Top of the Great Era

Chapter 1597 Payment Mode
It's not in Zhou Buqi's plan that Kurian wants to start the online disk business, but it's not too surprising.

The big market of cloud computing has been built, and making a small network cloud disk can be regarded as the maximum utilization of resources, which can increase a revenue-generating business.

But the ledger plan is more innovative.

The so-called account book is actually a domestic idea. In order to cultivate the ability of college students to keep accounts, calculate accounts, and manage accounts, Zhou Buqi acquired two online account companies two years ago and integrated a product called "Weidian". Ledger" products.

This product was relatively cold in the early days, and there were not many users.

However, after Ji Zian became the president of the school’s business group, because the product of Weidian Ledger fits his own value concept, he upgraded the product and adopted a new promotion model, and then gradually gained market recognition. .

At present, the total number of webpage and client users of Weidian Ledger has exceeded 1500 million.

Kurian discovered this product when he went to China for inspection. He thought the idea was very good. When he returned to Silicon Valley, he started to make a similar product!

However, the national conditions of the two countries are different, and the products are definitely not the same.

First of all, the first thing is that the positioning is different.

In China, free products are played, and what Kurian wants to do is paid products.

Products with cloud attributes are generally relatively high-end. Even after more than ten years, middle and low-level users who occupy most of the social population may not know what "cloud" is.

This means that the volume of cloud products must not be too large, which means that it may be difficult to get through the model of relying on free traffic and earning advertising fees.

It just so happens that mid-to-high-end users have strong payment capabilities, which means that it is more reasonable to develop such products in a payment model.

The second is the name is different.

The name "Wei Dian" sounds nice in Chinese, but how do you translate it in English?Directly translated into "Weidian", or "Wedian", "Wepot", these are interesting English names.

Just like the English name of WeChat in the previous life "Wechat", from the perspective of Chinese thinking, this name is really good, and the pronunciation of WeChat and Wechat is quite similar.

But Wechat is not a trendy English name at all.

Just like the names given to newborn babies in China, outdated names such as "Jianguo", "Tiezhu" and "Aid Korea" are no longer used. This is not in line with the trend of the times.

The first thing Kurian had to do was decide on a name for a new product line.

Not a little bit.

UC is actually quite good. This is a common phrase in English and means "yousee".But UC products are all free, which conflicts with Kurian's payment philosophy.

So a new brand is needed.

Coincidentally, Ziweixing International has such a beautiful brand name.Two years ago, Zhou Buqi led Ziweixing International and invested in a project Evernote, which got 80% of the share. The Chinese name is Impression Note.

Kurian feels that the brand "Ever" is very powerful. In English, "ever" is often used to express an aggravated tone.

The Chinese translation of "Impression Ledger" is actually very beautiful, but this is often the case with language translations. There are often missing meanings, and the charm of the original version disappears.

"ever" has the meaning of "once" and can be translated into "impression".But "ever" also has the meaning of "forever", and it also has an expression with an accentuated tone.

Evernote, in fact, is more of an attitude with an aggravated tone, expressing the meaning of "recorded forever", which has an oath-like meaning.This is a product name that can make people remember in a short time.

Kurian liked the name very much, so he chose it.

Then, he started to play the merger and acquisition operation he is best at, and persuaded the founding team of Evernote to complete the acquisition of the remaining 650% ​​of the equity at a cost of 20 million US dollars.

Since then, Ziweiyun has a new cloud-based paid product line brand "Ever".In addition to Evernote, there is also Everdrive, an impression cloud disk, and Everbook, an impression account book.

In addition to the difference in payment and name, the product design of Impression Ledger and Weidian Ledger is also different.

The domestic demand for bookkeeping is not so strong.

Because the domestic tradition of thousands of years has formed a culture of spending as much as you earn, it is actually of little significance to remember.But the United States is different. What is popular here is to consume in advance.

This requires American families to calculate every bill clearly, where every money is spent, make a budget, and control expenses.Once it is not calculated properly, the mortgage and car loan may not be repaid, and it will be taken away by the bank.This requires a powerful ledger.

And more importantly, tax returns.

Ordinary people in the United States need to calculate their monthly income by themselves, and then deduct the tax credit and tax deduction. They also need to calculate the tax clearly according to the complex tax rate calculation formula, and submit it to the tax bureau.

This makes ordinary people unable to play at all.

