Top of the Great Era

Chapter 1518 Putting an End to the Yellow Robe
Throughout the class, Zhou Buqi's main points were in the same line, just like his opening remarks, he wanted to propose a more advanced market operation model than Jobs.

Apple has done a very good job, and technology companies all over the world are learning and imitating. Many technology bigwigs are even imitating Jobs in dressing and dressing.

Apples are good, but not the best.

Zhou Buqi understands the Internet better than Jobs, and he wants to implement a more advanced marketing and operation model than Apple in these companies in Ziwei Galaxy. From this point of view, he brags that he is stronger than Jobs, and also Not an exaggeration.

Finally, Zhou Buqi made a brief summary.

In the past, 50%-90% of advertisements were wasted. Advertisers spent too much money, but did not achieve the desired advertising effect.Precision marketing is the essence of the Internet.

The so-called precision marketing is not necessarily the personalized recommendation of the Internet, and the traditional model may not work.In the final analysis, it is still necessary to incline the idea of ​​mass communication to the minority communication.

Promote a concept of "community economy", "fan economy", "minority consumption, circle economy".

Why did the blind box of Chaowan Commune succeed?

The blind box of the Three Kingdoms series is bundled with the movie "Red Cliff", which is precision marketing.Anyone who watches the movie "Red Cliff" must be a veteran fan of the Three Kingdoms.Selling the blind box of the Three Kingdoms to the niche group of fans of "Red Cliff" is to match what they like, and you can achieve unexpected results.

Manchester United's blind box players are bundled with Manchester United, and they are also promoted in the niche circle of Manchester United fans, which achieves the effect of precise marketing.

People who like to play golf will have a group of friends who play golf; people who like to travel on a budget will have a group of friends who travel on a budget;

Different needs form different circles.

And in each circle, there are some god-level figures who are respected by most people in this circle. In the social Internet media, everyone lives in a different circle, such as friends.com circle of interest, such as Baidu Tieba.

The "big gods" in these circles, because they have extremely high prestige in their respective circles, can use the influence of this niche circle to carry out cross-border marketing.

For example, if a merchant wants to sell lipstick to users, the conversion effect of the traditional advertising model is too poor and the cost is high.You can directly connect with the great gods in various circles, and let these great gods recommend them in their respective circles.Even if these god-level figures have nothing to do with lipstick, their prestige and influence can achieve unexpected marketing effects.

Therefore, Gao Shan's doubts were resolved.

Aster mobile phones do not need to be advertised in China.

First of all, in this era, the only users of smartphones are white-collar workers and college students.

The "great god-level figures" in the circle of college students are of course Xiaonei.com, and they can sell goods directly on the school's group buying platform. Once a few popular posts on the school's forum are discussed, the popularity will come out, which will inevitably lead to panic buying.

And as long as there is a wave of panic buying, it is bound to be able to detonate the public circle in reverse.

The public media will take the initiative to report this kind of eye-catching big news for free, and all public resources will be put into battle.

Then, it's on fire!

This is more useful than spending tens of millions or hundreds of millions on advertising.

Common people nowadays are very vigilant about advertisements. After so many years of baptism, everyone knows how deceptive and false advertisements are.

However, the panic buying caused by the actual consumption of real money is enough to convince.This is actually an advertisement, but it is not a hard advertisement, but a more advanced advertisement with lower cost, higher trust, and stronger dissemination.

"Okay, let's stop here today."

On the last page of the PPT, there are two big words "thank you" on it. Zhou Buqi was quite polite, and said with a smile: "I have no preparations. I will say what I think. There must be omissions and inaccuracies in the details, but Remember, but this concept and general direction are absolutely correct! We must follow this line of thinking, think in an extended way, and evaluate the upcoming era of mobile Internet and industrial Internet. After returning, we will be present Count everyone, create a group on Weibo, everyone writes a document and sends it up, everyone learns, discusses together, brainstorms together, completes this theory, and grows together. Well, it’s getting late , break up the meeting!"

This is the headquarters of Ziwei Star, Shi Jinglin, Wu Yu, Aunt Xue, Shi Jingmei and others were embarrassed to follow Zhou Buqi and left like everyone else.

Xu Baihui ignored him and followed him to his office.

Zhou Buqi knew what she meant, and explained with a smile: "What He Yang said is right, celebrities cannot be allowed to have such a large social power. This pyramid structure of controlling fans across the country is indeed very advanced, but it is also uncontrollable. of."

It was Xu Baihui's first visit to his new office, and she looked around with her hands behind her back, "There is nothing out of control, a star is a pawn."

"Chess pieces?" Zhou Buqi snorted, "Haven't you heard of adding a yellow robe?"

