Top of the Great Era

Chapter 1677
Zhou Buqi took Jiang Shuying around for a day, very disappointed.

I thought she was a master's student at a famous British university, so she could have some advantages, at least better than ordinary female stars, right?But after a day of contact, there is really nothing special about it.

Worse than Yang Mi.

This is meaningless, at least it is impossible to communicate with her beyond beauty.

Zhou Buqi pretended not to understand some of her hints and invitations, and refused on the grounds of work. In the evening, he set up a table at the Capital Hotel and invited Lao Zhang, as well as Youku and Kuliu.

Be kind!

They don't even know the wolf is coming!

Now, several major video sites such as Kuliu, LeTV, Youku, Tudou, and Phoenix Video are all listed together, followed by Sohu Video and iQiyi.

The very important reason is to quickly go public and raise funds, and then rush to grab resources!
The time for copyright wars has arrived.

In the first half of the year, Youku was encircled and suppressed by the "anti-piracy alliance" formed by LeTV, Xunlei, Huayi, Jiangsu TV, Jingji.com, Sohu, Youpeng Pule and other organizations, which made Gu Yongqiang very anxious.

Now the situation is very clear, whoever has more content will have higher traffic on their website.

However, content costs money!

Last year, the copyright fee for one episode of the most popular TV series "Latent" was only 1 yuan. Now the price is higher. The copyright price for a single episode of a mid-range drama has risen to 10 yuan.

Who can afford this?
It can only be listed quickly.

After getting the money, a new round of copyright wars will be launched, and the first strike will be the strongest.

This is not counting.

The two giants have emerged.

Baidu's iQiyi, and Penguin's Penguin Video have also begun to enter the market.Especially iQiyi, which is Baidu's own son, made Gu Yongqiang very annoyed.

Youku is now the video website with the highest traffic in China, and the main source of traffic is search engines.

In order to promote its own iQiyi, Baidu began to limit the flow of Youku, and then introduced more traffic to its own iQiyi.Fortunately, in addition to Baidu, domestic search engines also have Weidian.

But even so, the disadvantages are great!
iQiyi has the resources of Baidu and Weidian, and Youku can only get the resources of Weidian, but its traffic is limited on Baidu, which becomes walking on one leg.

It is conceivable that the future of Youku will not be too easy.

But this is a very long-term strategic thinking, and most people can't understand it.At least investment banks and investors are very optimistic about Youku, and the IPO valuation in the US will reach 20 billion US dollars.

You know, before Netflix reached a strategic cooperation with Ziwei Star Global, its market value was about 25 billion US dollars.It’s different now. Netflix’s market capitalization reached $42 billion in less than a month.

Zhou Buqi arranged a dinner, and all parties wanted to save face, so Gu Yongqiang and Li Shanyou turned their fighting into friendship.

However, these two people are not good at each other.

Gu Yongqiang said: "Last year, the total revenue of TV advertising nationwide was 675 billion yuan, 100 times that of Internet video advertising. By this year, the total revenue of TV advertising will exceed 700 billion yuan. The scale is very large, but the growth rate is very low. And There could be a 300% increase in video advertising.”

Li Shanyou said: "A conservative estimate is that the scale of video advertising this year can reach 20 billion yuan."

Zhou Buqi was somewhat surprised.

What a character!

The two seem to have been in touch privately.

The forefoot fights hard, and the back foot begins to cooperate to fight for rights and interests.

Zhou Buqi understood what they meant and didn't point it out. "Traditional media is declining, and the good days of TV are coming to an end. The spring of streaming video is coming."

Li Shanyou sighed, "There is a lot of pressure on copyright, and the price is getting higher and higher, making it difficult to pay. A few days ago, Lao Chen and I had another argument."

Old Chen should be Chen Tianqiao, the boss of Shanda, the holding company of Kuliu.

Zhou Buqi asked, "Why?"

Li Shanyou said: "The price of copyright is too high and the cost is too high. In the first half of the year, Kuliu lost 3000 million yuan. He is worried that this model will not last. He wants to change Kuliu's video mode, from long-form video sites like Hulu to A YouTube-style UGC website. However, the national conditions are different, and UGC is not suitable for China for the time being, so it can only be done on a small scale.”

Gu Yongqiang nodded, agreeing with this point of view.

Youku also has UGC content, that is, users produce original content and upload it to the website.Because the content is original, no copyright fees are required.The advertising fees generated will be shared equally between the creator and the website, so that the website can make a steady profit without losing money.Just like an online novel website, the website can obtain the copyright of the novel for free, and after the novel generates subscription revenue, the website can divide half of it.

But the problem is that YouTube can do this model, because the European and American markets are very developed, and many high school students can buy a digital video camera to record their daily life.

It is much worse in China, not to mention cameras, there are not even a few digital cameras on many university campuses.

With insufficient equipment, it is impossible to produce much content.

