Top of the Great Era

Chapter 1566 3D "Avatar"

After the winter vacation, my younger sister Zhou Nan ran out to play, and the first thing she wanted to do was to watch "Avatar".

She saw one in the country.

But I don't think it's enough. Even the best cinema hall in the capital can't perfectly present the shocking effects of this film in terms of visual and auditory effects.

It just so happened that Zhou Buqi was going to Los Angeles to handle some work at Ziwei Star Global, so the whole family was dispatched immediately.

Booked out the best IMAX giant screen hall in Los Angeles.

You have to find a relationship to book the venue.

This is the best movie theater in the world, using the best audio-visual playback system in the world at present, and the construction cost is as high as 2200 million US dollars.The reason why theaters dare to invest so much money is because this is Hollywood.

Before the screening of many commercial blockbusters, there will be several rounds of internal screenings. In addition to inviting producers and film critics to comment, there are also some fans who will be invited to watch the movie, and then asked to help them rate on some movie rating websites. out evaluation.

If you want to give the best evaluation, of course you have to give the best viewing effect.

Therefore, this giant screen theater is in a stage of short supply.

Even if it doesn't depend on the relationship, it is only arranged for the lunch session from 10:12 am to [-]:[-] am.

This viewing experience is really different.

Too beautiful!

The plot is not important, the visual and auditory effects are so beautiful, it really feels like you are in the world of Avatar.

That is to say, if Cameron can play at this level, even ten years later, it may be difficult for any Hollywood movie to compare with this movie in terms of 3D visual experience.

You know, the current 3D technology is not yet mature.

Even because of the lack of relevant supporting shooting equipment, the 3D camera used by Cameron to shoot "Avatar" was assembled by him and his team with two 3D cameras using the principle of 2D imaging.

The impact of this film is unprecedented.

It has only been released for a month, and the global box office has already approached 10 billion US dollars.

The trend of 3D movies has finally exploded!

There is a frantic demand for 3D movies in the market.But Hollywood as a whole failed to keep up with Cameron's pace, and there were no 3D movies at all.

There is no other way, let's convert it!

It is to convert 2D movies into 3D movies through certain technical means.

The visual effects of the converted 3D movies will definitely not be as good as the original 3D movies, but it doesn't matter, you can give it a year or two first.Once Hollywood studios and big directors figure out the shooting method and technical logic of 3D movies, a second 3D movie that is truly original will appear.

But there is a problem here.

The conversion of movies is very complicated. If you want to convert a 2D movie into a 3D movie and present it on the big screen, it requires technicians to process it frame by frame, and the workload is very heavy.

In a few months, it will be the summer holiday season when blockbuster movies will gather and be released together.

This time is simply not enough.

This means that movie fans all over the world will still not be able to watch 3D movies this summer. If they want to watch 3D movies, they can only watch "Avatar" over and over again.

According to normal logic, the converted 3D movie will be officially released, and it is estimated that it will have to wait until the end of the year.

However, Zhou Buqi is an exception.

As early as before Ziwei Star Universal was formally established, he had already explained to Marvel Pictures and DreamWorks Animation.The future is the era of technological films, which is the general trend.

If a film company wants to make a lot of money, it must discover the general trend in advance, and then follow it!

As early as July last year, Marvel Studios started the 7D conversion of "Iron Man 2". In August, DreamWorks Animation followed suit.By September last year, Universal Pictures also officially started this work.

In other words, this year's summer, the three films "Shrek 4", "Despicable Me" and "Iron Man 2" released by Ziwei Star Global will have 3D versions!

Under the big wave of "Avatar", in the next two or three years, as long as it is a 3D movie, as long as it is not too bad, it will almost be able to make a lot of money if it is popular.

It's a pity that the establishment of Ziwei Star Global was a bit late.

The commercial blockbusters released this summer are all projects approved two or three years ago. The main blockbuster of Universal Pictures this summer is "Robin Hood" directed by Scott. The production cost is as high as 2 million U.S. dollars. Blanchett and other top actors.

However, this is an epic movie.

It has gone out of fashion.

It is inconsistent with the four iron laws of "inertia, special effects, popcorn, and family fun" that Zhou Buqi set for Ziweixing Global's investment and commercial blockbusters.

Although "Robin Hood" will not be officially released until May 5, Universal Pictures has already evaluated it internally. The fiasco of copying Kingdom of Heaven is over.

For Universal, it's painful.

For Zhou Buqi, this is a good thing.

