Top of the Great Era

Chapter 1654 Not sending money but making money

The more win-win cooperation, the stronger the relationship.

In the "manual" project, O2 can get three major benefits: first, the brochure has a functional role, and users like to read it, and the promotional effect will be improved; second, it guides users to play with smart phones, which is quite It is part of the service, and high-quality service is what operators are striving for; third, Ziweixing will pay part of the money to print brochures, which is equivalent to helping O2 bear the cost of publicity.

With so many benefits, why not do it?
For Ziweixing, the benefits are even more.

The cost of printing the guidebook is really not worth mentioning.If such brochures can be printed for all mainstream operators in Europe and America, it is likely to form a considerable new industry.

This is a new model based on "Internet + paper media advertising".

Zhou Buqi asked: "How much is our current customer acquisition cost? Do you have any statistics?"

Tang Binchen said: "I don't know much about the B-side. The customer acquisition cost of the C-side products is about 0.26 US dollars, mainly YikYak, Helo, Ucgram, UC browser, and mobile assistants."

"What about the industry average?"

"Not sure, there is no public data yet. But I talked to people from Spotify, and their customer acquisition cost has reached $0.9. I estimate that the emerging small and medium-sized startups are basically the same."

Zhou Buqi then asked: "How much does it cost to print the manual?"

Tang Binchen said: "This kind of manual doesn't need to be too thick, just 5-8 pages is enough. The key is to be exquisite enough, so that people can't help but read it at a glance. The cost of the brochures printed by O2 in the past is 0.2 USD, I think it can be raised appropriately, and USD 0.8 is more appropriate.”

"Well, it should be. It must be better than the past brochures. This will be more attractive and attract the attention of operators."

Zhou Buqi is very satisfied.

The cost of a guidebook is only US$0.8, which is really cheap.

The current average customer acquisition cost of Ziwei Star is US$0.26. That is because some people who are proficient in mobile Internet and smart phones have a very low customer acquisition cost, and they will actively rush to experience new products.The remaining users who need to break the circle need higher customer acquisition costs.

This kind of guidebook may focus on listing 20 Apps under Ziwei Star. Even if the user selects from them, only 10 of them are selected to download and install... This also means that Ziwei Star only needs to spend 0.8 US dollars. Gained a total of 10 new users in different apps.

The customer acquisition cost is only $0.08!

Not only broke the circle, but also educated the market, not only attracted new users, but also greatly reduced the cost of customer acquisition!
Huh?
It seems that not only that, but if it works well, it can also generate extra income!
Not only do you not need to spend money, but you can also make money!
Zhou Buqi quickly said: "Cooperate with the operator to promote, as long as it works well, this may become an exclusive new promotion channel! In the manual, you can simply list a few lists, such as the top 10 smartphones Must-have apps, as well as the top 10 must-have apps for entertainment, must-play games on smartphones, etc. Our own apps are not enough, so we can sell resources to earn advertising fees!"

Tang Binchen said: "Yes, that's my way of thinking. So I started with O2 in London as a pilot, taking advantage of the recent launch of many new mobile phones, and first took out the data. Then I used this to convince other operators, and finally completed full coverage. As you said, spend a sum of money and sign an exclusive cooperation agreement with them. This resource has not been valued by others in the past, because there is a relatively long distance between mobile phones and the Internet. With the development of smart phones and mobile Internet Appears, this kind of Internet and print media advertising can be effectively combined."

Zhou Buqi said: "That's right, people on the Internet are getting better every day, and they look down on traditional media. However, as long as they operate well, paper media can also exert a huge effect. This is a new market that has opened up the world. If Ziweixing gets this part of the market resources...not to mention anything else, if you list YouTube as a key recommended app for smartphones, you can get 500 million US dollars in advertising fees from Google every year at least."

Tang Binchen smiled, "It's less, maybe we can use the sales model, and the advertising space for each instruction manual is 0.5 US dollars."

"Selling 6000 million smartphones a year, even if we can get half of the market, 3000 million... means $1500 million in advertising costs?"

"Maybe it can be more, and a part of the discount rate must be allowed. The wasted instructions can also be counted."

"This advertising fee is not low. Google may be able to do it if it has a lot of money. Who else can afford it?"

Zhou Buqi questioned this idea.

Tang Binchen obviously had everything planned, "So it has to be divided into stages, and the manual is revised every quarter. Internet companies want to buy advertising space, at least one quarter at a time. Calculated by sales, there is no distinction between off-season and peak season. Fair and just. Major companies can choose to purchase a quarter or a direct annual subscription according to their own financial resources."

