Top of the Great Era

Chapter 1504
Manchester United's hand-made blind box, a price of 7.9 pounds.Among them, the production cost is 1 pound, and the cost of transportation, storage, management, sales, etc. is 1 pound...that is to say, each blind box can achieve a gross profit of 6 pounds.

3 pounds are distributed to Manchester United, and 3 pounds belong to Chaowan Commune.

This season, 165 million blind boxes have been sold. This business alone has created a gross profit of about 500 million pounds for Chaowan Commune.

The current season has only been going on for more than 2 months. According to the current situation, it is estimated that the blind box business can bring about 1000 million pounds to Manchester United and Chaowan Commune each season.

Very gratifying!

1000 million pounds, not a small amount!

Manchester United is doing so well, other teams are not jealous?It is conceivable that in the next period of time, Chaowan Commune will receive orders from many clubs one after another.

Wu Yu said excitedly: "We have already received cooperation orders from Arsenal, Tottenham and Chelsea, and Liverpool also sent emails, wanting to cooperate with us."

Zhou Buqi said: "Don't be too happy. The blind box business is no different than the digital football business. There is no threshold for this business, and anyone can participate. Other companies will definitely enter the market to grab food when they see you doing so well. .”

Wu Yujiao snorted, "We've thought about it a long time ago! How expensive are those toy companies in Europe? Selling a blind box from Chaowan Commune can earn 3 pounds for the club. How can their blind box be so powerful?" earning power?"

Zhou Buqi laughed and said, "What if their toy company also comes to China to build a factory?"

"Even if they come to China to build a factory, it will take time. With their work efficiency and domestic approval speed, I don't think they will be able to produce team blind boxes from next season."

"interesting."

"anything else!"

Wu Yu seemed to really want to prove herself, so she made a special show off.

Zhou Buqi could actually guess that Wu Yu's statement should all come from Shi Jingmei, and he didn't expose her, pretending to ask: "What else?"

"Hmm..." Wu Yu was a little guilty, and tentatively said, "Husband, do you think it's possible to follow the jersey sales model and bundle the team with a long-term contract, sponsorship fee and low share?"

Zhou Buqi wanted to teach her a lesson, "Jerseys are just needed, but blind boxes are not."

The cooperation model between Chaowan Commune and Manchester United is a pure sharing system, and Manchester United can get about 40% of the net sales.The cooperation mode of the jersey is a little more complicated.

The cooperation model between Manchester United and Nike in jerseys is to sign a long-term contract of 5-8 years, and then the team can get a fixed sponsorship fee every year, and at the same time get 10%-15% of jersey sales. into.

For Manchester United, there is a fixed annual sponsorship fee, and the future risk is relatively small. What if there is a problem with the team in any year and the sales of jerseys are poor?
It is equivalent to passing on the risk to Nike.

For Nike, although it bears the risk of Manchester United's future uncertainty, it can bind Manchester United for a long time by signing a long-term contract.As long as there is no risk for Manchester United, theoretically, the sales of Manchester United's jerseys will increase every year, and a fixed sponsorship fee is equivalent to Nike can have more jerseys and earn more money.

From the analysis of the business model, of course, it is more beneficial to Nike.

The conservatism in football has caused too many interests in football to flow into the pockets of third parties.

As far as football is concerned, Chaowan Commune is also a third party.

Sports brands are Adidas, Nike, Puma, etc., but the blind box business is relatively easy, and dozens of blind box companies can be born in an instant.

How can Chaowan Commune ensure that the team can cooperate with itself for a long time instead of choosing another blind box company?
The chosen solution is the jersey model.

For example, Chaowan Commune cooperated with Liverpool and signed an 8-year long-term contract in one go, giving them a fixed sponsorship fee of 100 million pounds per year, and adding 10% of the blind box sales, and formulating a high liquidated damages clause.

In this way, it can be ensured that Chaowan Commune can firmly dominate Liverpool in the next 8 years.

Wu Yu nodded again and again, and said quickly: "Yes, yes, I am also very worried. The blind box is a new thing after all. Manchester United fans like blind boxes, but do Liverpool and Chelsea fans also like blind boxes? The British can accept blind boxes, but can the Germans and Spaniards accept blind boxes? If they can’t accept it, we have signed a long-term contract and have to pay a large sponsorship fee every year, and it will be a disaster!”

Zhou Buqi pondered: "Probably not. The essence of the blind box is gambling. The cultures of the world are different, but human nature is the same. In the final analysis, it is whether the figures in the blind box are attractive and have collection value... ..."

"wait a moment!"

Wu Yu stopped him, and took out a pen and paper from his bag.

Zhou Buqi couldn't help but laugh, "What do you want to do?"

"I will write it down and speak later in the board of directors. I am the chairman!"

"Ok."

"Okay, tell me, how do you analyze this business strategy?"

Wu Yu is like a primary school student, obediently listening to the teacher.

The blind box is a brand-new commercial product, and as long as it is a new thing, there must be risks.

In the previous life, blind box culture became popular in China, and then developed to the whole world.

After developing to Europe and the United States, various innovative derivatives have appeared, such as lipstick blind boxes, second-hand clothes blind boxes, leftover blind boxes, snack blind boxes and so on.Bubble Mart opened a store in London, and it was overcrowded. Young people in the UK have great purchasing power. They really couldn’t stop buying it, and they kept screaming and buying.

