Top of the Great Era
Chapter 1609 The Great Melee in the Security Market
Chapter 1609 The Great Melee in the Security Market
In the evening, when Zhou Buqi held a meeting with the domestic team, he talked about the relationship between personal needs and innovation enthusiasm, which was recognized, but it is not suitable for large-scale popularization.
This kind of differentiated treatment from person to person is likely to cause unfairness within the company, which is likely to cause new troubles.However, it can be applied to some special special attention projects.
Then, Fu Sheng informed about the current domestic melee in the security market.
Those traditional antivirus vendors in the past have all made it free one after another, aggressively trying to regain lost ground.However, these traditional software vendors have no chance.
Free means that you are playing in the traffic mode, and traditional software companies do not have this ability, nor do they have this thinking concept.
The two major rivals in the Internet industry are very powerful, Baidu and Penguin.
The vicious competition that Zhou Buqi least wanted to see still appeared.
Fu Shengdao: "Penguin is okay, um... I mean, Penguin's security products are very friendly to Ziweixing in terms of strategy, but they are trying to kill Baidu."
Zhou Buqi smiled and said, "Once bitten by a snake, I will be afraid of well ropes for ten years."
Meng Houkun said happily: "This is right! Competition should be like this. If you don't show your muscles, people will think you are easy to bully!"
It is said that in order to launch Helo, Ziweixing was under strong pressure from QQ, but it did not play less tricks.
The most classic one is to use the influence of the clown Internet celebrity "Sister Feng" to make Sister Feng keep praising QQ and saying that Helo is not good, so that the majority of netizens are bored with Sister Feng and thus carry out adverse selection.
In fact, this trick was not fully used at the time, only halfway through, and Penguin couldn't stand it anymore, so it gave in. QQ and Helo got along friendly, and Helo took advantage of the situation and launched a "[-] billion subsidy" plan, seizing the opportunity to develop in one fell swoop.
Boss Zhou doesn't like vicious competition.
It's not that he doesn't want to, it's that he's tired of playing and wants to clean up.
Penguin obviously has concerns.
It can be seen that the effect is coming out.
Fu Sheng went on to say: "But Baidu is not the same. Whether it is for traditional antivirus vendors, or for Ziweixing or Penguin, they all have the same attitude, blocking, threatening, inducing uninstallation, and forcing jumps."
"Forced jump?"
Zhou Buqi has a good understanding of the previous methods of vicious competition. He had encountered them when Helo competed with QQ back then, and this one is relatively new.
Fu Shengdao: "When users search for security products on Baidu, no matter whether they are searching for Weidian Antivirus, Rising, Kaspersky, or other antivirus software, almost all the pages that pop up on the homepage are Baidu Antivirus. If you find some websites marked with products such as 'Midian Antivirus', 'Jinshan Antivirus' and click on them, you will be forced to jump to the download page of Baidu Antivirus."
Zhou Buqi gritted his teeth and said, "Anyone who still dares to say that the domestic innovation ability is poor, I'm in a hurry with him!"
Fu Sheng sighed, "My side is very passive now."
"how?"
Zhou Buqi was a little puzzled. At the last decision-making committee meeting, he made concessions and accepted the opinions of the majority, which meant that Ziweixing would not be merciful when competing.
Fu Sheng complained somewhat, "No one cooperates with me."
At the other end of the video conference was a small meeting room. Wang Xiaozhou raised his hand to speak, and said seriously: "That's right, using the forced redirection of search engines can indeed effectively attack competitors. But I don't think it's decent. Choice will seriously affect the user experience of Weidian search. This method adopted by Baidu is harming users. Weidian should not follow up. On the contrary, we should provide fairer and better services to create the best users for users Experience."
This is the strategic divergence between different business lines.
As far as the software business group is concerned, they hope that the search business can cooperate. Like Baidu, they also play mandatory redirection, so that when users use Micropoint search, they must be forced to redirect to the Micropoint antivirus page, which can ensure that Micropoint Dot Antivirus and Micropoint Security Guard's market share.
