Top of the Great Era

Chapter 1607 Advertising platform landed
The large plane was parked at London Heathrow Airport.

The whole family came over.

Zhou Buqi is about to usher in a second marriage. During this time, the family may all live in the UK, divided into two places in London and Manchester.

If you are free, you can go to other countries in Europe for a while.The weather in the UK in spring is terrible, but in many countries in southern Europe, it is really full of vitality and is the most suitable for travel.

When you arrive in London, first go to Ziweixing Digital Media to learn about the working conditions here.

The online bidding ranking bidding system for stadium billboards has already landed.

Inside the company, it's elated.

It gave Zhou Buqi a headache.

Starting a company here has many advantages compared to domestic ones. The tax rate is low, the service staff in relevant departments are stronger, and the service fees for infrastructure services such as water, electricity, broadband, transportation and communication are also relatively low. The only disadvantage is that the work efficiency is too low!

High labor costs and low work efficiency are the fundamental reasons for the sluggish economic development of developed countries in Europe and the United States.

An online bidding system took more than half a year to complete. If it was placed in China, Zhou Buqi would have fired all the relevant team members long ago.

But it’s okay, it’s finally done.

With the development of technology, European football is also undergoing changes. In terms of infrastructure construction, the five major European leagues may not even be as good as the Chinese Super League.

Last summer, Old Trafford, Manchester United's home court, invested in Zhou Buqi's request and completed the update of digital equipment. The billboards in the stadium have all become LED billboards.

This is Manchester United, one of the top giants in Europe.

Many teams in the Chinese Super League have updated their stadium billboards to LED billboards.During the Spring Festival, Zhou Buqi got together with a few business friends in Shanghai, including Mr. Jiang from Focus Media and Zhu Jun from Ninetowns.

Mr. Jiang complained that there is no future in the business of stadium billboards in China.

Why?

It's not his turn at all!
Of course, Zhu Jun has the most right to speak on this topic. He is the big boss of the Shenhua team, so he provided some inside information.Speaking of Chinese Super League clubs, which business makes the most money?Selling tickets at home?TV broadcast fees into?
neither!
The biggest source of income comes from stadium billboards.

Last season, the Shenhua team invested 5.3 million yuan and earned 4.8 million yuan. The loss is not too big.Among the 4.8 million yuan in revenue, 2.3 million yuan came from stadium advertisements.

This is a very exaggerated figure.

Zhu Jun is a minority shareholder of Manchester United, but he has nothing to do with Ziweixing Digital Media. Zhou Buqi did not consult him when he was building a European football stadium billboard bidding system.

Unexpectedly, the Chinese Super League is already at the forefront of the world in this field, even better than the Premier League, so I hurried to ask for advice.

Zhu Jun told him that in a 90-minute football match, 60 minutes of billboard revenue should be distributed to the Football Association, and 30 minutes belonged to Shenhua Club.

But even if it is only 30 minutes, it can generate 65 yuan in advertising fees per minute, and 2000 million yuan per game.

There are about 20 home games in a season, which is about 4 million yuan in advertising costs.However, this is advertising revenue in name. In fact, for various reasons, the team actually got about 2.3 million yuan.

This is a cake-level big business, and it is all distributed by the Football Association. Shenhua itself can't decide what advertisements can be placed on the club's billboards. Small private companies like Focus Media have no qualifications to participate.

Zhou Buqi has also learned that on the road of making money by innovating business models, it is not only the advantages of domestic Internet companies, but also the leadership of the entire industry in all aspects.

In contrast, the Premier League is much simpler. Manchester United's home billboards are all decided by Manchester United. Earning more and earning less is a matter of the team's own brand building.

Therefore, this "online PPC bidding system for stadium billboards" is obviously more suitable for European football, and it cannot be played domestically.This kind of big cake is in the hands of the Football Association in China, which is called fair and just.Veteran teams like Shenhua and Guoan are backed by big cities, with a hot market and a lot of advertising expenses, but many small teams have little attention and no income.The Football Association collected the money in a unified way, and then distributed it universally with the concept of impartiality and fairness.

In short, the project has landed, and Zhou Buqi found David Dunn to talk about the future prospect, "Based on your experience, can this project be promoted?"

"Why not?" David Dunn works in an Internet company and deals with energetic young people every day, making him feel ten years younger. "Driven by Chelsea, Real Madrid, Manchester United, Barcelona, ​​​​Inter Milan and other giants Under the current situation, the development of European football has a stronger and stronger relationship with revenue. The stronger the ability to make money, the stronger the strength of the team. As long as you can make more money, no one will object."

Zhou Buqi nodded, "Well, Jinyuan football, the current transfer market is quite inflationary."

"Yes, a stronger team can have more income, and more income can build a stronger team. This is already a new football cycle model." David Dunn thinks this kind of thinking is correct , Helping European football make more money is in line with the general trend of the times, and no one will struggle with money. "However, this concept is still a bit new and needs to be promoted slowly. Manchester United will be the leader."

