Top of the Great Era

Chapter 1721

Considering many aspects, Sun Zhengyi decided to accept Zhou Buqi's plan.

In the previous life, without Zhou Buqi's participation, Japan's mobile phone industry actually experienced similar changes.Unable to withstand the pressure from Apple, Softbank opened up the iPhone agency to KDDI in 2011 in consideration of its own competitive pressure.

As for the industry leader NTT, it is not so lucky.

It was not until the contract between Apple and SoftBank expired in 2013 that NTT finally got the qualification to sell iPhones.However, the day lily is cold!

NTT has been left behind by KDDI and SoftBank in the smartphone field.

You know, smart phones can make a lot of money!
Smartphones have richer gameplay and need to consume more traffic.For operators, they can collect more consultation fees from users.

In terms of market size, NTT is the largest operator in Japan, but in terms of company profits, NTT only ranks second.Entering the era of smartphones, although the total number of users of KDDI is less than half of that of NTT, KDDI's profit surpassed that of NTT and became the number one in the industry because of its efforts in smartphones!

After Softbank's exclusive iPhone agency agreement expired, NTT learned from the pain and decided to implement internal sales reforms to regain its own territory.

Then, NTT launched the "ツートップ" strategy that made the entire Japanese mobile phone industry heartbroken, heartbroken, crying, and regretful.

In fact, this is another way of saying the "TT strategy" designed by Zhou Buqi.

It is an attempt to improve NTT's management efficiency and provide consumers with better services through this simplified method of returning to the basics, thereby reviving NTT's business.

Facts have proved that the new strategy is more successful.

NTT quickly regained its share in the smartphone market.

However, such a decision has dealt a fatal blow to the Japanese mobile phone industry!
In the first ten years of the 21st century, Japan's mobile phone industry was extremely developed, with the largest number of mobile phone manufacturers, wonderful designs, and abundant patents, all of which can be called the world's best.

It is no exaggeration to say that around the i-mode wireless system, in the decade from 2001 to 2010, Japan had the most mature mobile phone industry system in the world.

However, in the next era, it is completely finished!

One counts as one, and they are basically dead.

In addition to the fact that the industry itself is too large and mature, and transformation is too difficult, there is another very important reason, that is, the operators have made foolish tricks.

Just like the "TT strategy" that Zhou Buqi painstakingly researched.

When operators sell mobile phones, they only focus on promoting the two major brands.The sales of mobile phones in Japan mainly rely on operators.

If the operator continues to engage in Top2, it will inevitably lead to a sharp drop in the sales of other brands of mobile phones.

What good is a good design without a market?What good is technology?The market is the source of living water, without the source, everything is out of the question.

Japan's mobile phone industry is completely over.

Including NEC, the mobile phone brand with the highest sales in Japan, which has been the most popular mobile phone in Japan for ten consecutive years, and it can't hold back under this momentum.

Under the new Top 2 brand strategy in the smartphone industry, giants like NEC can't hold it for even two months. The new strategy was launched in July, and in September, NEC officially announced that NEC will completely withdraw from the smart phone market.

This is a signal.

The Japanese mobile phone industry has completely lost momentum and is finished.

Many people know that under the impact of smartphones, Nokia and Motorola are finished. In fact, Japan is even worse.Japan's originally impenetrable mobile phone industry has completely disintegrated and collapsed in the new era.

In the previous life, the cake was divided between Apple and Samsung.

In this life, Zhou Buqi has to work harder to win Apple's share, at least Samsung's share.

However, it is not easy for him to take the lead in this kind of matter.

Killing the Japanese mobile phone industry is not a good reputation. It may be well-known in China and everyone applauds it, but in the international market, it is a cruel wolf of capital wealth.

Let Sun Zhengyi take the lead!
The reconciliation between Softbank and KDDI is a major strategic event for the Softbank Group. He should come forward to meet with the big boss of KDDI and sit down for a discussion.

Zhou Buqi felt that he should keep a low profile and hide his achievements and fame.

Get out first!

I made an agreement with Sun Zhengyi in the morning, and boarded the plane in the afternoon and flew directly to London!

There are also important matters waiting for him to decide in London, and the case of EMI Records can be concluded.

On the plane, Zhou Buqi received a call from Zhou Shaoning, and his tone was a bit depressed, "I just finished chatting with the Apple people, and I have some troubles."

"Huh? Apple is unwilling to cooperate?"

Zhou Buqi was a little surprised.I have clearly stated the stakes, but Apple is still unwilling?Could it be that Zhou Shaoning's rank is too low to meet Jobs?
If it didn't work, he came forward in person, visited Jobs in the hospital, and had a talk with him.

Zhou Shaoning said: "No, Apple very much hopes to cooperate with Asda, but... I have talked with Cook, and he is willing to have a more in-depth cooperation with Asda, not because he wants Asda to be in the Android camp. It is because Apple is interested in the entire supply chain built by Asda in China.”

Zhou Buqi didn't quite believe it, "Just listen to this kind of words, I don't believe Apple can be so confident."

