Top of the Great Era

Chapter 1345 Cross-Industry Collaboration

The plan that Jiang Nanchun wants to promote is to sell the core outdoor digital advertising business of Focus Media to Sina in the form of mergers and acquisitions, so that Focus Media and Sina can join forces.

The main direction is the cross-industry collaborative media business, which is another very forward-looking and breakthrough business model innovation.

The so-called cross-industry collaboration refers to the integration of online-offline advertising, in this way to strengthen the advertising effect and increase the conversion rate of advertising.

In October last year, Jiang Nanchun specifically talked to Zhou Buqi.

This is a good idea.

For example, elevator advertisements in office buildings are mainly aimed at white-collar workers who work in office buildings.It just so happens that almost all white-collar workers in the country are users of Friends.com.

This has a linkage effect.

When white-collar workers go to work, they occasionally log in to Friends.com to see their friends' updates, and they will see advertisements.When I get off work, I can see the same advertisement in the elevator again.

This has a strengthening effect, and it will be more favored by advertisers.

Ziweixing and Focus Media have been cooperating on this business model for more than half a year, and the effect is not bad, not as exaggerated as imagined.

The problem comes from Ziweixing.

Focus Media's advertisements are all picture advertisements and video advertisements, but Ziweixing is advertising on the page, and it does not have its own video business, so it lacks space for video advertisements.

The only advantage is that with the help of Focus Media, Ziweixing got more advertising orders, but it couldn't satisfy Mr. Jiang's appetite.

There was no other way, so I found Sina.

Portal websites have gradually developed from the core area of ​​the Internet to the periphery. Both Netease and Sohu are actively developing the game business, and Sina's Cao is more focused on the direction of the media.

In addition, Mr. Fuxing Guo bought a large number of stocks in Sina and Focus respectively, and planned to promote the merger of the two.

Once the three parties discussed it, it was settled.

Focus will divest its core business and sell it to Sina to create a new cross-industry media giant.However, Mr. Jiang can control the board of directors of Focus Media, but Mr. Cao cannot control the board of directors of Sina.This is why Mr. Cao wants to lead the management to force the palace and complete the management buyout.

When mentioning this matter, Jiang Nanchun was particularly regretful, "Actually, the best partner is Ziweixing. There is still a chance now. Don't you think about it?"

Zhou Buqi laughed and said, "How do you think about it? Ziweixing is not a listed company. If the valuation is too high or too small, you are not balanced. You can't trade in cash, right?"

Jiang Nanchun coughed, "Actually, a reverse takeover is possible."

"Stop talking!"

Zhou Buqi was amused.

Reverse takeover, Focus Media acquires Ziwei Star?This is convenient. Focus is originally a listed company. If this transaction is completed, Ziweixing will be equivalent to a backdoor listing.

But the problem is that this will seriously damage the interests of Ziwei Star and benefit the shareholders of Focus.

Jiang Nanchun said very seriously: "I think this plan is feasible, and we should take a long-term view. No matter what, it will be listed first. If Ziwei Star is listed separately, there will be a lock-up period and various restrictions, which will be very troublesome. Focus will be listed. It has been many years, and the restrictions are almost gone. Moreover, the listed entity can also change its name to Ziweixing.”

Zhou Buqixin said that your level of fooling is much worse than that of the old horse.

It is always difficult to tell the truth from the falsehood of the old horse, but your words are not convincing at all.

However, this time he brought San Dezi to seek the scriptures, so Zhou Buqi saved him some face and said with a smile: "Ziweixing is in the process of splitting up, and the big moves in mergers and acquisitions are called Stopped."

"Split? Which part of the business do you want to split?"

"International Business."

"Ok?"

"Domestic business and international business need to be separated. The domestic business is in charge of the domestic market, and the foreign business is in charge of the foreign market. In order to avoid conflicts between the two systems."

Jiang Nanchun's complexion changed slightly, "Such a big deal?"

Zhou Buqi said: "That's right, so your suggestion will not be considered."

Jiang Nanchun looked at him deeply, "I heard that YikYak is doing very well in Japan, and finally gained real media influence overseas."

Zhou Buqi sighed, "There is no other way. Foreign media can't get in. It's not realistic for our media to go out."

Jiang Nanchun shook his head again and again, "It may not be approved."

"We've already communicated."

"accepted?"

"almost."

"What conditions?"

"I will publicly promise to donate all the shares of Ziweixing Group that I personally hold, cash out in installments after listing, donate in installments, and give back to the society."

"what?"

Jiang Nanchun took a deep breath, and couldn't help being respectful.

Depend on!
This kid has a good layout!
At present, the donation environment in China has not yet improved. Celebrities only donate 5 to 10 yuan. Entrepreneurs donate very little. Donating tens of millions a year is considered a lot.

It will be different after a few years. If the stars don't donate a few million, they will be scolded for being bloody.If the top ten billionaires don't donate billions a year, they may lose tens of billions.

Zhou Buqi is nothing more than relying on the advantage of foresight to announce in advance the things that must be done in the future but can not be done now, making a difference in information, harvesting a wave of grassroots praise and official support in advance, and the admiration of fellow entrepreneurs .

