Top of the Great Era

Chapter 1572 Deal
The next day, the group went to Tel Aviv and found PrimeSense.

It's just a small company.

Founded in 2005, last year's profit was only $53.However, the technical level is very high, because in the past few years, the application scenarios of 3D technology were relatively few, and the most important industry was 3D games, so PrimeSense mainly provides services for 3D games.

There are many 3D games in Microsoft’s home game console Xbox, and a team was organized to study related motion control and 3D capture systems. After more than a year of work, the final choice was to continue to cooperate with PrimeSense.

It can be seen that its strength in this field.

Zhou Buqi didn't know much about technology, but he could understand it vaguely. What makes PrimeSense great is that their system targets standard off-the-shelf CMOS image sensors.

In other words, the compatibility is very strong.

The more standardized the product, the lower the cost.The system independently developed by Microsoft is because the compatibility is not good enough, and a set of hardware must be customized for its own system to run perfectly, which greatly increases the cost and reduces the market competitiveness.

Why can Microsoft's Xbox come from behind and surpass Sony's PS3?

A big reason is the low price.

Compatibility with Sony products is really poor.Even if Sony is now doing a product strategy similar to Apple's "system + platform + hardware + software", but Sony's system is not universal, and the hardware adaptability is too poor, so it is difficult to succeed.

Unlike Apple's products, almost all components are purchased from all over the world, and the system has good compatibility with hardware.Then, Apple can maintain its independence and closure by making special efforts on certain key components.

Hardware products in the Internet age are not the same as they were ten or twenty years ago.

The core of the products back then was hardware.

Whoever has good hardware quality is powerful.

Everyone's software level is about the same, and we can't make a difference.

Now it is different, it is software-based, hardware-assisted.All the explosive products in the world do not rely on the advantages of hardware to attract users, but the friendliness at the software level, system level, and product integration level.

Many popular products do not have any hard-core technology in the hardware field, and are assembled from materials bought from all over the world.The reason why it has become a hit is that the product integration is well done, the compatibility of the system is well done, and it can stimulate the strongest performance of all hardware products, and can make every component play the maximum value.

The products of some companies do not perform well because of poor systems, so that many components in the product cannot even perform 50% of the performance. What should I do?
According to the industry, the technology is not enough, and materials are piled up to make up.

The system is poor and the components can only play 50% of their performance, resulting in being crushed by competing products in the same industry. This is easy to handle, just double the configuration of components.

Others are dealing with 2G Hz, but I am dealing with 4G Hertz. After a 2% discount, it happens to be [-]G, which is almost the same!
Then, during the publicity, you can fool a wave of users, saying that our own products are so conscientious, and that our peers use low configuration to harvest leeks. Only my products use the most sufficient materials and are the most sincere.

The speckle structured light technology used by PrimeSense uses a standard off-the-shelf CMOS image sensor to read encoded light spots from the scene using various algorithms to triangulate and extract 3D data.Then use the system to perform three-dimensional analysis on the scene, allowing the device to interact with the user.

In this process, the hardware materials are common, and the system is exclusive.

For the face recognition application of Aster Ziyuan mobile phones in the future, other mobile phone manufacturers can buy exactly the same structured light components, but they just cannot produce similar effects.

PrimeSense has been in this business since 2005. At that time, the concept of 3D technology was still in its infancy, and they had bravely left the field.With so many years of technical precipitation and accumulated experience in serving 3D games, even Microsoft cannot surpass it in a short time.

In the process of negotiating with PrimeSense, Zhou Buqi was very active and mainly put forward three points of view.

One, the market for 3D games is too small.Except for this level of competition between Microsoft and Sony, the vast majority of 3D games do not require too sophisticated technology.Not many game manufacturers are willing to pay high prices for PrimeSense's technical services.

Second, "Avatar" is popular all over the world, and the film industry has ushered in the 3D era.Only Hollywood giants can afford 1D commercial blockbusters with an investment of more than US$2 million and US$3 million. The competition here is at the level of Microsoft and Sony. The binocular 3D technology used in "Avatar" is very good, but if Hollywood blockbusters want to stand out, there must be many projects willing to look for better and higher-end 3D technology.

Third, the 3D fever has arrived. It is conceivable that in the next few years, many technology companies engaged in related industries will emerge. PrimeSense is now the leader in the industry, but this is only an Israeli company after all.If you don't think about making progress and stick to one place, you will inevitably be surpassed by your competitors.

Selling the company to Ziwei Star Global can solve all these problems.

Shen Xiangyang is coordinating the technology development of all companies in the "Ziwei Galaxy", and he has huge scientific research resources in his hands, so he can help PrimeSense establish PrimeSense offices in Britain, the United States, China, Japan and South Korea, and maintain its own technological advantages and Market Competitiveness.

What really moved them was Universal's plans for a Jurassic Park sequel.

Compared with painting big cakes, this is the real excitement!
The amazing effect of "Avatar" made the whole world go crazy. The people at PrimeSense are not convinced, because they have better 3D rendering technology.

Now is your chance to realize your ambitions and prove yourself!
It's Jurassic Park!
This is much more meaningful than providing technical services for those shoddy games. With the global influence of "Jurassic Park", it will definitely cause a sensation all over the world!
Zhou Buqi was very helpless.

