Top of the Great Era

Chapter 1689 The Dumbbell Phenomenon
Zhou Bu rejected the idea of ​​acquiring YY.

It's not to completely negate the live broadcast industry, but the current live broadcast industry that relies on social relationships as a link is not good, and must live broadcast based on content traffic.

The answer is short videos.

A live broadcast can take several hours, who has time to watch it?

Either a student, or some bottom layer.

Just like when beautiful women live broadcast, gifts are flying all over the sky, who is swiping the gifts?In addition to trustees, the top buddies who asked her out to have a single chat with the female anchor on WeChat, and some migrant workers at the bottom of society and users in small counties in the fifth and sixth tiers.

In this regard, Zhou Buqi has a lot of experience.

In my previous life, I was in the building materials business for a while, and had contacts with many construction sites.I have seen many migrant workers on the construction site. They not only work hard, but also live a hard life.

It means not seeing a woman for several months.

How to do?
Watch live.

Those beautiful girls on the live broadcast platform are almost out of their reach in their entire lives.But on the Internet, you only need to pay them a few hundred dollars, and the girls are like the most caring people, sweetly calling "good brother".

Especially in the early days of the live broadcast industry when the female anchor Lugou was allowed to flirt, it was really beautiful spiritual food.

This is not just one or two people, but a large number of migrant workers are doing this.

Let Zhou Buqi feel very complicated.

Many people work hard for only a few thousand yuan a month, but they have to spend one or two thousand a month to reward beautiful female anchors... And those female anchors who they regard as goddesses in their hearts may be lying on the list Big Brother is counting money on the bed.

However, Zhou Buqi has experienced a lot in this life, and he has seen it.

This is the case in the live broadcast industry, so why not in other industries?

Many glamorous female stars have aroused the pursuit and support of all fanatical fans, and they also dedicated their lives to Boss Zhou behind their backs.

One of the important reasons why short video live broadcasts have more potential than traditional long live broadcasts is that short videos can cut live broadcast content into countless small segments and send them out.

For a 120-minute movie, there is only one advertisement per viewing; however, if the 1-minute content is cut to the essence and divided into 120 short videos of only 100 seconds each, that is 20 advertisements, which is 100 times the revenue.

In addition, short videos rely on content to attract traffic, which is more conducive to the promotion of the live delivery industry.

The core of consumption is shopping.

The core of shopping is to buy products in daily life. E-commerce is the most important industry in the Internet industry. Live streaming is the direction that can really bring vitality to live broadcasting and realize profits.

In addition, there are paid live broadcasts.

When Zhou Buqi mentioned the paid live broadcast, Liu Qing got a black line on her forehead.

"How many years have there been paid live broadcasts?" Guo Pengfei laughed, looking very familiar, "It has been around for five or six years, and many girls rely on QQ to make videos with netizens. As long as they give money, they will perform shows. Actually That's the pattern."

Zhou Buqi waved his hand, "We don't participate in things that violate laws and regulations. Now let's all think about it, if YY launches the YY live broadcast platform, who are the main audience groups? Or, if it can really create value for the live broadcast platform, Who are the users who are willing to pay for gifts?”

Liu Qing raised her hand and responded after getting permission, "I have seen YY's live voice data..."

"It's different." Zhou Buqi dismissed her statement, "paying online, the threshold in China is relatively high now, so the group of people who buy gifts must have a better understanding of the Internet. With the development of the times, Internet consumption is becoming more and more It’s getting easier and easier, and any elementary school student can pay online. Let’s imagine in this case.”

Guo Pengfei nodded, "That's about the same as South Korea."

Zhou Buqi smiled, "Yes, South Korea! Do you know the structure of live broadcast users in South Korea?"

Guo Pengfei said: "I don't know about South Korea, but Niconico has a live broadcast business. I have communicated with Tang Binchen."

"How about it?"

"From the perspective of viewing time, the higher you go, the less time you watch. The lower you go, the more you like to watch live broadcasts. From the perspective of reward indicators, it presents a downward parabola. There are more at both ends and less in the middle. Rich people The poor and the poor are the main force in tipping, and the middle class is more restrained."

Zhou Buqi raised his head and motioned to Huang Juncai, "Juncai, tell me, what is the reason for this distribution?"

In fact, the spiritual world of the rich may not be richer than the poor, and they may not be more educated than the poor, but this is only a minority.

Under normal circumstances, the spiritual world of the rich is richer than that of the poor, that is, they know more and have a deeper understanding of society than the poor.

Therefore, in view of the common phenomenon, different marketing strategies can be adopted for different groups.

