Top of the Great Era

Chapter 1466 Miss Baoshan, thank you

Compared with application software, the game software industry is actually simpler.

The main reason is that the monopoly is not strong.

Just like Microsoft's office, after it was developed, it almost monopolized the global business office market.Games can't do that, no matter how fun a game is, it's impossible for everyone to like it.

Games are a creative industry, just like movies, TV dramas, and music. No matter how good-looking a movie is, it is impossible to completely occupy the box office of all movies.

This is why Zhou Buqi is relatively indifferent to the game industry.

Not in a hurry at all.

However, right now is the period of change from PC Internet to mobile Internet, and it is also a bonus period for the emergence of smart phones. It is indeed necessary to enter the market!
Now, there are various smartphone systems on the market, and there are as many as seven or eight mainstream systems.

With so many types of systems, it is very painful for developers.

When making an app, which system should it target?Is it Symbian or Blackberry?Is it Android or Microsoft?
Many small companies or independent developers can only develop versions for one or two systems due to limited capabilities.Therefore, in order to encourage developers to develop apps for their own systems, major system manufacturers will introduce a series of developer incentive mechanisms.

The most beneficial is the English version of Helo in the Android system.

In order to promote this product to sweep the smartphone market in a short period of time, Ziwei Star spent a lot of advertising money in the Google store, which has a tendency to dominate the list.

It stands to reason that Ziweixing should pay a large amount of advertising fees for Google, right?
In fact, Ziweixing only paid 30% of the advertising fee.

Because Helo has a large number of downloads and is very popular in the market, and then received a large bonus subsidy from the Google store, which is equivalent to accepting developer rewards from Google while advertising.

In the past 5 months, Ziweixing only paid 30 US dollars in advertising fees for this.

Therefore, considering simple short-term interests, now is also the best time to enter casual games on smartphones!
In a few years, all kinds of mobile operating systems will die, leaving only iOS and Android to share the market equally, forming a monopoly situation.At that time, the developer's right to choose is gone, and the bonus subsidy will disappear.Without power, there is no right.

Zhou Buqi will personally end this matter.

take off.

Fly straight to Seattle!
PopCap, the game development company of "Plants vs. Zombies", is headquartered in Seattle.

Ning Lu and Xue Baoshan were sitting together, using their laptops to look up information on the plane, with serious expressions on their faces.

Suddenly, Ning Lu found some very important information, said "ah", got up and ran from the direction of the bedroom, intending to inform the big boss of the important information.

There are three bedrooms on the plane, namely master bedroom, second bedroom and guest bedroom.

Ning Lu ran all the way to the door of the master bedroom, and was about to push the door, but heard some strange voices, stopped under her feet, put her ear on the door to listen, and then snorted angrily.

"Fox spirit!"

Ning Lu gritted her teeth, thinking that those two little stars were really hateful, typical vixens.It's okay to wait for bedtime or something, and it's normal to have some embarrassing voices.

But these two little stars went too far, they kept calling daddy, and they cooperated to cheer up.

Good man, let the goblins teach you badly!

"Ugh."

Ning Lu sighed softly, feeling a lot of pressure.

In the future, if I want to please myself, the difficulty will have to be upgraded layer by layer.

She didn't dare to break in and disturb her, so she could only return to the office area resentfully, and sat opposite Baoshan.

Xue Baoshan raised her head, a little strange, "What's wrong with you? Are you in a bad mood?"

"Ah? No, I have made important discoveries, but... but the boss is resting." As a secretary, Ning Lu has very good professional ethics.

Xue Baoshan pursed her lips, "What did you find?"

Ning Lu's beautiful eyes sparkled, she was very excited, "Bao Kai!"

It made her very proud.

The game "Plants vs. Zombies" was discovered by her and recommended to her boss.Then the boss really cared, and was about to go to Seattle to acquire the PopCap game company!
Somewhat smug.

"What happened to Baokai?"

"Baokai has a lot of casual games. There is a very popular little game called "Greedy Fish" on my friend's website. It was originally copied from Baokai. They developed "Swallowing Fish" in 02. Also There is "Jewels", which is the kind of game that matches music. By the way, there is also "Ningbo Mahjong"!"

Ning Lu was afraid that Baoshan wouldn't understand, so she said ostentatiously: "But don't get me wrong, Baokai has no business in China, and the "Ningbo Mahjong" they developed is also aimed at Americans, um...maybe Chinese."

Xue Baoshan couldn't help laughing.

Ning Lu looked strange, "What are you laughing at?"

Xue Baoshan pursed her lips and said: "Baokai not only has "Jeweled Array" and "Ningbo Mahjong", but also "Fluffy Ball", "Zuma" and "Fruit Pie". Just now Jiang Bingjie played with her mobile phone to cut fruit, it is their family. .”

"Ah?" Ning Lu was stunned, "Really?"

Xue Baoshan glanced at him jokingly, "Your boss has been paying attention to Baokai for more than a year."

"how is this possible?"

Ning Lu was very unwilling.

Baokai game company, obviously recommended to the boss by himself!

How could the boss have paid attention to it for more than a year?
Xue Baoshan asked: "Ziweixing International also has a game studio, did you know?"

"Really?" Ning Lu looked embarrassed, a little embarrassed, "I don't know much about business in the United States. My work is mainly in China."

