Top of the Great Era

Chapter 1481 Google's Labyrinth
Google's monetization method is a bit lossy, but Zhou Buqi can understand it.

All actions of commercial companies ultimately point to making money.Google has spent so much money developing the Android system, and it always has to find a way to cash it out.

Google's GMS service actually consists of two parts, one is a "patch" for the original Android system, and the other is a "component" for launching its own Google products.

The function of the patch is to require mobile phone manufacturers to use the GMS service, otherwise the system will be limited in function and unstable, and may even be unable to download and install the app.

The function of the component is to help Google's many products attract traffic and help Google make money.

This business model is really strong.

But if Google is blocked in China, it is really troublesome.

Zhou Shaoning was very worried and asked, "Is Google really going to be blocked in China?"

"Go out and talk."

This kind of topic is more sensitive, and Zhou Buqi will not discuss it in the museum. The group admired a few paintings and sculptures in the town hall, and then left from the Getty Center.

A fancy looking coffee shop was chosen in downtown Los Angeles.

After ordering two cups of coffee, Zhou Buqi said solemnly: "Google has violated domestic laws and regulations, and its market share has been squeezed miserably. They can't make money in the mainland market, so they must leave."

Zhou Shaoning looked regretful, "Is there really no chance? The so-called laws and regulations... Alas, this will destroy the commercial market."

Zhou Buqi was amused by him, "Old Zhou, who are you asking? You used to be the president of Google China, okay? You don't understand the truth here? Is this a business-level problem? This is stepping on the red line. "

Zhou Shaoning sighed, "I don't care about Google's life or death. I'm just worried about ourselves. I'm afraid that Astar or Ziweixing will receive similar treatment in the United States in the future."

Zhou Buqi said in a relaxed tone: "Ziweixing, you don't have to worry. Why do you think I want to promote the split? Take care of your Asda, abide by laws and regulations, and just stop supplying goods to countries like North Korea, Iran, and Cuba." Stop. Don’t bite the bullet and challenge a country’s biggest political red line like Google.”

Zhou Shaoning's level is high enough, he understands many principles.

However, knowing is one thing and making a decision is another.

The decision-making of an enterprise is a matter of life and death, and it takes a lot of self-confidence to dare to make many major decisions.

When Zhou Shaoning approached Zhou Buqi, he actually wanted to hear his opinion, confirm his own opinion with his judgment, and then make a strategic decision.

Zhou Shaoning said: "I don't know exactly what Google will do with Android, but I have a general judgment. It is nothing more than maintaining 99.99% of the functions of the Android system, but integrating the tiny but important 0.01% into its own Within the service framework, it is bundled with its own business products."

Zhou Buqi nodded, "That's for sure. Although Android is free, this new model of service framework can help them save a huge amount of traffic fees every year."

Google's core profit method is advertising, and the logic of advertising is traffic.

As strong as Google, it also needs to spend money to buy traffic from outside.

This is an unimaginable number!
In the previous life, Google paid Apple $200 billion a year in order to set its own Google search as the default search engine of Apple's Safari browser!
The total profit of Google Group in one year is 800 billion US dollars.

The iOS system only accounts for one-third of the smartphone market. If Google wants to cover all smartphones with its search business, it will spend money to buy traffic. How much will it cost?

GMS service helps Google solve this problem.

Because the Android system is flawed, mobile phone manufacturers have to choose Google's GMS framework to patch.After the patch is applied, several Google products are bundled.

Not only Google Search, but also Google Mail, Google Maps, Google Store, YouTube, Google Calendar, Google Talk and other products.

These are free traffic!
The traffic fee of the search service in the iPhone alone costs 200 billion U.S. dollars every year.How much will it cost if the traffic of so many products of so many Android phones has to be paid?
It's not enough for Google to pour all of its annual profits into it.

Therefore, Google's GMS service is obviously a monopoly, and it was fined hundreds of millions or billions of euros by the European Court at every turn. Google would rather pay a fine than change it.

How much is the fine?
Just a few billion euros!

There is only one market that Google cannot conquer, and that is domestic.

Zhou Buqi asked, "Is there any technical difficulty?"

Zhou Shaoning gave him a slightly resentful look, "Do you think it's difficult? That's Google!"

"It's just a patch."

Zhou Buqi laughed haha, actually he understood, but he had to pretend to be a technical novice to elevate the opponent.

Zhou Shaoning shook his head, "If it is a normal patch, such as patching the Windows system, it is actually not difficult, because both parties want to work hard to make the system a good one. But Google is different, they deliberately create defects for Android, which determines They have a hostile relationship with third-party patches. Otherwise, who is willing to drain Google's products for free among mobile phone manufacturers around the world?"

"Yes."

"What a huge traffic fee. If patching is so easy, mobile phone manufacturers will create a set of service frameworks themselves. They will build their own service frameworks, and then cooperate with other Internet companies to bundle and introduce traffic for their products. , which will definitely have huge profit space in the future.”

Zhou Buqi thought about it a little bit, "No wonder Nokia insists on pushing the Symbian system!"

