Top of the Great Era

Chapter 1657 Store Rules

London, England.

In the conference room on the first floor of his home, Zhou Buqi met the principals of Ziweixing International, Ziweixing Global and Asda, a total of 11 people, the lowest being the senior vice president level.

He laid out the project plan of the "Instruction Manual".

The overall person in charge of the project should be assumed by Tang Binchen, and other companies must actively cooperate.However, this matter also has to have the distribution of benefits.

Although the big bosses of these companies are the same, the composition of other shareholders is different.If you help out selflessly, isn't it working for others?

However, distributing benefits is the hardest part.

Also the easiest to rip off.

Arguing back and forth becomes a tug of war, and nothing can be done.Zhou Buqi showed a very strong posture, no discussion is required, and bargaining is prohibited.Whoever does not do well, who does not do well, and whoever steps down!
If you want to divide the cake, you must first make the cake!

Now that the cake has not yet been completed, all parties are thinking about dividing the cake in the future, and start to intrigue and make calculations for their own interests, which will inevitably affect the success of the cooperation.

Zhou Buqi was not polite, and made a decision with one word.

All parties must cooperate with Tang Binchen, he will do whatever he says!No bargaining is allowed!As for the reward for doing things, I will talk about it later!
In the end, I will not treat you badly!

Tang Binchen planned this "instruction manual" project in cooperation with operators. The core purpose is to let his picture social product Ucgram take root and develop in the European market.

But once this project is completed, it will benefit not only Ucgram, but all C-end products of Ziweixing International in overseas markets.

This is a business plan with a lot of structure.

Compared to the success of these products, the mere remuneration is really not worth mentioning.

After the meeting, Zhou Buqi left Tang Binchen behind and said with a smile, "How is it? I think you're nervous?"

Tang Binchen was a little embarrassed, "Do you really want me to be the commander-in-chief?"

"What's the problem?"

"Others are easy to talk about, but Zhou Shaoning also wants to listen to my arrangements?"

"Scared?" Zhou Buqi was a little amused, "You see, he didn't say anything. We are a family, so we should help each other. He will listen to your arrangements."

Zhou Shaoning is the chairman and CEO of Asda Group, and his rank is too high. Let Tang Binchen direct him, which is somewhat uncontrollable.Such an arrangement is somewhat reckless.

However, Zhou Buqi did it on purpose.

Through this incident, we can see how good Tang Binchen is and how good his communication skills are.In China before, when he was in charge of Friends.com, something went wrong, and the communication between the top and bottom was not very good.

If Zhou Buqi hadn't sent him to the Japanese market, he might have taken the blame and resigned.

Tang Binchen hesitated for a moment, and suggested: "You can call him later and make him pay attention. Asda's channel resources will play a vital role in this project. Can we quickly and at the same time To attack, to sign exclusive agency contracts with the eight major operators in Europe and the United States, mainly rely on the relationship of Asda to take the lead."

Zhou Buqi nodded, "How did you plan?"

Tang Binchen said: "It's actually simple. First, use the cooperative relationship between Asda and the operator to sign the contract at the door. Then the Universal Publishing Company will be in charge of the operation, helping with the design, printing and distribution of manuals. Wait for Ziweixing International. When the business is mature and the marketing department is complete, the operation work can be taken over by the marketing department. It can operate independently.”

"What about the advertisement?"

This is what Zhou Buqi cares about the most. This is not just as simple as selling "manual" advertising space to make money. Such a precious channel resource for accurate push, after the exclusive agreement is signed, has a certain monopoly attribute. Make the most of it.

Tang Binchen said easily: "This should be the simplest. Just let the US headquarters do it, and let Luqi arrange it. If the project is implemented, I believe there will be many excellent apps in Silicon Valley." Take the initiative to find us to cooperate.”

Zhou Buqi said slowly: "This is actually similar to the Apple store on the iPhone and the Google store on the Android. It is an offline version and a print media version."

Tang Binchen smiled and said, "Yes, it's quite similar."

Zhou Buqi said deeply: "Therefore, we must make full use of store resources. In addition to rankings and recommended positions, there may be a more important factor."

"What is it?"

"Account!"

"Ok?"

Tang Binchen didn't quite understand.

Zhou Buqi said: "If you want to use the Apple store, you have to log in with an Apple account. If you want to enter the Google store, you have to log in with a Google account. Our 'manual' store also needs a similar set of rules. There must be a similar account to provide users with convenient and high-quality services.”

"Unified account..." Tang Binchen groaned for a while, and then he came to his senses instantly, taking a deep breath, "Helo account! Yes, that's right! That's how it should be done!"

