Buqi asked: "Isn't the largest Internet company in South Korea called Naver?"

Chen Dongdao: "Yes, they are among the earliest search companies in the world."

Zhou Buqi pretended to think, "I remember... Did this company have internal strife last year or the year before?"

Chen Dongke is much more considerate than Tang Binchen. After all, he is a member of the Entrepreneurship Alliance of the Ten Schools, and he cares more about Boss Zhou's industrial layout, so he investigated the Korean market more deeply, and immediately said: "It seems to be true. It broke up last year, and it was quite a sensation. This has caused a lot of controversy. That’s right, the company’s name is actually NHN, which was formed by the merger of online game companies Hangame and Naver. These two teams have serious differences and conflicts in business. The original Hangame That group was pushed out."

Then, Chen Dong said a few words in Japanese to Kim Jong Hyuk, and then Kim Jong Hyuk took the order and left.

Zhou Buqi asked, "What did you do?"

Chen Dongdao: "I asked him to check the information. I don't know the details about the Korean affairs."

Zhou Buqi nodded, "If we want to develop the Korean market, since we don't have a handy team, it's best to find an existing mature team with successful experience."

Chen Dong felt that Boss Zhou's thoughts were always so clear, "To contact the team that was excluded?"

"Correct."

"Investing in this team is more difficult than investing in newcomers."

"That's not necessarily true." Zhou Buqi smiled, "It's hard to go from extravagance to frugality. At this time, it's a timely act. The newcomer has not lived extravagantly, but the motivation is not so great."

Although Chen Dong is more optimistic about Kim Jong Hyuk, the Korean younger brother, it is impossible for him to object to Boss Zhou's opinion.

Tang Binchen said from the side: "The game industry in South Korea is very developed."

Zhou Buqi said: "Well, many of the special effects productions of domestic blockbusters are sent to South Korea. Not to mention the creativity, the exquisiteness of the game screen is far ahead of the domestic ones."

Tang Binchen said with a smile: "I heard that you are investigating the game industry in England?"

"how do you know?"

"Large said it last time."

"The UK should focus on the game industry." Of course Zhou Buqi knows that this is an industry full of potential. As it gets better and more popular, mobile games should become the mainstream.”

Tang Binchen asked: "Won't Ziweixing come off in person?"

Zhou Buqi glanced at him, "Games are different from search, e-commerce, and instant messaging. These fields have clear tracks, and whoever grabs the track first will have an advantage. The products released are better, and it is difficult to get the market. But the game is different, this thing has no track, and we must constantly innovate to maintain competitiveness. Whoever has a fun game will stand out, and there is no priority.”

Only then did Tang Binchen understand Boss Zhou's overall thinking.

Ziweixing will not end up doing e-commerce, because this business is too difficult, so it will slowly explore and cooperate with JD.com to do group buying on campus.As for games... don't worry too much, good steel should be used wisely.

Use the current superior forces to seize some advantageous tracks.The game track has changed too much, and it is actually the same when you enter the game, and there is no priority.

Zhou Buqi said with a smile: "However, South Korea's game industry is very developed, and there are game companies everywhere. The Korean companies supported must have game business, and there are no restrictions. They can do whatever they want. However, there is one thing to pay attention to. , the Korean business will only be for mobile phones.”

Tang Binchen was a little surprised, this is not the same as the layout in Japan, "Only do mobile phone business?"

Zhou Buqi said: "There is no way, we are borrowing other people's hands to do things, which is different from our own. In terms of the realization and execution of many ideas, it is definitely not as good as our own. If computers and mobile terminals are used together, then The investment is too big. If you only make mobile phones, you won’t lose much if the investment fails.”

After a while, Kim Jong Hyuk came back.

It's a pity that he doesn't know anything in English and can only speak Japanese.Tang Binchen and Chen Dong's Japanese is not very good, so they found an assistant who is proficient in English from the office to help with translation, and the communication was completed.

It is said that the Korean Internet giant NHN is composed of the game business Hangame and the search Naver. The founders of the two businesses are Kim Bum-soo and Li Haizhen.

To say that the contradiction is not so serious.

The relationship between the two is very good. They used to be employees of Samsung, but they both resigned and started their own businesses.

However, in the early days of the merger, Kim Bum-soo’s game business was more powerful. He mainly made small online games, which were NHN’s main source of revenue.But within a few years, the search business took off and became a giant in one fell swoop.

The revenue-generating ability of the search business is far from that of the online mini-game business, and even reached a hundred times as much.That's embarrassing.There was no need for Li Haizhen to squeeze him out, the eyes of his colleagues, the allegiance of his subordinates, the right to speak in the board of directors, the power hierarchy of the business...Under various conditions, Jin Fanxiu was almost excluded and became an idler.

I can only leave with a few confidants.

After leaving, start a new business.

Jin Fanxiu is a game fan, and he especially likes to play games, so he led people to make several web game projects, but he didn't start doing them tepidly.Also want to promote to Facebook.But now the most popular game on Facebook is "Parking Space", and the farm game adapted from "Happy Farm".

I have been working on several projects in a row without success, so there is no other way.

Jin Fanxiu's team has now disbanded, and he is now at home reading, exercising, watering flowers, and babysitting every day.

"Good! Good!"

After hearing this story, Zhou Buqi was very happy.The worse Jin Fanxiu's life is now, the greater the chance for Ziweixing.

There has been news from Google.

With the hot sale of the world's first Android phone Aster, many mobile phone manufacturers around the world have joined the Android camp, including South Korea's Samsung and LG.

Next summer, smartphones in South Korea will be available for sale.

Once the local mobile phones appear, the market can be opened up, allowing iPhone and Aster to enter the Korean market.By then, smartphones can flourish in South Korea.

South Korea's mobile network facilities are very advanced, and the speed of the 3G network is not much slower than the domestic 4G network. Unless you watch high-definition videos, you can do anything else.

In this way, the mobile Internet market will be able to do it.

Zhou Buqi will hand over this task to Chen Dong, "You will do this? Go find Jin Fanxiu and get in touch with him. Lu Qi and I will go there again when there is no problem."

Chen Dong accepted the order happily, "No problem, I will go to Korea after the investigation is clear."

Tang Binchen smiled and said, "Aren't there many white executives under Lu Qi's command?"

"Correct."

"Take a few foreigners with big noses to go there together, it will be more shocking and can calm them down."

"Makes sense!"

Zhou Buqi gave a thumbs up and laughed.

Tang Binchen said: "Ziweixing provides funds, resources, technology and strategic direction, and has a background in the international market. He has no reason not to agree."

(End of this chapter)