Top of the Great Era

Chapter 1446 Game Business Group

If you want to persuade others to do something, talking about lotus flowers is just low-level. The most important thing is to be driven by interests, to be able to empathize, find problems and solve problems from the perspective of the other party.

Zhou Buqi wanted to solve the copyright of "Spider-Man". What he wanted was to find out the difficulties Sony was currently facing, and then use Ziweixing's resources to help solve the problem, reach a strategic cooperation between the two parties, and complete the transaction.

The same goes for Tang Binchen. He wanted to persuade Boss Zhou to play games, but he had done enough homework.He knew that the big boss's recent focus was Ziwei Star Global, so he looked for a breakthrough here.

Seeing that the big boss was interested, Tang Binchen said eloquently: "In film and television works, there is a large category of game adaptations. I checked and found that among the movies that have been released in Hollywood theaters, there are game adaptations. There are dozens of movies in China. "Super Mario Brothers" in 93, "Street Fighter" in 94, "The King of Fighters" in 95, "Iron Wing Commander" in 99, "Street Fighter" in 00 Dungeons and Dragons, Tomb Raider in 01, Resident Evil in 02, House of the Dead in 03, there are a lot of them.”

Zhou Buqi was amused by him, "You have a pretty good memory!"

Tang Binchen smiled, "In fact, there are some more, such as "Final Fantasy", "Detective Pikachu", "Monster Wrecking", there are also domestic ones, and "Legend of Sword and Fairy" has also been adapted into a TV series, which is very popular."

Zhou Buqi didn't expect to bring the topic to movies, which is quite interesting, "Movies based on games don't seem to do well at the box office."

Tang Binchen said: "It's not about the game, it's about the movie."

"You understand very well?"

"I don't understand movies, but I understand data analysis. I checked the ratings of these movies on IMDB, and then I can figure out that the ratings of those movies that don't hit the box office are very low. It didn't do well at the box office."

"is it?"

Zhou Buqi hadn't done any investigation, so he felt he had no right to speak.

Tang Binchen went on to say: "Game adaptation not only does not lose points, but it is a bonus item. Many movies with very low IMDB ratings, such as "Max Payne" released last year, only got 5 points on IMDB, and the production cost was 3500 million US dollars. 8500 million US dollars. The full score of IMDB is 10 points, but in fact all passing works, game-adapted movies with a score of more than 6 points have achieved great success, which is much lower than the starting point of non-game-adapted movies. For example, "Biochemical "Crisis" series, as well as "Tomb Raider" and "Silent Hill" released a few years ago. The previous year's "Yakuza" scored 6.3, with a production cost of 2000 million US dollars and a box office of 1 million US dollars. It also achieved great success. "

Zhou Buqi smiled and said, "It seems that you have worked hard."

Tang Binchen said: "I have another statistic, that is, those games with the strongest brands appeared in the period of industry change. For example, in the era of red and white computers, there are "Super Mario" and "Street Fighter"; for example, in the era of handheld computers, There are "Tetris" and "Monster Hunter"; in the early days of computer games, there were "Red Alert", "Need for Speed" and "Warcraft". In the early days of online games... You see "Legend" in China, and they are still playing over and over again. Selling feelings over and over again."

Zhou Buqi understood what he meant, "Well, now is also a period of industry change."

Tang Binchen said: "Yes, that's what you said, it's the mobile Internet. The situation in Japan is enough to explain the problem. I asked people to turn "Happy Farm" into a mobile game and pushed it to the ios side, which immediately detonated the market. I analyzed After a while, there are probably three reasons.”

"Say."

"First, the competitors are very weak. Traditional Internet giants and game giants are developing on the PC side, and they have not entered the market. Those who have entered the market are some individual developers and small start-up companies. Even because of lack of funds, they Only a paid version can be launched. Ziweixing can rely on its strong financial resources to promote a free version and quickly expand the market. "My Farm" has only been online for a month, and it has already occupied the desktops of Japanese iPhone users. In 2-3 months, I think 85%-90% of iPhones will have My Farm installed."

Zhou Buqi nodded, "This kind of casual game, even white-collar workers, professors, politicians, celebrities, and entrepreneurs will play it occasionally. This is the biggest difference from large-scale games."

Tang Binchen was very happy when he saw that he had followed his train of thought, "Yes, lightweight casual games have a wider audience and are suitable for every user group. It is easy to build a brand, just like "Super Mario" Like that."

"What about the second?"

"The second is the quality of the game. The competitors are very weak. Even if they make free games, the quality is still poor. Ziweixing can keep improving and create high-quality games to rule the early stage of the mobile Internet revolution and create a group of games with a large coverage. Wide range of games, so as to carry out multi-channel brand development.”

"Um, any more?"

"The third is the inertia of the game."

"Oh?" Zhou Buqi raised his eyebrows, "What do you mean?"

Tang Binchen said with a smile: "This has something to do with you. You came up with the concept of social games. From "Parking Space" to "Happy Farm", Japan has learned a lot. There are many social games on Ameba, including Including farming games. Users who have played the web version of the game before have naturally continued to the mobile terminal.”

