Top of the Great Era

Chapter 1528
YikYak is very popular in Japan. The total number of web and mobile users has exceeded 5000 million. It is the largest website in Japan except Yahoo.

But it doesn't work in Europe and the United States, and the total number of registered users is only 160 million.After many users register, they no longer need it and become zombie users.

The actual surviving users may be 60-80, and the daily activity is 8-10.

It's not really a successful product.

Not to mention competing with Twitter, among similar products, the ranking cannot even enter the top 20.

YikYak is not doing well in the European and American markets. This has nothing to do with Tang Binchen. He mainly operates in the Asia-Pacific region, but it seems that he can't sit still. He doesn't want the European and American business areas to ruin the products he created.

Tang Binchen said: "YikYak currently has about 8-10 active users per day. However, there are only a few thousand active users on the web page, and most of the active users are app users."

Zhou Buqi nodded, "The webpage is the world of Twitter, and there are too many products of the same type."

"uncertain."

"Ok?"

"YikYak can upload pictures, Twitter can't do it, and most of the competing products can't do it either." Tang Binchen clenched his fists, "This is the most attractive function!"

Zhou Buqi glanced at him, "How to turn the dazzling function into market recognition?"

Tang Binchen explained: "The current smartphone performance is relatively poor. In order to ensure smooth operation, YikYak's mobile app has undergone a lot of functional castration. It doesn't even have an advertising module. There are only two practical functions, one is sending text, One is to send pictures. If it is to send text, there are too many similar products in the market, as well as mature products like Twitter..."

"Long story short!"

Zhou Buqi waved his hand and hummed in his heart. He felt that he did not lack understanding of Internet products. Why did you explain it in such detail as if you were giving a lecture to elementary school students?It's not a technical problem!
Tang Binchen said with a smile: "90% of the users of the English version of YikYak are mobile phone users. The activity of these mobile phone users is accumulated by posting pictures. Their use of YikYak is not the public dissemination of words. It’s the public dissemination of pictures. Many girls take selfies with their smartphones, then use UCgram to slightly adjust them, and then post them on YikYak. Then, they will receive many compliments from strangers.”

Zhou Buqi immediately figured out what he meant, "Socialize with pictures!"

Now, mobile Internet companies are very weak, and many mobile apps are developed by individuals or a few amateurs. They have no money to purchase a large number of servers and order larger-capacity broadband.

So that they can only do the development of some simple functions.

Socializing with text is much easier than socializing with pictures.

Including small giants like Facebook, apps on mobile phones do not have the function of uploading pictures.So that if users want to upload pictures to social networks on the mobile phone, they have almost no choice but to use YikYak.

This is a blank period in the market!
Taking advantage of other people's lack of money, taking advantage of the insufficient performance of smartphones, and taking advantage of the lack of investment in technology development in the field of smartphones...

Ziweixing has a reason to seize the gap in the social image social market and attack quickly!

The development and evolution of online social networking should theoretically be a process from text social networking to picture social networking, and then to short video social networking, which is becoming more and more brainless.

Text socializing requires at least word recognition, and short video socializing can even be played by a kindergartener.

The foreign picture social product is of course the famous instagram.During the same period, a number of picture social products appeared in China, many of which did well and were successfully listed.

It's a pity that they couldn't bypass the barriers of QQ and WeChat, and they all died.

Why can foreign countries survive?Can't survive in China?
In the past, Zhou Buqi often thought from the perspective of products. For example, foreign countries have the principle of fairness on the Internet. No Internet giant can block Instagram, but domestic photo social software does not have such treatment.

But this is only superficial.

It also has something to do with social culture. From this point of view, the Confucian cultural circles of China, Japan, and South Korea are similar. There is not enough rebellion and too much obedience.

In fact, in the 80s in China, there was also a wave of rebellion, which can be seen from the artistry in the novels, poems, and movies of that era.

At that time, the classmates in the school class talked about music. I heard that you all liked Luo Dayou, so I didn’t care about Luo Dayou. I like Cui Jian!I'm different from you, that's why I'm awesome.If everyone in a class likes Luo Dayou, as long as two classmates like Cui Jian, the two students will be in love with each other, and they will have a sense of accomplishment as a like-minded person.

Later, it was no longer possible, and the cultural atmosphere changed.

In a class, if everyone likes Luo Dayou, others will be ashamed to like Cui Jian. They feel that they are too different and out of group, so they have to follow the crowd and follow the trend. The spirit of rebellion and pursuit of individuality is gone.

