Top of the Great Era

Chapter 1525 The Center of Sports Technology

Chapter 1525 The Center of Sports Technology

Zhou Buqi stopped in London for three consecutive days.

Focused on the Hawkeye technology.

This technology has been used in the tennis field for several years, and it is already very mature. All that needs to be done is to make slight technical and equipment adjustments to meet the needs of the football field.

According to Hawkeye, it can actually be deployed in the stadium now.

Accompanied by Zhou Buqi and David Dunn, they went there together and found a training ground to experiment with, and the effect was really good.

David Dunn doesn't understand technology, but he is a big football player. A lot of football and the Premier League system said with a smile: "If the effect is good, it can be applied in advance at Old Trafford and compete with the association. Just a hello, they won't say no, it's Manchester United's personal business."

"Private business?"

"Yes, the copyright of Manchester United's home game belongs to Manchester United, but it is authorized to the Premier League to distribute it as an agent. Adding Hawkeye technology at Old Trafford is actually equivalent to adding two camera seats to the scene, isn't it? The Premier League’s broadcast system will be approved by the Premier League.”

David Dunn saw that he didn't know much about the doorway here, so he talked a lot and gave a more detailed explanation.

Zhou Buqi understood.

In contrast to Hollywood, the 20 clubs in the Premier League are all producers of movies, and the Premier League is the only designated distributor.The Premier League has the distribution rights, so it has a lot of power, but the content and materials need to be provided by major teams.

For home games of major teams, at least 5 cameras must be arranged, and there is a director's room and broadcasting station to complete the filming and live broadcast of the game.

This kind of high-definition live broadcast cameras are very expensive. The price of the main camera is as high as 50 US dollars, which many small clubs cannot afford. The Premier League will collectively place orders, but there will be no mandatory unified purchase and sales.

The major clubs can formulate arbitrarily according to their own situation.

For example, for a giant like Manchester United, the broadcast equipment is the best in the Premier League. There are 32 camera seats in the Old Trafford Stadium, covering every corner of the entire stadium. The total equipment is worth more than 1200 million pounds.

For many weak clubs, the equipment is very simple, just a few cameras.

The pictures captured by the on-site cameras will be transmitted to the director’s station in the stadium. The on-site director and staff are generally arranged by the Premier League and the club. They edit and select available pictures from many TV pictures to produce The transmission signal is transmitted to the Premier League copyright agents all over the world for live broadcast.

The application of Eagle Eye technology is very simple.

Set up two camera positions next to the two goals of the Old Trafford Stadium to give the director two more options for screens. When there is an unsolved problem on the goal line, just import the camera screens of the Hawkeye system.

The whole model actually has little to do with the Premier League.

As long as there are no serious technical failures or football ethics issues, and the brand image of the Premier League is not affected, they will not refuse.

And this reminded Zhou Buqi of another technical direction of Ziweixing Digital Media—virtual stadium advertisement.

The broadcasting signals of events all over the world are the same, and they are all delivered by the same broadcasting station.After the signal is transmitted to all parts of the world, the local broadcasters will convert and process the transmitted signal, and then play it on the TV screen according to their director's arrangement.

In other words, this is actually two signal conversion processes.

At the Old Trafford Stadium, the video content needs to be converted into digital signals for transmission, and the broadcasters in various places need to convert the input digital signals into event content for playback.

The so-called virtual advertisement is actually part of the video content, and the outgoing signal is unified, so we can only make appropriate adjustments after the incoming signal.

If Xinying bought the copyright of the Premier League in mainland China, if they want to broadcast Manchester United's home game, they can adopt such a cooperation model——

In the first step, Manchester United needs to purchase virtual signal conversion technology from Ziweixing Digital Media;
In the second step, Manchester United found the broadcaster Xinying, paid Xinying a fee, and asked Xinying to support the use of new technologies for the transformation of virtual advertisements;
In the third step, Ziwei Xing Digital Media provided the technology to Xinying, and Xinying relied on the new technology to complete the task.

During this process, Manchester United used virtual advertisements in some areas, which is equivalent to adding more advertising spaces and increasing advertising revenue; Ziweixing Digital Media earned a service fee through technical support; Xinying because it holds the Premier League Copyright, so you can charge to respond to other companies' needs.

All three parties benefit.

This new model has been achieved.

In fact, there are not too many things in the Premier League during this process. The main thing is that new technologies cannot destroy the ethics and values ​​of football, and cannot destroy the overall image of the Premier League.

Whether it is Eagle Eye or virtual advertising, there is no such barrier and the application can be easily passed.

However, this complex virtual reality technology is much more difficult than Eagle Eye technology, and Ziweixing Digital Media has not found a suitable technical direction for a long time.

Fortunately, when he returned to China this time, Shen Xiangyang gave a judgment easily, which made it much easier.

99% of the research and development of technology depends on hard work, and 1% depends on inspiration, and this 1% of inspiration is more important than 99% of hard work.The technical idea proposed by Shen Xiangyang is inspiration, which is the most critical issue, and the rest of the work is much simpler.