"what?"

Xu Baihui was taken aback for a moment.

Zhou Buqi said: "It's still the same sentence, the star-making model of this set of Internet thinking is too flat. The advantage of flatness is that it saves costs, and the disadvantage is that it lacks the restraint of middlemen. Jieyu Media itself is a middleman Once the stars are cultivated, they will have tens of millions of fans, won't they be given a yellow robe under the support of their fans? Will they still accept the control of Jieyu Media?"

"Hong Kong and Taiwan's model directly blocks such people."

"Banned? How to block it? People have fans in their hands. Fans are military power, and they have the capital to rebel."

Xu Baihui frowned slightly, "Is it that exaggerated?"

Zhou Buqi said angrily: "Didn't I just say that this kind of fans are very organized and disciplined, and they are all young boys and girls who have not experienced much in the world. Where to fight. If there is an online violence, it will form a very, very terrible network power. For example, Jieyu Media broke up with a fan circle star, and Jieyu Media’s new movie is released, and the star can mobilize fans , go to Douban to give low scores and bad reviews, and even go to movie theaters to initiate boycott activities.”

Xu Baihui was walking towards the interior of the office suite, and wanted to take a look around. When she heard this, she turned around, her beautiful eyes widened, "Really?"

"Without Zhao Kuangyin's ability to drink wine to release military power, it's best not to give military power."

"Is this vertical star model under the industrial Internet completely eliminated?"

"I have this in mind." Zhou Buqi nodded, "Prepare a proposal later and hand it in to prevent problems before they happen. This is also a good thing for the entertainment industry. The industry Internet of entertainment should still focus on movies, TV dramas, and variety shows." Programs and literary works such as music, comics, and novels. Rather than produced 'idol' works."

Xu Baihui waved her small hand, "I'll go back and think about it!"

"You're still thinking about it!"

"Why are you so fierce?"

"No, what I mean is...you look at Hollywood, which is centered on 'works'. Thailand's ladyboy economy is centered on 'people', which is obviously deformed. South Korea is located between the two, movies and TV shows Idol groups with works as the core and 'people' as the core are the bottom of the entertainment industry. You see Girls' Generation is so popular, how many people in the Korean entertainment industry can stand up to it?"

Xu Baihui nodded again and again, and said with a smile: "Boss Zhou, you know Girls' Generation quite well!"

Zhou Buqi waved his hand, "What I know is that I have thought about this cultural phenomenon."

"Then do you want to have a deeper understanding?"

"What do you mean?"

"Shall we go to Pengcheng tomorrow?"

Xu Baihui made a fool of herself.

Zhou Buqi said: "Yes, isn't Huayi going public the day after tomorrow, we have to be there."

Xu Baihui said bluntly: "Okay, then I'll make arrangements. I'll get on your plane tomorrow, and we'll go south together. Well...except for your few little secretaries, don't take irrelevant people with you."

"We still have to go to the south to inspect a few factories..."

"Let them take civil aviation!"

Xu Baihui gave the order directly.

"You...uh..." Zhou Buqi suddenly thought of something, looked at her with amazement, and lowered his voice, "Did you get it done?"

Xu Baihui smiled and raised her chin slightly, "Is there anything else I can't handle?"

"How many?"

"I'm dizzy!"

"what happened?"

"It's good to have one, how many do you have? She's debuted for two years! This girl is a young lady, she has been well protected by her sisters, and she has just come of age, otherwise how can the benefits fall on you? "

Zhou Buqi asked curiously: "What about the request? Is it free?"

"Don't be ugly!" Xu Baihui rolled his eyes at him, "Who do you think you are? People have a lot of demands. If you want to buy a house in Seoul, you must also get a movie role from a well-known Korean director. At least you must be the second female lead and the third female lead." .”

Zhou Buqi asked, "Is it difficult?"

Xu Baihui said lightly: "It's easy, and it's not a luxury villa. Movie roles are even easier. The investment in Korean movies is very low. Many famous directors' projects are put on hold for several years because they can't get investment. If you have money, you can do it." , more pure than the domestic ones.”

Zhou Buqi sighed, "It really is a little girl, she is not sensible. If she doesn't want anything, it will be difficult for us here."

Xu Baihui pursed her lips and said, "For them, you are a foreigner, and the benefits that fall into their hands are more at ease."

Zhou Buqi looked very indifferent, "Forget it, that's it, I don't care, I just help you with your work. Jieyu Media has invested in S/M Entertainment, so you have to perform well. Cultivate a small star to become a movie star. Actors are still very valuable."

"Yeah," Xu Baihui gritted her teeth, "Thank you!"

(End of this chapter)