Top of the Great Era

To say that the most popular Internet product in China in 2010 is Ziweixing’s Weibo.

So far, registered users have reached 1.4 million, and daily active users are 3000 million.Weibo has gradually become a platform where everyone can speak out.

There is a business opportunity here.

Because the content of Weibo big V is equivalent to advertisement, and it is free advertisement.But it is not easy to become a big V.Unless you are a public figure in society.

This has given many business elites opportunities.

Especially Internet practitioners, except for Baidu's President Li, Ali's President Ma, Penguin's President Ma, and Zhou Buqi, the CEOs of other major companies have almost all opened Weibo accounts.

Free advertising platform, no need for nothing!
The most outstanding performance here... Of course, Liu Qiangdong from JD.com.

This is also related to Ziweixing.

After all, the two parties can be regarded as a family. Liu Qiangdong opened Weibo as early as the beginning of last year. At first, he just wanted to support Ziweixing’s products, but after using it, he discovered the wonder of this product, which has a magical marketing attributes.

That's how the Internet works.

Free is the soul.

It is also an e-commerce business. When Suning.com was still struggling to find intra-campus group buying cooperation at a price of 1000 million yuan per day in order to increase exposure opportunities, JD.com has already played a more sophisticated method.

The most classic case occurred in August this year.

At that time, some users reported that a large number of indecent photos were stored in mobile phones purchased from JD.com, and it was suspected that JD.com was selling refurbished phones.

This is obviously because other users have replaced the original and genuine mobile phones when returning or exchanging the goods, and JD.com has not noticed that it has carried out secondary sales.

But the outside world doesn't know!

JD.com encountered the most serious public relations crisis in history, and the marketing department responded hastily.

No way, Liu Qiangdong went into battle himself.

Posted 3 microblogs in a row, first emphasizing that JD.com will not have the problem of cross-selling of goods. If there is a problem, send netizens a razor, and then ask who is responsible for such a farce. To confirm its strict management.

This matter has aroused great concern in the market.

Many major media paid close attention to and continued to follow up. JD.com accepted the in-depth reports of many media reporters.

Jingdong persisted with its excellent processes and channels, and the direction of public opinion was under control.

This incident allowed Liu Qiangdong to taste the sweetness of Weibo, and then he became more and more active, posting on Weibo non-stop, and he is already a commercial celebrity on Weibo.

This time Suning.com was in trouble, and the whole network ridiculed it.

Liu Qiangdong also joined in.

Posting 5 Weibo posts in a row, it was extremely ironic to Suning.com, and said that if Suning.com's servers are not enough, JD.com also has a big branch in Jinling, should we send all the servers to support it?

Now the voices of doubts about Suning Tesco on the Internet are becoming more and more one after another.

Although Zhou Buqi would like to see Suning.com get into trouble, he didn't want to see Lao Liu with such a "big mouth", so he took Shi Jinglin to his house as a guest at night.

The hostess met for the first time, she seemed to be a college student, she was not very familiar with her, and she really had nothing in common.

Still, work matters.

The first thing is JD.com’s financing.

It has been officially finalized.

In this round, JD.com will dilute 20% of its shares and raise $3 million.Among them, Ziweixing led the investment with an investment of US$1.5 million; Fangfei Fund, Temasek, Tiger Fund, Sequoia Capital, and Blackstone followed with an investment of US$3000 million each.

After this round of financing, Zhou Buqi will further increase his stake in JD.com.

Ziweixing holds 38.5% of the shares, Polaris holds 11.2% of the shares, and Fangfei Fund is equivalent to his personal name, holding 2% of the shares.However, although Liu Qiangdong's personal shares have reached 28.7% after several rounds of dilution, Zhou Buqi has already promised that Ziweixing's voting rights will be handed over to him.

The 3 million US dollars is about to arrive in the account, Liu Qiangdong was in high spirits, drank a large glass of white wine, and said boldly: "Next, JD.com will do three things!"

"Oh?"

"First, start the book business department to compete with Dangdang!"

"Yeah." Zhou Buqi nodded. The two had communicated about this matter before, but they still kindly reminded, "Almost, Dangdang is planning to launch an IPO. Even if there is a war, wait until after the IPO. Don't delay other people's listing."

Liu Qiangdong said: "Well, I know, Lao Li is also a friend. We sat down and drank together a few days ago. I told him clearly that I will not move him before Dangdang is listed. When he is listed, I will not You're welcome."

Zhou Buqi laughed and said, "Are you so confident?"

Liu Qiangdong is really confident, "The next second thing, I want to dig Shen Yu over!"

"Who?"

Zhou Buqi was slightly taken aback.

Shen Yu is a well-known person, and he has been in contact with him in the past few years. He is currently the top three person in Baidu, and he is the chief operating officer.

Liu Qiangdong smiled and said, "It's that Shen Yu from Baidu."

"He agreed?"

"I made a verbal promise that he will join JD.com when the financing is over. At that time, he will be JD.com's COO and will be fully responsible for business matters."