For these young scientists, the vision of Hollywood is really full of beautiful dreams.The eyes of these people looking at George Lucas and Gal Gadot will obviously be more cordial and fanatical.

But after thinking about it, Zhou Buqi can also understand this feeling.

Back then, why wasn't he like this?
I feel that Hollywood female stars are really flamboyant, so greedy that I can drool, if I have the chance... not to mention Qijilang, at least I have to enjoy it for three days and three nights in the dark.

After his status has improved little by little, and he has even become a Hollywood giant, and he has dealt with several Hollywood female stars and experienced it personally, this feeling will become dull, that's all.

The group stayed in Israel for three days.

The offer to buy PrimeSense was an easy sell.

The two sides are not of the same magnitude at all, and they hardly even have the confidence to resist.However, they also know that the 3D era is coming, and with the technical strength of PrimeSense, it is likely to shine in the next few years.

If you sell the company now, you will suffer a lot.

After some haggling, they offered to sell 6000 percent for $80 million.Keep 20% of the share, and when the company's value rises sharply in the future, they will sell it to Ziwei Star Global at a high price.

Zhou Buqi approved the plan.

Next, there is Lucasfilm.

On the plane back, there was no Gal Gadot, Zhou Buqi invited George Lucas to his own plane, and planned to do this trip for more than ten hours, trying to get this matter done!
If Lucasfilm wants to play a more important role in the promotion of film technology, the best way is to merge with Ziwei Star Global and develop in-depth strategic business contacts with PrimeSense, a subsidiary of Ziwei Star Global.

Industrial Light and Magic's binocular technology is simple to implement and lower in cost, and can be applied to general 3D lens shooting in Hollywood blockbusters.If it is some particularly important scenes or props, such as the dinosaurs in "Jurassic Park" and the lions in "The Lion King", better technology can be used to present more stunning visual effects.

Of course George Lucas knew that what he said was right, but he refused to express his opinion.

Zhou Buqi said indifferently: "George, I haven't checked Lucasfilm's accounts. I don't think it is necessary to check too clearly. This time we came to Israel, we both have a certain understanding. Companies are just like people. I believe Lucasfilm is totally worth $32 billion."

"This one……"

George Lucas hesitated, seemingly dissatisfied with the offer.

Zhou Buqi sighed, "George, you can also see the current trend of global technology. All powerful technology companies need a global layout. Industrial Light and Magic leads the world in the field of sound effects and visual effects. We all know that I understand. However, the cost of labor in the United States is too high, and not all films require sophisticated special effects technology. Just like what I told the PrimeSense people, Industrial Light and Magic has to go out and embrace the world Tech talent, especially in Asia."

George Lucas said: "Lucasfilm has already prepared a branch in Singapore."

"Singapore?" Zhou Buqi shook his head, "It's okay to do some business in Singapore, what kind of technology research and development can there be? The top priority is that Industrial Light & Magic should enter the Korean, Japanese, Hong Kong and Taiwan markets. Outsource some low-end special effects production to them. , the locals only make high-end special effects shots.”

Lucasfilm is only an independent film company, and it is very difficult to open a branch in Singapore, let alone open a branch in Korea, Japan, Hong Kong and Taiwan.

If you want to do this, you really have to rely on the power of Ziweixing.

With the development of the times, the threshold of the special effects industry is getting lower and lower.Unlike back then, Hollywood blockbusters had to go to Industrial Light and Magic for slightly more complicated shots.

Now the special effects industries in the UK, France, Germany, and New Zealand are booming, taking away a large number of markets. In "Raiders of the Lost Ark 08" launched by Lucasfilm in 4, many special effects were done by British special effects companies.

Even Lucasfilm can't afford to use its own special effects team of Industrial Light and Magic. Some less complicated special effects shots need to be produced by second- and third-tier studios to save costs.

This is indeed a very serious development dilemma that Industrial Light and Magic is currently facing.

The cost of special effects in Asia is lower than that in Europe. If Industrial Light and Magic can develop this industry in Asia, it can indeed cause fatal damage to those second- and third-tier special effects companies in Europe.

And all of this requires Ziweixing's help.

Seeing that he was touched, Zhou Buqi smiled and said, "George, Lucasfilm is your child, and I can understand your feelings. But now this child has grown up and doesn't listen to you anymore. It's time for you to let him go and find his own life. Aren't you very interested in He Fengshan's story? In the future, you can cooperate more with Universal Pictures to make some movies you like. In addition to Star Wars stories, You always have many other interesting sci-fi ideas, right? Let’s work together, maybe we can create a new sci-fi world for the whole world.”

George Lucas took a deep breath, "$32 billion, not enough!"

"How much do you want?"

"A billion dollars."

"George..."

"I insist."

George Lucas also had no choice. Although Boss Zhou was young, his status was so high that it was difficult for him to say anything serious or behave rudely.

With Zhou Buqi's current achievements and prestige, his face is enough to help him make a lot of money.Except for some very special occasions, most of the time he doesn't even need negotiating skills, it's enough to show up in person and give him enough face.

Sure enough, George Lucas was not reconciled, and he was a little bit reluctant, but he agreed.

Zhou Buqi took a deep look at the other party, and smiled slightly, "Then let's say that, $35 billion, deal!"

(End of this chapter)