Top of the Great Era

Chapter 1469
There are many games under Baokai, and even Zhou Buqi, a non-game lover, knows seven or eight games.However, casual games are casual games after all, and the ability to make money is very limited.

Now Baokai, the main profit model is to sell genuine game software.

For example, "Bejeweled Array" has sold about 500 million sets worldwide through the sales of DVD game discs and the purchase of genuine activation codes, creating sales of 1 million US dollars!

Yes, the market price of such a casual game as "Bejeweled" is $19.99.

But games are also expensive to publish.

It's like a Hollywood movie.

Movies have production, promotion and distribution links, and the distribution channel should be divided in the distribution process. During the release process of "Bejeweled Array", it also needs to share with many distribution companies scattered all over the world, which is basically a [-]-[-] split.

Such an industry status quo is destined to integrate Baokai into a large company.

In the previous life, EA completed the acquisition of Baokai at a price of 7.5 million US dollars after researching the market for two years.The big reason is that large companies have better distribution channels covering the world.

Mastering the distribution channels can greatly reduce costs and thus obtain higher returns.

Just like Zhou Buqi's "Ziweixing Universal" project, the core of the project is Universal Pictures. The content provider must be integrated into the channel provider in order to reduce expenses and increase profits.

In contrast, Ziwei Star has more powerful platform resources than EA!

Although Ziweixing is not a game company, it is an Internet giant and will spread its business development all over the world.And more importantly, in the era of mobile Internet, the logic of the game has changed!

In the era of the PC Internet, game manufacturers have to advertise on major websites, and then cooperate with many game publishing companies to help them publish.

Because most of the game companies are game production companies, their strength is making games.Publishing games and making games are completely two logics.

To release a game, it is necessary to purchase a large number of servers and set up a complete broadband system and operating environment to ensure the smooth operation of the game...

For example, if Baokai wants to release "Bejeweled" in Germany, it must first recruit a group of IT staff in Germany, then purchase basic equipment, translate the game into German culture, and then promote sales.

If you don't ask a third-party game publishing company for help, Baokai will have to play by yourself... This investment will be huge.Such a large investment, just for a casual game, is really not worth it.

But these are Ziweixing's strengths!
The traditional marketing method of advertising games is really backward. The best methods are targeted marketing and friend marketing.That is, it is promoted according to the player's preference and the player's social friends.Whatever a friend is playing, it is easy to drive him to play something too.

The best combination of casual games is social.

This is a complementary relationship.

Just like Friends.com and "Happy Farm".

In short, Baokai is a very good game production studio.

But this is just a small company.

There is a lot of revenue, but the money is divided among advertisers and publishers, and the profit is very limited.Over the past three years, the average annual profit was only $650 million.

In an era where games are becoming more and more Internet-based, Baokai may be reluctant to join the giants, but it is also a road that has to be chosen.

EA is interested, and Ziwei is also interested.

Who is it?

Zhou Buqi is very confident about this.

I had contact with the founders of Baokai twice, and I deeply felt their enthusiasm for games. They had a two-hour meal and talked about games from beginning to end.

Zhou Buqi proposed the acquisition intention, but did not discuss the money in detail.

After giving the other party a few months to evaluate and think, he assigned the task to Don Mattrick and returned to Los Angeles.

Entering August, the weather is extremely hot and dry.

Ning Yaxian was about to give birth, and her parents came here to wait for the birth of her new granddaughter.

That night, Zhou Buqi bit the bullet and went to talk to his father. After being scolded for a while, he finally cleared the customs and happily went to Ning Yaxian.

"Where's Xinxin?"

"Guanran and the others are crazy outside, don't they want to learn how to swim?"

Ning Yaxian has been a little lazy recently, lying on the bed reading a book, she looks more and more demure and elegant.

Zhou Buqi sat on the edge of the bed and leaned over to look, "What are you looking at?"

Ning Yaxian pursed her lips, "Novel."

Zhou Buqi went over to take a look.

Damn, English novels.

Among the people in the family, only Ning Yaxian, Ning Lu, Senior Sister Zhenyu and Sister Bao are able to read the original English novels.

"What book is this?"

"The Lord of the Rings."

"Isn't that a children's book?"

Ning Yaxian nodded lightly, her face brimming with the brilliance of motherhood, "Well, let's read it first, for later use, I can tell stories to my children later."

Zhou Buqi put his arms around her shoulders, and asked in a low voice, "How is Auntie doing, are you getting used to life here?"

Ning Yaxian smiled, "What do you think? My mother is a traditional woman. If it's just me and sister Yameng, it will be over if we figure it out, but now the situation..."

Zhou Buqi said: "Didn't my mother come, let my mother go shopping with her, go shopping."

"It's okay, you don't have to worry about these things."

"Well, by the way, I just talked to my dad."

"what?"

"The child in your womb is born, you can have your last name."

"Ah?" Ning Yaxian was surprised, "My last name? Why?"

Zhou Buqi said seriously: "Xinxin's surname is Ning. The other children's surname is Zhou. It's okay when they are young. When they grow up, what does this make her think? It's better to make plans early."

