Top of the Great Era

Chapter 1383 Power and Benefits

Zhou Buqi had a phone call with Lei Jun, and they were talking about a well-known venture capital project - Fancl.

This can be called the most popular and hottest investment target in China.

During the economic crisis, other entrepreneurial projects could not get funds even if they asked their grandparents to sue their grandparents, and batch after batch of startup companies closed down.But Fancl is different. Investors rushed up like crazy.

It has only been a little over a year since the start-up, and has completed three rounds of financing, with a valuation of US$5 million.Next, the fourth round of financing will be launched.

The entrepreneurial team of "Vancl" comes from Joyo in its early years.

Later, Joyo.com was acquired by Amazon, and the entrepreneurial team was gradually squeezed out by Amazon, and then they jumped out to start a new business, found Lei Jun, and opened a new era of e-commerce.

When they started Joyo.com, they sold books.

This time, they changed the track - selling clothing.

The choice of this direction is ingenious.

It stands to reason that with Vancl's current popularity and popularity, they will not have to worry about finding investors if they want to start the fourth round of financing.Lei Jun has already let the market know that if he wants to invest in Fancl, the investment institution must be more active, the shares are limited, first come, first served!Overdue not wait!
However, that is just a general investment institution.

Ziweixing is different.

Zhou Buqi never expressed his interest in Fanke, but Lei Jun couldn't sit still.Fanke has been in business for almost two years. The market is so hot and the market feedback is so enthusiastic. Why is your old man not moving like a mountain?

There is no way, if Zhou does not move, he can only take the initiative to attack.

Fancl is an e-commerce platform.

The e-commerce platform relies most on traffic.

Another very important point is that Vancl's positioning is fast-moving consumer goods clothing, which is high-quality and low-cost for young people.Those who understand e-commerce, have low income, and young people... Such a user group highly overlaps with Xiaonei!
On-campus group buying has not sold clothes for a long time.

When Shi Jinglin was in charge of Xiaonei, she deliberately promoted the clothing market several times, but she was not too successful.The main reason is that Taobao products are sold too cheaply, and intramural group buying has no advantage in this field.

But Vancl is different.

Fanke has a distinctive brand, quality, service, and style are pretty good, as long as the marketing is done well, it will be more attractive than Taobao.Fancl's clothes can be combined with group buying on campus!

After the Spring Festival, Lei Jun acted.

There was a phone call last night, and I chatted with Zhou Buqi for more than half an hour this morning.

Zhou Buqi was very calm about this, "This case is very complicated!"

"Why?" Lei Jun said it was difficult to understand, "I said, this team is the former Joyo team. Because of the non-competition agreement, they stopped selling books and switched to selling clothing."

Zhou Buqi said: "This is the key point. How is Fanke positioned? Is it a clothing company or an Internet company?"

Lei Jundao: "A company that sells its own brand clothing through the Internet platform."

Zhou Buqi laughed and said, "Don't confuse me with concepts."

"Of course there are also offline activities." Seeing his doubts, Lei Jun gave a new explanation, "When we started Joyo.com, in terms of performance, Joyo.com and Dangdang.com were both No. [-]. Dangdang is No. [-], referring to Dangdang’s online sales are the first in China. Joyo’s No. [-] refers to the No. [-] in the total sales volume of Joyo.com, because Joyo.com not only has online sales, but also has offline book activities and will organize book signings. .”

This is the operating experience, which can bring a broader development idea to Vancl.

In addition to selling clothes on the Internet, you can also sell clothes through offline activities.

Zhou Buqi said: "Joyo.com is an e-commerce platform, because Joyo.com doesn't publish books, it gets books from the publishing house for sale. What's the idea of ​​Vancl? It's running its own clothing brand, and it's self-produced and sold. "

"I don't think that's the problem."

"That's a big problem!"

"You have no interest in the case?"

Lei Jun's enthusiasm has cooled down quite a bit. Fancl is the most exciting investment project since he left Jinshan. Everyone agrees, and everyone rushes to give him money.

Unexpectedly, I was splashed with cold water!
It's fine if ordinary people pour cold water on it, but this person is Zhou Buqi!
The shadow of the famous tree made his body temperature drop several degrees.

Zhou Buqi was silent for a long time, and took a deep breath, "I am very interested in Vancl, very, very interested! If I had a choice now, if I had a chance to invest in Dangdang and Vancl, I would choose to invest in Vancl. But the premise is that Vancl’s market positioning must be clear enough. There are hidden dangers in the current business model.”

Lei Jun said: "Fancl is launching a new round of financing."

Zhou Buqi said: "I'm in Korea, let's talk about it in detail after returning to China in a few days."

"Shall I go to the capital to find you?"

"Go to the magic capital."

"Row."

Lei Jun attaches great importance to the other party's opinion, whether he is willing to invest in Fancl or not, it will always be helpful to talk to him in the past.

……

In fact, Hyundai Group has always been the largest chaebol in South Korea, better than Samsung.

The reason why it was surpassed by Samsung is because Hyundai's Zheng family has split, and Hyundai Motor Group has completely separated from Hyundai Group, and its strength has been greatly reduced, from the first to the second.

