Top of the Great Era

Chapter 1589 Brand Gain Effect
Large cities in the United States will govern many medium-sized cities, and medium-sized cities will govern many small cities.So even in the super big cities in the Bay Area, there will be many places similar to small towns, with commercial centers, hotels, restaurants, laundromats, grocery stores, and spa shops lined up, including massage parlors run by Chinese.

Occasionally there are a few regular massages.

Most of them are informal.

The enforcement of the law in the United States is very rigid. As long as the man and woman refuse to admit that there is a deal, they say it is love at first sight and admiration for each other, so they have a good time, and no one can do anything about them.

So this kind of business is very safe.

Legally speaking, it is prohibited here in California.

But the reality is that this kind of massage parlor that publicly posts large-scale photos of women, lights up red, and has a row of girls standing in front of the door can be operated generously.

Mostly Chinese people do it.

In the early years, I was in Chinatown, but later I went out. Where there are Chinese people, there are massage parlors.

Many girls went to the United States on tourist visas. After the visas expired, they hid and stayed in the United States as illegal immigrants. It was difficult to find regular jobs, so they could only engage in this type of business.

Zhou Buqi has no prejudice against this, but thinks that Qu Hanhan always goes to the massage parlor, and the influence is not good, "Usually tired from work, it's normal to massage the feet and squeeze the shoulders, but try to... still take into account A little influence. Even if you go to a massage parlor, keep a low profile and be sneaky. If the foreigners in the company see it, you don’t know what to think.”

"Okay, okay, I see."

Qu Hanhan looked awkward, very embarrassed.

He didn't plan to stay in the United States for a long time, but his English is relatively good. He was seconded to promote the domestic personalized recommendation business, took the lead, and then returned to China.

Because it is abroad, no one cares about it, so it is a bit unscrupulous.

Zhou Buqi smiled and said, "Do you have a girlfriend?"

"No."

"Why don't you find one? I see that there are many fair-haired white girls on Netflix, and they are all young and beautiful."

"This one……"

Qu Hanhan scratched his head and immediately became shy.

Zhou Buqi understood immediately, and said kindly: "Be bold, go to the beautiful one. If you can, you can go to the next one. It's simple and straightforward. The love in the United States is different from that in China. It's actually simpler. It’s generous, just go on a date. Propose going to a hotel after a few dates. If you don’t agree, give up decisively and find your next target.”

"Is this okay?" Qu Hanhan opened his eyes wide.

Zhou Buqi said in a low voice: "What's the matter? You're not in the United States looking forward to it for a long time, and you're not looking for a wife. If you go abroad, you won't sleep with two foreign girls, thanks?"

"Ha ha!"

Qu Hanhan's tense nerves immediately relaxed.

Zhou Buqi said: "In China, the relationship is determined first, and then the house is opened. The United States is more open, especially in a big city like San Francisco. They all open the house first, experience it first, and then confirm the relationship when they are satisfied. .”

Qu Hanhan nodded, "Well, I've also heard people say that the Bay Area is very... very utilitarian. They have to inspect the goods first, and there are more inspections. Both parties are satisfied. Only then will the relationship be formalized."

Zhou Buqi patted him on the shoulder, "Yes, be brave and attack boldly. You still have to pay to go to the massage parlor, but what a wonderful partner, it's free! The essence of the Internet is free!"

Qu Hanhan took a deep breath, "Then...then I'll try."

Zhou Buqi smiled and said: "That's right, I think the front desk of Netflix is ​​pretty good, you go and invite her on a date now... Well, just tonight!"

Qu Hanhan felt embarrassed again, "Now?"

Zhou Buqi said: "Yes, right now, go right away, this is a task."

Seeing Qu Hanhan walking away, Zhou Buqi secretly sighed, feeling very helpless.

There is really no way to control things like corporate ethos.

Domestic technology companies often have the characteristics of high wages, many male employees, high work pressure, few opportunities to vent, and no time to find girlfriends, so this kind of thing has become a common phenomenon in the industry.

Many employees have to go on business trips to other places, basically they just go wherever they go, and they even go in groups.The benefits of many companies are very good, and you can also travel abroad, such as Japan, Thailand, Hong Kong and Taiwan, that is all the way.

This kind of thing is more common, but some things are too much.

Because technology companies have a strong overtime attribute, they often work overtime until late at night.After midnight, there were very few people in the company, and the office area was basically empty.Sometimes there will be only male employees and female employees left, and they will burn firewood in the company.Then go back to each house without disturbing each other.

This is strictly controlled.

It doesn't matter outside, but within the company, there must be no similar scandals.

Zhou Buqi cared about the staff for a while, and then returned to the discussion between Reed Halgentings and Jason Kilar.Under the planning of Boss Zhou, Netflix's business strategy and development philosophy are definitely number one in the world.Only in this way can Netflix become the leader in the streaming media industry!
Jason Kilar had already been convinced.