Unless we wait many more years, when smartphones become popular, everyone will use their phones to take pictures and record their lives.At that time, the domestic population advantage will be reflected.With richer content, there will be stronger vitality, and China can go further than Silicon Valley giants in this field.

Li Shanyou said embarrassingly: "There is another very serious challenge, which is the copyright issue. The domestic anti-piracy alliance is too powerful."

Then, he took a deep look at the boss Zhang Chaoyang in front of him.

This guy is in the league.

Lao Zhang's business is relatively clean, so he has more confidence, and Sohu Video's reputation has always been very good.Other video sites are fighting and debating every day, but Sohu Video can always stay out of it.

Zhou Buqi waved his hand, "There is nothing wrong with anti-piracy."

Li Shanyou said: "Yes, but the UGC model is prone to problems. Users upload content to the website, what if the uploaded content is suspected of being pirated? In 07, Viacom sued YouTube, claiming 10 It is because there are a lot of pirated content on YouTube, all of which are uploaded by users. Even more serious, 56.com, which used to be the first echelon, was directly suspended by the authorities for rectification because some very sensitive and illegal content was uploaded. It’s over, this extremely popular website will be abolished immediately.”

Then, he looked at Gu Yongqiang meaningfully.

Gu Yongqiang's complexion changed slightly, and he said in a deep voice, "What do you mean? Do you think I uploaded you?"

Li Shanyou's expression was flat, "I never said that."

Gu Yongqiang snorted coldly, "I heard it was made by LeTV, please don't make false accusations against me. 56.com has something to do with it, they are dog-eat-dog, and have nothing to do with industry competition."

Zhou Buqi was a little angry, not because of the two of them, but because of Lao Zhang.This person looks like an old god, as if nothing has anything to do with him.

Fortunately, these two people also have a purpose, and they are not too entangled. Li Shanyou said: "Most domestic video sites now adopt the 'YouTube+Hulu' model, which allows some users to upload, and more importantly, Purchased long-form video content.”

Zhou Buqi paid more attention to this point, "I remember that Hulu has already generated profits."

Gu Yongqiang said: "Yes, according to their public financial report, the gross profit of the previous year was 1200 million US dollars, and the gross profit of last year was 1600 million US dollars."

Zhou Buqi asked: "Youku and Kuliu are both adopting the Hulu model now? 'Free content + advertising'. Why can Hulu make money, but you both suffer serious losses?"

Gu Yongqiang thought for a while and said, "There are three main reasons."

"Ah."

"First, the video advertising industry in the United States is developing relatively well. Their video advertising scale this year may reach 50 billion U.S. dollars. We only have 20 billion Huaxia coins, and there is a big gap."

"anything else?"

Zhou Buqi continued to ask.

Gu Yongqiang said: "Second, it is the user's product awareness. The domestic perception of the Internet is free, and they don't like to spend money to buy services. The United States is different. They have to tip in their daily life, and they are used to paying. On the Internet The same is true, watching video content has a paid mentality. You can watch some video content on Hulu for free, which is a great surprise. Therefore, Hulu’s video advertisements are as long as 3 minutes, and users can accept it. This is not the case in China. For ads longer than 30 seconds, users will feel annoyed and feel that the experience is not good, and they may jump to other platforms. This has caused a magnitude difference in advertising revenue.”

Many executives of Ziwei Star proposed to build a video website, but they were all rejected by Zhou Bu.

In fact, he has also considered becoming a streaming media platform in China many times.

But I couldn't find any good angles.

The two points mentioned by Gu Yongqiang are the current situation of the general environment, which cannot be changed at all.

American streaming media platforms can make money, but domestic platforms in later generations lose billions every year.That's not to mention, domestic streaming media platforms have lower membership fees, fewer and shorter advertisements, but they have received a lot of criticism.

This kind of problem is really difficult to solve.

Fortunately, the third reason is easier to deal with.

Gu Yongqiang said: "Hulu's copyright mainly comes from the authorization of many Hollywood companies. This authorization model is not procurement, but cooperation in the form of guaranteed fees and advertising operations. This allows Hulu to have less copyright content. The investment and sharing model is also conducive to the common growth of the copyright owner and the platform owner, rather than the copyright owner blindly extracting cash from the streaming media platform."

Zhou Buqi made a decision immediately, "No problem! I think this model works!"

The largest copyright owner in China is Jieyu Media.

If you want to make big money, you have to keep flowing.

The saying of growing together is true.

At present, the strength of major video websites in China is relatively weak, and capital has not entered the market on a large scale. This kind of plan that is conducive to supporting the growth of video websites should be adopted.

The more video sites there are, the better they are managed, and the more intense the competition, the more beneficial it will be for Jieyu Media.In the long run, we should plant more trees in the short term.

Wait for the saplings to grow up, become big trees, blossom and bear fruit, and then harvest the fruits.

(End of this chapter)