Zhou Shaoning said: "Yes, it's almost the same reason, it's a matter of control. Those who make the rules can seek greater benefits than those who obey the specifications. Android is an open source system, which can be used for free all over the world without any restrictions. But Google has taken care of the most critical system patches. It expresses its control through patches. From this level, all Android phones work for Google.”

Zhou Buqi said: "It's like all computers are working for Microsoft."

Zhou Shaoning said: "Yes, the meaning is the same, so Nokia will push the Symbian system, and Microsoft will launch a new smartphone system, including Canada, the United Kingdom, Japan, South Korea, and Germany have policies to encourage the development of mobile phone operating systems, and the same is true in China. "

Zhou Buqi sighed, "Yeah, I feel more and more like Zhang Wuji."

"Huh?" Zhou Shaoning didn't know that he often used this stalk to explain the level of cognition, so he didn't quite understand it, so he asked tentatively, "Is it Zhou Zhiruo, Zhao Min, Yang Buhui, Xiao Zhao, and Zishan Dragon King?"

"What the hell?!" Zhou Buqi was a little annoyed, "I don't think you read books! What I'm talking about is the advancement of martial arts! When Zhang Wuji was a child, his understanding of martial arts was very superficial. Easily surpassed Zhang Sanfeng. Later, when his martial arts became stronger and stronger, he felt Zhang Sanfeng's strength more and more. When he learned the superb martial arts such as "Nine Suns Magic", "The Great Shift of the Universe", and "Tai Chi", he found that he would never It is impossible to surpass Zhang Sanfeng. This is a progressive cognitive level."

A few years ago, Zhou Buqi was full of confidence to create an operating system to compete with Google and Apple.

But as Ziwei Star grew bigger and bigger, from China to Japan, and then to Europe and the United States, its technical strength became stronger day by day.The stronger Ziweixing became, the more he felt that it was impossible to create a mobile operating system to fight against Google.

Not Microsoft, not Motorola, not Nokia.

In order to encourage technology companies to develop mobile operating systems, countries such as Britain, France, Germany, and Japan have allocated a large amount of policy support funds, which is nothing more than giving relevant agencies the opportunity to cheat the state funds by following the policy wind.

Zhou Shaoning understood his feelings very well, and said: "In the final analysis, it is the attraction of talents. The most attractive institution in the world for talents is NASA, which can explore the universe. The second is Google. This is the fundamental reason. Ziweixing has great influence on talents. The attractiveness of Google is not comparable to that of Google, even Apple, Microsoft, Facebook, Oracle, and Amazon.”

Zhou Buqi couldn't destroy his prestige, and said with a smile: "It's definitely not comparable in technology, but not necessarily in business. Enterprises, in the final analysis, are for making money. In terms of strategic planning and business ideas, Google, Microsoft, Apple, Amazon, plus They can't compare to me together!"

Zhou Shaoning laughed, "I agree! In terms of understanding of the business market, Google's CEO Schmidt is far behind you!"

Zhou Buqi waved his hand and asked, "Tell me more about it, can't we apply Android patches ourselves?"

Zhou Shaoning said helplessly: "The operating system is a technical job, who can take advantage of Google?"

Then, he briefly explained the principle behind it.

The complete Android is "Android system + patch", and the effect is no worse than Apple's iOS system.

It is difficult for third-party mobile phone manufacturers to make a patch of their own to match the open source and free Android system to achieve the effect of a full version of Android.

The first is that the technology is not enough.

This is a business logic carefully planned by Google, how can it be easily broken?It is equivalent to Google deliberately setting up a maze in the open source Android system, and the GMS patch is the maze map.

Even if a third-party company is lucky and high-level, and has really found a way out of the maze through independent research and development, so what?
Android is Google's.

As long as Google wants to target, directly adjust the maze formation.Changing the maze map can be easily done internally, just upgrade Android, and then upgrade Google GMS service.

But the third-party company was dumbfounded, and had to study it again from scratch.

It's not a level match at all.

Not even Google needs to intentionally target third-party companies.

Google is the designer of the maze, so the map route given by Google is the optimal solution.Even if a third-party company has worked out a roadmap to get out of the maze, it may still be going around, which takes a lot of trouble and is far less efficient than the original version.

One is a counterfeit version and the other is an original version. When applied to mobile phones, there is a huge performance gap.For the same effect, the counterfeit version needs 8g of memory, and the original version may only need 4g of memory.

Such a large configuration gap will be converted into the cost of the mobile phone.

For various reasons, third-party companies can only choose to use Google's GMS framework service instead of developing similar frameworks to sell traffic and bundle other products.

Except domestically.

There is no competition in the country, and no company can use Google's original GMS, it's all knockoffs.Whoever has a high technical level and cracks well will have a stable system.

Zhou Buqi said with a smile: "Isn't this a good thing! The country helps mobile phone manufacturers block Google, so mobile phones don't have to use their framework services forcibly, and they can bundle their own products instead of promoting Google's products!"

Zhou Shaoning said: "Yes, this is an important direction for me to seek you and ask you to make a decision."

(End of this chapter)