Just like QQ and WeChat in later generations.

Adults prefer to use WeChat, and boys and girls prefer to use QQ if they want to stay away from adults. This is actually a kind of rebellion, but it is a rebellion of age.When they grow up and enter the society, they gradually abandon QQ and use WeChat. The rebellious spirit is assimilated, and the rebellious edges are smoothed.

Europe and the United States are different. The rebellious spirit is a mainstream in society and will not change with age. Jobs, Bill Gates, and Musk are all rebels for a lifetime, even rebellious to the point where men are women and women are men. social proof.

In the era of mobile Internet, every few years in Europe and the United States, there will be a new explosive social product.The social reason is that the user group of old social products has been fixed, and young people don’t want to use the same products as those people, so they go after new products one after another.

But this kind of culture cannot enter China, Japan and South Korea.

Not to mention domestically, QQ and WeChat are two mountains that cannot be overcome.But what happened to South Korea and Japan?These two countries do not have QQ and WeChat, and Internet giants are not allowed to block competing companies.

Many social products that are very popular in Europe and the United States are not popular in Korea and Japan. The important reason is that young people in Korea and Japan are also very conformist and do not want to express themselves in a new way. In Europe and the United States, there are strikes, strikes, parades and disturbances every day.

It's like keeping a wild boar in a pigsty, and the wild boar has to run out every day.Keep the domestic pigs in the pigsty, and the domestic pigs will either eat or sleep, which is convenient for management.

This is the greatest benefit that Confucian ethics brought to Zhou Buqi and those people on the top of these social structures at a higher level than him. Users have been domesticated by social culture.

From a business point of view, Ziweixing can rest easy when it makes Helo in Japan, and there is no need to worry about a smartphone-based social product that can defeat itself in the future.Unless the times have changed, we have entered a new era of metaverse and virtual reality, and there are new products that replace smartphones.

But Europe and America are different.

Even if Helo is made and becomes the social product with the largest number of users in the world, it cannot be taken lightly. It is necessary to constantly introduce new products and develop new products.

In his previous life, Facebook was already the world's largest social giant, but his life was struggling, and challengers would appear from time to time to threaten his position.China, Japan, and South Korea are different. Domestic WeChat, Japan’s Line, and South Korea’s Kakaotalk do not have competitors that can threaten their status.

Zhou Buqi in this life, he is a guest of political leaders and world-class entrepreneurs from all over the world.

"Well, the European and American markets must continue to innovate and launch more interesting new products." Zhou Buqi summed up this, "In the Chinese, Japanese and Korean markets, a core social product is enough. But The European and American markets are not good, and we must cater to their rebellious culture. Japan is a large group, so Helo is only needed as a chat product. There are multiple product groups in Europe and the United States, and multiple corresponding products are needed to grasp all users. In hand."

Tang Binchen almost fainted, and coughed lightly, "I only have one idea for a picture social product right now."

Zhou Buqi smiled and said: "Let me set the tone first, and take my time. You are right, there is a prospect for social networking with pictures. You can combine UCgram and YikYak, add a social module to UCgram, and you cannot post text. Just post pictures."

Tang Binchen said excitedly: "Yes, that's what I thought about! Now, UCgram and YikYak are not very popular in Europe and the United States, but their respective functions can meet the needs of some users. If you combine the image editing function of UCgram and YikYak The function of uploading pictures can be combined to form a new picture social product, which is equivalent to capturing the tastes of some young people who like to share their lives!"

Zhou Buqi asked him with a smile, "Can such a combination save UCgram and YikYak, which have almost failed in the European and American markets?"

Tang Binchen took a deep breath, "It is very likely, this is an innovation that caters more to young people. Moreover, there is no need to make a web version, only a mobile app. This is a product tailored for smartphones .”

Zhou Buqi slapped his thigh, "Okay, then do this! The new UCgram will be included in the global UC business line, and you will be in charge!"

Now, Ziweixing International has four major business lines, namely cloud computing, Helo, UC and games.

Among them, the product centers of Cloud Computing and Helo are both in the United States of Ziwei, and the center of UC is in Ziwei Japan. The game business line is a dual-president system, and the two regions are advancing simultaneously.

There are many products in the UC business line, and eight UC-based products have been launched in Japan.

Now, Tang Binchen has obtained the authorization, which is to radiate the new UC series product UCgram integrated with YikYak to the whole world with his home base Ziweixing Japan as the center.

(End of this chapter)