Ning Yaxian's eyes turned red, "Have you been scolded?"

She knows the family atmosphere of the Zhou family very well, and she has had a strong machismo since her grandfather's generation.Zhou Buqi is a little bit better. In the older generation, women were not allowed to participate in the discussion of family affairs.

Wouldn't it be the same as rebellion if you had a child whose surname was not Zhou?
Zhou Buqi said indifferently: "I'm used to being scolded as soon as I get scolded. Our adults... Well, it has nothing to do with you. It's my fault. I can't let the children bear it."

"Bah bah!" Ning Yaxian snarled, and gave him a white look, "Don't talk nonsense, why are you committing crimes? Everything you do is right, no matter what, I will support you."

Zhou Buqi stretched out his arms, hugged her plump body in his arms, and said softly: "In short, we can't let Xinxin be wronged in the future, and we can't let her feel isolated. This day is growing up, and we have to pay attention to the child's well-being. Mentally healthy, especially for a family like ours."

Ning Yaxian tilted her head, and snuggled into his arms with a happy face, "That can't be my last name either. The child I gave birth to you should be named Zhou."

"It's not appropriate."

"My baby's surname is Ning, so what about Yameng? In the future, there will be Baoshan and Wu Yu, won't they also have the surname Zhou? At that time, our two little babies will be surnamed Ning. It won't be easy." be isolated?"

"What should I do?"

"Change Xinxin's surname."

"what?"

Now it was Zhou Buqi's turn to be surprised.

Ning Yaxian said: "While the child is still young, if you want to change it, do it quickly."

"This..." Zhou Buqi hesitated, "Is this appropriate?"

"Appropriate, um..." Ning Yaxian gave him a meaningful look, "If you change your surname to Zhou, you can get rid of some thoughts you shouldn't have."

"What do you mean?"

Zhou Buqi raised his eyebrows.

Ning Yaxian jokingly said, "What's going on with you and your Aunt Xue?"

"What's going on? Nothing happened!"

"Really not?"

"There wasn't any." Zhou Buqi was a little annoyed, "If you have it, you have it, and if you don't, you don't have it. What is there to hide? Aunt Xue told me last time that you always carry a gun with a stick. No, you should pay more attention in the future. Aunt Xue and I are innocent, and I have never touched her. "

Ning Yaxian pursed her lips and said with a smile: "I haven't moved it, even touched it a few times?"

"no!"

Zhou Buqi was decisive and felt insulted.

Depend on!
My own woman dares to doubt her own character, wait until you give birth, see if I don't beat you up!

Ning Yaxian curled her lips, "Even if you haven't touched it, you should have some thoughts, right?"

Zhou Buqi said sternly: "A sage doesn't care about his deeds, what's wrong with thinking? Even in front of Sister Bao, I dare to admit it. But innocence is innocence, and Aunt Xue and I are abiding by ethics."

Ning Yaxian sighed softly, "You, don't I understand?"

Zhou Buqi was slightly taken aback, "What do you mean?"

Ning Yaxian snuggled into his arms, wrapped her arms lightly around his waist, and said softly: "Master, let Xinxin change her surname to Zhou, and she will be called Zhou Xinxin from now on, she is your own daughter."

"At first I treated her like my own daughter...huh?" Zhou Buqi suddenly reacted, "Damn! Ning Yaxian, what do you mean by that? I think you deserve a beating, right?"

Ning Yaxian bit her lip and raised her head to look at him, "Even if I get beaten, I will say it."

Zhou Buqi said: "Wait until you give birth, see if I don't deal with you!"

Ning Yaxian's tone was a little pleading, and she said softly: "Yameng and I will follow you together, we are both willing, and we live a very happy life. But Xinxin...no matter what will happen between you and Aunt Xue in the future. How about it, but this kind of thing can't happen to my daughter, it's really not good. Let's not play with it, okay?"

Zhou Buqi was very frantic, "I think you have prenatal depression? What are you thinking?"

"is it okay?"

"It's a matter of no shadow at all... All right, if you say change your surname, then change it. From now on, Xinxin will have my surname. Originally, I love you and want my child to have your surname. You are lucky, thinking that I am... ...Forget it, no one is allowed to mention these things in the future, it is inexplicable that you dare to doubt my character! No, after you give birth, I will beat you up if I find a chance. "

Zhou Buqi is very angry.

That's all for Aunt Xue, he does have some thoughts about this, but he hasn't put it into action.What happened to Ke Xinxin?You have also cultivated... I think you, Ning Yaxian, worked in Japan for too long and were deeply influenced by Japanese culture, right?

baffling!

No, you have to beat her!

Ning Yaxian's face was flushed, she leaned over and whispered in his ear: "You are the head of the family and everything to me, even if I get beaten, I'm happy, I'll listen to you."

Zhou Buqi looked up to the sky and sighed.

Ugh!
It's also acting like a baby and fighting for favor. Look at Ning Yaxian, she is much better than Sun Wanran, Ning Lu, Feng Muer, Yang Mi, Jiang Bingjie, Li Xinwan and so on.

(End of this chapter)