"Huh?" Zhou Buqi couldn't help laughing, "Why is it so familiar?"

Tang Binchen laughed and said: "Yes, I learned from you. The game panel you designed for Helo, I heard that the expected revenue in the next year will reach 6.5 million yuan. Many game companies can't afford so much money, just Purchase in installments and only buy for one season. Only best-selling games like "World of Warcraft" and "Dragon Babu" will directly choose an annual subscription."

There are now two Helos.

One Helo belongs to Ziweixing Company, which is a PC-side chat software for the domestic market; the other Helo belongs to Ziweixing International, which is a mobile-side chat software for overseas markets.

So many times internal documents will add a suffix when referring to Helo to avoid ambiguity.

Here Tang Binchen is of course referring to Helo on the domestic PC side. As a super traffic tool on the computer desktop that is no less than QQ, it is a very important function to drain online games.

Of course you can make money.

Ziweixing has no game business under its umbrella, but Helo can promote other online games and make money by selling advertising space.

In the following year, the turnover of advertising space reached 6.5 million yuan!

It can be seen that Zhou Buqi's original business concept of the game panel was successful.Of course, it also shows that domestic Internet companies are really making money.Just like "Fantasy Westward Journey", the revenue in one quarter can reach 20 billion yuan, and the profit is 10 billion yuan. It is really not difficult for them to spend 3000 million or 5000 million game panels on Helo every quarter.

Tang Binchen designed the business model of cooperating with operators to print promotional guidebooks, which borrowed a lot of inspiration from the business of Helo game panels.

However, there is a more important factor that he did not mention.

This stems from a time when he went to buy a car with his girlfriend in Tokyo.

When you buy a car, you have car insurance.

This is what really made him suddenly enlightened.

Auto insurance advertisements are advertised on public platforms, and the output is very low, and the rate of return is too low.But cooperation with 4S stores is different.When buying a car, you must have car insurance.

Cooperating with 4S stores is the smallest promotion cost and the greatest opportunity for customer acquisition.

If you want to promote mobile apps, the best choice is of course to cooperate with operators.After a user buys a mobile phone, he must first read the manual, learn how to use it, and install many apps first!

This is the best marketing method in the early days of the mobile Internet.

Tang Binchen said with a smile: "Then it's decided, let's take O2's London area as a pilot..."

"No!" Zhou Buqi had a new idea, "Since the design is so good, then don't try it out. Try it out, don't you let others learn it? Take advantage of this blank market, hurry up and follow Several major operators in the European and American markets have signed exclusive cooperation agreements. In case someone follows suit and robs our market.”

"Ah?" Tang Binchen was a little surprised, "It may not be possible to sign it, right? Take London as a pilot, and if it works, we can promote it better..."

Zhou Buqi waved his hand, "What effect is not effective, we pay to help them print promotional videos, who can refuse? Don't forget, we have Estar!"

"Oh, Esta!"

Tang Binchen now deeply felt the horror of Boss Zhou's business layout.

Asda's Aster mobile phone is also about to be launched. To avoid the iPhone in June, it chose to launch it in September.This is currently the most popular Android phone in the world, and there is strong support from Google behind it.

At present, Astar has signed cooperation agreements with several major operators in Europe and America, and they will sell Aster mobile phones as agents.With this close win-win relationship, cooperation is easy.

There is no need to use O2's London area as a pilot, and use Asda's industry resources to directly roll out in all directions!

This is sending money to the operator, who can refuse?

This is a brand-new model and a brand-new industry, not to mention operators do not understand, Internet companies do not understand either.Those in the traditional industry feel that the Internet is a scam, while those in the Internet industry feel that the traditional industry is backward, and there is a circular information gap between the two sides.They can't understand the power that this combination of online and offline, new media and old media can unleash.

This is the advantage of Ziweixing's poor information.

With this advantage, the exclusive cooperation agreement can be easily signed.

When others find out that the market resources have been taken over by Ziweixing, they can only obediently ask Ziweixing to cooperate and send money to Ziweixing.

Zhou Buqi said: "Don't sign the contract too long, 3 or 5 years is enough. If the time is too long, there will be suspicion of monopoly. Within three to five years, in the education market, instructions can play the greatest role. When the contract expires, The role of this model will not be so strong, and whoever likes to compete will compete at that time. Let us rule for three to five years, and it will be enough!"

Tang Binchen frowned, "But it's almost impossible to make things happen in a short period of time without attracting the attention of other technology companies. The combination of Ziweixing and Asda is not enough."

(End of this chapter)