Top of the Great Era

Chapter 1727 From Cloud Computing to Streaming Media
Zhou Buqi didn't notice that Jiang Shuying's face was flushed and he was dreaming.

Just a starlet.

In contrast, he cares more about the success of Spotify, which is the core product of "Ziwei Galaxy" in the music streaming market, and its status is comparable to Netflix in the video streaming industry.

Zhou Buqi said: "Cloud services can solve the problem of piracy caused by the proliferation of downloads to a certain extent, but there are still a large number of people who have download needs."

Daniel agreed: "Yes, smart phones are very powerful, but the sound quality is still much lower than that of professional Walkman equipment. A download channel needs to be provided to meet these users who have high demand for sound quality."

Zhou Buqi said: "Spotify is now implementing a subscription system?"

Daniel said: "Free and paid share the model. The number of free music is relatively small, and there will be advertisements. The paid music is very comprehensive, with a library of more than 1000 million songs, and there are no advertisements."

Spotify is learning from Netflix in terms of business model, and it has to learn completely.

Music copyrights are more expensive than film and television copyrights.

The main reason is the artist's share.

After a movie or a TV series makes money, only a negligible profit will be distributed to the main creative team, and most of it will be owned by the film and television company.

Music is different.

Often 30%-50% of the income earned by a song goes to the artist.This is the main reason why the world's music industry is facing a huge impact.

Spotify’s current subscription fee is $9.99/€8.99/£7.99, which is 20% more than Netflix.However, Netflix's profit model is already very clear, as long as it persists, it is easy to make money.

Music streaming is hard.

Especially the Apple tax system on the iPhone.

For the subscription fee of $9.99, Apple first takes 30%.For the remaining $7, Spotify keeps 30% as its own income, and distributes the remaining $5 to the record company.After the record company receives the money, it has to share 3-4 dollars to the music creation team in proportion.

The most typical is Michael Jackson, he is richer than any other music industry mogul in the world.

This means that if Spotify wants to survive and find a way to make money in the future, it must find a way in terms of business model.

Zhou Buqi said: "Whether it's film and television or music, copyright income is the bulk of the expenditure. If Spotify wants to truly generate profits, it still has to learn from Netflix. The free model can't support it, so it must focus on the paid model. .In order to increase the conversion rate of paying users, we must establish higher barriers to differentiation.”

Daniel raised his eyebrows, "Music download?"

"Yes, differentiated design based on cloud services." Zhou Buqi smiled and further explained, "Music downloads may cause piracy, but this is a hard requirement and cannot be avoided. It is not only about transferring to professional music equipment The pursuit of better music quality here is also related to network signals. Music downloaded locally will not be interfered by Internet signals like online music.”

Daniel nodded and said: "The cooperation between Spotify and Ziweiyun is indeed the biggest highlight of this product. Other products of the same type use the mode of caching and P2P network sharing to reduce server costs. But this mode will greatly reduce the cost of the server. contribute to the proliferation of pirated music."

"That's right!"

Zhou Buqi is too familiar with this.

That's it!

This is the main reason why Kuaibo was blocked.

Kuaibo, as a player, uses similar technical means to quickly buffer and give users the best online viewing experience.

The result is rampant piracy.

At that time, domestic film and television copyrights had already begun to be legalized, and streaming media giants began to spend sky-high prices to snap up film and television copyrights, investing billions or tens of billions every year.

However, Quickcast did not.

Kuaibo is not a streaming platform, it's just a music player.However, through Kuaibo, you can search for a large amount of film and television content, mainly relying on caching and P2P network sharing technologies.

The general logic is that a certain user wants to watch "The Legend of Zhen Huan", and Kuaibo uses technical means to search for the resources of "The Legend of Zhen Huan" in the terminal device near him, and then transmits it to him.It's fast and doesn't cost money. These are all pirated resources.

Here comes the problem.

Other streaming media giants spend so much money every year to buy film and television copyrights, and they don’t need to pay a penny for fast broadcasting. Relying on this cache sharing mechanism, they can watch everything.

Why?
Want to sue Kuaibo, but this is not a good angle.

Because it is not Kuaibo that provides pirated resources, but users.Kuaibo is just a platform.Just like there are many pirated novel websites on Baidu, but Baidu cannot be held accountable. Baidu is only a platform that provides search results, and Baidu does not create pirated content.

Is there no way to get fast broadcast? !
Of course not.

The content of the fast broadcast comes from the user's hard disk, and what is in the user's hard disk can be broadcast.And users' hard drives often store a lot of restricted-level content for collection.If Kuaibo is not restricted, it will inevitably cause such content to spread on a large scale.