It is difficult for the rich to deceive them, but they are not price sensitive, and the strategy of "price discrimination" can be used to target them.For the poor, most of this group is ignorant, so it is easy to fool and guide them.

Such as Taobao shopping.

A piece of clothing is 200 yuan, and after receiving a coupon of 150 yuan, you can shop for 50 yuan.

The rich are very rich, so they don’t care about the little money. If they like this dress, they don’t care about coupons, so they just place an order at a price of 200 yuan; the poor don’t know much about the Internet, so they don’t know Coupons may also be placed at a price of 200 yuan.

This is the core value of the coupon game.

Those in the middle class who are not too poor or too rich will seriously grab shopping coupons, but they can't make much money from them.

The "dumbbell phenomenon" has been formed.

Huang Juncai is now in charge of all the "Taobao Preferred Channels" under Ziweixing, so he understands this situation better, saying: "The rich don't care about money, and the poor are more likely to be controlled. These two groups are the easiest make money."

Zhou Buqi nodded and sighed, "The requirement for doing business is to operate legally, but when we do business... there must always be some moral self-discipline. It's better not to be too harsh on the people at the bottom. For just two dollars, let’s target them with higher IQ and higher strategies, and let them hand over the little steel in their pockets, to be honest, I’m sorry.”

"If we don't do it, others will do it." Others dare not speak and are embarrassed to speak, but Meng Houkun doesn't care, and said coldly, "Leeks are leeks, and the only social value of existence is to be harvested. You think about leeks , Leek thought you were despising them! It's like a little knowledge, and there are a lot of criticisms now."

"What happened to Weizhi?"

"Many people are complaining that Weizhi has academic discrimination."

"Not surprising."

Zhou Buqi also felt helpless about this.

There are too many false information on the Internet, including Weibo, Youyou.com and Toutiao under Ziwei Star, there are also many false information.

It's not necessarily that they are deliberately deceiving people, but that the level of many news publishers is too poor, and their lack of ability leads to the release of wrong information.

For example, for the argument that "crabs can't be eaten with lemons", the publisher may have good intentions, but with a little knowledge, he really thought that pentavalent arsenic could react with vitamin C and turn into arsenic.The actual situation is that not only will it not be poisoned, but the organic acids in lemons can sterilize the unkilled bacteria in seafood, which makes it healthier to eat.

This requires strong professional knowledge.

Ordinary people don't understand at all, they can only keep spreading rumors.

This is the value of the platform "Weizhi", which only releases high-quality and valuable content.

In order to achieve this goal, it is necessary to limit the qualifications of the answerers.

Now there are two main conditions for Weizhi answerers: one is a Xiaonei user, and the other is an official invitation from the website.

Xiaonei users ensure that the respondent has a college degree or above, at least the level is not too bad; as for those respondents who graduated from junior high school or high school but still have a high level, the invitation system is adopted.

For the vast majority of netizens, they can only browse Weizhi, let alone participate in answering questions, and are not even allowed to ask questions, because the questions they ask may be very low, which will cause discomfort to the answerers.

Ziweixing is actually doing a good thing, but many people can't understand this kind of differential treatment, and there will be a lot of complaints.

Meng Houkun was not polite at all, and criticized Boss Zhou, "There is no need to be morally obsessed with doing business. Making money legally and paying taxes legally are the greatest social responsibilities."

Zhou Buqi said with a smile: "This is not a moral obsession, it is a long-standing value appeal of a company."

"Huh? How do you understand?"

"The simplest example, luxury brands such as Chanel, Hermes, and LV have a history of a hundred years, and they are still the most vital brands in the fashion circle today. Let's look again, ZARA, HM, Uniqlo, Vancl and other fast-moving brands. They are doing well now, but how many years can these companies live? 5 years? 10 years? 20 years?"

"Um……"

Zhou Buqi's words immediately gave everyone present a sense of epiphany.

Suddenly, he understood the higher pursuit philosophy of Boss Zhou.

Ziweixing should do some business with style and high added value, which is the ultimate manifestation of the vitality of a company.

Zhou Buqi said: "Luxury goods serve the rich, so they have stronger vitality. But what about Uniqlo? They are aimed at the poor, and they are mass commodities. How much loyalty can they cultivate? They can buy Uniqlo this year, and go to next year. I bought Vancl. But the British royal family has been using Bulgari for a hundred years. It is easy to do business for the poor. As Huang Juncai said just now, this group is easy to control. But if you can control them, others can also control them .Today is your user, tomorrow will be taken away by others. In terms of earning power, Zara can top ten Hermes, but what about the long-term value? Is it comparable? The higher the user level, the higher the loyalty. The higher the added value."

(End of this chapter)