The two things before and after have proved the correctness of the big boss Zhou Buqi from theory and practice!
As early as a few months ago, he explained the related concepts and theories.At that time, many industry executives thought he was an outsider and pure nonsense.

Facts have proved that Boss Zhou's strategy is correct.

尽早地布局3D市场，安排《怪物史莱克4》《神偷奶爸》《钢铁侠2》三部影片进行3D转制，可以让这三部电影成为全世界第一波吃到《阿凡达》带起来的3D红利的电影。

3D movies are expensive.

And the picture is wonderful, and there are relatively few screening halls.

Many movie fans watch the 2D version after watching the 3D version.It is conservatively estimated that the strategy of 3D conversion alone can add an additional 3-5 million US dollars to the global box office of these three films.

As for the Hollywood blockbuster's investment philosophy of "inertia, special effects, popcorn, and family fun," it has almost been verified to be correct under the wave of "Avatar." further illustrates this point.

Listen to the big boss and you can make a lot of money.

If you don't implement the philosophy of the big boss, you will suffer serious losses.

This allowed Zhou Buqi to form extremely high authority and influence within Ziwei Star Global.In the past, those senior Hollywood practitioners somewhat scoffed at him because he was rich and he was the boss so he showed respect.

It's different now.

People's judgment on future trends and understanding of the film industry are really superior.There is a real reason why the boss is the boss.

The atmosphere of this Ziwei Star global high-level meeting is completely different from the previous ones.

Zhou Buqi saw something strange in the eyes of the executives, which was similar to the way Ziweixing's executives looked at him.He was a little funny, he didn't expect to subdue these people, it turned out to be so simple.

Make more money and lose less money.

Nothing else matters.

This executive meeting mainly discussed the technological reform of the film.Now with the case of "Avatar" as the basis, there will be no resistance to promote this strategy.

If you want to carry out scientific and technological reforms, the most important thing is of course Lucasfilm. This is the film company with the strongest sense of technology in the world. It has world-leading strength in terms of vision, hearing, and 3D technology processing. , better than tech companies in Silicon Valley.

Ziweixing Universal's proposal to acquire Lucasfilm has not yet been able to really effectively promote it.

Now, Zhou Buqi has issued a request from the strategic level.

This matter must be done well!

This is not just about movies, it is also related to other industries.

This is Shen Xiangyang's suggestion.

He resigned as the CTO of Ziwei Star, and after coming to work in the United States, his main job is to link the scientific and technological achievements of these companies in the "Ziwei Galaxy"!

Avoid repetitive development as much as possible to avoid unnecessary waste.If we strive to achieve a certain scientific and technological achievement of a certain company, it can have an effect on the business map of the entire galaxy.

With the popularity of "Avatar" all over the world, Shen Xiangyang paid attention to a very important direction - 3D.

3D visual effects represent the future!

It's not just the film industry.

For example, Ziweixing cooperated with Lenovo and the police in China. With the support of supercomputers, artificial intelligence was used to complete the intelligent analysis of blurred pictures, so as to determine who this person is.

The technology used behind this includes converting 2D pictures into 3D models.

This is theoretically the same as converting a Hollywood 2D movie into a 3D effect, except that the conversion of the movie is more difficult and needs to be more refined.

Another example is a smartphone.

Zhou Buqi has already made two generations of product upgrade ideas for the future of Aster mobile phones.The first generation is fingerprint recognition, and the second generation is face image recognition.

Fingerprint recognition is fine. This is a relatively mature technology. As long as the relevant solutions for the combination of the recognition chip and the mobile phone are completed, it is expected that the official fingerprint recognition mobile phone will be launched in 2011.

The second generation of face recognition is very complicated.

Very powerful artificial intelligence technology is required.

At present, there are some face recognition devices on the market, which are basically nonsense, and they are all 2D faces.That is to say, if you put a photo on it, it can still be recognized successfully, but the accuracy is too poor.

To improve the accuracy, the best way is to model 3D structured light.Capture 2D images through the camera, and then rely on artificial intelligence edge computing to enrich the 3D model of the entire head of the adult human body.

All 2D to 3D conversion logics are interlinked.

In this field, Industrial Light and Magic under Lucasfilm has the best technology in the world. The core 3D technology of "Avatar" comes from Industrial Light and Magic, and the 4D conversion work of "Shrek 2", "Despicable Me" and "Iron Man 3" is also handled by Industrial Light and Magic.

Therefore, Lucasfilm must win!
This is not just to win the copyright of a "Star Wars", but also to get related technical achievements.

(End of this chapter)