Top of the Great Era

Chapter 1713 The Benefits of Plagiarism

On Jingtao's side, Zhou Buqi and Chen Dong talked nonsense, talking about what they thought.On the other side, Sun Zhengyi's assistant Yoshino Ren finally came, a young man in his fifties, very energetic.After some communication, this man is a long-distance running enthusiast. He runs 5 kilometers every day, and his body is very strong.

This made Zhou Buqi make up his mind to exercise well in the future and get on the treadmill more often.

According to Sun Zhengyi, this Yoshino Ren is quite capable, he is not a technical person, and he is oriented to the mobile phone market.When Softbank risked the world to introduce the iPhone into the Japanese market, Hitoshi Yoshino’s market analysis was behind it.

The result was a great success. This wave of operations has completely overturned the old market of the Japanese mobile phone industry, causing many technology giants to fall into a wail.

For Zhou Buqi, this is of course a good thing.

Japan's mobile phone industry is at a very high level, and there are ample reserves of technology patents and design patents.In the next few years, Japanese technology giants, such as Hitachi, Panasonic, and Sharp, will continue to split their businesses and sell them to the outside world. The main reason is that there are serious problems in their operations.

The reason why it can be sold at a high price is mainly due to its strong technical reserves and patent portfolio.

Just like there is an air-conditioning manufacturer in China called Oaks, who is always sued by Gree for plagiarism, and has been convicted of intellectual property infringement many times and compensated.

Later, Oakes couldn't bear it anymore, and tried to buy the compressor patent they eliminated 20 years ago from Toshiba at a high price. Backhandedly, they filed a lawsuit with Gree, saying that they had violated their own intellectual property rights, and the court ruled that they should pay 1.67 million in compensation.

Although the Japanese mobile phone industry is not doing well, the patent accumulation is still there.

This is what the young Asda lacks the most.

Referring to the mobile phone industry in his country, Hitoshi Yoshino gave his own judgment. He said that there are two important factors that make Japanese mobile phone manufacturers hesitate on the road to smartphones.

Zhou Buqi was not familiar with him, so he knew that he might not speak too deeply, "Which two factors?"

Yoshino Jin said: "The most important point is that the nature of plagiarism in smartphones is too serious. Whether it is the iPhone, or Asda, HTC, Samsung, and LG, they are all highly similar."

Zhou Buqi wanted to scold him.

Depend on!
They were all beaten to the point of losing their helmets and armor, and they are still pretending to be big-tailed wolves here!
Sure enough, the next moment, Yoshino Hitoshi further gave Japan's mobile phone industry a boost, "Japanese mobile phone manufacturers like to delve into exclusive technologies. Many characteristic designs, functions, and experiences are unique to manufacturers, and they are unwilling to imitate others. But smart phones In the era of mobile phones, this personality seems to be missing, and all mobile phones have become the same.”

Zhou Buqi pointed out sharply, "This is because the bottom layer of the smartphone system is interoperable, and the style design is global."

"Yes, that's right."

Yoshino Jin nodded, and then showed off again.

It is said that in the past ten years, Japan has already realized mobile Internet on functional phones by relying on 3G network, leading the world.The difference is that the current name is mobile Internet, and the previous name was wireless Internet.

However, different countries have different operator communication standards.

Japan is the i-mode mode, which is only used in this country.The United States, Europe, South Korea, and Australia all have different communication systems, and there is no unity.

It's different now, with a more powerful mobile phone operating system.Smartphones equipped with Android, iOS, Symbian and other mobile operating systems can connect the whole world with the foundation of underlying interoperability.It is equivalent to crossing the restrictions of operators and realizing the connection of Internet between users.

Interoperability means the versatility of products.

Smartphones are becoming more and more similar. It seems that the mobile phones of every mobile phone manufacturer seem to be plagiarized. You copy me and I copy you.

This is actually the lowest cost way in the education market.

The education market requires costs. If others have already educated them, if they imitate themselves, they can be easily promoted without the education market.In this regard, smartphone manufacturers have the same consistency.

Apple educates, Samsung educates, Motorola educates, Blackberry, LG, Xiaomi, Nokia all educate through their own influence...

Why are smartphones popularized so quickly?
The very important reason is that smartphone manufacturers all over the world have "secretly cooperated" to educate the market in the same direction.

Fast speed, wide coverage and great influence.

The requirement is that when designing smartphones, they should be similar and not too innovative, so that they can better target an educated and mature market.

If the mobile phone made is too personalized, it will be aimed at an uneducated market, and it will inevitably be niche.

Zhou Buqi is a master of fooling himself, so he will not be fooled by Yoshino Ren.

Innovation is a good thing, and the benefits of plagiarism cannot be ignored.

It's nothing to be ashamed of.

Zhou Buqi told Zhou Shaoning a long time ago that when making a mobile phone, if you are uncertain about some aspects and it is difficult to make a choice, then look at the iPhone.

How to choose iPhone, do it.