For the sake of its own business, the searchable business cannot adopt such behavior that seriously harms users.With Google's withdrawal from the mainland market, the domestic search industry is basically a duo between Baidu and Weidian.
In order to make security products, Baidu uses the search platform to force redirects. Weidian should do the opposite and provide users with the best service, so as to gain favor and win the number one position in the search market!
From the point of view of grand strategy, Zhou Buqi will be able to make a judgment soon, and he must support Wang Xiaozhou in this matter!
How much money can security products make?
Once the search is done, this is the real money-absorbing king.
In the first quarter of this year, Weidian Search’s revenue broke records, reaching 8.4 million yuan, a year-on-year increase of 478%!At the same time, the net profit reached 3.7 million yuan!
What is this concept?
Friends.com, which once occupied the largest business unit of Ziwei Star for three consecutive years, had a profit of only 2.4 million yuan in the first quarter.The second-ranked media business group that Guo Pengfei is in charge of has a net profit of only 1.7 million yuan.
That is to say, in the first quarter of this year, the search business group that was once on the fringes of Ziwei Star was like riding on a rocket. Much, almost equal to the sum of the first and second in the past!
Why does this phenomenon occur?
In fact, as early as November last year, Zhou Buqi had psychological expectations.
Because Google is going out!
This is a landmark event.
In fact, Google Search's domestic market share is very low, reduced to less than 3%.However, Google is a banner, even if it has a small share, it is a reference in front of all other search platforms.
Google quit, the flag fell, and the reference was gone.
In fact, not only the Internet industry, but any industry is the same.
The more foreign companies participate in the industry, the more formal the operation, the more benefits the common people can get; if it is an industry that foreign companies cannot participate in, there must be a lot of problems and complaints; if even private enterprises cannot participate in the industry, what is the best? Don't even talk about it, it's easy to provoke trouble if you talk too much.
The most typical example is the automotive industry.
Back then, when private companies were not allowed to make cars, a Santana that sold for $5000 abroad was priced at 20 yuan domestically. Later, a few guys with strong connections and courage started private car companies, and the price of cars fell off a cliff. Now, middle-class families can buy cars; when Tesla came to China to build a factory with 100% foreign capital, the first car with the same price at home and abroad finally appeared in China.
In short, Google's withdrawal, to the domestic search platforms, seems to have been untied from their ankles, and they became light at once.Anyway, foreigners have already been driven away, and the wall has been built. There are no international competitors to act as catfish, so they can safely and boldly make money.
Not only Baidu, but also other domestic search platforms such as Weidian, Soso, and Aiwen have increased their advertising since January.
This is the industry consensus.
Under the economic crisis, life is hard for anyone.In the past, with Google, everyone could only grit their teeth and endure it. They had to exercise restraint, and they couldn't embarrass themselves in front of foreign companies, let alone let foreign companies snatch users away.Now that Google is gone, you can spread the eagle.
Even Wang Xiaochuan, who has always been very restrained, has completely adjusted the business strategy of Weidian since this year, and has begun to fully commercialize. The scale of advertising is more than three times that of the same period last year.
But even so, it is still not comparable to Baidu.
Baidu's revenue in the first quarter exceeded 10 billion yuan, and its net profit reached 4.6 million yuan.
Wang Xiaozhou is in the stage of prosperity. He doesn't even bother to talk to Fu Sheng, an M6 executive of the same level. He is thinking about going further beyond Baidu, but he is not in the mood to participate in the small troubles of anti-virus software. Play house.
Zhou Buqi can feel through the video screen that the domestic teams are basically supporting Wang Xiaozhou.
The primary and secondary are obviously different!
Search is the core business, and antivirus software is originally a traffic product.Moreover, the financial report of Weidian Search in the first quarter was so impressive, who would dare not give Xiaochuan face at this time?
However, Fu Sheng is a confidant picked up by Boss Zhou, and it is difficult for everyone to express his opinion.Fu Sheng was an employee of 360 at that time.After Ziweixing acquired 360, Zhou Buqi began to promote Fu Sheng step by step, from the project director to the vice president of the business group, then the executive vice president, and now the president of the business group.