So two very popular industries were born, one is an accounting firm, with professional accountants to help you calculate; the other is financial software, where you can input relevant data according to the prompts, and the computer will calculate.

In contrast, of course, financial software is cheaper and more in line with individual users and home users.

And it doesn't come cheap either, with Xero and Quickbooks, popular home-based financial software, costing more than $200 a year.

For Zhou Buqi, this is a brand new field, at least he has never encountered it in China. He was very interested and started some exchanges with Kurian.

Kurian said: "The financial software on the market is auxiliary calculation software. Users need to list every income and expenditure in the corresponding table according to the requirements, and then the results can be given. However, the federal government's policy The tax rate is changing too fast, the amount of free and tax credit is not clear, it is more cost-effective to pay tax as a family or as a unit, and it is unclear...Even different states have different tax rate policies and policies. Relevant terms. Traditional financial software is general-purpose software, which is more of a calculation function and does not undertake analysis functions.”

Zhou Buqi understood immediately, "We have artificial intelligence!"

Kurian said: "In the short term, it can be data analysis. Tax reporting is very complicated for individuals, but from a macro perspective, it is actually very simple. Among 1 million people, it may be divided into 100 major categories. There are 100 sub-categories under this large category. When a user needs to file tax returns through the impression ledger, he only needs to fill in his personal information, and the cloud can perform data analysis to find tax cases similar to him in a large sample, and then Intelligent guidance on his tax filing process. This is the function of the cloud, which is not available in traditional financial software."

Zhou Buqi felt more and more that this is a capable person, "Very good, this is the cloud I want."

Kurian said with a smile: "As far as the professionalism of financial processing is concerned, those financial software must be better. They all have a history of decades. In addition to individuals, they are still working for many large and medium-sized enterprises. Provide services. Impression ledger is mainly for individual users, mainly for accounting functions. You can use the more convenient tax reporting function to grab the individual user market from traditional financial software vendors.”

This week, I don’t know much about it. This is no longer the Internet industry in the conventional sense.

If it is free software, it is regarded as the Internet industry, using the methods of the Internet industry; if it is paid software, it is more of the software industry, using the methods of the software industry.

The domestic piracy problem cannot be solved, which leads to the failure of the software industry to develop at all, which indirectly leads to the lack of operation experience, backward operation model and insufficient innovation ability of the entire industry.

There are different national conditions in the United States. Kurian comes from the software giant Oracle, and he is asked to play free software. He has no experience, and he is best at playing paid software.

This field has greatly exceeded Zhou Buqi's cognitive range. He couldn't give any pointers, so he could only ask with a smile: "When will it go online?"

"Early September."

"What about the fee?"

"It's $7.99 per month. The price shouldn't be too high." Curry settled down, confident, "In my opinion, the initial development of Impression Ledger will be better than Impression Cloud Disk. Ledger has more favorable and convenient services. The tax declaration system also has the life function of bookkeeping, which is just what every family needs. The demand for cloud disk is not so strong, and it takes more time to promote it.”

Zhou Buqi put a little pressure on him, "Is there any expected goal?"

"Strive to reach 100 million users this year." Kurian was more cautious, and added, "Evernote has developed for three years, and now has 670 million users in the United States, with a total of 135 million paying users and less than 90 real-time paying users. Ten thousand."

Zhou Buqi saw that he seemed to be lacking in confidence, so he encouraged him a few words, and promised that in this large business department of cloud computing, even if he had the final say, Lu Qi could only perform the duty of supervision.

Lu Qi's past work experience is also in free products, and he doesn't understand the model of paid software.

With the endorsement from Boss Zhou, Kurian became more at ease and confident.

Dare to have a bigger challenge.

This time, he set his sights on a strategic product of Ziwei Star - Weishu.

Kurian said: "In the past few days, I have read all the design concepts and market analysis materials about Weishu's product, and I think... I think this is completely wrong."

"What?"

Zhou Buqi thought he had heard wrong.

All wrong?
Is this guy crazy?
Even if you are confident, you are too confident.

It would be fine if only Ziweixing employees praised Weishu, but in fact, this product is also used in a number of companies such as Sohu, JD.com, Youku, Bajixing, and Asda in China.

Feedback works great.

Weishu is a collaborative office product. On February 2 this year, the official version was launched in China, and it soon attracted the use of many technology companies, large and small.

The current number of daily active users has reached 4, covering at least 150 technology companies.

It's all wrong?
So what is right?

(End of this chapter)