Zhou Shaoning said: "However, it is true that they attach importance to the supply chain. I have assessed that if all iPhones are purchased from domestic suppliers, the cost may be reduced by 25%."

Zhou Buqi said: "Well, the supply chain system of the iPhone was built by Cook alone. It is not surprising that he wants to further optimize and improve it."

"So Apple intends to cooperate with Asda, but they are very firm in their attitude to a clause I proposed, and they will not agree to anything!"

"Which clause?"

"It's the 'TT strategy' you designed to bundle the iPhone and Aster and be selected into the Top 2 requirements together."

"What's the reason?"

"The reason is very strong. Apple attaches great importance to the reputation of the iPhone. They don't even invite celebrities to endorse the iPhone, but let Jobs come forward. Because celebrities often have negative news, which will affect the brand image of the iPhone. Apple is willing to cooperate with Ace. They don’t want to bundle the iPhone with Aster, they are worried that if Aster has an image crisis, it will be implicated in the iPhone.”

Zhou Buqi pondered for a moment, "Well, if you don't bundle it, don't bundle it, that's fine. If it is really bundled, the sales of Top2's explosive models will definitely be a fatal blow to other mobile phone brands. At that time, there will inevitably be conspiracy theories Appeared, saying that Apple and Asda teamed up to destroy the Japanese mobile phone industry."

"As for?"

Zhou Shaoning was a little funny.

Zhou Buqi said very easily: "The situation has changed now, and there is no need for binding terms. It doesn't matter if Apple doesn't agree. It's just a matter of time to strive for other good terms."

"No more?" Zhou Shaoning didn't know, "Does Sun Zhengyi have a different way of dealing with it?"

Zhou Buqi smiled and said: "You guessed it right, he is only willing to open up the agency rights of the iPhone to KDDI, and he is not willing to cooperate with NTT. KDDI, you know, is the second-ranked operator, and its market share is not much higher than Softbank. Heavy. So we don’t need Apple’s support at all, just let Softbank come forward. If KDDI wants to get the agency right of iPhone, it must accept the TT strategy and list iPhone and Aster as Top 2. They have no right to choose and negotiate room."

Although Zhou Shaoning is the chairman and CEO of Asda, he devotes all his energy to the mobile phone business.However, he focuses more on the European and American markets.

The understanding of the Korean and Japanese markets is really inferior to that of last week.

Zhou Buqi has a high status and can easily communicate with Hyundai and Softbank, and grasp the most comprehensive market trends, but Zhou Shaoning cannot.

Therefore, in the decision-making of the Korean and Japanese markets, it mainly depends on Zhou Buqi.

Zhou Shaoning also had enough trust in him, "Can't we cooperate with NTT?"

Zhou Buqi said: "NTT can sell our mobile phones, but NTT will not cooperate with Softbank. Moreover, NTT is a giant and a leader in the industry. Even if Softbank opens up the iPhone agency to NTT, I am afraid that NTT will not cooperate with Softbank. It is difficult to accept the arrangement of Top2, unless Apple comes forward. NTT has the right to speak in the industry, but KDDI does not. If you just cooperate with KDDI, you don’t need to be tied to the iPhone.”

"That's good." Zhou Shaoning breathed a sigh of relief, and then became worried again, "There is no market for NTT, once NTT fully promotes Samsung, there will still be a lot of competitive pressure."

Zhou Buqi said: "The data provided by Softbank shows that in the smartphone sales market, NTT's share is only 20%. As long as it wins the Top 2 choice of Softbank and KDDI, Samsung can be suppressed within two or three years."

"confirmed?"

"Ah."

"Okay, we have reached an agreement with Apple, and I will go to Tokyo to settle this matter."

"What's the deal with Apple?"

Zhou Shaoning said with a smile: "Very good, except for the terms of the bundle, they basically accept everything else. Probably like you said, Apple is also very dissatisfied with Google and Samsung, and wants to cooperate with Asda and give Google Put on eye drops."

"Which are there?"

"Royalty fees are down, $6 per cell phone. And educational incentives have been added."

"Oh?"

This was a surprise, and it was not in Zhou Buqi's plan.

Zhou Shaoning is very concerned, because it is related to the cost of Aster mobile phone.Originally, the group purchase on Xiaonei website couldn’t sell at a high price. If you have to pay a lot of extra costs, Asda’s loss will be too great. For college students’ cell phones, the patent fee is only $1.”

Zhou Buqi was very satisfied, "Apple's support for education is quite strong, is there any more? How about the 'Instruction Manual' project, can it enter Apple's official retail store?"

"Yes!" Zhou Shaoning knew that the big boss attached great importance to the "manual" product that revolves around the sales of smartphones, so he was very firm during the discussion, "However, Apple's requirements are very high. There is a manual, but the quality is certain. Good...Apple said they would send designers to participate in the design, and we will cover the cost."

Zhou Buqi laughed and said, "As long as it doesn't interfere with the selection of the recommended list of apps in the manual, that's a good thing!"

(End of this chapter)