Top of the Great Era

Chapter 1451 Consumer Electronics + Content Entertainment
Originally, Zhou Buqi has now flown to Manchester to preside over the transfer of Manchester United.But Sony's matter is more important, and it can only hold a meeting with Manchester United executives through a conference call.

Anyway, Dad and Zhu Jun are in the field over there, so there will be no major problems.

This summer is destined to be the most shocking summer in the European football transfer market.Zlatan Ibrahimovic, whom Ferguson was interested in, has officially transferred to Barcelona, ​​and he even joined with a salary cut.

Fortunately, Manchester United has officially finalized two transfers, defeating Bayern to introduce Dutch winger Arjen Robben from Real Madrid at a price of 3000 million euros, and introducing German midfielder Schweinsteiger from Bayern at a price of 3500 million euros .

Next, we have to talk about Yaya Toure with Barcelona, ​​Bale with Tottenham, Ram with Bayern, and Van Persie with Arsenal... the most difficult thing among them is Ram.

In the past few years, Bayern has been at a low point, and they are thinking about rebuilding, so that Real Madrid offered 6000 million euros to buy Ribery, but Bayern did not sell it.

Now that Manchester United has bought a main midfielder from Bayern, it is very difficult to buy their main right back.

Fortunately, the player value bubble in the transfer market in 09 was not too big. The best Ronaldo in the Premier League was 9200 million euros, the best Kaka in Serie A was 6500 million euros, the best Ribery in the Bundesliga was 6000 million euros, and the best club in Ligue 3500 was [-] million euros. Zema [-] million euros.

Van Persie's transfer deal is mainly managed by David Gill and Ferguson, which is an internal transfer of the Premier League.The transfer of Lahm may require Zhou Buqi to play in person, and it has to be operated with something other than football.

Now, the biggest news hot spot in British football is Manchester City.

Manchester City's local boss offered 5000 million pounds to buy Chelsea's iron-blooded captain Terry, and gave an annual salary of 1200 million pounds after tax.You know, after transferring to Real Madrid, Ronaldo got the world's first annual salary of 1300 million euros.If Terry does transfer, he may be the world's highest paid.

This is not surprising. In the past 4 years, Terry has always been the first salary in the Premier League, higher than Ronaldo.

In the conference call, Zhou Buqi rejected Ferguson's proposal to waive Mike Owen's visa. How can such a player who can't play in Newcastle be qualified to play for Manchester United?

Let's run Van Persie first!
Ferguson has always had a tradition of liking Dutch players, and it just so happens that Zhou Buqi is also very optimistic about this deal.

The next day, Zhou Buqi flew to Japan, accompanied by Xu Liangjie and Shen Xiangyang.And Ning Lu, who is proficient in Japanese, has already flown from Los Angeles to Tokyo and is ready.

It's actually two deals.

Ziweixing wants to buy the robot project of Sony Computer Science Laboratory, and Ziweixing Global wants to buy the copyright of Sony Entertainment's "Spiderman".

Xu Liangjie represents Ziweixing, and he is very relaxed, "Ziweixing has been split up now, and there is no obstacle to this business. It is easy to negotiate in the name of Ziweixing International."

Shen Xiangyang nodded, "Robots are a conceptual scientific research direction, which belongs to the cutting-edge scientific research. For now, there is no prospect of commercialization. Many large companies have robot projects, which are actually... just Take out a sum of money from profits every year to pay for your dreams."

Zhou Buqi smiled and said, "It can be understood as marketing."

Shen Xiangyang agreed, "Yes, it's marketing. It's like a guy in the United States shouting to go to Mars every day. This is a marketing master. Through an illusory plan that shocks the whole world, he attracts the attention of the whole world. Then he uses this Focus on doing business that can be truly commercialized, saving a lot of marketing expenses."

Zhou Buqi has had a relatively deep relationship with Musk, and knows that apart from being lustful, this kid is actually a pure idealist. He feels that Shen Xiangyang's evaluation is as biased as the mainstream opinion in Silicon Valley.

Shen Xiangyang went on to say: "The meaning of the robot is more to reflect the scientific research strength of a technology company. This is a marketing product in a symbolic sense."

Zhou Buqi said with a smile: "Now Sony's head is Howard Stringer, a professional manager from the entertainment industry. He doesn't have any technological dreams. It is indeed easier to deal with this guy than those idealists at Sony. "

Xu Liangjie pondered: "I'm afraid they are too defensive and the materials, data, technical engineering and solutions provided are not complete. How is the level of the robotics laboratory in Silicon Valley?"

Shen Xiangyang said: "With a first-class level, even if the project obtained is not complete, the scientists in the robotics laboratory are enough to supplement, improve, and upgrade the design. In fact, there is another way to go."

"Ok?"

"Go get the core backbone of Sony's robotics project."

"I'm afraid it will be difficult."

Zhou Buqi didn't think the idea was feasible. It was really difficult for Japanese people to work abroad.So much so that Japanese companies have to go abroad to recruit a large number of employees to work in the headquarters every year. The direction of work is international business, and they often go abroad for long-term business trips.That's how Ning Yaxian went out back then.