Zhou Buqi just joked, saying that Ziweixing Digital Media should work harder to apply our new technology to the World Cup in South Africa next year!
The World Cup is the highest stage of football and the most influential sports event in the world.As long as the World Cup follows up with new technologies, Ziweixing Digital Media can become the most center of sports technology in the world!

David Dunn calmly said it was impossible.

The stadium equipment for the World Cup is basically in place, and the event budget and all the preparation procedures have also been finalized long ago. Now it is too late.If you want to go to the World Cup, you have to wait until 2014.

Zhou Buqi smiled, "It's okay! FIFA doesn't use our new technology, and they will regret it!"

hum!

This is not aimless!

Next year's World Cup, there will be a shocking unsolved goal line case, and England will suffer!
In the England VS Germany game, Lampard's shot had already scored, but he did not have eagle eye technology, which caused the referee to think that the ball had not been scored, which led to England's regrettable exit in the one-eighth knockout round.

Britain's influence in the world's media is much stronger than that of Germany, Spain, Korea, Japan, Africa, and South America.Britain suffered a loss, and immediately the whole world was such explosive news.

It is conceivable how much pressure FIFA will suffer...

Under such a big situation, is it possible that Ziweixing Digital Media's Eagle Eye technology will not be sold?

After the bloody lesson of the unsolved goal line case, the Premier League will definitely be equipped with Hawkeye technology in an all-round way starting from next season.

The technological door of Ziweixing digital media has really opened in the world sports world!
It's not just football.

Like the NBA.

Basketball games are played on such small courts that players often run into billboards on the sidelines, causing injuries.Virtual reality technology can solve this problem. What real billboards and real advertisements are needed?Just add virtual advertisements on the broadcast side.

After investigating around, Zhou Buqi is quite satisfied with the development of Ziweixing Digital Media.

The working atmosphere is relaxed and the work efficiency is not high, this is certain.

Fortunately, Ziweixing Digital Media is engaged in a "monopoly" business, and there are no competitors. Every step forward is a huge progress for the football industry.

The good news is not over yet. Under the leadership of David Dunn, Chaowan Commune officially signed sponsorship agreements for player blind boxes with three teams in London!
Tottenham: Signed a 10-year sponsorship contract with a total value of 1000 million pounds. At the same time, Chaowan Commune will also pay Tottenham Club with 8.4% of the total sales of Tottenham player blind boxes.

Arsenal: Signed a 7-year sponsorship contract with a total value of 2150 million pounds, and the sales share is 12.4%.

Chelsea: Signed an 8-year sponsorship contract with a total value of 2250 million pounds, and the sales share is 10.2%.

There is no way, despite Chelsea's outstanding performance in recent years, but in terms of world-class influence and commercial value, Chelsea and Arsenal are not in the same gear.

Arsenal is a veteran club that plays beautiful football and has a large number of fans. The sales of team derivatives in overseas regions can almost be equal to that of Manchester United.

Zhou Buqi and Shi Jingmei attended the signing ceremony between Chaowan Commune and Arsenal, and the scene was a bit awkward.

Several managements of Arsenal are now remorseful.

You know, last year the big boss Zhou wanted to buy a Premier League club, and his first choice was Arsenal.But Arsenal disagreed. They were more optimistic about the American businessman Kroenke, which led him to buy Manchester United.

In the past summer transfer window, Manchester United bought and bought all the way to form an ultra-luxury team; Arsenal sold and sold all the way, leaving only a group of children in the lineup.

After the signing, Shi Jingmei was very happy, "Liverpool is basically settled, and the mess is cut quickly, and the Premier League teams are basically won!"

Zhou Buqi pointed her, "There is one more."

"Which one?"

"Man City."

"Is this considered a wealthy family?"

"The Middle East consortium has taken over. If you buy football stars all the way, the popularity will rise."

"Oh, that's fine." Shi Jingmei nodded, "Where are you going next? To Thailand?"

Zhou Buqi said: "Well, let's go to Thailand, and then to South Korea, to help you run through the relationship. These are two key markets for Manchester United's business development. The area is not large, and they can be directly connected."

Southeast Asia is the base camp of Manchester United, and following Manchester United is similar to that of Manchester.

In South Korea, this is because of Park Ji-sung.

Because of the scandal of the 02 World Cup, Korean stars were expelled collectively in Italy. Now the most representative Korean player in the five major leagues is Park Ji-sung.

This man pinned the hopes of the whole of Korea.

If it wasn't for this reason, Zhou Buqi would have asked to sell Park Ji-sung in the summer.

It is right not to sell.

With Park Ji-sung here, Manchester United's blind box is likely to set off a wave of enthusiasm in South Korea!
Well, we can ship 2 player blind boxes to South Korea first.

Manchester United has a total of 25 players. If it is shipped on average, it is equivalent to 800 per player.This is obviously not acceptable.Very popular players like Beckham, Rooney, and Robben are all treasures, and the number should be small.

Park Ji-sung can't be too much in Korea.

The proportion can be reduced to 1%. In the blind box of 2 players, there are only 200 Park Ji-sung. Let the Korean fans draw a lottery!

(End of this chapter)

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