Top of the Great Era

Chapter 1820 Bubble Value
Regarding the competition effect, gear effect and flywheel effect brought about by the upgrade and revision of the preferred channel, there is actually no need for Zhou Buqi to give a special explanation. His subordinates have already given a very comprehensive and detailed plan.

In the past few years, Zhou Buqi has led Ziweixing to play this model many times, and even Ziweixing International, which operates overseas business, is now advocating this concept, which is actually ecological mutual assistance and coordinated development.

This has turned into a replicable formula-like business idea.

However, Zhou Buqi put aside the family affairs of his old father-in-law's divorce this time, and specially returned to the capital from Shanghai to deal with this matter, mainly because of the business of Zhongtai.

This is a larger commercial strategy of a macro nature.

This is a very original idea of ​​Zhou Buqi. Not to mention the domestic Internet counterparts, even the technology giants in Silicon Valley have paid little attention to this general direction.

Coupled with a little foresight and foresight judgment, it is enough for Zhou Buqi to plan ahead, lay out in advance, and start in advance!
However, this is something new.

Zhou Buqi only has a general idea, and he can't even organize the basic description language. If he wants to achieve an internal theory with complete logic, it still has to be done by professionals.

After returning to Beijing, Zhou Buqi participated in the project meeting of "optimized channel reorganization", and did not give too many opinions, but asked to put it on hold for the time being, and not to rush into it.

Then, he recruited core executives such as Zhang Yiming, He Yang, Guo Pengfei, Ji Zian, Wang Xiaochuan, Nie Caijun, Meng Houkun, and theoretical expert Professor Han Leshui.

In the small conference room, Zhou Buqi got straight to the point, "In the Optimum Channel project meeting just now, there was another topic about the China-Taiwan business that was not discussed. Before talking about the China-Taiwan business, I have a new business idea that I would like to talk about."

Among these people, Meng Houkun talked the most and was the most active, jokingly asked: "Do you start a business and innovate?"

Zhou Buqi nodded, "Yes, business innovation."

Meng Houkun was taken aback for a moment, he just wanted to make fun of it and liven up the atmosphere of the meeting, but he didn't expect Boss Zhou to be serious, "Really innovative?"

Zhou Buqi said: "Yes, an original idea. If it works well, it will probably become Ziwei Star's most profitable business direction in the next few years."

Zhang Yiming was a little surprised, "Is it related to Zhongtai?"

Zhou Buqi said "hmm", "It has something to do with it."

So decisive, so resolute.

Everyone looked serious, and even Meng Houkun opened his notebook with a dignified appearance, and picked up a pen to make some records.

Similar things are not unfamiliar to everyone, not once or twice.

In the past, Boss Zhou often proposed some original ideas to lead the development of Ziweixing.Some ideas succeeded, and some ideas failed.

But as long as it succeeds, it can often become the core competitiveness of Ziwei Star.

For example, the product positioning of Xiaonei.com and the operation idea of ​​group buying within the school, such as the personalized recommendation of Youyou.com and Toutu.com, including WeChat for mobile products, and the planning for cloud computing.

Boss Zhou didn’t come from a major, he didn’t even go to university, he doesn’t understand technology and business theory, and often he just has an imperfect and ambiguous business idea.

This is also normal. Language is a means of expression that is scarce, inefficient, and ambiguous in human communication.

For smart people, the expression of the mouth often cannot keep up with the reaction of the brain.

Boss Zhou is no exception. He can have a good thinking structure, but it is difficult to express this thinking structure in a complete and systematic way, even if he has received very professional language expression training.

Especially original ideas and projects.

It is often left and right, inconsistent, inconsistent, disorganized, inexplicable, bloated and reciprocating... Many successful business ideas are made after years of testing, summarizing, analyzing, and sorting out. of.

It is almost impossible for Boss Zhou to express it completely in a meeting of tens of minutes.

Fortunately, there are many smart people present.

Boss Zhou doesn't need to care too much about the details, he just needs to say the general idea, and then everyone will follow this idea to make up the brain and build this big framework.

Then everyone brainstormed and worked together to improve the details and check for omissions.

In the end, Professor Han Leshui sorted out ideas of a conceptual nature and promoted them within the company, and a set of enterprise-level strategic thinking was formed.

Fortunately, Zhou Buqi has conceived for several days this time, and his thinking is clearer, so he can give a conclusion first: "We must grasp the value of the bubble in the new era!"

"Ho!"

Meng Houkun looked up at him, felt that his tone was a bit loud, but he closed his mouth firmly, not bothering him, and wrote down the seven words "the value of the bubble of the times" in his notebook.

Zhou Buqi said with a relaxed tone, with a smile: "I'm not sure about the specific theory, but I can give you an example, Yahoo. Ten years ago, Yahoo was the most popular Internet company in the world, with a market value of more than 10 billion. The U.S. dollar is about to surpass Microsoft. But it will soon decline, and the gap with Microsoft is getting wider and wider. Meng Houkun, tell me, what is the reason?"