This is a product that captures human nature, regardless of national boundaries.

The emergence of the player blind box, of course, comes from the United States, the most developed sports business. After the star card, the NBA has launched a new product for harvesting fans-the player blind box. (Note)
There are many kinds of NBA player blind boxes, regular edition, collector's edition, signature edition, Lego edition... Just like star cards, they are divided into ordinary cards, signature cards, rookie cards, jersey cards, special effects cards and so on.

Full of copper stench!

Even Zhou Buqi, who is trying his best to promote the commercialization of the football industry, feels that the American style of play is too much, and the commercialization is too outrageous. Sometimes a star card can be fired for several million dollars.

Pure nonsense!
So many versions have been produced purely to make money like vampires from the team's loyal fans.

American sports are all commercial leagues, the fundamental purpose is business, and more of them are performances, mainly based on good performances; European football is a competitive league, and the ultimate goal is to win. As long as you can win, the ugly chain This is the essential difference.

This is also the reason why American sports can only be played locally, and foreigners don't like it. It's too fake, and it's like WWE.

If Chaowan Commune develops its business in the United States and cooperates with baseball leagues, football leagues, and basketball leagues, of course it can achieve extreme business operations.

But in Europe, you can't play too many tricks, and you can't play the fans like fools. Enough is enough.

It is enough to produce a set of blind boxes every season.

Zhou Buqi coughed lightly, and said: "First of all, let me conclude that the model of long-term contract, fixed sponsorship and low share like the jersey can be done! It is very necessary!"

"it is good!"

Wu Yu has beautiful eyes.

This is in the car. Seeing that she was struggling to write, Zhou Buqi smiled and said, "Let's talk slowly when we get home later."

Wu Yu was very anxious, "No, hurry up and say it."

Zhou Buqi nodded, "However, if you want to promote this type of blind box business, there must be a prerequisite, and you must be a wealthy family."

"Oh, rich."

Wu Yu continued to record.

Zhou Buqi said: "The most attractive of this kind of blind box figure is actually the big-name players. For example, in the current Manchester United, the most popular are Beckham, Rooney, and Robben. The roster of 25 people Among them, there are only a dozen or so that are really sought after by fans. For some ordinary teams, they do not have big-name players, and the blind box figures are not attractive enough.”

"How can it be?" Wu Yu tilted his head to look at him, with a different opinion, "No, the last time I went to England, I went to watch a third-level match with the Manchester United business people, and the stadium was only more than 4000 A position, but the fans are enthusiastic, they are all wearing jerseys, no worse than Manchester United."

Zhou Buqi said with a smile: "This is another necessary point of the 'long-term contract + sponsorship fee + low share' model. Small European teams also have a group of diehard fans. However, these fans are all local fans. The giants are different, the fans of the giants are all over the world!"

"The whole world..." Wu Yu blinked a few times, "Honey, you mean... abroad?"

Zhou Buqi patted her on the head with a smile, "Yes, abroad. You just said that the cooperation between Chaowan Commune and Manchester United this season is expected to earn 1000 million pounds. Don't forget, this is only about Looking at Old Trafford, it is aimed at local fans. Manchester United is a giant, and there are fans all over the world. Manchester United fans all over the world want to buy Manchester United blind boxes."

Wu Yumei's eyes widened, and her small face said excitedly: "Yes, Manchester United's market is the whole world! Now the cooperation between Chaowan Commune and Manchester United is limited to the local area. Relying on the local market, we can earn 1000 million pounds a year .If there is a global market, maybe it will be 3000 million pounds, 4000 million pounds! I feel that the blind box business can be bigger than the jersey business!"

Zhou Buqi nodded, "In theory, the jersey is deterministic, but the blind box is uncertain. There will be no duplicates in the jersey, but there will be a lot of duplicates in the blind box. It is not easy to integrate a complete set. .”

Wu Yu said angrily: "Shi Jingmei must have thought of it, but she didn't tell me!"

Zhou Buqi helped explain: "It's immature. Establishing a global sales system is a very difficult task. She may not have confidence."

Wu Yu said with a smile: "I have a husband, I have confidence!"

Zhou Buqi said: "In fact, there is another model, which is to cooperate with the main sponsor of the team. Manchester United's sponsor is Nike, and Chaowan Commune cooperates with Nike. Real Madrid's sponsor is Adidas, and Chaowan Commune cooperates with Adi cooperates. They are global sporting goods giants with a sales system covering the whole world. They can be entrusted to sell blind boxes.”

Wu Yu had an adoring expression on her face, and she played coquettishly in a long voice, "Honey, why are you so smart, I love you so much!"

Zhou Buqi said: "So, taking advantage of the fact that the blind box is a new business now, and the big giants don't understand it, I took the opportunity to buy the bottom, signed a long-term big contract with them, and gave a fixed annual sponsorship fee. I will agree. Don’t be afraid to take risks, how can there be no risks in business? The greater the risk, the higher the profit!”

　Note: When this book was written, there was no player blind box yet, it was purely the author's wild fantasy.I just checked and found that the NBA launched the player blind box a few months ago, and it has really become a reality.I don't know how many fantasies in the book will have a chance to become reality.What I am looking forward to the most are the two projects of "Xiaonei" and "Ziweixing Digital Media".

　　
　
(End of this chapter)