Top of the Great Era

Chapter 1540 The Hyped Science Fiction Dream
Ziweixing's domestic brand has been established, but overseas is not enough.Especially in Europe and the United States, the popularity in the public domain is far lower than that of giants such as Microsoft, Google, Facebook, Amazon, and Oracle.

A very important reason is the lack of media value.

If you want to build a brand, you are actually constantly "advertising" and brainwashing the public over and over again.As time goes by, the public's impression of this brand will become deeper and deeper, and the brand will be established.

But advertising in the conventional sense, the money-making effect is really bad.

For example, Coca-Cola invests 40 billion U.S. dollars in advertising every year; Nike spends more than 100 billion U.S. dollars in marketing every year; there are even more car companies, and Volkswagen Group’s annual marketing investment reaches 1000 billion U.S. dollars.

It's just too expensive.

Why are Internet companies so profitable?

It's not about making money, it's about saving money.Turn the marketing expenses saved every year into their own profits.However, how can you maintain your own brand popularity without spending money on advertising?

In fact, it is a flow game.

Spending money to buy traffic is a simple and crude low-end game.But this is really unaffordable for big companies.If Google didn't have Android's drainage attributes, it would not be enough to buy traffic if it poured all its profits into it every year.

A better way is to let the media around the world spontaneously and actively promote their company!
Looking at it now, the best player is Jobs.

In fact, there is one person who plays better than Jobs, and that is Musk.This buddy has woven a fantastic, dreamy technological dream, and he wants to land on Mars!

Then I really went to launch rockets again and again.

Without spending a penny of marketing expenses, it was recognized by the whole world.Then, several of his companies got free publicity from various media outlets around the world.

Volkswagen, Toyota, Honda and other car giants invest hundreds of billions of dollars in advertising every year, and the traffic they get is not as good as Musk's slogan "I want to go to Mars".

This is the business miracle of Silicon Valley, and the gameplay behind it is the trick that Internet companies are best at - speculation!

If you want to succeed in Silicon Valley and become a great giant company, you must first have a grand concept.Only when the concept is established, can it be sought after by the media all over the world, save tens of billions of dollars in advertising costs every year, firmly grasp the public's attention, and build the company's brand.

Silicon Valley giants have such "concept" attributes.

For example, when you mention e-commerce, you think of Amazon; when you mention search, you think of Google; when you mention operating systems, you think of Microsoft; when you mention portals, you think of Yahoo; when you mention social networks, you think of Facebook; When it comes to databases, Oracle comes to mind...

Ziweixing International currently lacks such a "concept" that has room for hype.

Some concepts such as cloud computing, social networking, games, artificial intelligence, and streaming media have long been known.Ziweixing still lacks such a symbolic concept that makes people think of Ziweixing first when it is mentioned!

Now, Zhou Buqi has been found.

It is blockchain!
This thing is an ultra-new concept, and no company in the entire Silicon Valley is following up. Only a few enthusiast engineers are following Satoshi Nakamoto to explore boldly and carefully verify it on the Bitcoin forum.

Ziweixing International wants to grab this concept!

As for whether this thing can make money, it will only be realized in the year of the monkey... This is not important at all, the important thing is to build this concept first.

Ziwei Star International wants to weave a sci-fi level dream about the future world for the whole world.

Just like Musk's "I want to go to Mars", is it that important whether it can go there and whether it can be realized?
The traffic has already been obtained, and Tesla has become synonymous with the future world. Tesla's market value is equal to the sum of the market value of the world's top ten car companies, which is enough.

Even if the dream is not realized in the future and Musk is slapped in the face, so what?
Tesla's industry status has long been unshakable.

This time, Bitcoin inspired Zhou Buqi.

Investing in Bitcoin is just his personal behavior, and it can only be used to earn some extra money, which is not important.

The concept of blockchain is Ziweixing's business, and it is an important strategic product that Ziweixing International has the opportunity to share free public media resources with Google, Microsoft and other Silicon Valley giants. This is the most important.

Google Glass has failed. Judging from the financial report, Google Glass has caused a lot of losses to Google and has been severely criticized by Wall Street analysts.

But is this thing really a loss?
Wall Street analysts have never assessed how much free public media traffic a sci-fi product like Google Glass has brought to Google.

So for Zhou Buqi, this matter should be done as soon as possible!

After going to New York, Zhou Buqi did not procrastinate at all, and approved the commission agreement for this year's private equity fund.At the same time, the staff also prepared a total of 118 letters for him, which he signed one by one.

At the end of the year, the benefits of Pluto Capital and Neptune Capital are very good, and the management will send a thank you letter to the shareholders, as well as a small gift.

Zhou Buqi asked Chen Ran, CEO of Private Equity, "What gift did you give?"

Chen Ran explained: "According to your request, they all have Chinese culture. They are all different. This time, we invited 20 calligraphers from China to write characters for them. There will be a wave of gifts during the Spring Festival. That is the gift of unity, a batch of Chinese New Year porcelain vases fired in JDZ."

