Top of the Great Era

Chapter 1537 Xiao Tang's Product Concept

Tang Binchen has come to Silicon Valley, and he needs to organize the team and adjust the business. He will combine the two teams of YikYak and UCgram and put them in charge of him.

At the same time, he also wants to convey the product concept of the new version of UCgram, as well as some ideas and experience in the development of mobile Internet products.

Zhou Buqi came forward in person and stood by his side like a follower, helping him suppress the field.

To be honest, it was at this time that Zhou Buqi really saw Tang Binchen's capable and powerful side, as well as his strong personal ability and charisma.

In the past, the two communicated more in private, and Tang Binchen would not use a self-centered attitude to talk to Zhou Buqi, and he still couldn't feel it.

Participating in the product meeting this time, I really felt it.

Not to mention anything else, just from his understanding of mobile Internet products, it can be seen that he has taken a big step ahead of the world and has entered the era of mobile Internet early.

Just like a teacher giving lectures to students, facing these industry elites in Silicon Valley, he is not stage-frightened at all, and many product ideas he puts forward make Zhou Buqi feel refreshed, as if being taught, such as——

When designing products, never consider the web form, and all considerations are based on App;

In the choice of product priority, fun is higher than function, function is higher than interaction, and interaction is higher than UI;

On the product page, it should always be one-dimensional, allowing users to solve specific problems in one dimension. Once the product has two dimensions, it will increase the user's understanding and cause product disaster.To this end, he cited two examples, saying that Twitter's App is a good example, and the slide-out menu of Facebook's App is a disaster-level design.

In addition, there are as many as a dozen.

For example, do not allow users to choose. Within the same page, there can only be one entry for the same function, and there can only be one display method for the same page.Users would rather take a long and fixed path of repeated operations than use variable shortcuts, for which he criticized MSN emphatically.

For example, to hide technology, here he criticized Google by name. Products should always display a simple, humanized, and human-intuitive interface. Development should not display functions for the sake of showing off skills, and products should not be stacked with functions for showing off.

For example, we should always design around the function, and never do it the other way around. For this reason, we took out several Google products and criticized them again.

For example, to a certain extent, the product is to satisfy the greed, hatred and ignorance in human nature, which is the pain point of users.By grasping human nature, product managers can surpass it, become the gods of users, and use products to help users get rid of it.

For example, to refuse personalization.

The personalized design of changing skins like QQ has no value except to make product managers feel self-satisfied with the illusion that they have done a lot of work. It can only prove that product managers are not confident in their products, because confident product managers rely on The default skin is enough for all users.

By extension, the functions of a good product should meet the needs of all users around the world, without special customization for regions.

This is a bit too much.

Zhou Buqi has some different opinions.

Tang Binchen's big logic is correct, but it is too absolute.In some special and important markets, there should be some personalized designs to cater to the local cultural and social background.

For example, after Helo on the mobile phone is rolled out to the world, there will be a "circle of friends" function for acquaintances to socialize. This circle is smaller than the Facebook circle and has acquaintances; but Japan needs special treatment. Japanese users prefer Twitter and YikYak The open social platform for strangers should use "circle of concern" instead of "circle of friends".

Another example is Hollywood movies, most of the world has one version, but when it is released in China, it is also necessary to launch a customized version for the domestic market to meet the laws and regulations and the needs of movie fans here.

However, Zhou Buqi did not raise any different opinions at the meeting, did not question him publicly, but just gave him a look.

Tang Binchen seemed to have come to his senses, feeling that he was having a little fun this time.Almost all the products of technology giants in the world have been criticized, not to mention, but also expressed some highly subjective and unproven product concepts.

I hurriedly restrained myself, and put the focus on the new version of UCgram, focusing on socializing with pictures.Then, he unceremoniously criticized many product designs of the English version of Helo, and said that the number of users of UCgram should catch up with Helo within two years!

After blowing hard, it can be regarded as calming down these Silicon Valley elites.

Then start the deployment task.

Zhou Buqi accompanied the whole process, and basically didn't talk much. One meeting lasted for 3 hours and it was not over yet. They had lunch at noon and continued the meeting in the afternoon.

Originally, Tang Binchen meant to order a takeaway, just order some KFC and come over.This proposal was blocked by Zhou Buqi. This is not Asia, so the pressure should not be too strong.

Take a two-hour break at noon.

Zhou Buqi took Tang Binchen to a delicious Italian restaurant 25 kilometers away to eat noodles. This is a high-end restaurant and it is relatively quiet.

"Aren't you afraid if you blow it all the time?"

"Not afraid!"