Zhou Buqi was very decisive, and said: "This matter, the boat is right!"
Fu Sheng was very disappointed.
Micropoint Antivirus and Micropoint Security Guard are now the No. 85 security products in the market, with a share as high as [-]%.If under the impact of Baidu and Penguin, the market share plummets...who will take responsibility?Isn't he President Fu?
Zhou Buqi said: "In the past few years, Ziwei Star has gone too smoothly. You...competition requires open thinking and innovation. You don't have to have vicious competition to win, and you don't have to keep lowering the lower limit to defeat your opponent. Now it’s not five or six years ago, and the media attributes of the Internet have become more and more manifested. Weibo is under such strict control by the authorities, don’t you feel it?”
"Weibo?"
Those who attended the meeting were all smart people, and they immediately understood the meaning of the big boss' words from his eyes.
Use the public opinion effect of the media to attack competitors?
Depend on!
Isn't this called vicious competition?
He Yang immediately took control of the field, and said in a deep voice: "Using public opinion to smear competitors is worse than forced jumping. Black public relations can be regarded as the worst form of competition. There is no bottom line, no rules, no morals, even if you win It’s easy to be poked in the spine.”
Zhou Buqi felt that what he said made sense, "Well, let's do it first and then go to war. Tell Baidu, including Penguin, that everyone should be more open and aboveboard when competing, and we don't care what happens between them, but we can't play tricks on Ziweixing's products. Otherwise, they won’t be able to withstand Ziweixing’s counterattack. Well, come up with a plan and tell them our counterattack. Don’t hide it. Absolute strength doesn’t need to be hidden.”
In terms of the ability to incite public opinion, Ziweixing is stronger than Baidu and Penguin combined.Weibo, Jinri Toutiao, Youyou.com, Xiaonei.com, and Weizhi are all trump cards.
There is even Rokid, Helo's smart assistant, which is even more powerful. It can directly send text messages to users as "friendly reminders" to remind them not to download certain rogue software.
Who the hell can compete?
(End of this chapter)
In the evening, when Zhou Buqi held a meeting with the domestic team, he talked about the relationship between personal needs and innovation enthusiasm, which was recognized, but it is not suitable for large-scale popularization.
This kind of differentiated treatment from person to person is likely to cause unfairness within the company, which is likely to cause new troubles.However, it can be applied to some special special attention projects.
Then, Fu Sheng informed about the current domestic melee in the security market.
Those traditional antivirus vendors in the past have all made it free one after another, aggressively trying to regain lost ground.However, these traditional software vendors have no chance.
Free means that you are playing in the traffic mode, and traditional software companies do not have this ability, nor do they have this thinking concept.
The two major rivals in the Internet industry are very powerful, Baidu and Penguin.
The vicious competition that Zhou Buqi least wanted to see still appeared.
Fu Shengdao: "Penguin is okay, um... I mean, Penguin's security products are very friendly to Ziweixing in terms of strategy, but they are trying to kill Baidu."
Zhou Buqi smiled and said, "Once bitten by a snake, I will be afraid of well ropes for ten years."
Meng Houkun said happily: "This is right! Competition should be like this. If you don't show your muscles, people will think you are easy to bully!"
It is said that in order to launch Helo, Ziweixing was under strong pressure from QQ, but it did not play less tricks.
The most classic one is to use the influence of the clown Internet celebrity "Sister Feng" to make Sister Feng keep praising QQ and saying that Helo is not good, so that the majority of netizens are bored with Sister Feng and thus carry out adverse selection.
In fact, this trick was not fully used at the time, only halfway through, and Penguin couldn't stand it anymore, so it gave in. QQ and Helo got along friendly, and Helo took advantage of the situation and launched a "[-] billion subsidy" plan, seizing the opportunity to develop in one fell swoop.
Boss Zhou doesn't like vicious competition.
It's not that he doesn't want to, it's that he's tired of playing and wants to clean up.
Penguin obviously has concerns.
It can be seen that the effect is coming out.
