Top of the Great Era

Chapter 1695 Customization

School intranet is the cornerstone.

Just like a pharmaceutical company produces a new drug, following the scientific approval process, there must be a clinical verification of Phase II, Phase III, and Phase IV.

In this process, a large number of volunteers are required to test the drug.

Experimenting with drugs is very risky and you may experience serious side effects.For many large foreign pharmaceutical companies, it may cost billions of dollars to develop a new drug, half of which may be spent in the approval process after the drug is successfully developed, mainly in the drug testing process.

This is a test of life.

Therefore, there are a large number of people in foreign countries who are struggling in life or lack of money, they will take the risk to try drugs, and then they can earn a lot of money and improve their lives.

For new drugs, the process of "drug testing" is critical.

However, for the vast majority of Internet products, there is a lack of such a "drug testing" process.After developing a product, I didn't know if it was good or not, so I pushed it to the market rashly, which caused many products to be "poison" and failed miserably.

Ziweixing is different. Many of the new products developed have been successful after they are launched on the market. According to internal statistics, the success rate is as high as 72.4%!

This data is about 10 times that of similar Internet giants like BAT.

The reason behind it is the school intranet.

College students are free volunteers for Ziweixing to develop "new drugs", and they can "test drugs" for Ziweixing's new products.

Although Qin He has not joined Xiaonei for a long time, she already has a deep understanding of the value of Xiaonei's product. Through the business of custom clothing, she can maximize the value of such a test drug!
There are many difficulties in clothing customization, such as supply chain management, long delivery cycle, lack of credit system, and the patience consumption of consumers who cannot get the goods for a long time.

Qin He gave brief and comprehensive explanations on these issues.

Next, there is only one last point left.

"What about the style? How do you choose the style of custom-made clothing?"

Zhou Buqi raised the most complicated question in his opinion.

However, Tan He didn't think so, and said with a smile, "This is the easiest."

"Ok?"

Zhou Buqi can only look at this business from a macro perspective. He has no field research, and he doesn't understand some details of the business.

Qin He is different. When she was working at Paipai.com, she traveled all over the clothing trade industry in eastern Guangdong Province. She said with a smile: "Yangcheng has the largest clothing wholesale market in the country. New clothing types are added every day. There may be Five or six thousand kinds."

"How many?"

Zhou Buqi was taken aback.

Zhang Xuhao also thought he heard it wrong, "Every day? Every year?"

Qin He didn't know whether to laugh or cry, "Every day, there is only one clothing trade production area in Yangcheng, and there are more than thousands of suppliers, all of which are small family workshops. Each one does it differently."

Zhou Bu was puzzled, "What about the style? They design it themselves? Then what can they design?"

Qin He took a deep look at him, "Boss, there are about 1 new clothes that are updated every day in the world. Garment workshops don't need to rack their brains for styles, just learn from foreign new clothes."

"Uh……"

Only then did Zhou Buqi remember that Shi Jinglin vaguely mentioned that the copyright requirements for clothing design were not so strict.

Not to mention those family workshops in China, even the Spanish clothing giant ZARA, the world's largest fast-moving clothing brand, launches nearly 2 new clothes every year.

How can their designers have so much energy?

It also uses the mode of plagiarism and imitation.

Go to the world's major clothing brands to find inspiration, and after a little modification, it will become the new clothes launched by ZARA. It may take only half an hour to "design" a new dress.

Qin He said: "The pattern of clothing design lacks patent protection. Whether in Europe or the United States, they care more about the protection of trademarks and brands than the protection of creativity. Clothing designs all over the world learn from each other and imitate each other. Occasionally There have been some design disputes that can be settled relatively easily with money.”

Zhou Buqi said: "So, those garment workshops in the south of our country are updating new clothing styles from all over the world almost every day."

Qin He smiled, "Almost."

"What is their operating model? Does the purchaser go directly to the garment factory to place an order?"

"Go to the service trade wholesale market."

"See samples?"

"Yes, it's a sample." Tan He pursed her lips and smiled, "Those garment workshops will make one or two samples of some promising foreign styles and display them in the wholesale market. If a buyer takes a fancy to a certain style If you want a model, you will place an order directly, and the garment workshop will mass-produce it according to the requirements."

Zhang Xuhao understood now, "It's actually a customized model."

Although Zhou Buqi has never been on the spot, he has more life than Xiao Zhang. He explained: "It can be regarded as customization, but there is a big difference. The customization of group buying on campus is to use the Internet platform, point-to-point contact, and directly connect the consumption The purchaser is connected with the garment factory. The traditional procurement model is different. The purchaser selects the product and then places an order with the garment factory for customization. For the purchaser, it has to bear a lot of investment risk.”

He has experienced this kind of thing too much.

Because his own father did such a thing!
It is said that in the 90s, there was a very popular business model, which was to go to the south to wholesale clothes and bring them back to the north to sell them. It was really like stealing money.