Xue Baoshan suggested: "You should pay more attention. Your English is so good, and you are not like Sun Wanran and Feng Muer. If you have the conditions, you should read more documents."

"Oh."

"At the beginning of last year, a game studio in Silicon Valley was established. At that time, there was no U.S. branch of Ziwei Star. The main thing was that Friends.com and Facebook cooperated on social games on the open platform. At that time, they poached their ideas from EA. Director Bing Gordon is the president of the studio."

"Open platform!" Ning Lu understood these more or less, "I seem to have heard from the boss that the social games on Facebook's open platform have made us a lot of money, and the annual income exceeds 1 million US dollars. "

Xue Baoshan nodded slightly, "That's right, mainly from farm games and parking games. Ziweixing's friend game studio is the second casual game maker on the Facebook open platform. Do you know who is the number one?"

Ning Lu understood her extended meaning, covered her mouth and whispered, "Could it be Baokai?"

Xue Baoshan pursed her lips, "The first is Zynga, and Baokai is the third."

"Is that so..."

Ning Lu was disappointed, very disappointed.

She thought that the big boss wanted to buy Baokai in Seattle because he accepted her suggestion and was moved by "Plants vs. Zombies"!

Unexpectedly, people had thought about it a long time ago, and it was just a matter of going with the flow.

In the field of casual social networking, Zynga Studio is the first, Friends Studio is the second, and Baokai is the third.In order to compete with No. [-], Ziwei Star acquired Baokai, and then merged with Friends Studio. Wouldn’t it surpass Zynga and become the No. [-] in the industry?

This is the most common means of capital operation.

Xue Baoshan was kind-hearted, so of course she would not intentionally expose the mystery and hurt others, Yan Ran said: "Don't pout, don't you think your boss loves you very much?"

"what?"

Ning Lu was a little confused.

Xue Baoshan said softly: "He was eyeing Baokai early in the morning, but told you that he went to buy Baokai because of the game "Plants vs. Zombies". Isn't this just to make you happy? Doesn't it just show that he It hurts you a lot?"

"That's right..." Ning Lu blushed slightly, feeling dizzy, closed the laptop, lay down on the table, and looked at her with beautiful eyes, "Baoshan, you are so kind, gentle and warm." , no wonder the boss likes you so much."

Xue Baoshan smiled, "You too."

Ning Lu shook her head lightly, "I can't compare to you, everyone likes you."

"You are full of poetic and scholarly spirit. You are different from those two little stars. They serve people with sex, and they may change a new group in a few years. What about you? If you don't like them, you have to keep working hard ah."

"Well, I see. Sister Baoshan, thank you."

This time, Ning Lu's state of mind immediately became clear.

That's right, no matter how coquettish and coquettish those little stars are called daddy, they are just the lowest level of Israelis. After a few years, what will they have left?
Just like Baoshan, there is no need to look down.

……

Zhou Buqi went to Seattle, and there were already three foreigners with big noses waiting at the airport.

This is someone from Heidrick & Struggles, his longtime co-headhunter.

The communication was smooth.

People have been found!

This time I came to Seattle, in addition to acquiring Baokai, I also wanted to meet someone—Don Mattrick, president of Microsoft's Interactive Entertainment Division.

Microsoft's Interactive Entertainment Division is the Microsoft Games Division.

Zhou Buqi wanted to recruit him to serve as the vice president of Ziwei Star International, and concurrently as the co-president of the game business group, in charge of the game market expansion in Europe and America.

The headhunter swears and gives three reasons, saying that the poaching will definitely succeed.

First, Don Mattrick was only the president of the Interactive Entertainment Division, but he did not concurrently serve as the vice president of Microsoft. It can be seen that he was not taken seriously internally.

The main reason is that Microsoft's home game console Xbox has been unable to gain an advantage when it competes with Sony and Nintendo.

Second, the strategic direction is different.

Microsoft's game focus is mainly on home consoles and computer games, but Don Mattrick believes that the focus should be on the deployment of the mobile Internet to meet the new era.

Such an idea was regarded by Microsoft CEO Ballmer as evading responsibility. He felt that the Xbox could not compete with Sony and Nintendo, and wanted to find a reason to develop new fields.

Like a deserter.

Three, Microsoft is a bit on the wane!
When the subprime mortgage crisis broke out in full swing last year, technology companies were crying out, and their stock prices were hit hard.However, after more than half a year has passed, the stock prices of many technology companies have rebounded sharply.

Only traditional enterprises are still in the downturn.

Microsoft's stock price is not technological at all, just like traditional companies, it continues to slump, and there is no sign of a rebound.

All walks of life have criticized Microsoft unanimously, believing that this company has lost its creativity and can only rely on the Windows system to sell bundled software to survive.

Under such circumstances, people with lofty ideals within Microsoft are fleeing in large numbers, and a group of senior executives above the vice president, such as Kevin Johnson, Paul Maritz, and Jeff Sandquist, have all resigned.

Even Nokia jumped out and wanted to dig Steven Elop, Microsoft's senior vice president and president of the commercial department, to serve as Nokia's CEO and lead Nokia into the era of smartphones.

Ziweixing is a thriving Internet company, and there is a high probability that it will be successful if it goes to Microsoft to poach Don Mattrick!
(End of this chapter)