Top of the Great Era

Chapter 1750 Door-to-door Mobile Ecosystem

Zhou Buqi is in Cook's office. This is not a formal negotiation, but a private communication, which may reveal some commercial secrets.

"Microsoft's Xbox is doing a great job!"

Zhou Buqi suddenly said such an inexplicable sentence.

Of course, Cook knew that the other party would not casually say such a sentence that was completely irrelevant to the cooperation between Asda and Apple, so he coped with it, "Yes, home game consoles."

Zhou Buqi said: "Ten years ago, the field of home game consoles was dominated by Sony and Nintendo. Microsoft made great efforts to enter the market later, especially after Don Mattrick became the president of the home game console business, he completed three The level jumps, the market share crushes Nintendo, and it can already compete with Sony."

Cook smiled and said, "Zhou, you know this industry so well?"

Zhou Buqi said: "No, I made two special trips to lure Don Mattrick to Ziwei Star."

"Oh?" Cook didn't know, "Ziweixing also intends to enter the home game console business?"

Zhou Buqi waved his hand, "I'm not interested in this. Don Mattrick has done a good job at Microsoft. The reason why he is willing to change jobs is because he thinks the market for home game consoles is outdated. The appearance of the iPhone made him realize that Smart terminals are the main platform for games in the future, and home game consoles relying on TVs are no longer suitable for the times."

Cook said with a smile: "What a keen insight, congratulations you have dug a very game talent from Microsoft! Now the hottest game on the iPhone is "Angry Birds", which is produced by Ziweixing, it should be Mattrick did you?"

"It's a game developed by a Finnish game studio." Zhou Buqi waved his hand, "But that's not the point. The point is that after Don Mattrick left Microsoft for a year, Microsoft paid more attention to the game he originally proposed. It’s time to transition to a mobile solution.”

"Transforming to mobile? Are you sure?"

Cook looked serious.

If this is the case, it will indeed be very stressful for Apple.It is not because of the pressure of transforming the game business to the mobile terminal, but because of the combination behind the product transformation and the newly developed mobile operating system.

Zhou Buqi said calmly: "There are many products in Xbox, such as Xbox games, Xbox music, and Xbox videos. I don't have any definite evidence whether the game will be transformed. But the music and video business will be transformed. I am knew."

"Really?"

Cook takes this very seriously.

Zhou Buqi glanced at him, and said lightly: "Microsoft has already contacted Lucasfilm, and wants to obtain the streaming rights of the "Star Wars" series for mobile terminals for Xbox video products. EMI Records has also obtained a similar agreement. Cooperation application, and more powerful. Microsoft is going to enter the music market on mobile devices in all aspects."

"EMI?"

Cook wanted to make sure.

Zhou Buqi said frankly: "Ziweixing Universal intends to enter the music industry, EMI is a choice."

"if so……"

Cook took a deep breath.

Before launching the iPhone, one of the first things Apple did was to build a mobile entertainment system, namely iTunes, where you can watch videos and listen to music.

This was the suggestion of Disney chairman Robert Iger to Jobs.

Later, the Apple Store was established to allow more third-party applications, and the ecosystem was established.

Why can the iPhone form a crushing siege to traditional mobile phones?

In addition to the success at the tactical level, there is also the advancement at the strategic level.

The strategic thinking is actually consistent with Zhou Buqi.

It relies on a huge ecology to fight against a single product.

Traditional mobile phone giants such as Nokia and Motorola make one mobile phone and one product.What Apple has built is a mobile ecosystem, whether it is the iPhone or the iPad, they are just tools to realize this mobile ecosystem.

This is a dimensionality reduction strike.

This set of models launched by Apple has achieved brilliant success, and of course there is no shortage of imitators.

Cook said slowly: "It feels so familiar, and Sony is the same."

"Cough cough..."

Zhou Buqi suddenly felt a little embarrassed, feeling like being called by name.

Sony copied Apple, and there is his shadow behind it.

In order to help Marvel take back the copyright of "Spider-Man" from Sony Pictures, and to recommend the all-round cooperation between Ziweixing and Sony, Howard Stringer, the chairman of Sony, asked Zhou Buqi to be a consultant. The possibility of Sony's industrial transformation.

Zhou Buqi affirmed Howard's ideas, and used the resources of Ziweixing International and Ziweixing Global to cooperate, allowing Sony to embark on the road of copying Apple.

Fortunately, Zhou Buqi's expression management was in place, and it was quickly covered up, "Yes, Sony. Sony uses the PSP, a phenomenal terminal device, to open a full entertainment layout on the mobile terminal, games, music, videos, reading, and even purple. MSI has also developed an exclusive Helo for PSP, in order to socialize through PSP."

