Top of the Great Era

Chapter 1755 Commission Reduction

However, Goal's current user scale is still relatively small, with 500 million registered users and 500 million converted users, with a total scale of only 1000 million.

The so-called conversion of users means that Goal has completed data integration with the official websites of many teams.For example, if a fan of Manchester United's official website has registered an account in the past, he can also use the account password of Manchester United's official website to log in to the Goal community.

In short, the scale of users is a bit small.

Almost all men, women and children in Europe are fans. This is almost the only national sport in Europe. If it is run properly...it can reach 2.5 million users in Europe alone.

Still a long way to go!
The most urgent task is to do our best marketing.

Ziweixing Digital Media wants to sponsor Barcelona's chest advertisement, so as to gain greater exposure and attract more fans.The email was sent by Bill Mertens, assistant to the chairman, and the tone was not polite at all.

He said that Barcelona is better than Manchester United, with Messi, Habaibu, Henry, topicality, and greater world influence... If there is a choice, it is best to sponsor Barcelona instead of Manchester United.

Zhou Buqi agrees with this point of view.

Moreover, Manchester United can't sponsor it, and the chest advertisement has already been sold.As for the training uniform advertisements, the naming of the training center and the naming of the reserve team's stadium, these things are fooled by laymen, and their own people are taken in and deceived.

Zhou Buqi thought about it.

It feels like he hasn't paid attention to the specific business of Ziweixing Digital Media for a long time. As a man and as a boss...you have to have the same rain and dew.

In the email, he responded to Mertens, saying that he would return to London in a few days to handle the matter himself.

Football is his hobby.

Being able to combine interests and work is definitely the most wonderful thing in life.

Of course, there are better things.

"Okay, let's go to the sofa."

Zhou Buqi called Jiang Shuying out from under the table.Then he quickly responded to an email from Marvel Studios Kevin Feizi, which probably means that he has confirmed the development plan of "Spider-Man". After the completion of the first phase of the "Avengers" series, the first released The Marvel blockbuster will be a new version of Spider-Man.

He approves.

The next day, go to the hospital.

Make a cooperation plan with Apple.

Zhou Buqihui went to Stanford Hospital together with Zhou Shaoning and Lu Qi.This time it is a decision-making meeting, and it is enough to finalize the major terms, and the specific details need to be finalized later.

On the way, Zhou Buqi was very happy, "It seems that the cooperation with Apple will be smoother."

Zhou Shaoning said: "The other terms are pretty good, but the 50% commission in the 'instructions' is too high, so it must be lowered."

"It's just the 'instructions', that's not enough." Zhou Buqi looked confident, "Jobs is dying. I saw it when he went to the hospital last time. His style is not as strong as before. Isn't that what negotiations are like? Now it is obvious that Apple is more anxious. Whoever is anxious is weak."

This is a bit cruel.

But commercial competition is like this, advocating rationality and rejecting sensibility.

Zhou Shaoning's expression was flat, "Well, take advantage of his illness and kill him."

Zhou Buqi waved his hand, "No way, cooperation, it's not that serious. In addition to the commission reduction for the 'manual', there are also other items in the Apple Store that will also be reduced."

"Oh?"

Zhou Shaoning didn't quite understand.

This is not surprising, he is the boss of Asda, and he makes mobile phones.The "Apple Tax" is related to the software level, mainly related to Ziwei Star.

Zhou Buqi said: "Yesterday I went to Netflix, and then I confirmed with Spotify that this matter is really tricky. Apple will charge 30% of the subscription fees for Netflix and Spotify on iPhones and iPads."

"Yeah, Apple..." Zhou Shaoning shook his head, "Isn't this a monopoly? The commission is understandable, but it's too high."

Zhou Buqi said: "Yes, so more than a dozen paid products, including Netflix, Spotify, Financial Times, and Playboy, have canceled the payment window on the Apple terminal."

This year, Apple launched a new epoch-making product - iPad.

There used to be tablets too.

But the iPad, like the iPhone, redefined the tablet and then exploded the market.The effect is very good, and the impact is that many Americans are holding an iPad in their hands to read books, send emails, or watch streaming videos online.

The iPad is a mobile product that can be held in your hand.

The screen is not as small as a mobile phone.

Very convenient.

Then, there was a phenomenon that more and more people began to use iPad to watch Netflix, and even a slang term became popular in American society: "Netflix_and_chill."

It's a tactful hint.

For example, dating between men and women, in the past, the sayings were "go to my house for a cup of coffee?", "I have a horror movie at home, do you want to watch it together?", "go to take a break?"

After Netflix became popular, the popular hints began to change: "Come to my house to watch Netflix?"

But there is a problem here, Apple's tax is too high.