What Zhou Buqi was going to meet was the headquarters business of Hyundai Group, that is, the original Hyundai Group, which included dozens of subsidiaries in different industries such as Hyundai Electronics, Hyundai Chemistry, Hyundai Commerce, and Hyundai Logistics.

Now, they want to have a new direction - the modern Internet.

It's a pity that the Korean Internet market is now controlled by Samsung and SK, and Hyundai has no chance.Surprisingly, the son of Kim Jae-hoon, a marketing vice president of Hyundai Group, suddenly started a business in the Internet field.

Entrepreneurship is nothing more than the support of the Internet giant Ziweixing.

This immediately attracted their attention.

Zhou Buqi is not interested in Hyundai Group's family affairs.

The relationship between the Zheng family is too complicated.

It is difficult for outsiders to figure out.

Just know that the Zheng family is very powerful in Korea.

In the afternoon, Zhou Buqi, together with Xu Liangjie, Lu Qi, Chen Dong, two little secretaries and Song Qianqian, went to meet Kim Jong Hyuk's father, Kim Jae-hoon.

Sure enough, there was a person surnamed Zheng present, named Zheng Zhongchun, who is the current director and president of Hyundai Group, and the son of Zheng Xiangyong, the actual controller.

As expected of a big chaebol, the content of the talk is completely different from that of Jin Fanxiu.

When I talked with Jin Fanxiu, it was mainly about the future development and direction of the Internet, as well as some specific content design, such as live broadcast, social networking, music streaming and so on.

Zheng Zhongchun was talking about something else entirely.

Well, it may also be that he doesn't understand the Internet, and he can't talk about it if he wants to.But the direction he talked about is more important, which is about the life and death of Ziwei Star's layout in South Korea.

Almost all large companies in South Korea are "agents".

That is to say, the control of large companies is in the hands of Koreans, such as the Lee family of Samsung, the Zheng family of Hyundai, and so on.However, most of the shares in these companies are in the hands of foreign capital, mainly American capital.

It's a partnership.

The power is held by the Korean family; the money earned, the foreign capitalists get more.

Ziwei Star is also a foreign investment.

Investing in South Korea will of course be welcomed by all parties.However, if you want to gain "power" here, you will inevitably encounter resistance from all sides.

The most typical is Google.

South Korea's local search engine, naver, has completely crushed Google in terms of market share.Google can't do it in China because it will provide non-compliant search results.In South Korea, it is more of a market choice.Behind the market choice is actually the choice of the chaebol, and the Korean market is in the hands of the chaebol.

Search engines are actually power, the power to provide search content.

No chaebol wants their own scandals to appear in the search results, but Google doesn't care about that, it has what it should have. naver has to worry about content restrictions in this regard, and has to make a choice.

Not to mention naver, South Korean TV stations, newspapers and many other major media clearly advocate freedom of the press, but they dare not easily report negative news in this regard.Several female stars in the entertainment industry were tortured to death. The whole people were angry and wanted a thorough investigation, but the investigations turned out to be fruitless, and no one dared to report it.

But what about Google?
Google is not an agent system. Google wants to obtain both power and benefits, which is very inconsistent with the local social environment and cultural background.

You can have interests, but you can't have power!
These words were more sensitive, Zheng Zhongchun cleared out all irrelevant people, leaving only Zhou Buqi to chat with him one-on-one.Speak English, communication is relatively smooth.

Only then did Zhou Buqi suddenly realize.

It turns out that the Silicon Valley Internet giants are struggling to make a move in South Korea, and there is another reason behind this.

Zhou Buqi smiled and said: "I understand Mr. Zheng's meaning, you worry too much. Ziweixing is not an American company. China and South Korea have similar cultural backgrounds. Google's power belongs to Google, Yahoo's power belongs to Yahoo, and Amazon's The power belongs to Amazon, which is the style of corporate America. Our country is different. The power of Ziwei Star belongs to the country. I have never been confused and entangled in this issue. I have some friends who are entangled. I bet that their future It's not going to be easy."

Zheng Zhongchun laughed, "Mr. Zhou's demeanor is admirable."

Zhou Buqi said: "I don't know much about other fields, but in the Internet industry, I am confident that I still have some strength. South Korea's overall Internet level is relatively low, and its technology is also backward. I believe that South Korea is willing to accept Ziweixing's help. , can help South Korea elevate the Internet industry to a new level.”

"I am looking forward too!"

"When dealing with the Korean market, Ziweixing is more pursuing financial investment."

"Okay! Mr. Zhou is a cheerful person!"

Zheng Zhongchun was very happy, and felt that the other party was really a person who did great things.This is power, let it go if you say it?Ordinary people can't do this, at least those entrepreneurs in Silicon Valley don't have such awareness.

Zhou Buqi's expression was indifferent, "Ziweixing doesn't pursue power, but who does the power belong to... It's hard to say."

"Ok?"

Zheng Zhongchun raised his eyebrows.

Zhou Buqi said: "Ziweixing will focus on training two people, one is Kim Jong Hyuk, who has a relationship with you. The other is Jin Fanxiu, he is the founder of NHN Group, and he was born in Samsung."

That's the deal.

If Hyundai Group wants to enter the Internet industry and gain power in this field through Ziweixing's relationship, it must offer a bargaining chip that is attractive enough.

Zhou Buqi now has two cards in his hand, one is Hyundai and the other is Samsung.

(End of this chapter)