"What should we do after that?" Zhou Buqi was actually a little worried, "I'm counting, you have criticized many well-known products of Internet companies such as Microsoft, Google, Yahoo, Amazon, Baidu, Ali, Penguin, Facebook, etc. After reading it again, this effect is indeed very good, and it has calmed down these Silicon Valley guys, but what should I do if UCgram fails to do a good job, so I am not afraid of the collapse of belief? Authority largely comes from belief.”

Without raising his head, Tang Binchen stirred the noodles with a fork, and said casually: "I have two words. First, no retreat is allowed, only success is allowed, and failure is not allowed. I have never considered the failure of UCgram. As long as it succeeds, everything I said this morning will be engraved in their hearts and build my ... belief in Silicon Valley."

"It's amazing!" Zhou Buqi shook his head, "Is it necessary to be so cruel to yourself?"

Tang Binchen was a little surprised, and looked up at him, "Are you cruel? I think this kind of courage and courage is qualified to be a real decision-maker, just like you, I have never seen you consider the fate of failure in any decision-making. "

Zhou Buqi smiled, "I've considered it."

Tang Binchen said: "That's different. What you consider is whether the company can afford this failure, not the individual. These are two different things. I will also consider the success or failure of UCgram, but this is from the perspective of the company. It's more about financial and resource investment. It has nothing to do with personal retreat and maintaining personal authority."

Zhou Buqi had only seen Zhang Yiming, Guo Pengfei, Shi Jinglin, Liang Rubo, Ji Zi'an, Meng Houkun, Fu Sheng, Chen Dong and a few people before this style of fighting and rushing without regard for personal safety.

Zhang Yiming, Guo Pengfei, Ji Zian, and Chen Dong are important shareholders of Ziwei Star, which is not surprising.But Tang Binchen, Liang Rubo, Fu Sheng, Fu Hongliang and others don't have too many shares, and they rely more on their personal pursuit and self-belief to make self-requirements.

How can this kind of person who is on the front line for the benefit of the company regardless of personal safety not be reused?

Zhou Buqi nodded, "What about the second sentence? What is it?"

Tang Binchen said calmly: "There are only three things, and after consecutive failures, the trust of the team will be basically lost, so it is time to quit."

The industry is basically the same, and there will not be too many opportunities for trial and error.

Be it Silicon Valley or Hollywood.

When Wu Yusen was at the peak of Hollywood, his films were the world's annual box office champions, and he was one of the few directors in Hollywood who had the final editing rights.

Then, he took over the filming of MGM's war film "Windtalker", which failed miserably, and MGM also went bankrupt because of this film.

After this failure, Hollywood gave him another chance, which is an action movie with a medium investment. If he succeeds, he can turn around smoothly and get another chance to helm Hollywood's top blockbuster.

It's a pity that he failed and had no chance.

He could only go back to China to film "Red Cliff" in despair.

Zhou Buqi did not respond to Tang Binchen's statement.

He didn't agree in his heart.

No matter what, it was impossible for him to let Tang Binchen really leave.The global business failed, and at worst, he returned to the Japanese market, and he went to Japan to become the emperor of the country.

The Japanese market also made mistakes again and again, and at worst it returned to the domestic market.

This is like a soldier who went abroad to fight for the country. If he is injured and disabled, he must be brought back to the country and the country will support him for the rest of his life.

Tang Binchen has made great contributions to Ziweixing's expansion of territory. Even if he really encounters Waterloo in the future and can't get along overseas, Zhou Buqi will definitely give him a decent and appropriate arrangement.

"By the way, have you read the data from South Korea?"

"Chen Dong seems to have sent me an email, so I just glanced at it, but didn't look at it carefully."

Zhou Buqi has completed the strategic layout of the Korean market, reached a cooperation with Hyundai, selected the most suitable candidate, and taken into account the national character of South Korea, so there is no possibility of failure in the future.

There are so many things he has to pay attention to every day, there is no need to pay attention to the winning situation.

Tang Binchen said with a smile: "The data is quite impressive. The Korean version of Helo is called kakaotalk. It has only been five months and the installed capacity has exceeded 5 million. It means that 500% of the people in South Korea have become kakaotalk users."

Zhou Buqi said: "There is a big difference between countries, Korea and Japan are similar, and the mobile Internet infrastructure is very advanced. Smartphone users are not only young people, but many middle-aged and elderly people will follow the trend to buy smartphones. But Europe and the United States are different, mainly young people."

Tang Binchen said: "Yes, smartphones in South Korea and Japan are mainly users aged 15-45; in the European and American markets, mainly users aged 12-35. In the domestic market, I guess it is college students and white-collar workers, 18-35 years old. Between the ages. Smartphone-based chat software, at present, must first focus on the consumer group of smartphones.”

Zhou Buqi smiled, "Of course, this is the difference between Helo and QQ that we pursue when we compete in China."

(End of this chapter)