Top of the Great Era

Chapter 1763 Junk Contract
Manchester United's headquarters is in Manchester, but this is not an international metropolis, and it is difficult to carry out business activities on a global scale, so the headquarters of Manchester United's business is located in London.

This is the most successful change after Zhou Buqi took over Manchester United, even better than he used his foresight to buy Bell, Robben, Van Persie, Ram, Yaya Toure, Schweinsteiger, Thiago Schiller Watts and other players have to be successful.

In just a few days, good news came.

Gilbert Lawrence was proud of the spring breeze, and when he saw the big boss coming, he laughed and said, "If I knew it, I would have come back by your plane."

"Oh? You went to America too?"

"Yes, just got back from Chicago."

"So happy?"

Zhou Buqi could tell from his state that he should have negotiated a good deal.

Lawrence rolled his eyes, "It's sold!"

"Huh?" Zhou Buqi raised his eyebrows, seeing him so excited, he immediately reacted, and said in surprise: "Could it be the naming right of the training center?"

Lawrence laughed loudly, "Yes, this is it! The training uniform advertisement, the naming of the training center, and the naming of the reserve team stadium were packaged and sold, and a big contract of 1.85 million U.S. dollars was signed!"

"How many years?"

"5."

"$3700 million a year?"

"Correct!"

"A lot!"

Zhou Buqi took a deep breath.

Amazing!
I really didn't expect that the sponsorship of these three rubbish assets was actually sold, and at such a high price.This Lawrence, the level of fooling people is really high!

Well, he said that he went to Chicago to talk, and the sponsor should be a major American company.

This is a typical case of insiders bullying outsiders.

But this is indeed surprising enough.

For example, the home court of the Golden State Warriors is "Oracle Stadium", which is sponsored by the technology giant Oracle, and the annual naming fee is 1000 million US dollars.

On Manchester United's side, they only have some fringe assets that Zhou Buqi doesn't even care about, and they can sell such a high price...

This deal is beautiful!
No wonder Lawrence was so excited.

Zhou Buqi thought it would be a very difficult task, but he didn't expect it to be so easy, "How could it be so smooth?"

Lawrence smiled and said, "It's an insurance company that I've contacted before."

"Insurance company?"

"Yes, AON Insurance. Originally, we let out the news that Manchester United's chest advertisement might change, and they contacted us. However, their budget is limited, so we chose to cooperate with Mercedes-Benz. It just so happens that you Speaking of the three assets of the training uniform advertisement, the naming of the training center and the naming of the reserve team, after I contacted them, I found that they were also very interested.”

"Incomprehensible."

Zhou Buqi wanted to laugh a little, this business is a bit deceitful.

Lawrence said: "It seems to be related to their strategic decision. AON's headquarters is in Chicago, the United States. However, the business development in the United States is not going well. The business center has been placed in the United Kingdom. They seem to want to move their headquarters to London. Manchester United's brand It’s a great marketing channel.”

"Then it's not surprising, this is throwing stones to ask for directions."

Zhou Buqi is very satisfied with this.

One sign is a 5-year contract... This is an absolute rubbish contract, the longer the contract period, the better.It is certain that AON will not be able to renew the contract after the five-year contract expires, because these three rubbish assets have no marketing value at all.When the contract expires, it's time to fool other big companies into sponsoring.

Lawrence said: "If this contract is negotiated, then Manchester United's annual commercial income can exceed 2 million US dollars."

"Is there a list? Let me take a look."

"here."

Lawrence dug out a sponsorship list for the 10-11 season from his desk.

There are 22 sponsors in total.

The main sponsor, Helo, sponsorship fee is 5000 million USD/year;
Jersey sponsor, Nike, sponsorship fee is 3800 million US dollars per year;
Gaming sponsor, Bwin, USD 1200 million/year;
Car sponsor, Mercedes-Benz, $580 million/year;
Skin care brand sponsor, Nivea, USD 300 million/year;
Medical system sponsor, Toshiba, USD 280 million/year;
Travel sponsor, THOMASCOOK, $260 million/year;
Beer partner, SINGHA, USD 235 million/year;
Logistics sponsor, DHL, USD 210 million/year;
Watch sponsor, HUBLOT, USD 180 million/year;
Equipment sponsor, EPSON, USD 165 million/year;
Airline Sponsors...

After all, all the sponsorship income of Manchester United this season can reach 1.3 million US dollars.In addition to the cuff advertising sponsorship next year, as well as the new contract signed with AON... it will definitely exceed 2 million US dollars.

This is just sponsorship income, that is, the advertising income brought by the use of Manchester United's resources.

There are other commercial projects that can generate profits, such as the sales share of blind boxes, such as the sales share of jerseys, such as the copyright distribution of documentaries, such as the entry fees for friendly matches, such as the player's portrait rights...

Zhou Buqi briefly looked at the list of sponsorships for this season, and was very satisfied with the commercial efforts he made to lead Manchester United.Next, let's see how the competitive performance is!

Ferguson has not retired yet, so there is no need to worry.

The real big test is after he retires, to see if the system of Chaowan Multinational Group can really interact with Manchester United.

Lawrence suddenly thought of something, "By the way, David Dunn came to me last night and got some of our data."

Zhou Buqi said: "Yes, I asked him to take it as a reference."

"He said..." Lawrence hesitated, "He said that Ziweixing Digital Media's football community Goal wants to sponsor Barcelona's jersey advertisement?"

Zhou Buqi said with certainty: "Yes, this is a football product after all, and it is a better promotional resource."

Lawrence said, "What about Manchester United?"

"Haven't Manchester United's advertising space been sold?"

"There are also billboards, you can try it, one or two million dollars a year, you can get some good exposure."

"You can really advertise!"

Zhou Buqi couldn't laugh or cry.

Lawrence said seriously: "I'm not joking. Manchester United's games will be more marketable than Barcelona in developed countries. The Goal community is very good, but I found that the main direction is the App on smartphones. If it is developed on the mobile side, Manchester United Billboards on the stadium will be a very good channel."

Zhou Buqi waved his hand, "Go talk to them, I agree in principle."

Streaming media is a very important direction of the Internet industry in the future.

In streaming media, it also includes video streaming media, music streaming media, game streaming media, news streaming media, live streaming media and so on.

The Goal community has the nature of news streaming media, where you can see the most football news and integrate with the official websites of major teams... It is equivalent to always giving the most accurate and exclusive news, and it is a free channel.

This is not counting.

If the Goal community develops, it can also transform towards live streaming in the future... The online live broadcast of football matches has already formed a trend.

However, Zhou Buqi has not yet made a decision on whether Ziweixing Digital Media should deploy the live broadcasting industry. Let's see if Goal can develop.

Now, the video streaming media already has Netflix, the music streaming media has Spotify, and the news streaming media... These things are not easy to operate in overseas developed countries, and copyright protection is too strict.

Next, let's see if we can find an opportunity to lay out game streaming media.

(End of this chapter)