This is not a difficult problem, not to mention people in the industry, laymen also know, Meng Houkun said carelessly: "The bubble crisis."

Zhou Buqi asked: "Yahoo was greatly affected by the bubble crisis, and Microsoft was also greatly affected. But looking back, Microsoft was far less affected than Yahoo. Why?"

Meng Houkun does not participate in the specific business management of Ziwei Star, but he is also an executive of Ziwei Star after all. He has never eaten pork but has seen pigs running. "Microsoft is diversified in the field of technology, and the Internet business only accounts for a small part. Yahoo It's just a website with more bubbles."

"Good answer." Zhou Buqi nodded, "However, this is too general and not detailed enough. Bubbles cannot be created out of nothing, but there must be a little bubble water first, and then blow bubbles into the bubble water, continuously Blow, the bigger the blow. However, there is an upper limit to blowing bubbles. Generally speaking, the more water in the bubbles, the bigger the bubbles will be blown."

Zhang Yiming, Guo Pengfei, Wang Xiaochuan and others raised their heads and looked at him.There is really no way to record this kind of metaphor that is not vivid or even very accurate.

The main thing is to understand the spirit of Boss Zhou and his thoughts and intentions.

There is no way, Zhou Buqi is the same as Ali's boss Ma, neither of them is an engineer, and they are not professional enough.Many times they think of it, but they really don't know how to explain it in accurate terms, so they can only make metaphors from common things in life.

Many times, metaphors are not accurate enough.

It doesn't matter, it's an internal meeting anyway, as long as other people understand what he mainly means.More details and accurate descriptions will be done by more professional people.

Zhou Buqi went on to say: "Yahoo back then was just a portal website, the most popular website in the world, with the highest traffic, and the biggest bubble in the industry. Then, the bubble water that blows up Yahoo's bubble is What? Pengfei, what do you think?"

Guo Pengfei understood what he meant, and said concisely, "Advertising on the page."

"Yes, page advertisement!" Zhou Buqi gave a thumbs up, "It is the 1.0 version of Internet advertisement. No matter how backward Yahoo's page advertisement model was, one thing is certain, page advertisement was Yahoo's business model back then. , and the only way to make money.”

"Correct."

Guo Pengfei seconded him.

He has to take the lead in this kind of thing.

People like Wang Xiaochuan, Han Leshui, and Liang Rubo didn't have much contact with Boss Zhou, so they might not understand what he meant.Therefore, direct descendants like Guo Pengfei, Meng Houkun, and Ji Zian are needed to act as "narrators" to help others understand.

Zhou Buqi said: "Then the key point is, what kind of customers would advertise on Yahoo in those days? Or, what kind of group did Yahoo's page advertising customers in those years mainly consist of?"

Guo Pengfei took the initiative to answer, "First of all, exclude physical businesses. Although the Internet was very popular more than ten years ago, it was too controversial and was not recognized by traditional industries. General Motors, Coca-Cola, Nike and Adi are all more inclined to play on TV. Ads, not the Internet."

Zhou Buqi smiled and said, "That's right, for this matter, I called Yang Zhiyuan last night and asked about Yahoo. It's the same as my judgment. In Yahoo back then, 95% of the page ads It’s all from other Internet companies.”

As soon as these words came out, Zhang Yiming's eyes lit up.

He has the highest position and has the most information. With the recent business trends of Ziweixing, he vaguely guessed what Boss Zhou meant.

"It is not difficult to understand that 95% of Internet companies advertise on Yahoo, because Yahoo was the most popular website at that time, with the highest traffic. Advertising on Yahoo can also bring traffic to their websites. But..." Zhou Buqi paused at this point, looked around, "I talked to Yang Zhiyuan, because too many years have passed, and he has forgotten a lot of data. But there is one data that he is very impressed with. At that time, there was an electrician selling used cars dealer website...Of course, this website went bankrupt many years ago. Lao Yang told me that Yahoo got an astonishing order from this used car website at that time, with a total amount of 1000 million US dollars. The request was that Yahoo brought them 2 new users, very anxious, the sooner the better. At that time, Yahoo established an emergency project team, which took two weeks to complete the order, and received the full amount of the 1000 million US dollars in advertising fees.”

"hiss!"

Everyone took a deep breath.

Shocked!
2 new users worth a total of $1000 million?
In other words, the cost of customer acquisition for a single user is as high as $500?

Depend on!
This is too evil!

It is completely beyond normal business cognition, which has completely distorted the market.

You must know that some time ago, in the cooperation between school group buying and Suning.com, there was a shadow of Ziweixing’s middle and Taiwan department. Users quickly registered for Suning.com through the accounts of Helo, Friends.com, and Xiaonei.com, which is equivalent to bringing a New users.

Every time a new user is brought in, Suning has to pay Ziweixing 3 Huaxia coins.

This is a gap of 1500 times!

What's more, Yahoo's incident happened more than ten years ago, and it is already 2010 now.

How big a bubble was there in the Internet market back then?
Too scary!