Top of the Great Era

Chapter 1634 The Flying Router
Ziweixing has followed the concept of Zhou Buqi, and has started the strategic transformation from PC Internet to mobile Internet.

At present, there are 21 Apps under Ziweixing, namely Weibo, Xiaonei, WeChat, Weizhi, Friends.com, Wikipedia, Micropoint Music Box, Micropoint Antivirus, Micropoint Security Guard, Micropoint Browser, Micropoint input method, Today's headlines, Micropoint search, Micropoint mobile assistant, 91 mobile assistant, Micropoint note, Micropoint account book, Micropoint dictionary, Micropoint photo album, Meitu Xiuxiu, etc.

Other companies have also launched mobile apps, including the three giants of BAT.

There is a strategic difference here, though.

For example, Baidu, for mobile products, has set up a mobile terminal business department, and all Baidu apps are developed by this business department.

This is where the business diverges.

In this kind of large company, coordination is not as easy as in small companies. Everyone is working hard for the performance of their own departments and pursuing high returns for their own business units.

For example, the App of Baidu Tieba, which belongs to the Mobile Terminal Division.However, Baidu Tieba's website belongs to the Interactive Community Division.

This creates friction.

If users all use the Baidu Tieba app, doesn’t that mean that Baidu Tieba has fewer web users?Doesn't this mean that the income of the Interactive Community Division has decreased?
The resulting situation is bound to be an internal struggle between the business units, and the interactive community business unit will curb the development of the mobile terminal business unit.

A more typical example is the search business.

The search business on the web is the big brother, and they don’t give technical guidance to the mobile Baidu App at all. This is an internal competition, so that the mobile Baidu can only develop it from scratch and do it alone.

Why is Baidu lagging behind in the mobile Internet era?

That's one reason why it's important.

Ali and Penguin are actually similar, and they all have similar models.The difference is that Ali and Penguin are very lucky, and each has a great person.

Penguin is Zhang Xiaolong, who created WeChat. The success of this product has truly made domestic Internet users realize that the era of mobile Internet is unstoppable, so they have transformed one after another and flooded into new fields.

Ali’s is Zhang Yong. He originally founded Tmall and also founded the “Double Eleven Shopping Festival”. He is a great contributor.Lao Ma's management philosophy believes that talents should suffer more grievances and temper more, so they assigned this great hero.

Later, WeChat became popular, and Ali found out that his development on the mobile terminal was already lagging behind.Boss Ma hurriedly called Zhang Yong back, asked him to regain control of Tmall and Taobao, and ordered him to start the mobile phone business.At the same time, a social product called "Lailian" was launched on the other side.Later, "Lailian" failed, but Zhang Yong developed the mobile phone business of Taobao and Tmall, which laid the foundation for him to be the successor of Ali.

The reason behind this is mainly from the design of the organizational structure.

In fact, from the perspective of cost, it is beneficial to set up a separate mobile terminal business department.This is equivalent to a middle office, where all mobile apps in the company are developed together, saving time and effort, and maximizing cost savings.

However, once the distribution of powers and responsibilities is unclear and the distribution of interests is contradictory, internal workplace struggles will be triggered.

In this kind of matter, Zhou Buqi adopted the most stupid method - the three generations live together without separation.

Whether it's PC, iOS, or Android, they are all under the same business department, and they are all led by the same business group president. All interests are internal interests of the department.

For example, Friends.com, whether it is a web-end or a mobile-end product, is designated under the same business group, and Liang Rubo is in charge.

This solves the infighting among the top management.

Even if there is internal strife, it is at the middle and lower levels, and the cost of expulsion is relatively low, and it is much easier to deal with.

However, such an organizational structure design also has flaws.

It just needs a lot of manpower.

Every major business unit needs a lot of recruitment, recruiting various mobile development engineers, architects and UI designers.

However, in Zhou Buqi's view, it was worth it.Even if we recruit more people and spend more money, Ziwei Star can gain a firm foothold in the era of mobile Internet faster.

Skyscrapers often collapse from the inside.

External forces are powerful, but external factors are always objective reasons, internal factors are the root cause, and internal struggle is the fundamental factor that determines success or failure.Zhou Buqi has said this idea many times at executive meetings, and must reduce internal conflicts as much as possible from the perspective of organizational structure and system design.

Now, the new freshmen have graduated one after another.

Zhou Buqi has already received a report from the personnel department, saying that this summer, Ziwei Star is likely to have more than 2600 fresh graduates who will be employed in 14 cities including the capital, Shanghai, Pengcheng, Yangcheng, Hangzhou, Chuncheng, and Yucheng. area.

By then, Ziwei Star will have more than 8000 employees in China.