So there were a lot of protesters.

Netflix was one of them, stopping the payment window on Apple's terminal.If users want to use the iPad to watch Netflix, they can.First log in, pay, and purchase membership on the PC side, and then log in to the account on the iPad side to avoid Apple tax.

But this is not the solution after all.

It's okay now, PC Internet is still the mainstream.

Everyone is used to working on a computer.

It will be different in a few years, and the mobile Internet will become the mainstream.For many young people, they are more accustomed to operating on the mobile terminal, and the operation on the computer is not so smooth.

Apple's attitude has always been strong.

Say nothing and refuse to give in.

As the iPhone and iPad sell well all over the world, there is no way for third-party apps. Including Netflix and Spotify, they have all restored the payment window of the Apple terminal, acquiescing to a 30% commission.

If possible, it's best to solve it all at once this time!
However, the initiative in this negotiation is not on Zhou Buqi's side.

It's all up to Microsoft!
The more threatening Microsoft was, the more uneasy Jobs was; the more uneasy Jobs was, the stronger his intention to cooperate with Zhou Buqi for a win-win situation; the stronger the intention of cooperation, the better the terms of cooperation that Zhou Buqi could get.

Went to Stanford Hospital...

Ho!
Jobs even put on a suit, and the layout of the conference room seemed to be exactly the same as that of Apple headquarters, accompanied by four Apple executives including Cook.

It may be that time is running out, and Jobs' style is vigorous and resolute.

The simple three-sentence opening remark goes straight to the point.

Jobs' face was pale, his voice was vicissitudes and hoarse, but his will was firm, and his sitting posture was as upright as possible, "I don't want you to cooperate with Microsoft to launch Microsoft-based smartphones."

Zhou Buqi smiled, and he was also unambiguous, "The project commission for the App User Guide must be reduced. I think 15% is a good number."

"This is impossible. The core resources of this project come from Apple..." Jobs was not polite, and his tone even contained a bit of threat. "Frankly speaking, Apple can do this project by itself without having to cooperate with you."

Zhou Buqi was very sympathetic to his illness, but there was no sympathy in the market, and he said flatly: "Several major mainstream operators have already signed exclusive cooperation contracts with us."

In fact, Jobs still has reasons for debate. Negotiations have always been a tug-of-war between us.

But when the words came to his lips, he couldn't continue.

I don't think it's worth wasting time on trivial things.

Apple has no idea of ​​independently doing the "instruction manual" project. It is meaningless to make vague sophistry here. The other party is not a fool. It is better to be sincere and frank.

Jobs took a deep breath, "30% is a fair ratio, this is Apple's practice, and it is also the bottom line for both parties to maintain cooperation."

Cook added and said with a smile: "Apple Store's commission is 30%. In a way, your project is similar to the project developed on the Apple retail store platform, just like the one in the Apple Store. App is the same. 30% commission is a fair and just figure.”

"can!"

Zhou Buqi readily accepted the plan.

If the "Manual" project is to operate, it must rely on grassroots staff, which are all labor.In order to make this project work better and sign the exclusive cooperation agreement more smoothly, Ziweixing also attached a 10% revenue sharing clause to all operators who signed the exclusive agreement.

Only when there is a connection of interests can we better promote cooperation.

For example in the UK.

If a consumer goes to the operator O2 to buy an iPhone, he will receive a "manual" as a gift.10% of the advertising revenue of this "manual" will be distributed to O2.

If a consumer goes to an Apple retail store or Apple's official website to buy an iPhone, or a "manual".30% of the advertising revenue of this "manual" will be distributed to Apple.

The terms are ok.

The Apple system is a highly monopolized platform that only sells Apple products.The more monopoly, the greater the right to speak and the higher the income, which is normal.

this point is very important.

In many countries, mobile phone sales are not through operators, but through mobile phone stores or mobile phone retail stores.Even in countries such as Britain, the United States, Korea and Japan, it is not bad if the coverage rate of the "manual" can reach 50%...

However, there is only one platform for Apple mobile phones to be sold, and that is Apple's sales system.In other words, in cooperation with Apple, almost 100% of all iPhones can be covered.

In Zhou Buqi's view, although cooperation with Apple requires a 30% commission, it has huge potential value.It is better than the 10% exclusive contract signed with mainstream operators in Europe and America.

Next, Jobs proposed an incredible surprise plan: "We can even package your App usage guide in the iPhone box."

Fortunately, Zhou Buqi is very calm, there is no free lunch in the world, "What about the conditions?"

Jobs glanced at him and said in a deep voice, "Helo is an excellent product. Microsoft will launch a new smartphone platform soon, and I don't want you to develop an adapted version for Microsoft's new system."

(End of this chapter)