Zhou Buqi said: "For some users who are not very proficient in using smartphones, it is troublesome to register a new App account. Many people don't like to download and use new Apps, but the registration is blocked. Must have Find a way to allow users to register and log in with one click without having to register."

This matter was done domestically two years ago.

Many online games and webpages can be directly logged in through Helo on the PC side to complete the bundling.That is to say, when playing an online game, the user does not need to register, and can log in quickly with the Helo account directly.

This mode is even more applicable on mobile phones.

Although Tang Binchen has developed overseas in the past few years, he is now a member of Ziwei Star's decision-making committee, and has been paying attention to the development of Ziwei Star's domestic business, both learning and imitating.If you find any excellent and good products in China, you can copy them abroad and promote them all over the world.

Ucgram is a model of success.

At that time, Ziweixing made several photo editing products at the same time. Meitu Xiuxiu was successful and retained.One of the abandoned teams was not reconciled, so they found Tang Binchen from Ziweixing Japan.

Tang Binchen did a lot of research, and after a little modification of this product that was abandoned in China, it became a hot product UC Beauty in the Japanese market.Later, the revision added social attributes and was promoted to the European and American markets, which is now Ucgram.

Tang Binchen has always been a follower of Zhou Buqi, so he was able to follow his thinking closely and immediately realized, "The reason why Helo is more popular than Google talk, MSN, Skype and other products on the mobile terminal is that it is easy to register. , the registration can be completed by using the mobile phone number and SMS, which greatly facilitates the users.”

Zhou Buqi smiled and said: "Yes, that's the way of thinking. The registration of Helo is very simple, but the registration of other apps is too troublesome. The apps recommended in the 'Manual' are for the most basic smartphone beginners. There can't be too cumbersome operations."

Tang Binchen followed his words and continued: "So we must make it clear to all the apps that want to join the 'Manual' store. If you want to join, you must activate Helo's quick one-click registration and one-click login functions. Directly call Helo's user avatar and The user name is used as the user avatar and user name of the new App."

"Correct."

"Now is the early days of the mobile Internet. In this way, in order to avoid the complicated registration process, most users will choose to use Helo's one-click registration function, and combine the Helo account with many other accounts such as YouTube, Google Mail, Spotify, Important products such as Ucgram and Evernote are all bound together.”

Tang Binchen had a feeling of seeing the sun through the clouds.

It's safe now!
That's right, that's what the Internet should do!

Domestic ones copy foreign ones, foreign ones copy domestic ones... as long as they are good things, they can be used for my own use.This binding mode of quick registration and quick login has been developed in China for two years.

But overseas markets are not doing well.

In fact, Helo has long provided an open UI interface in overseas markets. As long as other apps are willing, they can apply to access the Helo account to complete the bundled login.

However, they do not want to.

This is equivalent to being caught by Helo.

In case of friction between the two parties, Helo shuts down the interface in a fit of anger... This will be miserable, and those users who used Helo to quickly register in the past will not be able to log in.

This is a trick in disguise.

Of course, doing so is very malicious, and it is a veritable use of monopoly position to attack peers, and it is likely to face heavy penalties.

But so what?

A monopoly case may take several years from beginning to end. Even if the investigation is clear later and Ziwei Xing is punished... the other party's app has long since died.

Just like the Apple store, once the app is removed from the store, it is almost a death sentence for this product on the iOS side, and a company may go bankrupt because of this.

With the powerful legal team of a large company like Apple, they can always find the most suitable reason for "delisting" so as to avoid the terms of monopoly.

No one likes the fate of their products being controlled by others.

However, most of the time, people are under the eaves and have to bow their heads.

The Android side is okay, there are many app stores.The Apple side is very strict, and there is almost only one Apple store, which has the deterrent power of keeping promises.

In the early days of the mobile Internet, "manuals" were an excellent channel for product promotion. There is no better and more direct-to-user marketing channel than this.

As long as it is done, there must be more monks and less meat, and the supply exceeds demand!

In this case, for the convenience of users, Ziwei Star requires all apps added to the "Manual" store to connect to the Helo interface... Even if they don't want to, they have to agree!
Just like if an App wants to enter the Apple Store, it must abide by the regulations of the Apple Store.

With that, Helo takes off!

And it has the foundation to soar in the sky and never go out.

If you can bind YouTube, Netflix, Spotify, Yahoo, Google Mail, Facebook, Twitter, Ucgram, Evernote, Microsoft Cloud Disk, and many other products to your Helo account.Then, the user's future choice is locked.

Even if a better and more popular chat tool than Helo appears in the future, they cannot replace it.Because Helo is bound to all the apps in his daily life, it can no longer be separated.This unavoidable and constant cost of migration can greatly improve user loyalty.

(End of this chapter)