Cook sighed, "Frankly speaking, Jobs didn't pay much attention to Sony at our president's meeting, and even felt a pity. PSP is a great entertainment product, but...but it's only limited to entertainment. In the mobile era , The terminal equipment must have the functions to cover all aspects. It will not work without entertainment, and only entertainment will not work.”

Of course Zhou Buqi understood this truth.

Otherwise, he would not have made a transition to help Sony, because he knew that Sony's transition would fail, and it would be too unrealistic to rely on the PSP, a handheld game console, to lay out the mobile Internet.

It makes sense that Sony was left behind by the times, and was too slow to react.

It wasn't until 2013 that Sony reacted.

Previously, due to the downturn in the mobile phone business, Sony merged with Ericsson's mobile phone business to form the company "Sony Ericsson", with each party holding 50% of the shares.

In 2013, Sony discovered the irresistibility of the mobile Internet era, so it quickly made arrangements and bought back the 50% shares held by Ericsson.

"Sony Ericsson" became "Sony" again, and began to strike hard in the mobile Internet market.

The day lilies are cold.

Although Microsoft led by Ballmer has also been criticized and is considered to be a technology giant abandoned by the Internet age, Microsoft is Microsoft after all, much better than Sony.

To create an ecosystem of products, there must be end products with market appeal.

Xbox is doing great, but it's a home console.

Microsoft's mobile ecosystem cannot be built around Xbox.

Now, Xbox video, Xbox music, and Xbox games are all tilting towards the mobile terminal, and Microsoft still doesn't have a real mobile product...

Reminiscent of Microsoft's upcoming new smartphone-based operating system, and the heavyweight hardware products that will be unveiled at the press conference on October 10th...

This time, the layout of Microsoft's entire mobile ecosystem is clear!

Cook took a deep breath, his eyes narrowed into a line, "Microsoft wants to integrate Xbox's Xbox video, Xbox music, Xbox games and other products into one terminal product, just like the iPhone."

Zhou Buqi smiled, "I agree. The outside speculation is basically correct. Microsoft is likely to launch a smartphone with the Microsoft brand. Apple's is called iPhone, and Microsoft's may be called MPhone, or WPhone."

Cook was still skeptical at first, but after Boss Zhou's analysis, he was almost 100% sure that Microsoft must be operating this matter secretly!

It's so shameless!
Playing plagiarism again!
Relying on its own giant-level monopoly position, watching other people's technology products do well, they launched a highly similar product to crush competitors.

Shameless!

Similar things, the most typical is the Netscape browser in the 90s.At that time, the market share of Netscape browser was as high as 80%, and the market valuation was as high as 20 billion US dollars.

Later, it was targeted by Microsoft, which used the monopoly position of the operating system to bundle and launch IE, and restricted the use of Netscape browser in Microsoft systems.

Netscape was furious and took Microsoft to court, suing Microsoft for monopoly.

The lawsuit has been fought for several years, and it was not until 2003 that a formal judgment was made. Microsoft lost and compensated 7.5 million US dollars.

So what?

The browser market has long been dominated by Microsoft.

Netscape has been lost in history, the company has been dissolved.

Few companies have survived Microsoft's plagiarism in recent years, namely Yahoo, Google, Apple, Cisco, Adobe, Oracle, and even Sony and Nintendo.

Compared with Google and Samsung, Microsoft is the one that makes Apple more afraid!
Zhou Buqi added fuel to the fire: "A few days ago I was in Manchester, England, watching a Manchester United football match. It happened that Bill Gates also went and chatted with me for a while."

"What are you talking about?"

Cook immediately tensed up.

Zhou Buqi said: "There are mainly two aspects. One is to cooperate with Microsoft's new search platform Bing and 'Manual'. The other is to let Asda launch a smart phone equipped with Microsoft's new mobile operating system."

"You agree?"

Cook's complexion changed drastically.

The search thing doesn't matter, Apple doesn't care.However, smartphones are the core and most important business of Apple at present, and there is no room for loss.

Zhou Buqi jokingly said: "I told Bill that I am a single-minded person and cannot handle many things at the same time. After dealing with the differences between Apple and Google, we will discuss cooperation with Microsoft."

It looks like a joke, but it's actually full of threats.

Asda has a lot to choose from.

Microsoft is one of them too!

However, Zhou Buqi knew that Cook was not the person in charge of Apple, and he could not make some important decisions, so he smiled and said, "I want to visit Jobs in the hospital, is it convenient?"

Cook was slightly taken aback, then smiled and said, "Okay, it may be inconvenient for others, but it is convenient for you at any time!"

"How is he?"

"not too good."

"Can you still deal with work?"

"Very reluctantly." Cook sighed, "Last time he told me that he already had a plan to resign."

Zhou Buqi nodded, "Sure, recuperation is more important."

(End of this chapter)