However, he still has doubts about the idea of ​​self-made dramas.

Hagetings cites an example, "Breaking Bad, have you seen it?"

Jason Kilar nodded. "Well, the hottest show on AMC."

"Hot?" Hagentings shook his head. "In the beginning, this was just a small and fringe TV series with less than 20 viewers."

AMC Television is a premium cable TV station.

Since it is a paid platform, it means that the number of users is not enough.

The well-known TV series in the United States are either TV series broadcast by free TV stations such as CBS and NBC, such as "Friends" and "The Big Bang Theory", or high-cost premium TV series launched by ace pay TV stations such as HBO.

In previous years, AMC was far from it.

In the past few years, the number of AMC subscribers has skyrocketed. Why?
The big reason is that "Breaking Bad" is so good.

How did "Breaking Bad" become popular?

Because the AMC TV station is too small, the ratings of "Breaking Bad" are too poor, and it has become a fringe TV series. In order to pursue profits, Sony Pictures, the production company of "Breaking Bad", can only authorize the copyright of "Breaking Bad" to Netflix, and it is a fortune to make more money.

Hollywood is unwilling to authorize copyrights to streaming media, and even if they do, they are often low-end bad movies.

However, this "bad movie" "Breaking Bad" relied on Netflix to become popular!

Up to now, the number of paid viewers of "Breaking Bad" on AMC TV has reached 1250 million, and Netflix is ​​an important reason for the popularity of this American drama.

The industry calls this phenomenon the "Netflix effect."

Hagentings said: "Just like our personalized recommendation concept, Netflix can push some bad movies and bad dramas to users. "Breaking Bad" was originally a marginalized bad drama with a small audience. But under the impetus of Netflix, it has become a ratings giant. However, when we did market research, we found that when we asked about "Breaking Bad", all people said it was an AMC drama. , no one will mention Netflix."

Jason Kilar understood at once, ""Breaking Bad" reminds the audience of AMC TV station, not Netflix. So in order to watch the show, the audience is more likely to subscribe to AMC, not to subscribe to Netflix , this is the brand additional effect surrounding film and television content!"

Hagentings said: "That's right, Netflix made "Breaking Bad". But the brand of "Breaking Bad" is linked with AMC, and we promoted AMC for nothing. Even the audience I don’t even know that this show is actually produced by Sony Pictures, but I only know that AMC TV station first aired. AMC became popular with "Breaking Bad", but Netflix did not get the benefit of brand gain. Therefore, Netflix must If you want to make a self-produced drama, you spend money to make content yourself, and you can no longer make wedding dresses for others."

Zhou Buqi suddenly asked: "Can I buy out the streaming media copyright?"

Hagentings froze for a moment, "Huh?"

Zhou Buqi said: "The filming of this drama is very good, and the future prospects are very bright. Now Hollywood is undergoing technological reforms. Traditional Hollywood screenwriters with rich stories will lose their jobs on a large scale, and they can only switch from movies to TV dramas. Come. I can guarantee that in the next few years, American dramas will be as popular all over the world as Hollywood movies. "Breaking Bad" has universality all over the world and has a broader market."

"Do you really want to buy it?" Hagentings was in a dilemma. "Even if they are willing to sell it, it will be expensive!"

Zhou Buqi waved his hand and said with a smile: "It's okay, Netflix is ​​not convenient to sell, so Ziwei Star Universal will buy it. Other copyrights are not important, as long as the streaming media copyright. This kind of large-scale drama, ordinary TV stations can't buy it." If it can’t be broadcast, streaming media is the best platform.”

With the rise of the streaming media industry, more and more traditional TV stations have also transformed into streaming media.

Ten years later, HBO launched its own streaming media platform, and Warner withdrew "Friends" from Netflix and put it on its own platform; AMC later launched its own streaming media platform almost at the same time, and then put "Friends" Breaking Bad was withdrawn from Netflix and placed on its own platform.

The so-called rights and interests, in the final analysis, come first with "rights" and then "benefits".

If streaming media wants to be stable, the most important thing is to hold the copyright of high-quality content in your hands.

Ziwei Star Global still has about US$50 billion in cash flow in its account.

Very rich!
Moreover, relying on Universal Pictures, it also has a very strong copyright operation team, channels and industry resources.

In the past few years, Jieyu Media has also worked hard to collect content copyrights, but more of them are collected in China, and overseas markets are very difficult to operate.

But Universal Pictures is different. This is a gold-lettered signboard with world-class influence.

Zhou Buqi believes that the next step is to hold a strategic high-level meeting within Ziwei Star Global, and start to lay out the copyright industry of streaming media!

In the name of Ziweixing Global, we must buy content and copyrights from all over the world, and buy, buy, buy, buy, buy all the way!

(End of this chapter)