"sharp."

It was inevitable that Zhou Buqi would like to praise him.

Although the current Jingdong is very good, compared with Baidu, the gap is not a little bit.Lao Liu was able to recruit Baidu's COO Shen Yu to serve as JD.com's COO, which is not a small task!
It's almost the same as when Ziweixing was still very weak, Zhou Buqi went to Lenovo to dig He Yang.

Liu Qiangdong waved his hand, man, Jiu Jin always likes to brag, "What is this? Didn't Jingdong fall into a public relations whirlpool in summer, and I used Weibo to resolve this storm. However, I am JD.com’s marketing team and public relations team are not satisfied. I plan to recruit a CMO to take charge of this area.”

CMO is the chief media officer, generally not permanent.

Ziweixing does not have it.

Zhou Buqi was quite curious, "Who is it?"

Liu Qiangdong said: "Lanye."

"Which blue field?"

Zhou Buqi had never heard of it.

Liu Qiangdong said; "President of Founder Technology."

Zhou Buqi opened his eyes wide, "It's done?"

Liu Qiangdong is very good at drinking, not only because he has a good drinking capacity, but because he has this hobby, he likes to drink, and he is raising a glass again, "It has been done a long time ago, and he joined the job at the end of August."

Zhou Buqi took a deep look at him, clinked glasses with him, and drank it down, "The CEO is no longer here, so I'll be your CMO. Old Liu, you are also a famous entrepreneur now!"

Liu Qiangdong laughed and was very happy, "The third thing is, I want to beat Suning hard! Didn't they say they want to go online and knock down JD.com? Humph, I want to see who is the overlord of the 3C home appliance market. ! Including Gome, take it too!"

Zhou Buqi put down his wine glass, frowned and said, "You can adopt any strategy for Suning, but you are already a famous entrepreneur, don't you have to have a bit of status? What you said about Suning Tesco on Weibo today is really interesting. Out of style."

"What is this..." Liu Qiangdong shook his head, not paying attention, "It's just a marketing strategy. I have now discovered the Weibo method. This kind of big-mouthed posts are easier to gain exposure. All exposure is Jingdong's free public advertisement."

There is nothing wrong with this statement.

On the Internet in the new era, the more "big mouth" is able to attract more attention, thus gaining more attention from public resources.It's all free advertising!

Just like Boss Ma.

After Ali failed to make a social product "Lianglian", he encountered a traffic crisis. Boss Ma turned into Teacher Ma, and his style of acting became high-profile immediately. He frequently appeared in front of the public and kept giving advice on various occasions.

Boss Ma's level is high, and he can speak eloquently about a lot of truths that are deeply rooted in the hearts of the people.Many people want to follow suit, but they really don't have his eloquence, so they can only rely on "far ahead" and "far ahead of their peers" to constantly sensationalize.

Zhou Buqi said cautiously: "Stunning is a buffoon. Sisters Fu Rong and Sister Feng can do this. It's okay for stars in the entertainment industry to do this for the sake of gaining fame, but you are an entrepreneur. It's too shameful to do this."

Liu Qiangdong was silent for a moment, and said slowly: "This is the best way to get traffic in this era. The competition in the e-commerce market is becoming more and more fierce. Lekutian, Suning.com, Dangdang, Yixun, Amazon, Taobao Mall... …too many. If JD.com wants to stand out in terms of branding, it must catch up with the times in marketing and promotion, and adopt the methods that best meet the requirements of the times.”

Zhou Buqi said: "I agree with your statement, but if you are labeled as a big mouth by the public, if you speak later, no one will believe you."

Liu Qiangdong nodded, "I know, and if you keep your mouth open for a long time, you will be disliked by the industry and you will make enemies everywhere."

Zhou Buqi smiled, "Then what do you do?"

Liu Qiangdong seems to have a plan long ago, "As soon as JD.com gets started and becomes the unshakable number one in the domestic B2C industry, I will change my strategy."

"What about it?"

"Stop updating Weibo, then delete all the previous content, and reshape the personal social image."

"It's not easy." Zhou Buqi shook his head, "Once you become the focus of attention in society, it will be difficult for you to quit."

This is true.

In his previous life, relying on his big mouth on Weibo, Liu Qiangdong quickly became a celebrity on Weibo, and even became the most influential account on Weibo several times.

A lot of words really offend people.

He even offended his good friend Fanke's boss Chen.

He learned from the painful experience, closed Weibo, and deleted all content.

However, he only persisted for two months.

Because there was a rumor on the Internet at that time, saying that the boss of an e-commerce company was cheating on a female college student in the Chinese opera. Many Internet experts analyzed the rumors and spread the rumors on Lao Liu.

There was an uproar for a while.

Old Liu saw that this was not going to work and affected his personal reputation, so he quickly returned, returned to Weibo, and posted a post called Que: "NND! It is said that I can be shot while lying down! I can be shot even if I hide in the basement! What a world!"