Fu Sheng went on to say: "But Baidu is not the same. Whether it is for traditional antivirus vendors, or for Ziweixing or Penguin, they all have the same attitude, blocking, threatening, inducing uninstallation, and forcing jumps."
"Forced jump?"
Zhou Buqi has a good understanding of the previous methods of vicious competition. He had encountered them when Helo competed with QQ back then, and this one is relatively new.
Fu Shengdao: "When users search for security products on Baidu, no matter whether they are searching for Weidian Antivirus, Rising, Kaspersky, or other antivirus software, almost all the pages that pop up on the homepage are Baidu Antivirus. If you find some websites marked with products such as 'Midian Antivirus', 'Jinshan Antivirus' and click on them, you will be forced to jump to the download page of Baidu Antivirus."
Zhou Buqi gritted his teeth and said, "Anyone who still dares to say that the domestic innovation ability is poor, I'm in a hurry with him!"
Fu Sheng sighed, "My side is very passive now."
"how?"
Zhou Buqi was a little puzzled. At the last decision-making committee meeting, he made concessions and accepted the opinions of the majority, which meant that Ziweixing would not be merciful when competing.
Fu Sheng complained somewhat, "No one cooperates with me."
At the other end of the video conference was a small meeting room. Wang Xiaozhou raised his hand to speak, and said seriously: "That's right, using the forced redirection of search engines can indeed effectively attack competitors. But I don't think it's decent. Choice will seriously affect the user experience of Weidian search. This method adopted by Baidu is harming users. Weidian should not follow up. On the contrary, we should provide fairer and better services to create the best users for users Experience."
This is the strategic divergence between different business lines.
As far as the software business group is concerned, they hope that the search business can cooperate. Like Baidu, they also play mandatory redirection, so that when users use Micropoint search, they must be forced to redirect to the Micropoint antivirus page, which can ensure that Micropoint Dot Antivirus and Micropoint Security Guard's market share.
For the sake of its own business, the searchable business cannot adopt such behavior that seriously harms users.With Google's withdrawal from the mainland market, the domestic search industry is basically a duo between Baidu and Weidian.
In order to make security products, Baidu uses the search platform to force redirects. Weidian should do the opposite and provide users with the best service, so as to gain favor and win the number one position in the search market!
From the point of view of grand strategy, Zhou Buqi will be able to make a judgment soon, and he must support Wang Xiaozhou in this matter!
How much money can security products make?
Once the search is done, this is the real money-absorbing king.
In the first quarter of this year, Weidian Search’s revenue broke records, reaching 8.4 million yuan, a year-on-year increase of 478%!At the same time, the net profit reached 3.7 million yuan!
What is this concept?
Friends.com, which once occupied the largest business unit of Ziwei Star for three consecutive years, had a profit of only 2.4 million yuan in the first quarter.The second-ranked media business group that Guo Pengfei is in charge of has a net profit of only 1.7 million yuan.
That is to say, in the first quarter of this year, the search business group that was once on the fringes of Ziwei Star was like riding on a rocket. Much, almost equal to the sum of the first and second in the past!
Why does this phenomenon occur?
In fact, as early as November last year, Zhou Buqi had psychological expectations.
Because Google is going out!
This is a landmark event.
In fact, Google Search's domestic market share is very low, reduced to less than 3%.However, Google is a banner, even if it has a small share, it is a reference in front of all other search platforms.
Google quit, the flag fell, and the reference was gone.
In fact, not only the Internet industry, but any industry is the same.
The more foreign companies participate in the industry, the more formal the operation, the more benefits the common people can get; if it is an industry that foreign companies cannot participate in, there must be a lot of problems and complaints; if even private enterprises cannot participate in the industry, what is the best? Don't even talk about it, it's easy to provoke trouble if you talk too much.
The most typical example is the automotive industry.
Back then, when private companies were not allowed to make cars, a Santana that sold for $5000 abroad was priced at 20 yuan domestically. Later, a few guys with strong connections and courage started private car companies, and the price of cars fell off a cliff. Now, middle-class families can buy cars; when Tesla came to China to build a factory with 100% foreign capital, the first car with the same price at home and abroad finally appeared in China.