On this day, Ma Pingshan, the veteran of the Ten Schools Entrepreneurship Alliance, came suddenly.

Zhou Buqi hooked up with him, returned to his office together, and said with a smile, "I heard that drones are sold in the United States?"

Ma Pingshan said: "Yes, there are distributors to help. This kind of novelty is still preferred by young people in the United States."

"No way, young people in China are busy looking for jobs, getting married, and paying off mortgages." Zhou Buqi was very happy that Bajixing's consumer drones opened up overseas markets, "Should we go to Europe next?"

Ma Pingshan nodded, "Come on a little bit, don't be in a hurry. Drones are not daily necessities, and there needs to be enough time to educate the market."

"What is the marketing strategy?"

"Cooperate with big V."

"Oh?"

"There are a lot of big Vs who like new technologies on Twitter and Facebook. Let them try it out and then recommend it to fans. Especially YouTube broadcasters, they can use drones to take some videos and upload them to the Internet. When the man-machine gameplay is shown, more players can be attracted.”

Zhou Buqi praised: "A very good idea."

"It's what Guo Pengfei said. This kid is very flexible and understands the Internet better than me." Ma Pingshan smiled, "But what I want to tell you is another matter."

Zhou Buqi asked, "What's the matter?"

Ma Pingshan said: "This time I went to the United States, and someone came looking for me."

"Who?"

"Kurian."

"Him?" Zhou Buqi was surprised, "What did he ask you for? The video cloud storage of the drone?"

Ma Pingshan said with a smile: "That's not true. He asked me about the technological level of Bajixing and the level of technological development in the field of communication in China."

Zhou Buqi was confused, "What does this mean?"

Ma Pingshan said: "It seems to be laying a broadband network."

"I go!"

Zhou Buqi has a black line on his forehead.

This Kurian!
Can really toss ah!

Ma Pingshan said: "I think Kurian's idea is very good. In many remote places, not only small towns and rural areas, but also the suburbs of many big cities, the laying of network infrastructure is not satisfactory. Many places have no network signal. Without a network signal, there is no way to expand Internet business. He seems to want to make efforts in the field of broadband operation to solve some things that broadband operators cannot solve.”

Zhou Buqi said angrily: "And then you want to build a drone network in those places? Use drones as wireless routers?"

Ma Pingshan smiled, "Yes, this is the way of thinking, I think it is very good. The technical level is not difficult. The drone is easy to say, the communication field... It is not a high-tech, there are ZTE and Huawei in China, Enough to support us."

This idea is indeed very novel and advanced.

The traditional way of thinking of broadband operators is to lay optical fibers and cables, transmit network signals through these infrastructure lines, and pull the lines all the way to users' homes.

The user installs relevant equipment at home, can receive the signal, and can surf the Internet.

But those lines are too expensive.

Especially in big cities, these lines cannot be placed on the surface, and if they are hidden underground, the cost will be even higher.In many places, the roads have to be dug, and the roads have to be repaired after the lines are installed.

How much will this cost?

Fortunately, it is said in the country that construction can be started with a single order, and it is useless for anyone to object.It is difficult in foreign countries. Many places are private territories. If the lord does not agree, it is impossible to go around and the infrastructure cannot be advanced.

The most typical example is California. Schwarzenegger has repeatedly proposed to build more advanced highways in California over the past few years, and has been repeatedly opposed.Because the common people do not agree, this will destroy the green water and green mountains of California.They would rather drive on old broken roads than cause trouble for future generations.

This kind of trouble is really difficult to solve in the traditional way.

But drones can!
This thing will not destroy the environment of any area.

Moreover, UAVs are very small and flexible. In some places where the signal is not well isolated by high walls, it is enough to fly one directly to build a broadband signal network.

Without laying wires or repairing roads, drones fly around in the sky to act as routers, allowing users in this area to receive signals through wireless devices, and then they can surf the Internet.

This is a great idea.

Ma Pingshan is very optimistic. Not only can he attract new business to Bajixing, but it is also very valuable to do this.Not only in foreign countries, but also in many areas in China, there is no network signal, and there is even a no-man's land that is hundreds of kilometers long in the Northwest.

Jieyu Media made a film "No Man's Land" to reflect this situation, but unfortunately the film is temporarily blocked and cannot be released.

Drones can solve these problems.

But Zhou Buqi categorically denied such a business idea, "No! Don't listen to Kurian fooling you, this matter is not that simple!"

"what?"

Ma Pingshan was somewhat surprised.

In his mind, Boss Zhou has always been synonymous with innovation and has a breakthrough business model in many industries.Unexpectedly, he would object to such a great idea.

This is a flying router!
How wonderful?
If this thing is done, it is likely to change the pattern of operators all over the world!
why not?
(End of this chapter)