It's not because the iPhone is good, it's copied even if the iPhone is rubbish.Because the iPhone has already done market education on new functions and new designs by relying on its own brand and influence, and it is easier to gain market understanding by following the trend.

It is different from the iPhone choice. Even if it is a better solution, once this is an uneducated market, it must be a niche and sales will be hindered.

In the later period, Apple also discovered that the market that he had worked so hard to educate was all touched by his peers, so he stopped doing it.Let Android-based mobile phones do it, and let them cultivate the market.When the market is mature, they will imitate and follow up.

Hitoshi Yoshino was a little embarrassed when he found that Boss Zhou seemed to know this industry very well. He gave the second reason very reluctantly: "In the era of 3G feature phones, Japanese domestic manufacturers obeyed the operator's orders when developing mobile phones. From hardware specifications, design and development The same applies to software services. Operators still control the sales channels of mobile phones. What mobile phones to sell and how to sell them all depend on the operators. But in the era of smart phones, mobile phone manufacturers are not targeting operators, but operating system, there will be pains of transformation.”

In contrast, Chen Dong, as an ordinary mobile phone user, puts forward a more accurate point of view. He said: "I think it is still the user's habit. In terms of experience, touch-screen mobile phones cannot input, copy and paste as conveniently as keyboard phones. For efficient users, it seems that it is not as convenient as the keyboard. Japanese mobile phone manufacturers seem to be still making this directional choice.”

Zhou Buqi waved his hand, "Smartphones are the future!"

Hitoshi Yoshino agreed, "Yes, the past two years of iPhone and Aster sales in Japan is enough to explain the problem. From 08 to 09, the market share of iPhone was 4.9%, and the market share of Aster was 2.2%. In the past year, The iPhone's market share has reached 8.6%, and Aster's share has exceeded 6%. Moreover, in the past year, Samsung and LG have also entered the Japanese market, with a market share of 3%.

This is true.

In the previous life, it took the iPhone 4 years to conquer the Japanese mobile phone market.

In 09, the market share was 4.9%, ranking seventh; in 10, the market share was 8.6%, ranking sixth; in 11, the market share was 17%, ranking second; in 12 years, the market share was 25.5%, ranking first!

Since then, the iPhone has sold more and more, and its market share has become higher and higher, gradually occupying half of the country.

Zhou Buqi said: "This is a big trend, and the impact is not small, right?"

"Well, it's big." Hitoshi Yoshino sighed, "Many companies are transforming. In November last year, Sony released Japan's first Android phone. However, most of them are still traditional feature phones. NEC, Fujitsu and Kyocera."

"that's it?"

Zhou Buqi was not satisfied.

Yoshino Ren tentatively asked: "Mr. Zhou, what aspect are you referring to specifically?"

Zhou Buqi asked: "Are there any mobile phone manufacturers... Or, are there any big companies whose mobile phone business can't continue?"

"This one……"

Yoshino Jin was a little embarrassed.

Zhou Buqi thought he didn't know, and said with a smile: "It's okay, you can go back and check."

Yoshino Jin said: "I know some market conditions. Toshiba's mobile phone business survives, and it will face a sale."

"Really?"

Zhou Buqi's eyes lit up.

Very good!
It's not clear how Toshiba's mobile phones are, but with the "Toshiba" brand, it will definitely not be too bad.At least in terms of technical reserves and patent accumulation, it must be ahead of the young company Asda.

Competing in the international market, you can't play around the edge of intellectual property rights like in China, especially in the United States, and first-class developed markets such as Britain, Germany and France. You must be particularly careful in this regard.

Hitoshi Yoshino guessed what Boss Zhou meant. He might want to acquire the mobile phone business of a well-known Japanese technology giant to improve Asda's industrial chain, channels, design, technology and patent protection.

However, it is not easy.

Yoshino said: "NEC, Hitachi, and Casio's mobile phone business was not very good back then. In order to solve this problem, someone took the lead to merge the mobile phone business of these three companies into today's NEC. This is the current domestic sales volume in Japan. The highest mobile phone brand."

"Who will take the lead? Communications Department?"

"No, it's the equity party."

"Oh!"

Zhou Buqi suddenly woke up.

Plutocrats!
NEC and Hitachi are two independent companies, but for the higher-level consortium, they have the same interests.Hitachi's mobile phone business is not doing well, and it wants to sell it... If it is sold to an external consortium, isn't it an enemy?Incorporating Hitachi's mobile phone business into NEC is an internal transaction of the consortium and a strong internal alliance.

This is very similar to the temporary coordinating committee established by Zhou Buqi, which can maximize the advantages of its own ecological structure.

Yoshino said: "Fujitsu mobile phones and Toshiba mobile phones have a certain degree of competition, but looking further up, the two sides are actually a system. Toshiba mobile phones can't go on, and it may be difficult to sell to Fujitsu's direct competitors. Next, Fujitsu is very Might buy Toshiba's mobile phone division. Hard to stop."

(End of this chapter)