Top of the Great Era

Chapter 1732 Subsidized Xiaonei Network
On the plane, Zhou Buqi first held a senior management meeting, which took 20 minutes, mainly around the imitation and competition in the three fields of cloud computing, WeChat, and WeChat.

There are too many followers.

Now, Ali has launched a cloud computing project; imitators of WeChat have also appeared. Lei Jun started his business as a Xiaomi company. Before making a mobile phone, he first launched Michat; Penguin may have secretly established an internal research and development team. In the development of similar products, however, another enterprise version of QQ that competes with Weishu has been officially launched.

Zhou Buqi mainly made three instructions.

First, maintain cooperation with Ali.Competition is competition, and cooperation is cooperation. The cloud computing market is too large, and it is impossible for Ziwei Cloud to capture the entire market. Ziwei Star will always be the largest supplier of Alibaba traffic, and a long-term and stable cooperative relationship must be established.

Second, you don’t need to pay too much attention to Xiaomi, but you should pay attention to Penguin. Once they launch products similar to WeChat, you can beat them with heavy hands at the right time.

Third, don't pay too much attention to the enterprise version of QQ. Ziweixing will carry out the "cloud book parallel" strategy, which is cloud computing and Weishu synergy.Cloud computing and Weibo are aimed at the same enterprise user group, and they must reflect mutual assistance and complementarity in product design and marketing.

After the executive meeting, an internal meeting was held in the new media business group, mainly around the ongoing "91 Shopping Festival" in the school season in China.

In addition to selling traditional cosmetics, computers, small fans, electric mosquito swatters, mats, slippers and socks, the most important thing is that there are two important items in this group purchase on campus.

One is clothing customization group buying.

The other one is even more powerful, and it can be called a shock to the whole country and even the whole world - the welfare program for caring college students co-operated by Xiaonei.com and Asda.

Since this year, Aster has officially launched the domestic market. The basic version of Aster3 is priced at 4599 yuan in China, and it is officially on sale!
However, the price is too high.

Considering the current domestic consumption capacity, it is difficult to have too high a sales volume.Especially in the university campus market, this pricing is too unfriendly.

In the past few years, Xiaonei has always aimed to serve college students, and has also sold high-end phones with relatively high prices, but after all, the audience is too small.

Now, the era of mobile Internet has come!
Smartphones mark the next era!
Whoever can enter the market first will be able to recognize the future faster.

From a social point of view, who should be the most advanced?
Of course it's the officials.

However, Zhou Buqi was unable to promote this matter.What he can do is to cultivate the next generation of the motherland, so that college students can be one step ahead of the public and realize the mobile Internet and smart phones in advance.

this point is very important!
The Internet entrepreneurs in the 90s and the beginning of this century have one thing in common—they had already used computers in the 90s.

Because they have enough understanding of computers, when the wave of the Internet comes, they can better understand it, one step ahead of others, and take the lead in breaking into a new era.

The same goes for the mobile internet.

If you want to show your talents in the mobile Internet industry, you must first have enough understanding of smartphones.If you know enough, you will be able to show your talents in this industry in the future.

In the current era, people who can show their talents in all walks of life almost have to have a bachelor's degree. The era of reckless elites has passed.

Allowing college students to get in touch with smart phones earlier will allow this generation to recognize the direction of the Internet of Everything in the future, and after graduation, they will be able to exert their own social value faster, instead of spending time and energy. and opportunity cost are wasted on smartphone familiarity.

However, today's smartphones are too expensive.

No matter what kind of operating system, the price is not less than 4000 yuan.

This is too unfriendly for college students.

Xiaonei.com wants to solve this problem for college students. The new phase of campus mobile phone group buying is the cooperation between Xiaonei.com and Astar to launch a mobile phone tailored for domestic college students——Astermini1 generation!
The price is 1999 yuan!
The effect is unprecedented!

Especially at the launch conference of the new phone on August 8, Ziweixing Group's "image spokesperson" Ji Zi'an made an appearance, and he will grandly launch this first-generation Astermini.

Ji Zi'an has been participating in the workplace reality show "Job Seeker" co-produced by Jieyu Media and Capital TV for the past few years. He is a resident guest. With his gentle temperament and handsome and sunny image, he has become a new generation of entrepreneurs. Representative, deeply loved by female audiences.

He is the most well-known executive in Ziwei Star.

He participated in this mobile phone launch conference. Firstly, he launched the customized version of Xiaonei. take care of.

When introducing Astermini, the process is quite special.

Ji Zian disclosed the market prices of all the parts and accessories of this phone. After calculation, the price of the parts and accessories of this phone is as high as 2148 yuan!
If the cost of transportation, warehousing, channels, design, research and development, taxes and fees are all included, it may reach 2450 yuan!
Yet college students represent the future of this country.

Cultivating good college students is investing in the future!

This time, Xiaonei.com and Asda jointly recommended a welfare plan for college students.The so-called welfare means that you would rather lose money than love!

This is not a commercial project, but a welfare project!
The cost of Astermini is 2450 yuan, and the ex-factory price of Astermini for Xiaonei is 2199 yuan; after Xiaonei gets the goods, it subsidizes 200 yuan for each mobile phone at its own expense, and sells it at a price of 1999 yuan.