Zhou Buqi smiled, "Where's Arsenal?"

David Dunn said: "I have already told Wenger, I believe Arsenal will follow up soon. However, many of the sponsors of this kind of stadium advertising have signed long-term contracts of 3 years or even 5 years. , don't be in a hurry."

Zhou Buqi can't rush if he wants to be anxious. Europeans' work style is slower than that of Americans, and it is impossible to advance quickly. "Yeah, then take your time!"

The concept of the online bidding ranking bidding system for stadium billboards is to build an online sponsorship platform.

The current stadium advertising requires the team to connect with the sponsors, and it needs to rely on manpower to run, and the cost is too high.Direct digital advertising can reduce labor costs.

At the same time, because stadium billboards are a scarce product, coupled with the fact that the globalization of the Premier League is getting better and better and its influence is growing, there will definitely be a shortage of supply.

At that time, there is no need to negotiate, and the bidding is done.

Just like Baidu's PPC system.

This can greatly increase the billboard revenue of the stadium and create the greatest benefits for the team.Many small teams with relatively weak strength have poor sales teams and cannot pull advertisements offline. Online platforms are the best solution.

As the platform side, Ziweixing Digital Media can get 10%-15% of the advertising bidding in the transaction.

Although the project has just landed and the plan has just started, Zhou Buqi has already felt it.The "Internet + football" industry led by him can be made in all likelihood!
As David Dunn said, European football has changed now, and it is becoming more and more golden.This means that all teams must work hard to increase revenue and increase profitability.

This is the general trend of the times, and it is the outlet of a typhoon.

The player blind box business of Chaowan Commune, and Ziweixing Digital Media's online bidding system for the stadium billboards are essentially the same.

As long as it can help major clubs make money, there is no reason why it can't be done!

……

Back home, Zhou Buqi didn't even have time to take off his coat, so he quickly ran behind his eldest daughter Niannian who was playing in the living room, and hugged her in his arms.

"Put me down, put me down!"

"What are you playing?"

"I'm drawing!"

"draw?"

Zhou Buqi was stunned for a moment, looked down, and found that she was holding a colored pen, writing and drawing on the floor, scribbling everywhere.It is estimated that after painting on the floor, I will go to paint on the wall again.

Looking at the two adults next to them, Wen Zhixia and Shi Jinglin were sitting on the sofa talking as if nothing happened.

"Don't affect my daughter's artistic talent, let her draw." Wen Zhixia gave him a look.

Zhou Buqi couldn't say anything, the child's interest was the most important thing, so he simply took off his coat, sat on the floor and drew with Niannian, while drawing, he turned around and asked, "What are you two talking about?"

"A matter of marriage."

"Ok?"

Zhou Buqi looked back and found that Wen Zhixia's expression was as usual, so he was a little relieved.

Wen Zhixia said helplessly: "Linlin said she wants to get the certificate on the 1st."

"April 4st?" Zhou Buqi said casually without raising his head, "Anything is fine, whatever is fine, anyway, there is no wedding."

"November 4!"

"Ok?"

"April Fool's Day!"

"Oh yes!"

Zhou Buqi finally came to his senses, and turned to look at Shi Jinglin in surprise.

Shi Jinglin pursed her lips and said, "I'm already a fool."

Zhou Buqi coughed lightly, and quickly explained, "That... Linlin, in my heart, you and Teacher Wen are the same, and there is no April Fool's Day in our family."

Shi Jinglin rolled her eyes, "I didn't mention you!"

Zhou Buqi knew it in his heart.

Shi Jinglin is very different, so different that she likes girls, and she grew up in that kind of family... She is not a girl in conventional thinking, and marriage is more of a coping for her.

To her, it doesn't matter whether they get married or not, but her family doesn't think so. The name of this kind of couple is very important.As the direct daughter of the Shi family, she can't just follow Zhou Buqi without knowing it, right?Not an illegitimate daughter.

Out of consideration for the face of my parents, I have to get married and have a formal name.

Anyway, no matter what the reason is, Zhou Buqi has already figured it out. He must get married a few more times, take care of everyone, be impartial, fair and just.

Shi Jinglin said: "Anyway, I think April 4st is very good, very special, very interesting."

Zhou Buqi thought for a while and said, "I can do it, you decide. Whether it's April Fool's Day or not, I think April 4st is pretty good."

Shi Jinglin asked sweetly, "Shall we go on our honeymoon then?"

"Okay."

"Can you get busy?"

"I can do it, don't delay."

"Then it's settled. I'm going to arrange the honeymoon plan." Shi Jinglin glanced at him meaningfully, "During the honeymoon, my sister will definitely spoil you."

Zhou Buqi laughed and said, "Shall I pamper you?"

"I spoil you!" Shi Jinglin snorted, "Anyway, you will know when the time comes."

(End of this chapter)