Zhou Buqi asked, "Is the game the same?"

Tang Binchen said: "It's not the same, but it doesn't matter, this is a model. "My Farm" is adapted from "The Farm Player" that Ameba visited. I entrusted it to the team of Ziweixing International Department in Shanghai. There is a fresh and very popular product on Ameba, which cannot be copied exactly, but the details of the gameplay can be used for reference, which makes it very easy to develop, and the most difficult cultural difference is over.”

No matter how poor the performance of today's smartphones is, the mobile games that can run are more complex than the social games on the web.

In other words, when designing a mobile game, it can be adapted with reference to the most popular and hottest social games at the moment, forming inertia in the gameplay, so that players can easily get started without threshold.At the same time, the advantages of independent apps can be used to enrich the texture and gameplay of the game to a certain extent.

The logic of an attractive and appealing casual mobile game is established. Next, as long as the game is well-made and operated for free, it will be easy to succeed.

In fact, it is the idea of ​​"overtaking on curves" that is often said in China.

Tang Binchen said: "The most difficult part of making games is the design of creativity and gameplay, but web social games have appeared for several years. The homogeneity of the track on the web side is obvious, but the mobile game market for smartphones is still blank. Who will enter the market first?" , whoever has a chance."

Zhou Buqi nodded, "You can find inspiration from Facebook's open platform."

"Yes, the more complicated the game, the smaller the audience, and the simpler the game, the wider the audience. Casual games have low barriers to entry, are suitable for both men and women, and are suitable for all ages. It is easiest to build a strong game brand."

"It's the right direction."

"Again, casual games will not overly immerse players like large-scale games. They are more casual and educational, and have no negative social impact. It will not destroy the value system you have established for Ziweixing. I think you can think about it more, really, now is an excellent time to enter."

"Don't think about it!"

Zhou Buqi waved his hand.

From his expression, Tang Binchen knew that the matter was mostly done, and he said excitedly: "The plan is feasible?"

Zhou Buqi said decisively: "Let's do this. Ziweixing will officially enter the casual game market. This is a strategic continuation of social games on Friends.com, extending to smartphones!"

At this time, he suddenly remembered that this kid seemed to be a gamer.

Back then, Tang Binchen was not the first batch of people to join Ziweixing. He was a graduate student at Beihang University.

After being invited by Zhou Buqi many times, he finally agreed to work part-time. The first job was to join the game team on Friends.com, responsible for the development of "Slave Trading" and "Parking Space Grab".

Because the game was developed very successfully, Zhang Yiming paid attention to it.

Afterwards, Tang Binchen also felt that going to school was meaningless, and the level of the instructor was not as good as his own, so he dropped out of school and formally joined Ziweixing, and then he was promoted step by step.

Tang Binchen said: "If you want to do this business, you must focus on Japan. In terms of the number of world-class game brands, the whole world is not as good as Japan. In the past, 70% of the game movies adapted came from Japanese games. There are too many Well-known game companies, Nintendo, SNK, Sega, Capcom, Sony, Konami, there are a lot of them anyway.”

Zhou Buqi didn't think so, "The times are different, and Japan has derailed from the world trend. How about this, Ziwei Star International establishes a new business group, the game business group, and you are also the president of the business group, in charge of China, Japan and South Korea. The Asian market. The United States will set up another center, set up a co-president, and mainly develop the European and American markets. You are right, now is the pioneering period of the mobile Internet era, and there is no ios system or Android system. For smartphone users, there is a lack of high-quality games and lack of playability. Now is the best time to enter the market, and it can easily occupy users' mobile desktops."

"What about the Symbian system? What about the Microsoft system?"

"It doesn't matter. Focus on Google and Apple. These two giants are the leaders of the mobile Internet. Do you know what is the biggest difference between the PC business and the mobile phone business?"

"You come to teach."

Tang Binchen actually had some ideas in his mind, but he was still willing to learn with an open mind.This is a new product of the new era, and we still have to trust the judgment of Boss Zhou.

Zhou Buqi said: "It's a change in the way of drainage. On the computer, drainage is very easy, and you can jump between websites arbitrarily. Apps on mobile phones can't do this, and every time the traffic jumps, a lot of traffic will be lost. users. So for the mobile Internet era, the ultimate goal is to occupy the smartphone desktop. The more you occupy, the more advantage you will have.”

Tang Binchen said with a smile: "I know, hehe. I have thoroughly understood the Japanese market, and the domestic market is the base camp, which is no problem. Even the Korean market is under control. Let me say that the world-class casual games launched by Ziwei Star, Most likely from Asia."

Zhou Buqi smiled, "So confident?"

"Uh……"

Seeing his strange expression, Tang Binchen knew that the situation was not good.

Zhou Buqi said: "there are many good casual game companies in the United States. I will go to inquire later and buy a few good game studios. As you said, it is much more difficult to do business in the American market than in Asia. Start from scratch."

(End of this chapter)