At that time, the common people's knowledge had not yet increased, and it was easy to be fooled.

Dad saw that others were doing well, so he also participated in it.

I asked for 100 million from my grandfather, and wholesaled 4 pieces of clothes from the South to the Northeast, intending to make a fortune.

Then, it fell into the hands, and more than 2 pieces of clothes were not sold.

The root cause is that my dad doesn't understand clothing, he doesn't know how to choose products, he just thinks the styles are trendy, so he goes to place big orders.Unexpectedly, the atmosphere in Northeast China was still old-fashioned at that time, and the overly bold design style was not liked by ordinary people.Many girls buy that kind of clothes, and they may be beaten when they go home.

After more than 5 months, my father lost 20 yuan.

Since then, my father has honestly been the vice president of the family group, lost the trust of the old man, and became a marginal person with no real power.

The reason for this phenomenon is that the traditional model cannot be peer-to-peer, and the middlemen have to bear all the investment risks by themselves, and purchase goods from manufacturers first with their own pockets.

If you sell it, you will make a lot of money.

If the product is wrongly selected and cannot be sold, the middleman will have to bear the loss himself.

In the past, group buying on campus did not engage in clothing business, and it was difficult to solve the problem of product selection.The customization model created by Qin He is different. Relying on the peer-to-peer nature of the Internet, this kind of risk in product selection can be completely avoided!

Selection?

Xiaonei is no longer an option!

Put all the products on the Internet, there are thousands of them!

Then, let the college students choose for themselves.

After the selection is made, Xiaonei takes the order results of the background data and places the order with those small family workshops.In this process, there is no risk of inventory stagnation due to failure to sell.

Zhang Xuhao praised: "Xiaonei does not participate in product selection, and it is indeed a good idea to do this in a platform mode."

Qin He said with a smile: "Actually, we have to choose. There are too many new clothes, and there may be tens of thousands of styles every week. The quantity is too large. If the school group buying business is to operate, a lot of staff need to be arranged. Some clothing models, and then hang the pictures on the Internet. This job is not difficult, but the amount is too large. My plan is to do a clothing group purchase every half a month, and each time 5000 new models are added. These 5000 models need to be carefully selected Careful selection is required. With such a large-scale selection, the probability of error can be minimized."

"5000 models..." This is enough, Zhou Buqi was a little worried, "What if the quantity of certain models is too small, only a few dozen or so?"

Qin He said: "There can be a quantity limit. The tentative minimum order quantity for group buying is 300 pieces. If it is not enough, the order will be refunded and cancelled."

"Ah."

Zhou Buqi nodded.

Qin He said: "According to statistics, there are now more than 2 college students across the country, relying on the campus network to work part-time offline. There are even more part-time jobs online, and there may be millions. Setting up a street stall to sell clothes may become a favorite of many people. choose."

Zhou Buqi frowned and said, "Many college students are inexperienced. If you place too many orders and fail to sell them, you will suffer a lot of losses. Be careful!"

Zhang Xuhao said firmly: "No, we can't support large-scale returns. A business without risks is not a business. If Xiaonei helps college students bear all the risks of campus entrepreneurship, it will not help them better understand entrepreneurship. Single items can be returned, but bulk orders cannot be returned."

There are actually a lot of people starting businesses in universities, but most of them are small projects.

For example, go to a flower shop to buy a batch of flowers, and promote them on campus during festivals; for example, go to a wholesale market to buy some small ornaments, and set up a stall on campus to sell them.

In fact, there are risks.

If you can’t sell it and throw it at your hands, it will be very troublesome.

But entrepreneurship is like this.

The post-80s and post-90s entrepreneurs all started their entrepreneurial careers on university campuses without exception.Entrepreneurship on campus is often a small matter, and you can't make much money, and you can't lose too much.

The most important thing is to experience this process and understand the spirit of entrepreneurship.

If Xiaonei deprives them of their risk responsibility, it is not helping them, but creating difficulties for their future entrepreneurship.

Qin He said: "I think this is very important. I don't agree with the strategy chosen by Xiaonei. It is good to encourage college students to work part-time on campus to cultivate their working ability. But I think we should shrink the business and reduce off-campus part-time jobs before senior year. Whenever an accident occurs, it will be detrimental to the long-term value of Xiaonei. Therefore, when college students place an order to buy customized clothes, there must be a quantity limit, and a maximum of 2 pieces of the same style can be purchased. A single user can place an order of up to 10 pieces. Use the scale To restrict college students from setting up stalls outside the campus to sell clothes."

Zhou Buqi looked at Zhang Xuhao, "What do you think?"

Zhang Xuhao agrees, "At this stage, the Xiaonei network should try to avoid interference from outside the campus, and further strengthen the threshold for the identity of college students. As you said, doing business is to do business in reverse. .Similar products are constantly expanding the user base, and Xiaonei must protect the basic disk of college students.”

(End of this chapter)