Only for college students!

Only the channel of intramural group buying can be purchased!
Then, the Astermini phone became popular.

Immediately afterwards, Xiaonei's reputation became popular all over the country again.

Ji Zian promoted Astermini's video at the press conference. After editing, it was played 4.8 million times on domestic video platforms such as Youku and Tudou in just a few days.

Among them, Xiaonei.com contributed 1.2 million broadcasts and completed more than 4000 million reprints.

Mainstream media across the country also reported on it one after another, highly praising the social responsibilities of ESDA and Xiaonei.com.

Like running water.

Without spending a penny of publicity fees, Asda became popular, and Xiaonei was even more popular like gasoline.

However, this also immediately appeared some not so good phenomenon.

Astermini is only for college students, and it is only sold in intramural group purchases.However, there are many people in the outside world who need smart phones, and it is difficult to spend more than 4000 yuan to buy a mobile phone.

The need arises.

The scalpers who resell Astermini mobile phones appeared.

The price of this phone is 1999 yuan on the campus group purchase, and there have been many small shops selling unopened Astermini phones on Taobao, with prices ranging from 2699 to 2999 yuan.

This seriously hurt the interests and feelings of Xiaonei.

This meeting was attended by Zhang Yiming, He Yang, Ji Zian, Liang Rubo, Zhang Xuhao, and Qin He, as well as Yan Guangming, vice president of Asda, who was called by Zhou Buqi temporarily.

Lao Yan is also very powerful now. She is no longer the big boss she was in the past few years. In the new era of opening her mouth to the Internet and closing her mouth to the Internet of Everything, she is like a senior leader in the technology industry.

During the meeting, Zhang Xuhao, executive vice president of Xiaonei, spoke first.

First the good news.

Three in total.

"The first batch of Astermini mobile phones, a total of 100 million units. It went on sale at 9:1 noon on September 12st, and it took less than 15 minutes to sell out."

"On campus forums, including Maopu, Tianya, Tieba, Weibo, Youyou.com and other platforms, there are posts praising Xiaonei.com everywhere. Especially on campus forums, the effect is unprecedented."

"The Chinese Education Foundation has contacted us and said that the project we are doing is very good and really benefits education. I hope we can persevere. They want to see detailed financial reports and then provide a sum of funds."

"Chinese Education Fund?"

Zhou Buqi was somewhat surprised that someone came to give money?
He Yang explained this, "It is an organization of overseas Chinese, mainly Hong Kong businessmen. The education market is too deep. Spending money on subsidizing products for college students can at least be seen and touched, and it can really make college students fall. Affordable."

"how much is it?"

"Two million."

"Dollar?"

"Uh..." He Yang seemed to be choked, "It's Hong Kong dollars."

Zhou Buqi couldn't laugh or cry.

500 million Hong Kong dollars, what is this good for?
Forget it, something is better than nothing.

Zhang Xuhao said with a smile: "This also provides a brand new way of thinking. It seems quite promising to develop Xiaonei in the direction of public welfare."

Zhou Buqi immediately rejected it, and said: "Forget it, the water of public welfare is deeper, we don't participate, care, subsidies, welfare and so on are fine, just can't use the brand of public welfare. Using false data in business is a big problem. It’s called marketing, and using false data in public welfare is fraud, so don’t do it.”

"I was just joking."

Zhang Xuhao laughed twice and covered it up.

How much does the Astermini cost exactly?

Certainly not as advertised.

Regarding the purchase cost of mobile phone spare parts, the supplier has a non-disclosure contract. This is the company's top secret, and disclosure is strictly prohibited.If the real data is leaked out, you will have to sue.

If it is a public welfare project, if it wants to have credibility, there must be no secrecy, no fake data, and it must be open and transparent.Otherwise, it will be notorious and smelly on the street.

Zhou Buqi asked: "For each Astermini, how much is our real subsidy?"

Zhang Xuhao said: "The subsidy on the Xiaonei website is mainly for logistics and after-sales. The logistics side is also good. The long-term cooperation with Jingdong, collective delivery, and the express cost shared by each mobile phone will not exceed 1 yuan. Now 100 million mobile phones have been sold, and the logistics expenditure is about 85. The main thing is after-sales, which is a new product and unpredictable.”

"Where's Esta? Old Yan?" Zhou Buqi continued to ask.

Yan Guangming said: "The price of the goods on Xiaonei.com is 1850 yuan, and Astar's subsidy is about 50 yuan."

"In other words, the cost of Astermini is 1800 yuan?"

"Almost, including all spare parts, design fees, R&D fees, OEM fees, taxes, warehousing and logistics. Well, it's like what the kid said just now. But something new happened now."

"what's the situation?"

"Old Zhou is negotiating with Apple." Yan Guangming laughed heartily twice, "I heard that Apple is very supportive of education discounts, and may reduce the patent fee by US$5. It can also generate a gross profit of US$5. One million mobile phones is a gross profit of US$100 million, which is not a lot. Well, it does not count after-sales.”

"After sales... Well, this problem should be solved!"

(End of this chapter)