In short, Google's withdrawal, to the domestic search platforms, seems to have been untied from their ankles, and they became light at once.Anyway, foreigners have already been driven away, and the wall has been built. There are no international competitors to act as catfish, so they can safely and boldly make money.
Not only Baidu, but also other domestic search platforms such as Weidian, Soso, and Aiwen have increased their advertising since January.
This is the industry consensus.
Under the economic crisis, life is hard for anyone.In the past, with Google, everyone could only grit their teeth and endure it. They had to exercise restraint, and they couldn't embarrass themselves in front of foreign companies, let alone let foreign companies snatch users away.Now that Google is gone, you can spread the eagle.
Even Wang Xiaochuan, who has always been very restrained, has completely adjusted the business strategy of Weidian since this year, and has begun to fully commercialize. The scale of advertising is more than three times that of the same period last year.
But even so, it is still not comparable to Baidu.
Baidu's revenue in the first quarter exceeded 10 billion yuan, and its net profit reached 4.6 million yuan.
Wang Xiaozhou is in the stage of prosperity. He doesn't even bother to talk to Fu Sheng, an M6 executive of the same level. He is thinking about going further beyond Baidu, but he is not in the mood to participate in the small troubles of anti-virus software. Play house.
Zhou Buqi can feel through the video screen that the domestic teams are basically supporting Wang Xiaozhou.
The primary and secondary are obviously different!
Search is the core business, and antivirus software is originally a traffic product.Moreover, the financial report of Weidian Search in the first quarter was so impressive, who would dare not give Xiaochuan face at this time?
However, Fu Sheng is a confidant picked up by Boss Zhou, and it is difficult for everyone to express his opinion.Fu Sheng was an employee of 360 at that time.After Ziweixing acquired 360, Zhou Buqi began to promote Fu Sheng step by step, from the project director to the vice president of the business group, then the executive vice president, and now the president of the business group.
Zhou Buqi was very decisive, and said: "This matter, the boat is right!"
Fu Sheng was very disappointed.
Micropoint Antivirus and Micropoint Security Guard are now the No. 85 security products in the market, with a share as high as [-]%.If under the impact of Baidu and Penguin, the market share plummets...who will take responsibility?Isn't he President Fu?
Zhou Buqi said: "In the past few years, Ziwei Star has gone too smoothly. You...competition requires open thinking and innovation. You don't have to have vicious competition to win, and you don't have to keep lowering the lower limit to defeat your opponent. Now it’s not five or six years ago, and the media attributes of the Internet have become more and more manifested. Weibo is under such strict control by the authorities, don’t you feel it?”
"Weibo?"
Those who attended the meeting were all smart people, and they immediately understood the meaning of the big boss' words from his eyes.
Use the public opinion effect of the media to attack competitors?
Depend on!
Isn't this called vicious competition?
He Yang immediately took control of the field, and said in a deep voice: "Using public opinion to smear competitors is worse than forced jumping. Black public relations can be regarded as the worst form of competition. There is no bottom line, no rules, no morals, even if you win It’s easy to be poked in the spine.”
Zhou Buqi felt that what he said made sense, "Well, let's do it first and then go to war. Tell Baidu, including Penguin, that everyone should be more open and aboveboard when competing, and we don't care what happens between them, but we can't play tricks on Ziweixing's products. Otherwise, they won’t be able to withstand Ziweixing’s counterattack. Well, come up with a plan and tell them our counterattack. Don’t hide it. Absolute strength doesn’t need to be hidden.”
In terms of the ability to incite public opinion, Ziweixing is stronger than Baidu and Penguin combined.Weibo, Jinri Toutiao, Youyou.com, Xiaonei.com, and Weizhi are all trump cards.
There is even Rokid, Helo's smart assistant, which is even more powerful. It can directly send text messages to users as "friendly reminders" to remind them not to download certain rogue software.
Who the hell can compete?
(End of this chapter)
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