At least it calmed down Jiang Nanchun.

Stared at him blankly.

Just now, Mr. Jiang made a fool of himself, but it didn't work at all.Compared with the real expert Boss Zhou, the gap is too big.Experts will know if there is one as soon as they make a move.

Zhou Buqi pointed out: "We are different from Western countries. Our policy is to 'allow some people to get rich first, and then get rich later'. If you don't get rich later, you are not allowed to get rich first. The current social environment is very Open up, don't have any misunderstandings to avoid future losses, and don't bring in Western things."

"Surprisingly."

Jiang Nanchun shook his head, it seemed hard to imagine that this young man would have such a big picture.

Zhou Buqi said with a smile: "After the split, it will be divided into two companies, Ziwei Star International and Ziwei Star, which will be listed separately. The donation is Ziwei Star's stock."

"What if the overseas business doesn't start? The domestic stocks have promised to be donated again..."

"I have other assets, it's not a big problem."

"When will it be split?"

"The audit and financial division are underway. This year's board meeting will explain it, and it is estimated that it will be completed within half a year. This is also me bringing San Dezi... the Englishman just now, he is my assistant at Manchester United. After the split, One of the most important directions of Ziweixing's international business is to aim at football."

Jiang Nanchun smiled, "I know, you bought Manchester United, and your financial resources are amazing. No wonder you donated all your wealth so easily, you are not revealing your wealth."

Zhou Buqi waved his hand, "It's not about this. Do you have executives who are good at English? It's best to have the experience of studying in the UK and understand the culture there."

"Yes." Jiang Nanchun didn't know what he was going to do, "Xiao Yang, the vice president in charge of marketing, came back from studying in the UK and studied business administration and EMBA at Cambridge. Wasn't it just your British assistant who I sent him to receive? .”

"Really?"

Zhou Buqi's eyes lit up.

Jiang Nanchun felt that his eyes were wrong, "What do you want to do?"

Zhou Buqi sighed, "Manchester United is short of people!"

"Damn!" Jiang Nanchun opened his eyes wide, and immediately understood what he meant, "Are you poaching my corner? No! No! Xiao Yang is the new force I focus on training, and he may take over in the future. He is the one I rely on the most. assistant."

Zhou Buqi said seriously: "Old Jiang, I actually quite agree with your idea of ​​'cross-industry collaboration'. But your business design is too rough. Whether it's 'Focus+Ziweixing' or 'Focus+Sina' , cross-industry collaboration is not refined enough. My model is better.”

"What mode are you in?"

"Internet + football."

"what?"

Jiang Nanchun was at a loss, feeling baffled.

Zhou Buqi said: "You also know that Ziweixing's overseas business is not easy to do, especially in the US market, where the pressure of competition is very high. So I chose Europe as the starting point, with football as the starting point. Those football websites, football Data analysis platforms, betting websites, including video editing, production, and dissemination of football matches, as well as the official websites of major teams, are all integrated to create an Internet-based online football center."

Jiang Nanchun remained calm, "Sounds good."

Zhou Buqi said: "In terms of the industrial combination of the Internet and football, there is a very important field, which is the business model of cross-industry collaboration you designed."

"which aspect?"

"Soccer field billboard."

"Ok?"

Jiang Nanchun's eyes lit up suddenly, feeling reminded by him.

Yes!

This is also a good direction.

Since the birth of Focus Media in 03 and its rapid success, there have been many offline advertising media companies in the market.

For example, VisionChina Media, which does urban subway advertisements, AirMedia, which does aviation and aircraft advertisements, and some vertical fields on trains and buses.

However, the advertising resources of these monopolistic industries cannot be won by ordinary people.Jiang Nanchun is just an ordinary person, no matter how powerful Focus Media is, it can't do these businesses.

In order to pursue new growth points, we can only find some markets that others can't see or look down on.After the elevator advertisement, movie theater advertisements, building advertisements, hypermarket advertisements, etc. were launched.

After being reminded by Zhou Buqi, he felt that he had discovered a new growth point - stadium advertising.In traditional stadium advertisements, clubs contact advertisers.

But how can the club have so many resources?

If Focus Group is allowed to do this, and Focus Group contracts the stadium billboards for all stadiums of Chinese Super League clubs, this business is no different from the operation model of building advertisements and elevator advertisements, and it is easy to get started.

Zhou Buqi sighed and said speechlessly: "However, the thinking of Europeans is too outdated. If the Americans are okay and can accept this innovative business model, the British may not be able to understand it. You have to tell me Recommend someone to help."

"Xiao Yang can't!"

Jiang Nanchun firmly refused.

Zhou Buqi hummed: "The direction of cross-industry cooperation is very good, but Focus and Sina may not be able to play well. Europe is the world of football. I have Manchester United as a guide, and Ziweixing's Internet resources, so that I can focus on specialized cross-border cooperation." The industry is united. If you want to realize your business idea, Lao Jiang, to put it bluntly, you have to rely on me!"

(End of this chapter)