It is impossible to kill Kuaibo from the perspective of copyright, so we should start from other angles.

Then, Kuaibo reported it to his peers.

Then there is no more.

Zhou Buqi said: "Yes, cloud computing is a powerful weapon to limit the proliferation of digital music piracy. Spotify should promote more in this field and discuss more with copyright owners."

"it is good."

Daniel Eck has a weak heart.

Ask him to help Ziweiyun in the market?
He wants to help too, but he can't even figure out Spotify right now, so he can't get distracted.

However, Zhou Buqi is not worried, he just needs to express his attitude to the four major record giants, and then there will be Ziweixing Universal to operate.

EMI Records is about to win!
As a giant in the global music industry, EMI has a very high influence and voice in the industry.Now all the powerful music websites and music software are basically playing the mode of caching and P2P network sharing, which will condone piracy and seriously harm the music industry.

Cloud computing can be solved to a certain extent.

EMI can be the first to stand up and say that it will no longer cooperate with Internet music companies based on caching and P2P network sharing technology, but only cooperate with partners based on cloud computing services to limit the spread of digital music piracy.

At that time, if you call on your peers to follow up, you can use piracy as an excuse to promote the development of the cloud computing industry.

EMI and Ziwei Cloud are bound, which means that most music streaming platforms must use Ziwei Cloud's services.It is impossible for a company to purchase the services of Ziwei Cloud and Amazon Cloud at the same time, and then put the data of EMI Records on Ziwei Cloud and the data of Warner Music on Amazon Cloud, right?That's too much trouble.

To unify cloud services, it is inevitable to choose Ziwei Cloud.

Relying on Netflix, Ziweiyun wants to kidnap the entire video streaming industry.Relying on Spotify, the entire music streaming industry will be kidnapped.

Zhou Buqi's acquisition of EMI and investment in Spotify was not because the two companies could make money. In fact, the two companies hardly made any money.

He played an ecological business style.

Still, if Spotify is going to make money, it should find ways to make money, not just capital gains.

Find as many paying customers as possible for Spotify.

Zhou Buqi said: "The subways in developed countries in Europe and the United States have a history of 19 years. For example, the London subway was built in the [-]th century. The facilities are very old and there is no Internet signal. It happens that many people use the subway Those who have the most free time need to listen to music the most. This requires music lovers to download music in advance and store it in their mobile phones.”

Daniel Aike understood, and slowly thought about it and said: "Free music services not only have a small number, but also have advertisements, and cannot be downloaded, and can only be listened to online. After subscription, there are many music, no advertisements, and can be downloaded locally. .to turn downloads into a free-to-paid conversion tool."

Zhou Buqi said: "In fact, there is another advantage, that is, we can cooperate with operators."

"Carrier?"

Daniel stopped, and now he really didn't understand, feeling that he was far away from Spotify's business.

Zhou Buqi said: "Netflix is ​​not the same as Spotify. Netflix is ​​a long video with a large amount of data. Generally, it is a home user who uses the monthly broadband subscription in the family. No matter how much content you watch, it is a fixed broadband fee. .So operators are very annoyed with Netflix. Unlike Spotify, most of the music is listened to in other places, using mobile phone data. For operators, the more data consumption, the more information fees, the happier they are .”

"Yes, the cloud computing-based model will increase traffic consumption!"

Daniel Eck also saw this opportunity.

Zhou Buqi said: "A major feature of songs is repeated listening. In the past, based on terminal caching technology, after listening to a song once, it was equivalent to saving the song locally. If you listen to it repeatedly in the future, you don't need to consume traffic. You can Call it from the cache and listen locally. The cloud service is different, and every repeated listening to the song is done online, which is equivalent to paying a traffic fee for the size of the song every time.”

Daniel said: "How to cooperate with the operator?"

Zhou Buqi said: "Ordinary users don't understand the cloud and terminals at all, and they also lack awareness of the different levels of data consumption in the process of listening to music. Spotify can cooperate with operators to launch exclusive package discounts for Spotify Induce to enhance the attractiveness of Spotify and establish the status of the world's largest music streaming media."

Daniel Ike admires him very much. I don’t know how much time Boss Zhou spends on researching Spotify and the music streaming industry. He always gives us refreshing ideas.

It’s just that the idea of ​​cooperating with operators is a bit detrimental. On the surface, it seems to offer preferential packages, but in fact it is to induce consumers to use more data and pay more fees.

(End of this chapter)