Shen Xiangyang said: "Japan's robot technology is the best in the world. We might as well take advantage of this opportunity to set up an artificial intelligence robot laboratory in Japan. I heard that after Sony's robot project was disbanded, all team members transferred to the camera department. Well, they're definitely not reconciled."

Zhou Buqi agreed to the proposal, "Okay, then you can do this. Sony is not enough, so you can go to other companies to poach people."

To make a robot, the most important thing is precision.

The more precise the robot is, the rounder it will be and the better its overall feel.

It can also be seen from this that Americans are not good in the field of robotics. Americans are rough, and domestic is even more extensive.Germany and Japan are the world's top players in this field.

Xu Liangjie asked: "What does Stringer mean? Has Sony's strategy really changed?"

Zhou Buqi said: "It seems that there is a real change, and it is going to follow the model of 'consumer electronics + content entertainment'."

Xu Liangjie said with a smile: "This is an enhanced version of Apple. Apple is the iMac, iPod and iPhone. Sony has a lot of electronic products, including computers, walkmans, TVs, digital cameras, game consoles, and mobile phones. There are also handheld TVs, handheld game consoles, and any integrated learning machines..."

Zhou Buqi said: "It's all old history, and the competitiveness is gone. The home game console business, Microsoft is so strong now. Except for cameras, which are extremely sophisticated electronic products, Sony can continue to dominate the world, and other businesses are No more."

The computer market has entered the era of the three giants of Hewlett-Packard, Dell, and Lenovo.

The Walkman market is coming to an end with the advent of smart phones.

In the TV market, Sony, like many Japanese companies, was baited by Samsung in the "choose one" problem of plasma TVs and LCD TVs.Because the domestic TV industry is relatively backward, it does not strive to be the first in the world like South Korea and Japan, and be a follower with peace of mind. Instead, it has great vitality, and it is enough to follow whoever wins.Although he did not master the core technology, he became the biggest winner in the home appliance industry.

Sony's mobile phone business is a joint venture with Ericsson, called Sony Ericsson, each holding 50% of the shares. It is difficult to reform.

After excluding the digital camera business which has no rivals, the profit point of Sony's "consumer electronics + content entertainment" strategy is only the game console business, that is, the PS3 currently promoted by Sony.

From a strategic point of view, this design is completely correct and can completely compete with the Apple model.

However, there is a big problem with product selection.

The mobile phone chosen by Jobs is just what life needs!

Game consoles are not just-needed products!
The annual sales volume of home game consoles in the world is 4000-5000 million units.

What about cell phones?
Sales of 10 billion units a year!

But this can’t be blamed on Howard Stringer, let alone a media person who doesn’t understand technology, even among tech experts in Silicon Valley, there are still a large number of people who don’t think that smartphones can replace traditional functional phones.

Smartphones are too unstable!
Crashes at every turn.

There are always problems with the operating system, and the App often crashes, and the failure rate is very high.

Moreover, the battery capacity is also small, and often the phone runs out of power, which is too painful for many business people.In contrast, it is still the pure functional machine of Nokia.

Judging from the current market size, the annual sales volume of the iPhone is not much different from that of the PS3.This is probably Howard Stringer's confidence to challenge the iPhone with PS3.

In some ways, the PS3 is indeed better than the iPhone.

First, Sony has been making home game consoles for many years, with stable performance;

Second, PS3 uses Sony's self-developed powerful cell processor, which has very powerful performance, far better than iPhone.It is also equipped with its own latest 1080P Blu-ray high-definition format and the latest visual imaging technology.

It is said that Apple's product visual image and color contrast are better, that is because it is not compared with Sony, and Sony's imaging technology is more powerful than Apple.

This can provide a detached user experience.

The first S3 is connected to a TV with a very large screen. The iPhone is so small, it's frustrating to use.

Fourth, PS3 can provide more content than iPhone.

The current iPhone also provides the iTunes streaming service, but this is still an early stage. The performance of the mobile phone is poor, and the signal is not good. Let alone watching movies, the experience of listening to music is not good enough.

But PS3 is different, this is a home game console, you can directly connect to your home WiFi, not to mention playing large games, you can also watch high-definition Blu-ray videos online!

Fifth, PS3 is a game console for home entertainment, and "home entertainment" is just what every family needs.

In addition to phone calls and portability, the PS3 is better than the iPhone in almost everything.

Of course, no matter how good and advanced the PS3 equipment is, it must have good enough software and content.

Ziweixing is just a software and content provider.

There are YikYak, Helo, and UC Beauty, as well as casual games like My Farm.More importantly, Ziweixing has a NiconicoTwo-dimensional website in Japan, and has a close relationship with Netflix in Europe and the United States.

In the era when Internet TV is not popular, it is definitely a huge temptation to be able to watch online film and television content through TV!
Because it can be OTT!
In developed countries such as Europe, America, South Korea and Japan, if users want to watch TV, they have to pay a sum of money to the TV operator, and then spend a sum of money to subscribe to the TV station.

With the PS3, users don't need to find a TV operator.Directly connect to the PS3, and then spend money to subscribe to the website membership, and then you can choose the video content you want to watch.

The Apple Box and Apple TV will not be launched until many years later, but Sony's PS3 can be realized early. From this perspective, Sony Electronics does have an industry-leading position.

Unfortunately, leading the industry but lagging behind the times, this is the era of the Internet.

(End of this chapter)