Zhou Buqi nodded, "Is there a lot of financial pressure for operations?"

These two private equity funds have a fixed 2% fund management fee each year, and the total is nearly 5 million US dollars, which is a large sum.

However, the cost is also high.

There are no low-paid employees working in finance on Wall Street, and new college students also start with an annual salary of 20 US dollars.The salary of a CEO like Chen Ran was adjusted by Zhen Yu to 1200 million US dollars after tax.

Beyond that, there is irrelevant overhead.

The Zhou family now has five private jets.

One is under the name of Ziweixing, registered in the capital, and now it mainly flies domestically, and is usually used by Wen Zhixia, Shi Jinglin, and Wu Yu when they are working in the country.

One is under the name of Softbank and registered in the United States. This is Zhen Yu's special plane, which Zhou Buqi extorted from Sun Zhengyi.

One is under the name of the family fund and registered in the United States. This is a real family plane, mainly deployed by Ning Yaxian. Anyone who wants to travel, go shopping, or go out with the family can use it.

Two are under the name of Neptune Capital and registered in the UK, one is a large plane dedicated to Zhou Buqi, and the other is a business jet for parents.The various expenses of these two aircrafts are also about 800 million U.S. dollars per year.

In addition, Zhen Yu personally sent herself 2600 million US dollars, which gave her independent capital, and she never took the family account for personal consumption.

Chen Ran said with a smile: "It's not big, and there is still a surplus. With the surplus next year, you can pay back the purchase price of the plane."

"Repayment?"

Zhou Buqi was taken aback.

Chen Ran explained that when buying the plane, Neptune Capital paid for it with a bank loan... All kinds of money were borrowed and transferred around, and non-professional people really don't understand it.

The matter in New York was quickly settled. Zhou Buqi left Senior Sister Zhenyu, took Baoshan and a few little secretaries, and went to London on the way, and then transferred to Manchester to watch a football game.

Next, I met with Shi Jingmei and her party in Madrid. Chaowan Commune has successfully won the blind box orders of Barcelona and Real Madrid, two major La Liga powerhouses.

The conditions given by the two clubs are exactly the same, both of which are signed for 7 years, with a fixed sponsorship fee of 500 million euros per year and a 12.5% ​​sales share.This is the highest signing condition given by the Chaowan Commune in Europe, and it is at the same level as the implementation terms of the Chaowan Commune and Manchester United starting from next season.

Get all the contracts first, and then take the contract and go to Wall Street to find money.

The annual fixed expenses of these dozen or so European giants' contracts are 4000 million euros.This risk is not small. Once the blind box is not recognized by the market, it will be in your hands.

Chaowan Commune cannot take such risks, and has to pass the risks on to venture capital institutions.

The risks and benefits are shared by everyone.

The player's blind box business failed on a large scale, and everyone suffered the loss together; the blind box was recognized by the market and sold well, and everyone made a lot of money together!

Senior Sister Zhen Yu is already dealing with this matter in New York.

Zhou Buqi wanted to go back to China first and ask to see if anyone from the domestic investment institutions was optimistic about this project and was willing to enter the market.

That's right, Boss Zhou is going back to China.

Finding an investment institution is just a matter of convenience. The main thing is to go back to the capital and sit down with Ziwei Star’s decision-making committee to discuss the conceptual direction of the blockchain.

This is a very important event. The executives in Silicon Valley are not qualified to participate, and Zhou Buqi doesn't trust them. He has to go back to China to discuss with his own people.

On the plane, Xue Baoshan looked very tired.

In terms of physical fitness, Sister Bao is a little worse than the secretaries Sun Wanran and Ning Lu.

This wave of going out means flying every day.From San Francisco to New York, then to London, Manchester, then to Madrid, and then to fly back to the capital.

It is equivalent to going around the earth in one week.

The little secretaries were used to flying around in the sky with Zhou Buqi, but Sister Bao couldn't get used to it, her face was yellow and haggard, probably confused by jet lag, diet and flying in the sky.

Zhou Buqi felt a little distressed, so he didn't care about other people's eyes. Without any explanation, he hugged Sister Bao by the waist, carried her to the bedroom, and asked her to rest more.

Zhou Buqi complained: "In the future, don't run around with me, just have a secretary follow you?"

"No, I'm fine." Xue Baoshan blushed, leaned into his ear, and whispered, "I'm on my period, otherwise I'm fine."

Zhou Buqi said: "That's not okay. In the future, don't take part in such frequent long-distance flights. Stay with Aunt Xue at home. When you are free, go to Ziweixing Global and Netflix to investigate and learn more about streaming. The business of the media."

"OK, all right."

Xue Baoshan was also really tired. On the one hand, it was due to physical reasons, and on the other hand, it was because of this kind of non-stop flying around, which was really tormenting.

(End of this chapter)